HubSpot frente a Freshsales

HubSpot vs freshsales: una revisión completa en 2023

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Bienvenido al mundo de software CRM! If you’re in the business sphere, chances are you’ve heard of the power of Customer Relationship Management (CRM) systems. They’re essential tools, helping businesses effectively manage and analyze customer interactions and data throughout the customer lifecycle. Why does this matter? It’s simple: better relationships equal better business.

Today, we’re putting two heavy hitters of the CRM world under the microscope: CRM de HubSpot y CRM de ventas frescas. Both are leading players, offering robust software solutions designed to enhance sales performance, boost marketing efforts, and simplify sales processes.

Picture this scenario: It’s Monday morning, and your sales reps are bracing themselves for the week ahead. With piles of contact records to sort through, potential leads to pursue, and a multitude of tasks to automate, wouldn’t it be a game-changer to have an all-in-one platform to handle it all efficiently?

That’s where HubSpot and Freshsales step in, acting as your very own backstage crew to ensure your business’s show goes on smoothly.

Over the course of this article, we’ll dive into these two platforms, exploring their features, comparing their capabilities, and ultimately helping you decide which of these titans might best suit your business needs.

beneficios de crm

Here’s a quick table for a sneak-peek of what we’ll cover:

CRM de HubSpotCRM de ventas frescas
Automatización de ventasAutomatización de ventas
Automatización de marketingEmail Tracking
Contact Records ManagementContact Records Management
Correo de propagandaOut of Office Detection
Predictive Lead ScoringPredictive Lead Scoring
Unlimited UsersUnlimited Users
Meeting SchedulingMeeting Scheduling
Deal InsightsAdvanced Reporting
Starter/Enterprise PlansStarter/Enterprise Plans
Email/Chat SupportEmail/Chat/Phone Support

So, buckle up and get ready as we embark on the grand tour of HubSpot frente a Freshsales!

Understanding CRM and Marketing Automation

Just like a well-tuned orchestra needs a skillful conductor to bring every instrument into harmony, your business needs a capable CRM system to synchronize every aspect of customer interaction. And guess what? That’s just the start! Pair a top-notch CRM with a clever marketing automation system, and you’ve got an unbeatable symphony of efficiency and growth at your fingertips.

Necesidades comerciales de CRM

But let’s hit the pause button for a moment. We’ve been talking about CRM y Marketing Automatización but what exactly are they? And why should you, as a business owner or manager, care?

A CRM o Gestión de la relación con el cliente system is your key to mastering the vast landscape of customer data. It’s your one-stop shop for managing contact records, tracking sales processes, and using this wealth of information to enhance customer relationships. Think of it as a gold mine of customer interactions, preferences, and history – all in one convenient, accessible place.

Lea también: Que es un CRM

Automatización de marketing, on the other hand, is the jetpack that propels your marketing efforts into the stratosphere. It’s about taking those mundane, repetitive tasks off your marketing team’s plate and automating them for efficiency and accuracy. Email campaigns, social media posts, lead scoring – all these and more can be automated, leaving your team more time to be creative and strategic. Interested in learning more about marketing automation?

These two are the ultimate power couple when it comes to streamlining your business operations. Here’s a simple comparison table to show you what they bring to the table:

CRMAutomatización de marketing
Manages Contact RecordsAutomates Email Campaigns
Tracks Sales ProcessesAutomates Social Media Posts
Enhances Customer RelationshipsHandles Valoración de prospectos
Centralizes Customer DataEnables Advanced Reporting
Facilitates Meeting Scheduling y Deal InsightsPerforms Out of Office Detection

The value of CRM and marketing automation for improving sales performance and marketing efforts is tremendous. But, the question remains, “How does this all play out when it comes to HubSpot frente a Freshsales?” The answer is waiting for you as we delve deeper into these two CRM powerhouses in the sections to come.

HubSpot CRM: Review

hubspot: el mejor crm para entrenadores

Ready to meet your business’s potential new best friend? Decir hola a CRM de HubSpot. It’s a powerful platform packed with tools designed to streamline your sales processes and supercharge your marketing efforts.

características de hubspot

Also Read: Revisión de CRM de HubSpot

Automatización de ventas

First up, let’s tackle the behemoth that is automatización de ventas. With HubSpot CRM, your sales reps can say goodbye to manual data entry and hello to increased productivity. Its ability to automate tasks and smoothly integrate with your current systems allows your sales team to focus more on closing deals and less on tedious admin tasks.

Automatización de marketing

HubSpot is no slouch in the automatización de marketing department, either. It supports email marketing campaigns, allows for custom nurturing sequences based on unique customer behaviors, and uses predictive lead scoring to identify and prioritize your hottest leads.

Contact Records Management

Gerente datos de los clientes has never been easier thanks to HubSpot’s contact records management feature. This feature allows you to create a comprehensive profile for each contact, enabling you to track every interaction from the first email to the final sale. It’s like having a personal journal for each of your customers!

Plans and Pricing

Cuando se trata de fijación de precios, HubSpot is quite flexible. There’s a free plan that offers basic Funciones de CRM perfect for small businesses or startups. Then there are the starter y enterprise plans that come packed with advanced capabilities like meeting scheduling, deal insights, advanced reporting, and even chat support. Remember, the ultimate goal is to choose a plan that fits your business needs like a glove.

Here’s a brief snapshot of what each plan offers:

Plan GratisBasic CRM features, Contact Management
Plan de inicioEmail Marketing, Ad Management, Conversational Bots
Plan EmpresarialPredictive Lead Scoring, Advanced Reporting, Sales Analytics

Atención al cliente

Last, but definitely, not least, let’s talk customer support. HubSpot offers support via email and chats to all users, which means if you ever hit a roadblock, there’s always a helping hand available.

HubSpot CRM is truly a force to be reckoned with, with a myriad of features designed to enhance sales performance and marketing efforts.

Freshsales CRM: Review

registro completo de ventas frescas

Time for round two in our CRM showdown! Here comes CRM de ventas frescas, striding into the ring with an array of features intended to streamline sales processes and boost marketing efforts.


Leer también: Freshsales CRM Review

Automatización de ventas

Starting strong with automatización de ventas, Freshsales offers the power to automate tasks, freeing up your sales reps to focus on what they do best – selling. Need to assign leads, send follow-up emails, or even update deal status? Freshsales has got you covered. What’s more, its AI-based lead scoring takes the guesswork out of prioritizing leads, making every sale move a calculated one.

Email Tracking and Out of Office Detection

Freshsales also shines with its email tracking feature, notifying you when a prospect opens an email or clicks a link. This way, you know when to strike while the iron is hot. Plus, its unique out-of-office detection feature saves your sales team from sending emails into the void, keeping productivity high.

Contact Records Management

En términos de contact records management, Freshsales keeps all your customer data in one place, making it easy to track every interaction. You can segment your contact records based on various parameters, leading to highly personalized and effective communication.

Plans and Pricing

Cuando se trata de fijación de precios, Freshsales offers flexibility with its free, starter, and enterprise plans. Each plan is tailored to suit businesses of different sizes and requirements, making it a versatile choice.

Here’s a quick rundown of what you can expect with each plan:

Plan GratisBasic CRM features, Contact Management
Plan de inicioBulk Emails, Sales Sequences, Lead Scoring
Plan EmpresarialAdvanced CRM Analytics, Multi-currency, Auto Profile Enrichment

Atención al cliente

And don’t forget about Atención al cliente. Freshsales steps it up by offering support via email, chat, and even phone. No matter what issue you encounter, Freshsales is committed to helping you resolve it as quickly as possible.

Well, there you have it – a whistle-stop tour of Freshsales CRM. This robust platform promises to simplify your sales processes, enhance your marketing efforts, and automate tasks to keep your sales reps firing on all cylinders.

HubSpot vs Freshsales: Comparing Software Solutions

Get ready for the ultimate showdown – it’s time to see these CRM titans go head to head in the battle of HubSpot frente a Freshsales.

Automatización de ventas

Both CRMs offer impressive sales automation capabilities, allowing your sales reps to focus on more strategic tasks rather than getting bogged down in administrative work. However, while hubspot shines with its seamless integration and task automation, ventas frescas stands out with its AI-based lead scoring and automatic profile enrichment. It’s a close call, and the winner might depend on what features matter the most to your sales team.

Automatización de marketing

When it comes to marketing automation, HubSpot holds its own with powerful email marketing and lead nurturing features. However, Freshsales is no pushover, offering robust email tracking features and even out-of-office detection, a feature not commonly found in many CRMs.

Contact Records Management

Both platforms excel in contact records management, ensuring you have a clear overview of every interaction with your customers. However, Freshsales’ ability to segment contacts based on various parameters for more personalized communication might just give it an edge.


In terms of pricing, both platforms offer free plans, which are great for startups or small businesses. However, when it comes to paid plans, it’s important to consider what features each plan offers and whether they align with your business needs. Here’s a quick glance at their plans side by side:

PlansCRM de HubSpotCRM de ventas frescas
GratisBasic CRMBasic CRM
InicioEmail Marketing, Ad ManagementBulk Emails, Sales Sequences
EmpresaPredictive Lead Scoring, Advanced ReportingAdvanced CRM Analytics, Multi-currency

Atención al cliente

Both platforms offer robust customer support via email and chat, ensuring help is just a click away. Freshsales, however, adds another layer of support with its phone option, which could be a deciding factor for some businesses.

Ambos HubSpot and Freshsales offer strong features that can help to automate tasks, close deals faster, and improve the efficiency of your sales reps. The choice between the two will likely come down to the specific needs, preferences, and budget of your business.

Still, wondering which one is your perfect match? Stick around as we take a closer look at which CRM best fits different business types and sizes in the next section!

Choosing the Right CRM: Which One Suits Your Business?

Here’s the real deal: selecting the right CRM is a lot like choosing the perfect outfit. It’s not just about what’s trendy; it has to fit you just right and suit the occasion, too. Similarly, the best CRM for your business depends on your specific needs, the size of your business, and your budget.

Leer también: Cómo elegir el CRM adecuado

For Startups and Small Businesses

If you’re a startup or a small business with a limited budget, you’ll want to keep an eye out for CRMs that offer a plan gratis. Luckily, both HubSpot and Freshsales tick this box. They offer basic CRM functionalities that allow you to manage your contact records, track sales, and perform simple marketing tasks.

For Growing Teams

If you’re part of a growing team with evolving needs, you may need to look at CRMs that offer a bit more room to grow. The Plan de inicio from both HubSpot and Freshsales could be an ideal fit here. These plans offer more advanced features, such as email marketing, lead scoring, and sales sequences. The choice between the two would depend on the specific requirements of your growing team.

For Large Organizations and Enterprise-Level Needs

Now, if you’re a large organization with complex needs, you’ll need a CRM that can handle it all. Here, you might find yourself comparing the Plan Empresarial of HubSpot and Freshsales. Both of these plans come equipped with advanced features, such as predictive lead scoring, advanced reporting, and sales analytics.

Custom Views for Different Teams

One aspect where Freshsales might stand out is its custom views feature, which is extremely helpful when you have different teams needing different views of the customer data.

One Platform for Everything

HubSpot, on the other hand, offers a comprehensive one platform solution. Not only does it handle sales and marketing, but it can also integrate with service and operations hubs, offering a unified solution for businesses looking to manage everything in one place.

When it comes to choosing the right CRM for your business, it’s not a question of HubSpot frente a Freshsales but rather HubSpot o Freshsales. Both these platforms offer robust features that can streamline your sales processes, enhance your marketing efforts, and ultimately, help your business grow.

Remember, the best CRM is the one that fits your business just right, helping you not only meet your customers’ needs but to exceed them, too.


And there we have it – our grand tour of two CRM heavyweights, HubSpot and Freshsales, has come to an end.

Choosing between these two software solutions isn’t easy – and it shouldn’t be. The importance of selecting the right CRM for your business can’t be overstated. It’s about more than just managing contact records or automating tasks; it’s about finding a partner that will help your business reach new heights.

Through our exploration, we’ve seen the power of both HubSpot and Freshsales. Both platforms offer an impressive range of features aimed at boosting sales performance and enhancing marketing efforts. They cater to businesses of all sizes, from scrappy startups to large, enterprise-level organizations.

hubspot, with its integrated platform and advanced marketing automation, provides a comprehensive solution. Its flexibility, from the free plan to the feature-rich enterprise plan, ensures there’s something for every business.

Por otro lado, ventas frescas shines with its unique features like out-of-office detection and custom views, providing a dynamic CRM experience. It’s flexible, it’s customizable, and it’s ready to grow with your business.

La elección entre HubSpot frente a Freshsales? That’s a decision you’ll need to make based on your business’s specific needs, size, and budget. But remember, the ultimate goal is to find a CRM that will streamline your sales processes, amplify your marketing efforts, and help you build stronger relationships with your customers.

Thanks for joining us on this CRM journey. We hope you’re walking away with a clearer picture of what HubSpot and Freshsales have to offer. And remember, no matter which CRM you choose, it’s all about using it to make your business the best it can be.

FAQ Section

¿Qué es un CRM?

A CRM, or Gestión de la relación con el cliente software, is a tool designed to help businesses manage and improve their relationships with customers and potential customers. This includes tracking sales, managing contact records, automating marketing efforts, and much more.

How does sales automation enhance sales performance?

Sales automation refers to the process of automating repetitive, time-consuming tasks in your sales process. By automating these tasks, your sales reps can focus on building relationships and closing deals, which ultimately improves sales performance.

Can I switch from one CRM to another?

Yes, you can switch from one CRM to another, but it’s not a process to be taken lightly. It involves migrating your data, reconfiguring workflows, and retraining your team. Be sure to consider the costs and benefits before making such a move.

Do both HubSpot and Freshsales offer email marketing tools?

Yes, both HubSpot and Freshsales offer email marketing tools as part of their software solutions. These tools can help automate your email campaigns, track their performance, and optimize your email marketing efforts.

Do these CRM platforms offer a free plan?

Yes, both HubSpot and Freshsales offer a plan gratis. These plans provide basic CRM functionalities and are a great starting point for small businesses or startups.

How can predictive lead scoring help my business?

Predictive lead scoring is a feature that uses machine learning to predict which leads are most likely to convert based on their behavior and data. This can help your sales team prioritize leads, focus their efforts on high-value prospects, and ultimately, close deals faster.

How can I choose the right CRM for my business?

Choosing the right CRM for your business depends on your specific needs, the size of your business, and your budget. It’s about evaluating the features, capabilities, and costs of different CRM platforms and deciding which one aligns best with your business goals.

HubSpot vs freshsales: una revisión completa en 2023
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