Kartra vs Freshmarketer
Compare Freshmarketer and Kartra on features, pricing, and buyer fit using the same researched criteria.
Freshmarketer
Freshmarketer is Freshworks’ marketing automation product covering email and multichannel engagement, segmentation, journeys, landing pages/forms, and Freddy AI features, with CRM alignment.
Best for
- • Teams already in or considering Freshworks CRM
- • SMBs wanting marketing automation with a free starting tier
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
Choose Kartra when funnels, email/SMS, courses, and checkouts in one creator stack are the job; choose Freshmarketer when Freshworks-aligned marketing automation with a free entry rung and multichannel journeys matter more.
Freshmarketer is better for
- ✓ Marketing automation
- ✓ Integrations
- ✓ Value for money
Kartra is better for
- ✓ Ease of use
- ✓ Campaign content
- ✓ Funnel conversion
- ✓ Analytics & attribution
Tie
- • Brand monitoring
- • AI capabilities
Choose Freshmarketer if: Teams already in or considering Freshworks CRM
Choose Kartra if: Coaches/creators consolidating funnels + email + courses + checkouts
Kartra
Kartra combines landing pages, email/SMS marketing, memberships/courses, checkouts, funnels, AI copy, and related automation in one platform aimed at coaches, experts, and creators.
Best for
- • Coaches/creators consolidating funnels + email + courses + checkouts
- • Solopreneurs wanting one platform vs stitching point tools
Starting from $59.00/user/mo
No free plan
Freshmarketer vs Kartra pricing
Kartra publishes Essentials→Professional creator tiers (entry Essentials researched ~$59/mo). Freshmarketer publishes Free + Enterprise/add-on packaging with a 21-day trial. Confirm live vendor pricing — contact add-ons can dominate Freshmarketer TCO.
Freshmarketer
From $15.00/user/mo
Kartra
From $59.00/user/mo
Freshmarketer
Starting from $15.00/user/mo
Free trial available
- Free$0.00/user/mo
- 100 marketing contacts; 500 monthly email sends; basic segmentation; web tracking and forms; social media campaigns.
- max marketing contacts: 100
- max email sends monthly: 500
- EnterprisePopular$15.00/mo
- $15/mo with 500 marketing contacts (annual display). AI campaign assistant; transactional emails; advanced segmentation; webhooks. Contact add-ons scale cost.
- included marketing contacts: 500
- Add-on — Marketing Contacts$100.00/mo
- Starting $100 / 5,000 contacts / month (published add-on).
- Add-on — Conversion Rate OptimizationCustom
- CRO add-on starting $219 / 10,000 MUV / month.
Kartra
Starting from $59.00/user/mo
Free trial available
- Essentials$59.00/mo
- 500 contacts; 10,000 emails/mo; 5 pages; 1 product; 1 membership; Kartra AI 30 uses; 5% transaction fees.
- max contacts: 500
- max email sends monthly: 10000
- max pages: 5
- StarterPopular$119.00/mo
- 2,500 contacts; unlimited email & SMS; unlimited pages/products/memberships; AI 100 uses; 0% transaction fees.
- max contacts: 2500
- Growth$229.00/mo
- 12,500 contacts; automations; affiliates; surveys; 10 team members; helpdesk.
- max contacts: 12500
- Professional$549.00/mo
- 25,000 contacts; real-time funnel analytics; helpdesk live chat; higher AI uses.
- max contacts: 25000
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Freshmarketer
$225.00/mo
Kartra
$885.00/mo
+$660.00/mo — Kartra costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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