Shopify vs Wix
Compare Shopify and Wix on features, pricing, and buyer fit using the same researched criteria.
Shopify
Hosted SaaS ecommerce platform with themes, checkout, channels, and POS — Basic from $39/mo ($29 annual), Grow $105 ($79 annual), Advanced $399 ($299 annual), Plus from $2,300/mo.
Best for
- • Merchants wanting a hosted store without managing infrastructure
- • Brands scaling across online + retail channels
- • Teams that value app ecosystem over building custom stacks
Starting from $39.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Choose Shopify if: Merchants wanting a hosted store without managing infrastructure
Choose Wix if: SMBs that need a polished website and a store in one builder
Wix
Website-first builder with ecommerce from Core — Light $17/mo annual, Core $29 (sell online), Business $39, Business Elite $159 (annual tiles; monthly higher).
Best for
- • SMBs that need a polished website and a store in one builder
- • Service businesses adding light product sales
- • Founders prioritizing design speed over commerce OS depth
Starting from $29.00/user/mo
Free plan available
Shopify vs Wix pricing
Shopify researched starting price from $39/mo. Wix researched starting price from $29/mo; a free plan is researched. Affiliate economics excluded.
Shopify
From $39.00/user/mo
Wix
From $29.00/user/mo
Shopify
Starting from $39.00/user/mo
Free trial available
- Basic$29.00/mo
- $29/mo billed annually ($39 monthly). Entry full online store.
- GrowPopular$79.00/mo
- $79/mo billed annually ($105 monthly). Professional reports and staff accounts.
- Advanced$299.00/mo
- $299/mo billed annually ($399 monthly). Advanced reporting and lowest standard processing.
- PlusCustom
- From $2,300/mo — enterprise checkout, automation, and B2B features.
Wix
Starting from $29.00/user/mo
Free trial available
- Free$0.00/user/mo
- $0 — Wix subdomain and ads; selling/payments not unlocked.
- Light$17.00/mo
- $17/mo annual — custom domain path; not the ecommerce selling tier.
- CorePopular$29.00/mo
- $29/mo annual — accept payments / basic ecommerce entry.
- Business$39.00/mo
- $39/mo annual — stronger ecommerce and marketing packaging.
- Business Elite$159.00/mo
- $159/mo annual — highest storage/collaborator and advanced packaging.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Shopify
$585.00/mo
Wix
$435.00/mo
+$150.00/mo — Shopify costs more
Verified monthly unit prices · Aug 18, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.