Webflow vs Wix
Researched comparison of Webflow and Wix on ecommerce-editorial criteria inside the same job cluster.
Webflow
Design-led website platform with Ecommerce — Standard $29/mo (500 items, 2% fee), Plus $74 highlighted (5,000 items, 0% fee), Advanced $212 (15,000 items); requires a Site plan in addition.
Best for
- • Design-led brands wanting visual CMS control
- • Teams that will model Site + Ecommerce TCO and stay inside item caps
Starting from $29.00/user/mo
No free plan
VS
Our verdict
Wix is the stronger overall fit. Choose based on which criteria matter most for your team.
Choose Webflow if: Design-led brands wanting visual CMS control
Choose Wix if: Site + store with a single Core ecommerce tile
Wix
Website-first builder with ecommerce from Core — Light $17/mo annual, Core $29 (sell online), Business $39, Business Elite $159 (annual tiles; monthly higher).
Best for
- • Site + store with a single Core ecommerce tile
- • Service + product mixes needing builder flexibility
Starting from $29.00/user/mo
Free plan available
Webflow vs Wix pricing
Wix Core ~$29/mo annual unlocks selling. Webflow Ecommerce Standard $29 / Plus $74 / Advanced $212 annual plus a required Site plan (~$25/mo Premium). Combined Webflow floor is ~$54/mo before processing. Research 2026-08-18.
Webflow
From $29.00/user/mo
Wix
From $29.00/user/mo
Webflow
Starting from $29.00/user/mo
No free trial evidenced
- Site Premium$25.00/mo
- ~$25/mo annual (May 2026 site-plan simplification). Required alongside an Ecommerce plan — not a store plan by itself.
- Ecommerce Standard$29.00/mo
- $29/mo billed yearly — 500 items, 2% Webflow transaction fee. Requires a Site plan.
- Ecommerce PlusPopular$74.00/mo
- $74/mo billed yearly — 5,000 items, 0% Webflow transaction fee. Requires a Site plan.
- Ecommerce Advanced$212.00/mo
- $212/mo billed yearly — 15,000 items, 0% Webflow transaction fee. Requires a Site plan.
Wix
Starting from $29.00/user/mo
Free trial available
- Free$0.00/user/mo
- $0 — Wix subdomain and ads; selling/payments not unlocked.
- Light$17.00/mo
- $17/mo annual — custom domain path; not the ecommerce selling tier.
- CorePopular$29.00/mo
- $29/mo annual — accept payments / basic ecommerce entry.
- Business$39.00/mo
- $39/mo annual — stronger ecommerce and marketing packaging.
- Business Elite$159.00/mo
- $159/mo annual — highest storage/collaborator and advanced packaging.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Webflow
$435.00/mo
Wix
$435.00/mo
Similar estimated cost
Verified monthly unit prices · Aug 18, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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