Hootsuite vs Sprout Social
Compare Hootsuite and Sprout Social on features, pricing, and buyer fit using the same researched criteria.
Hootsuite
Major social media suite (Social OS) — Standard/Professional/Advanced published seats plus Enterprise custom.
Best for
- • Mid-market/enterprise teams needing a full social suite
- • Orgs comparing Sprout for governance and inbox at scale
- • Buyers who outgrew Buffer-class schedulers
Starting from $99.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Hootsuite and Sprout Social. Choose Hootsuite when Mid-market/enterprise teams needing a full social suite. Choose Sprout Social when Teams treating social as customer care + analytics. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Hootsuite is better for
- ✓ Value for money
Sprout Social is better for
- ✓ Analytics & attribution
- ✓ Brand monitoring
Tie
- • Ease of use
- • Campaign content
- • Marketing automation
Choose Hootsuite if: Mid-market/enterprise teams needing a full social suite
Choose Sprout Social if: Teams treating social as customer care + analytics
Sprout Social
Premium social suite for publishing, Smart Inbox, and analytics — Essentials through Enterprise seat pricing.
Best for
- • Teams treating social as customer care + analytics
- • Mid-market/enterprise comparing Hootsuite
- • Brands needing Smart Inbox + review management
Starting from $79.00/user/mo
No free plan
Hootsuite vs Sprout Social pricing
Hootsuite researched starting price from $99/mo. Sprout Social researched starting price from $79/mo. Affiliate economics excluded.
Hootsuite
From $99.00/user/mo
Sprout Social
From $79.00/user/mo
Hootsuite
Starting from $99.00/user/mo
Free trial available
- Standard$99.00/mo
- From $99/user/mo — up to 10 social accounts (confirm live).
- ProfessionalPopular$199.00/mo
- From $199/user/mo — unlimited accounts, automation, custom reports.
- Advanced$399.00/mo
- From $399/user/mo — approvals, routing, team performance.
- EnterpriseCustom
- Advanced listening, SSO, compliance — custom quote / demo.
Sprout Social
Starting from $79.00/user/mo
Free trial available
- Essentials$79.00/mo
- From $79/seat/mo annual — up to 5 profiles, publishing-focused.
- StandardPopular$199.00/mo
- From $199/seat/mo — inbox, monitoring, reviews (5 profiles).
- Professional$299.00/mo
- From $299/seat/mo — unlimited profiles, deeper insights.
- Advanced$399.00/mo
- From $399/seat/mo — AI assist replies, sentiment, API/helpdesk.
- EnterpriseCustom
- White-glove onboarding, SSO, priority support — custom quote.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Hootsuite
$1,485.00/mo
Sprout Social
$1,185.00/mo
+$300.00/mo — Hootsuite costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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