Marketo vs Salesforce
Compare Adobe Marketo Engage and Salesforce on features, pricing, and buyer fit using the same researched criteria.
Adobe Marketo Engage
Enterprise B2B marketing automation platform (Adobe Marketo Engage) — custom quote; CRM secondary.
Best for
- • Enterprise B2B MAP and lead nurture
- • Adobe Experience Cloud marketing ops
No free plan
VS
Our verdict
No universal winner — different enterprise systems. Choose Marketo for B2B marketing automation and nurture programmes; choose Salesforce Sales Cloud when pipeline CRM, forecasting, and platform customization are the primary job. Many stacks pair both rather than choosing one.
Adobe Marketo Engage is better for
- ✓ Campaign content
- ✓ Marketing automation
- ✓ Funnel conversion
- ✓ Analytics & attribution
Salesforce is better for
- ✓ Integrations
- ✓ Scalability
Tie
- • Ease of use
- • Brand monitoring
- • AI capabilities
Choose Adobe Marketo Engage if: Enterprise B2B MAP and lead nurture
Choose Salesforce if: Enterprise sales CRM and pipeline governance
Salesforce
Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.
Best for
- • Enterprise sales CRM and pipeline governance
- • Salesforce platform standardization
Starting from $25.00/user/mo
No free plan
Adobe Marketo Engage vs Salesforce pricing
Marketo: custom quote only. Salesforce: published Starter Suite through Unlimited ladder — confirm live edition and add-on TCO. SoftwareGlimpse does not invent custom-quote dollars.
Adobe Marketo Engage
See plans
Salesforce
From $25.00/user/mo
Adobe Marketo Engage
Starting price not evidenced
No free trial evidenced
- GrowthCustom
- Entry Marketo Engage edition — custom quote.
- SelectPopularCustom
- Mid Marketo Engage edition — custom quote.
- PrimeCustom
- Advanced Marketo Engage edition — custom quote.
- UltimateCustom
- Top Marketo Engage edition — custom quote.
Salesforce
Starting from $25.00/user/mo
Free trial available
- Starter Suite$25.00/user/mo
- Pro SuitePopular$100.00/user/mo
- Enterprise$175.00/user/mo
- Unlimited$350.00/user/mo
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Salesforce
$375.00/mo
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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