GitLab vs ServiceNow
Compare GitLab and ServiceNow on features, pricing, and buyer fit using the same researched criteria.
GitLab
DevSecOps platform — Free; Premium $29/user/mo billed annually; Ultimate custom on current GitLab pricing page.
Best for
- • Teams that want git + CI + security in one licence
- • Self-managed / data-residency buyers
- • Orgs leaving a many-tool DevOps stack
Starting from $29.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
GitLab is better for
- ✓ Starting pricing
- ✓ Free plan
ServiceNow is better for
- ✓ Integrations
- ✓ Security & admin
Choose GitLab if: Teams that want git + CI + security in one licence
Choose ServiceNow if: Enterprises standardising ITSM (and often HRSD/CSM) on one platform
ServiceNow
Enterprise ITSM / Now Platform — contact sales. 2026 ITSM tiers Foundation / Advanced / Prime with bundled Now Assist; no public list price.
Best for
- • Enterprises standardising ITSM (and often HRSD/CSM) on one platform
- • ITIL-mature shops that need CMDB + change at scale
- • Buyers with budget for implementation partners
Starting from $100.00/user/mo
No free plan
GitLab vs ServiceNow pricing
GitLab researched starting price from $29/mo; a free plan is researched. ServiceNow researched starting price from $100/mo. Affiliate economics excluded.
GitLab
From $29.00/user/mo
ServiceNow
From $100.00/user/mo
GitLab
Starting from $29.00/user/mo
Free trial available
- Free$0.00/user/mo
- SaaS Free — CI minute and storage caps; small private namespaces.
- PremiumPopular$29.00/user/mo
- $29/user/mo billed annually — MR approvals, more CI, SSO-oriented features.
- UltimateCustom
- Advanced security/compliance — custom pricing on current GitLab page.
ServiceNow
Starting from $100.00/user/mo
Free trial available
- ITSM FoundationPopularCustom
- Entry ITSM (incident/request/asset + configured Now Assist) — custom quote.
- ITSM AdvancedCustom
- Full ITIL suite (problem, change, major incident, on-call) — custom quote.
- ITSM PrimeCustom
- Highest Assist pool and custom AI agents — custom quote.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
GitLab
$435.00/mo
ServiceNow
$1,500.00/mo
+$1,065.00/mo — ServiceNow costs more
Verified monthly unit prices · Aug 18, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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