Rootly vs ServiceNow
Compare Rootly and ServiceNow on features, pricing, and buyer fit using the same researched criteria.
Rootly
Incident response — Incident Response Essentials $20/user/mo; On-Call Essentials $20/user; Enterprise custom. Does not outrank PagerDuty 8.0.
Best for
- • Slack-first teams buying incident command at a published $20/user floor
- • Buyers who will add On-Call Essentials only if they need paging
- • Comparisons versus FireHydrant Pro $25 and incident.io Team $15
Starting from $20.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Rootly is better for
- ✓ Starting pricing
ServiceNow is better for
- ✓ Integrations
- ✓ Security & admin
Choose Rootly if: Slack-first teams buying incident command at a published $20/user floor
Choose ServiceNow if: Enterprises standardising ITSM (and often HRSD/CSM) on one platform
ServiceNow
Enterprise ITSM / Now Platform — contact sales. 2026 ITSM tiers Foundation / Advanced / Prime with bundled Now Assist; no public list price.
Best for
- • Enterprises standardising ITSM (and often HRSD/CSM) on one platform
- • ITIL-mature shops that need CMDB + change at scale
- • Buyers with budget for implementation partners
Starting from $100.00/user/mo
No free plan
Rootly vs ServiceNow pricing
Rootly researched starting price from $20/mo. ServiceNow researched starting price from $100/mo. Affiliate economics excluded.
Rootly
From $20.00/user/mo
ServiceNow
From $100.00/user/mo
Rootly
Starting from $20.00/user/mo
No free trial evidenced
- Incident Response EssentialsPopular$20.00/user/mo
- $20/user/mo Incident Response Essentials — incident command floor. On-call is a separate $20 SKU.
- On-Call Essentials$20.00/user/mo
- $20/user/mo On-Call Essentials — paging sibling SKU, not included in Incident Response Essentials.
- EnterpriseCustom
- Custom governance, scale, and support — contact sales.
ServiceNow
Starting from $100.00/user/mo
Free trial available
- ITSM FoundationPopularCustom
- Entry ITSM (incident/request/asset + configured Now Assist) — custom quote.
- ITSM AdvancedCustom
- Full ITIL suite (problem, change, major incident, on-call) — custom quote.
- ITSM PrimeCustom
- Highest Assist pool and custom AI agents — custom quote.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Rootly
$300.00/mo
ServiceNow
$1,500.00/mo
+$1,200.00/mo — ServiceNow costs more
Verified monthly unit prices · Aug 18, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.