Marketo vs Kartra
Compare Adobe Marketo Engage and Kartra on features, pricing, and buyer fit using the same researched criteria.
Adobe Marketo Engage
Enterprise B2B marketing automation platform (Adobe Marketo Engage) — custom quote; CRM secondary.
Best for
- • Enterprise B2B marketing ops
- • Complex CRM-integrated nurture
No free plan
VS
Our verdict
Choose Marketo for enterprise B2B MAP governance; choose Kartra for creator all-in-one funnels/courses with published pricing.
Adobe Marketo Engage is better for
- ✓ Marketing automation
- ✓ Analytics & attribution
- ✓ Brand monitoring
- ✓ Integrations
Kartra is better for
- ✓ Ease of use
- ✓ Funnel conversion
- ✓ Value for money
Tie
- • Campaign content
- • AI capabilities
Choose Adobe Marketo Engage if: Enterprise B2B marketing ops
Choose Kartra if: Creators consolidating funnel + course stacks
Kartra
Kartra combines landing pages, email/SMS marketing, memberships/courses, checkouts, funnels, AI copy, and related automation in one platform aimed at coaches, experts, and creators.
Best for
- • Creators consolidating funnel + course stacks
- • Published-price all-in-one buyers
Starting from $59.00/user/mo
No free plan
Adobe Marketo Engage vs Kartra pricing
Marketo: custom quote only. Kartra: published Essentials from $59/mo researched. Different buyer jobs and TCO models.
Adobe Marketo Engage
See plans
Kartra
From $59.00/user/mo
Adobe Marketo Engage
Starting price not evidenced
No free trial evidenced
- GrowthCustom
- Entry Marketo Engage edition — custom quote.
- SelectPopularCustom
- Mid Marketo Engage edition — custom quote.
- PrimeCustom
- Advanced Marketo Engage edition — custom quote.
- UltimateCustom
- Top Marketo Engage edition — custom quote.
Kartra
Starting from $59.00/user/mo
Free trial available
- Essentials$59.00/mo
- 500 contacts; 10,000 emails/mo; 5 pages; 1 product; 1 membership; Kartra AI 30 uses; 5% transaction fees.
- max contacts: 500
- max email sends monthly: 10000
- max pages: 5
- StarterPopular$119.00/mo
- 2,500 contacts; unlimited email & SMS; unlimited pages/products/memberships; AI 100 uses; 0% transaction fees.
- max contacts: 2500
- Growth$229.00/mo
- 12,500 contacts; automations; affiliates; surveys; 10 team members; helpdesk.
- max contacts: 12500
- Professional$549.00/mo
- 25,000 contacts; real-time funnel analytics; helpdesk live chat; higher AI uses.
- max contacts: 25000
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Kartra
$885.00/mo
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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