Leadpages vs Freshmarketer
Compare Leadpages and Freshmarketer on features, pricing, and buyer fit using the same researched criteria.
Leadpages
AI landing-page and CRO platform with A/B testing, Smart Traffic, heatmaps, and lead enrichment — plus HTML Pub publishing plans from $10/mo.
Best for
- • Standalone landing-page CRO
- • AI page creation + heatmaps
Starting from $99.00/user/mo
No free plan
VS
Our verdict
Choose Leadpages when conversion pages and CRO tooling matter most; choose Freshmarketer when Freshworks CRM-aligned marketing automation is the primary job.
Leadpages is better for
- ✓ Ease of use
- ✓ Campaign content
- ✓ Funnel conversion
- ✓ Analytics & attribution
Freshmarketer is better for
- ✓ Marketing automation
- ✓ Brand monitoring
- ✓ Value for money
Tie
- • Integrations
- • Scalability
- • AI capabilities
Choose Leadpages if: Standalone landing-page CRO
Choose Freshmarketer if: Freshworks CRM marketing automation
Freshmarketer
Freshmarketer is Freshworks’ marketing automation product covering email and multichannel engagement, segmentation, journeys, landing pages/forms, and Freddy AI features, with CRM alignment.
Best for
- • Freshworks CRM marketing automation
- • Journey + email orchestration
Starting from $15.00/user/mo
Free plan available
Leadpages vs Freshmarketer pricing
Leadpages Grow from $99/mo researched. Freshmarketer pricing is Freshworks-ladder — confirm live.
Leadpages
From $99.00/user/mo
Freshmarketer
From $15.00/user/mo
Leadpages
Starting from $99.00/user/mo
Free trial available
- HTML Pub Starter$10.00/mo
- HTML Pub Starter from $10/mo — 5 pages, 1 custom domain, AI credits.
- HTML Pub Pro$29.00/mo
- HTML Pub Pro from $29/mo — 25 pages, AI editor, custom domain + SSL.
- HTML Pub Business$49.00/mo
- HTML Pub Business from $49/mo — 50 pages, 2 domains, higher AI credits.
- GrowPopular$99.00/mo
- Leadpages Grow from $99/mo — unlimited pages/traffic, manual A/B testing, dynamic text, lead enrichment.
- Optimize$199.00/mo
- Leadpages Optimize from $199/mo — Smart Traffic, heatmaps, auto-personalization, more integrations.
Freshmarketer
Starting from $15.00/user/mo
Free trial available
- Free$0.00/user/mo
- 100 marketing contacts; 500 monthly email sends; basic segmentation; web tracking and forms; social media campaigns.
- max marketing contacts: 100
- max email sends monthly: 500
- EnterprisePopular$15.00/mo
- $15/mo with 500 marketing contacts (annual display). AI campaign assistant; transactional emails; advanced segmentation; webhooks. Contact add-ons scale cost.
- included marketing contacts: 500
- Add-on — Marketing Contacts$100.00/mo
- Starting $100 / 5,000 contacts / month (published add-on).
- Add-on — Conversion Rate OptimizationCustom
- CRO add-on starting $219 / 10,000 MUV / month.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Leadpages
$1,485.00/mo
Freshmarketer
$225.00/mo
+$1,260.00/mo — Leadpages costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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