Wix vs WooCommerce
Compare Wix and WooCommerce on features, pricing, and buyer fit using the same researched criteria.
Wix
Website-first builder with ecommerce from Core — Light $17/mo annual, Core $29 (sell online), Business $39, Business Elite $159 (annual tiles; monthly higher).
Best for
- • SMBs that need a polished website and a store in one builder
- • Service businesses adding light product sales
- • Founders prioritizing design speed over commerce OS depth
Starting from $29.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Choose Wix if: SMBs that need a polished website and a store in one builder
Choose WooCommerce if: WordPress-native brands and content-heavy stores
WooCommerce
Open-source WordPress commerce plugin — free core; paid extensions, hosting, and WooPayments processing are separate TCO lines.
Best for
- • WordPress-native brands and content-heavy stores
- • Developers/agencies building custom commerce stacks
- • Merchants optimizing for control over convenience
Starting from $0.00/user/mo
Free plan available
Screenshots
Verified product UI captures from research — never stock imagery.
Wix
WooCommerce
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.