Wix vs WooCommerce
Compare Wix and WooCommerce on features, pricing, and buyer fit using the same researched criteria.
Wix
Website-first builder with ecommerce from Core — Light $17/mo annual, Core $29 (sell online), Business $39, Business Elite $159 (annual tiles; monthly higher).
Best for
- • SMBs that need a polished website and a store in one builder
- • Service businesses adding light product sales
- • Founders prioritizing design speed over commerce OS depth
Starting from $29.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Choose Wix if: SMBs that need a polished website and a store in one builder
Choose WooCommerce if: WordPress-native brands and content-heavy stores
WooCommerce
Open-source WordPress commerce plugin — free core; paid extensions, hosting, and WooPayments processing are separate TCO lines.
Best for
- • WordPress-native brands and content-heavy stores
- • Developers/agencies building custom commerce stacks
- • Merchants optimizing for control over convenience
Starting from $0.00/user/mo
Free plan available
Evidence & transparency
Sources and research process behind this comparison.
Sources
4
Criteria
0
Screenshots
9
Sources consulted
| Title | Product | Type |
|---|---|---|
| Wix — Official Site | Wix | official-product-page |
| Wix Pricing | Wix | official-pricing-page |
| WooCommerce — Official Site | WooCommerce | official-product-page |
| WooCommerce Pricing | WooCommerce | official-pricing-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.