Meilleur CRM pour la gestion d'événements (1)

5 meilleurs CRM pour la gestion d'événements en 2023 : un guide complet

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Hello, event enthusiasts! In the dynamic and often complex world of event planning, communication is key. But, how do we ensure we’re maintaining strong, meaningful, and productive relationships with our attendees, vendors, and stakeholders? The answer lies in the power of a good Gestion de la relation client (CRM) system.

A CRM system, designed specifically for event management, is the backbone that supports your entire event lifecycle – from the first email invitation to the post-event follow-up. It can streamline your event planning process, manage online event registration, keep track of your event attendees, and so much more!

But with a sea of CRM options available, how do you decide which is the best CRM for event management for your specific needs?

In this comprehensive guide, we’ll dive into the world of CRM software, focusing on the 5 best CRM systems for event management that have proven to offer the most comprehensive and user-friendly features. We’ll be considering top picks like HubSpot, Force de vente, Zoho CRM, Eventbrite, et Planning Pod.

best CRM for event management
CRM SystemsKey Benefits
HubSpotComprehensive sales and marketing features, Powerful analytics
Force de venteRobust app marketplace, Support for various event types
Zoho CRMAll-in-one platform, Excellent integration capabilities
EventbriteBuilt-in CRM features, Strong ticket sales and registration support
Planning PodEvent-specific CRM features, Comprehensive toolset for event management

Stay with us as we delve into each of these event management powerhouses, assessing their strengths, unique features, and how they can revolutionize your event planning business. Get ready to take your event management to the next level!

Points clés à retenir

  1. The Role of CRM in Event Planning: CRM stands for customer relationship management. In the context of event planning, a CRM tool is a game-changer. It helps manage customer relationships, streamline client communications, track sales, and orchestrate marketing campaigns, to name a few capabilities.
  2. Key Features of a Good Event Management CRM: When selecting a CRM for your event planning business, look for essential features such as event registration tools, attendee management, marketing automation, task management, sales tracking, and more.
  3. Top CRM Solutions for Event Management: Our top picks for event management CRMs include HubSpot, Salesforce, Zoho CRM, Eventbrite, and Planning Pod. Each offers unique features that cater to different aspects of event management.
  4. Choosing the Right CRM: Remember, the best CRM for you will depend on your specific needs, business size, and budget. Think about what you really need from a CRM before making a decision.
  5. Investing in CRM is Worth It: While investing in a CRM system may seem like a big step, it’s worth it. A good CRM system can drastically improve the efficiency of your event planning and management, leading to happier attendees and more successful events.

Importance of CRM in Event Management

What is customer relationship management in the context of event planning

In the thrilling world of event planning, it’s all about creating unforgettable experiences. But those unforgettable experiences don’t just happen—they’re the result of meticulous planning, flawless execution, and most importantly, exceptional customer relationships.

Fonctions CRM

And that’s where Gestion de la relation client (CRM) comes into play. But what exactly is CRM in the context of event planning?

Simply put, CRM is the process of managing and improving all interactions with your customers. In the sphere of event planning, your “customers” are a diverse group. They include not just the attendees of your event, but also vendors, sponsors, speakers, and stakeholders.

A good CRM system will help you:

  • Manage customer relationships: It’s like a centralized database where you can store and manage all your customer data, from contact information to interaction history.
  • Streamline client communications: It allows you to send out mass emails, schedule meetings, and follow up with individual customers, ensuring that everyone stays informed and engaged.
  • Track sales: Whether it’s ticket sales or event merchandise, a CRM system helps you keep a close eye on your revenue streams.
  • Boost attendee engagement: Through features like personalized email marketing campaigns, social media marketing, and mobile event apps, a CRM system helps you build strong connections with your attendees.

In essence, a CRM system in event planning is more than just a tool—it’s your personal assistant, sales manager, and marketing expert all rolled into one.

Key CRM FunctionsBenefits in Event Planning
Manage customer relationshipsCentralized database for customer data
Streamline client communicationsEfficient communication channels
Track salesClose monitoring of revenue streams
Boost attendee engagementPersonalized engagement strategies

What is the role of CRM systems in managing customer relationships and client communications?

We’ve all been there – juggling multiple spreadsheets, sticky notes, and email threads, trying to keep track of every conversation, every promise, and every detail. But what if there was a way to streamline all that information, keeping everything in one accessible, organized place? Enter the power of CRM systems.

Besoins commerciaux en matière de CRM

In the context of event management, a CRM system acts as the central hub where you can manage customer relationships et streamline client communications.

Here’s how:

1. Centralized Customer Data

A CRM system acts as a central repository for all your customer data. This means that all information about your attendees, sponsors, vendors, speakers, and stakeholders can be found in one place. This includes their contact information, their preferences, their past interactions with you, and their history of attendance at your events.

Think about it – rather than sifting through piles of paperwork or scrolling through endless email threads, you can simply pull up a contact in your CRM system and find everything you need to know. This centralized approach not only saves you time and headaches but also enables you to deliver a more personalized event experience.

2. Streamlined Client Communications

When it comes to client communications, a CRM system is your ultimate sidekick. It can help you manage both mass communications and individual outreach efficiently.

Need to send out an update about an upcoming event? A CRM system can help you blast an email to all attendees in a matter of clicks. Want to follow up with a specific sponsor about their contribution? Your CRM system can remind you to do so and provide you with all the details you need for the conversation.

Moreover, many CRM systems offer integrated communication tools, like email and social media dashboards, which allow you to manage all your communications from a single platform.

Role of CRM SystemsKey Benefits
Centralized Customer DataAccessible, organized customer information
Streamlined Client CommunicationsEfficient, integrated communication management

By leveraging the power of CRM systems in managing customer relationships and client communications, you’ll be able to create a seamless, personalized experience for everyone involved in your events. So, are you ready to explore the best CRM for event management?

III. Key Features of a Good Event Management CRM

As we embark on the quest to find the best CRM for event management, it’s crucial to understand the key features that make a CRM system truly beneficial for event planning. After all, not all CRM systems are created equal, and the needs of event planning professionals can be quite specific.

Fonctionnalités GRC

So, what should you look for in an event management CRM? Here are the standout features:

1. Centralized Database

The heart of any CRM system is its database. A good event management CRM should offer a centralized database where you can store and manage all your customer information. This includes everything from contact details to preferences, client management, event marketing, past event attendance, and interaction history.

2. Efficient Communication Tools

A top-tier CRM for event planning will provide tools for event organizers to streamline your client communications. This could include features like built-in email marketing, social media dashboards, and mobile event apps. Such tools make it easy to keep your attendees, vendors, and stakeholders in the loop.

3. Event Registration and Ticketing

Online event registration is a game-changer for event managers. The best CRM systems will offer integrated event management tools, allowing attendees to sign up for your events directly through the CRM. Some also offer ticketing features, making it easy to manage ticket sales and track revenue.

4. Attendee Management

From tracking RSVPs to managing attendee engagement, a CRM system designed for events should offer comprehensive attendee management tools. It should also provide features for attendee segmentation, enabling you to tailor your communications and event experience to different groups of attendees.

5. Reporting and Analytics

Data is king in event planning. A good CRM system will offer powerful reporting and analytics features, giving you insights into your events’ performance. This could include everything from ticket sales data to attendee engagement metrics.

6. Integration Capabilities

Integration is key in today’s digital world. The best CRM systems will integrate smoothly with other tools you’re using, such as project management software, marketing automation tools, and social media platforms.

Principales caractéristiquesDescription
Centralized DatabaseStore and manage all customer information
Efficient Communication ToolsStreamline client communications
Event Registration and TicketingManage online event registration and ticket sales
Attendee ManagementTrack RSVPs and manage attendee engagement
Rapports et analysesGet insights into your events’ performance
Capacités d'intégrationIntegrate with other tools you’re using

By understanding the key features of a good event management CRM, you can make an informed decision about the best CRM system for your needs. So, are you ready to delve into our top 5 CRM systems for event management?

IV. Best CRM Event Management Solutions

GRCKey Features for Event PlanningAvantagesLes inconvénientsTarification
HubSpotContact management, Email marketing, Social media management, Event management toolsComprehensive features, User-friendly interface, Strong marketing automation capabilitiesNot the cheapest option, Can be overwhelming for small teamsFree tier available. Paid plans start at $50/month
Force de venteSales forecasting, Contact management, Task management, Event management toolsHigh scalability, Powerful analytics, Strong integration capabilitiesCan be complex to set up and use, Expensive for small businessesPricing starts at $25/user/month (billed annually)
Zoho CRMEvent management, Contact management, Social media marketing, Email marketingAffordability, Ease of use, Good customization optionsInterface can be clunky, Customer support could be improvedFree tier available. Paid plans start at $14/user/month
EventbriteEvent registration, Ticketing, Promotional tools, Event organizationEfficient ticketing and attendee management, Excellent event promotion capabilitiesService fees can add up, Limited customization optionsFree for free events. Paid events carry a service fee and a transaction fee
Planning PodEvent planning tools, Floor plan builder, Vendor management, Schedule meetingsComprehensive event planning and management tools, Detailed floor plan builderCan be expensive for small events, Interface can be tricky to navigatePricing starts at $19/month

Please note that pricing can vary based on specific needs, number of users, and other factors. Always visit the official websites for the most accurate and up-to-date information.

A. HubSpot

hubspot - best crm for event management

Let’s kick off our list with a popular name in the world of CRM: HubSpot. Known for its extensive suite of sales, marketing, and service software, HubSpot also shines bright when it comes to event management.

Its robust CRM system is designed to help you manage customer relationships like a pro, with features tailored specifically for event planning and management.

Tableau de bord HubSpot

Key Features for Event Planning

  • Gestion des contacts : HubSpot’s CRM allows you to create a detailed profile for each of your contacts, storing all their information in one place. You can also track every interaction, making it easy to personalize your communications and event experiences.
  • Publicité par e-mail: HubSpot’s built-in email marketing tools enable you to create, personalize, and optimize your emails without the need for designers or IT.
  • Event Registration: With HubSpot, you can easily set up landing pages for online event registration. The system integrates smoothly with many ticketing platforms, simplifying the ticket sales process.
  • Social Media Dashboards: HubSpot’s social media tools allow you to publish and monitor your social media content directly from the CRM, helping you drive attendee engagement.
  • Analytique: HubSpot’s comprehensive analytics tools provide valuable insights into your event’s performance, from ticket sales to attendee engagement.


  • Interface conviviale
  • Powerful marketing and sales features
  • Excellent support client
  • Seamless integration with other HubSpot tools and external applications

Les inconvénients

  • Certaines fonctionnalités avancées ne sont disponibles que dans les plans de niveau supérieur
  • Customization options may be limited compared to other CRM systems


HubSpot offers a free version of its CRM, which includes basic features like contact management and email marketing. For more advanced features, they offer several paid plans.

Their Starter plan begins at $50 per month, while the Professional and Enterprise plans, which offer more advanced features, come at higher costs.

Principales caractéristiquesAvantagesLes inconvénients
Contact Management, Email Marketing, Event Registration, Social Media Dashboards, AnalyticsUser-friendly interface, Powerful marketing and sales features, Excellent customer support, Seamless integration with other toolsSome advanced features only available in higher-tier plans, Limited customization options

By offering a balance between extensive functionality and user-friendly design, HubSpot has positioned itself as a top player in the event management CRM landscape.

Its strong focus on marketing and sales features makes it a particularly good choice for event planners looking to drive attendee engagement and maximize ticket sales.

B. Force de vente

logo force de vente

Le prochain sur notre liste est Force de vente, a behemoth in the CRM universe. While it’s widely known for its sales and customer service solutions, Salesforce also offers a compelling suite of event management features.

Their CRM system is designed to empower businesses to connect with their customers in a whole new way.

Expérience utilisateur Salesforce

Key Features for Event Planning

  • Contact and Account Management: Salesforce provides a 360-degree view of your customers, including activity history, key contacts, customer communications, and internal account discussions.
  • Task and Event Tracking: With Salesforce, you can easily plan your event tasks, track your event lifecycle, and manage your event planning process in a more organized way.
  • Opportunity Management: Salesforce offers tools to manage your event sales processes, track sales, and identify the best leads and opportunities.
  • Email Integration: Salesforce integrates seamlessly with your email, helping to streamline client communications and send out email marketing campaigns.
  • Analytics and Forecasting: Salesforce’s powerful analytics tools allow you to track your event’s performance and make data-driven decisions.


  • Comprehensive suite of features
  • Highly customizable
  • Excellent integration capabilities
  • Powerful analytics and reporting tools

Les inconvénients

  • Steeper learning curve compared to other CRM systems
  • Advanced features and customization may require technical expertise


Salesforce offers several pricing tiers, starting with their Essentials plan at $25 per user/month, which includes basic CRM features.

The Professional, Enterprise, and Unlimited plans, which offer more advanced features, are priced at $75, $150, and $300 per user/month respectively.

Principales caractéristiquesAvantagesLes inconvénients
Contact and Account Management, Task and Event Tracking, Opportunity Management, Email Integration, Analytics and ForecastingComprehensive suite of features, Highly customizable, Excellent integration capabilities, Powerful analytics and reporting toolsSteeper learning curve, Advanced features and customization may require technical expertise

As one of the most comprehensive CRM solutions on the market, Salesforce is a powerful tool for event planners who require advanced features and customization capabilities.

While it may have a steeper learning curve, the flexibility and functionality it offers can be a game-changer for your event planning process.

C. Zoho CRM

zoho crm

Zoho CRM is another top-tier player in the CRM landscape that’s worth considering for your event management needs. Zoho is known for its user-friendly interface, robust features, and comprehensive suite of complementary products, making it a versatile solution for event managers.

Zoho pour LinkedIn

Key Features for Event Planning

  • Gestion des contacts : Zoho CRM provides you with a complete view of your customer interactions and enables you to effectively manage customer relationships.
  • Event Management Module: Zoho CRM’s event management module allows you to plan, promote, and execute your events right from your CRM system.
  • Automatisation du marketing : Zoho CRM offers marketing automation tools that help you launch targeted marketing campaigns and track their performance.
  • L'automatisation des forces de vente: Zoho CRM helps to automate routine sales, marketing, and support functions, freeing up more time for your team to focus on the event.
  • Analytique: Zoho CRM’s analytics feature offers customizable reports and dashboards, providing you with a clear view of your event’s performance.


  • Interface conviviale
  • Extensive feature set
  • Integration with other Zoho products and numerous third-party applications
  • Plans tarifaires abordables

Les inconvénients

  • Some users report occasional glitches
  • The mobile app could be more functional


Zoho CRM offers a range of pricing options to cater to different needs. They offer a free version for up to three users.

Their Standard plan starts at $14 per user/month, and higher-tier plans (Professional, Enterprise, and Ultimate) offer additional features at higher prices.

Principales caractéristiquesAvantagesLes inconvénients
Contact Management, Event Management Module, Marketing Automation, Sales Force Automation, AnalyticsUser-friendly interface, Extensive feature set, Integration with other Zoho products and numerous third-party applications, Affordable pricing plansSome users report occasional glitches, The mobile app could be more functional

With its comprehensive features, user-friendly interface, and affordable pricing plans, Zoho CRM is an excellent option for event management software.

The ability to plan, promote, and execute your events directly from your CRM system makes it an all-in-one platform for your event management needs.

D. Eventbrite

Eventbrite logo

Eventbrite is a global ticketing and event technology platform that allows anyone to create, share, find, and attend events of all kinds. From music festivals, marathons, conferences, community rallies, and fundraisers, to gaming competitions and air guitar contests, Eventbrite’s mission is to bring the world together through live experiences.

eventbrite dashboard

Key Features for Event Planning

  • Event Creation and Promotion: Eventbrite allows you to create professional-looking event pages and promote your online events, through email, and across social media platforms.
  • Online and Mobile Ticketing: Eventbrite offers online event registration and ticketing for both virtual and in-person events, providing a seamless experience for your event attendees.
  • Attendee Management: With Eventbrite, you can manage your attendee list, track ticket sales, and check in attendees using their mobile event apps.
  • Analyses et rapports : Eventbrite provides real-time data and analytics to help you understand your attendees, where they’re coming from, and what makes them buy.


  • Interface conviviale et configuration facile
  • Efficient ticketing and attendee management tools
  • Excellent event promotion capabilities
  • Good integration with social media platforms for event promotion

Les inconvénients

  • Fees can add up for larger, paid events
  • Options de personnalisation limitées


Eventbrite offers three pricing plans. Their Essentials package, which includes basics for event listing and ticketing, costs 2% + $0.79 per paid ticket.

The Professional package, which includes more customization and features for larger events, costs 3.5% + $1.59 per paid ticket. The Premium package is custom-priced and includes hands-on support for your event.

Principales caractéristiquesAvantagesLes inconvénients
Event Creation and Promotion, Online and Mobile Ticketing, Attendee Management, Analytics and ReportingUser-friendly interface and easy setup, Efficient ticketing and attendee management tools, Excellent event promotion capabilities, Good integration with social media platforms for event promotionFees can add up for larger, paid events, Limited customization options

Eventbrite is a robust event management platform with a focus on ticketing and attendee management. Its user-friendly interface and effective event promotion tools make it a great option for event managers, especially for those dealing with larger, ticketed events.

E. Planning Pod

Planning Pod is an all-in-one event management platform designed to streamline your planning process and centralize your event details. It’s tailored for event professionals, including event planners, wedding professionals, corporate event teams, and non-profits.

planning pod features

Key Features for Event Planning

  • Comprehensive Event Management Tools: Planning Pod offers more than 30 integrated event planning and management tools, including event registration, attendee management, budgeting, scheduling, task management, and vendor management.
  • CRM System: Planning Pod’s CRM system lets you track leads, manage client communications, and maintain customer relationships effectively.
  • Floor Plan Builder: This feature lets you design detailed floor plans for your events, ensuring a smooth flow and optimal use of your event space.
  • Invoicing and Payments: With Planning Pod, you can create professional invoices, track payments, and manage your event business finances all in one place.


  • Comprehensive, all-in-one platform
  • Interface conviviale
  • The detailed floor plan builder
  • Effective invoicing and payment tracking

Les inconvénients

  • The initial setup might be time-consuming due to the number of features
  • Some users report occasional slow load times


Planning Pod offers a 14-day free trial for you to test out its features.

After that, their pricing starts at $19 per month for the Venue software and goes up to $69 per month for the Event software. They also offer custom packages for larger event teams.

Principales caractéristiquesAvantagesLes inconvénients
Comprehensive Event Management Tools, CRM System, Floor Plan Builder, Invoicing and PaymentsComprehensive, all-in-one platform, User-friendly interface, Detailed floor plan builder, Effective invoicing and payment trackingThe initial setup might be time-consuming due to the number of features, Some users report occasional slow load times

Planning Pod is a comprehensive event management solution that’s perfect for event professionals who want a one-stop shop for their event planning and management needs. It brings together a wide range of tools, making it one of the best CRMs for event management on the market today.

V. Choosing the Best CRM for Your Needs

Sélection du best CRM for event management is a pivotal decision that can greatly impact the success of your event planning business. The right CRM solution will not only streamline your business processes but also help foster strong customer relationships, leading to increased satisfaction and loyalty among your event attendees.

A lire aussi: Comment choisir un CRM

choose CRM for event management

Here are some key considerations to guide you in your selection process:

Comprendre vos besoins : Start by outlining your needs and goals. What tasks are you hoping to automate? What are your pain points in the current process? Do you need a CRM system that focuses on ticket sales, or is attendee management more critical for your events?

Budget: CRM systems come in various pricing models. Some charge per user, while others charge based on the number of contacts or the features you need. Consider your budget and how much you are willing to invest.

Facilité d'utilisation: A CRM with a steep learning curve might slow down your team and reduce efficiency. Look for a platform that is intuitive and user-friendly.

Évolutivité : As your event planning business grows, you’ll want a CRM that can scale with you. Choose a CRM that offers more advanced features that you can use as your needs become more complex.

L'intégration: Your CRM should play nice with the other software solutions you’re using. Make sure it can integrate seamlessly with your email marketing platform, social media dashboards, and other tools.

Service client: A responsive and helpful customer support team is a huge plus. You don’t want to be left in the dark when you encounter issues or have questions about the CRM tool.

Don’t be afraid to test drive a few options before settling on one. Most of these platforms offer free trials, so take advantage of them to get a feel for how they work. Remember, the goal is to find a CRM that makes your life easier, streamlines your event planning process, and ultimately drives the success of your events.

Let’s recap the five best CRMs for event management we discussed:

GRCKey StrengthsMeilleur pour
HubSpotComprehensive features, User-friendly interface, Strong marketing automation capabilitiesBusinesses looking for a robust, all-in-one CRM
Force de venteHigh scalability, Powerful analytics, Strong integration capabilitiesLarge businesses and enterprises with complex needs
Zoho CRMAffordability, Ease of use, Good customization optionsSmall to medium businesses on a budget
EventbriteEfficient ticketing and attendee management, Excellent event promotion capabilitiesEvent managers dealing with larger, ticketed events
Planning PodComprehensive event planning and management tools, Detailed floor plan builderEvent professionals wanting a one-stop-shop for event planning and management

In the end, the best CRM for event management will depend on your specific needs, budget, and business goals. Happy CRM hunting, event planners!

VI. Conclusion

And there you have it – a detailed guide on the best CRM for event management to help you streamline your business processes and enhance your customer relationships. From HubSpot’s all-around capabilities to Planning Pod’s specialized event planning features, each of these CRM solutions brings unique strengths to the table.

Remember, the key to choosing the right CRM isn’t about finding the one with the most features or the highest price tag. It’s about finding the CRM that aligns with your event planning goals, fits within your budget, and ultimately, makes your life easier.

Comme event planners, we know the importance of delivering a seamless event experience. By leveraging a solid CRM system, we can ensure that our attendees’ experiences start off on the right foot from the moment they interact with our event – be it through online event registration or social media marketing.

In the world of event management, every detail matters, and a CRM tool can be the difference between a good event and a great one. So, whether you’re organizing corporate events, virtual events, or in-person events, these CRM solutions have got you covered.

We hope this article has provided you with the insights you need to make an informed decision about the best CRM for your event management needs. Remember, every event is a journey, and with the right CRM, you can make that journey unforgettable.

Good luck with your future events, event planners! Remember, the success of an event doesn’t just lie in the day itself, but in the entire event lifecycle. With the right CRM, managing this lifecycle can be a breeze.

Remember to stay tuned for more articles on event planning and management tools. We’re here to help you create the best events possible!

5 meilleurs CRM pour la gestion d'événements en 2023 : un guide complet
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5 meilleurs CRM pour la gestion d'événements en 2023 : un guide complet
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