Apify vs Rootly
Compare Apify and Rootly on features, pricing, and buyer fit using the same researched criteria.

Apify
Actor platform for web scraping — Free $0 ($5 usage); Starter $29/mo ($26 annual); Scale $199; Business $999.
Best for
- • Teams that want ready-made or custom Actors rather than raw proxy ops
- • Developers who need compute + storage + proxy in one platform
- • Projects that benefit from Apify Store scrapers
Starting from $29.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Apify is better for
- ✓ Free plan
Rootly is better for
- ✓ Starting pricing
Tie
- • Integrations
- • Security & admin
Choose Apify if: Teams that want ready-made or custom Actors rather than raw proxy ops
Choose Rootly if: Slack-first teams buying incident command at a published $20/user floor

Rootly
Incident response — Incident Response Essentials $20/user/mo; On-Call Essentials $20/user; Enterprise custom. Does not outrank PagerDuty 8.0.
Best for
- • Slack-first teams buying incident command at a published $20/user floor
- • Buyers who will add On-Call Essentials only if they need paging
- • Comparisons versus FireHydrant Pro $25 and incident.io Team $15
Starting from $20.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Apify and Rootly.
Capabilities
| Feature | Apify | Rootly | Winner |
|---|---|---|---|
| Incident management | Limited | Strong | Rootly |
| Change & problem management | Limited | Moderate | Rootly |
| Service catalog | Limited | Limited | Tie |
| Infrastructure monitoring | Limited | Moderate | Rootly |
| APM & distributed tracing | Limited | Limited | Tie |
| Log management | Limited | Limited | Tie |
| Source control & repos | Limited | Limited | Tie |
| CI/CD & automation | Moderate | Moderate | Tie |
| Hosting control panel | Limited | Limited | Tie |
| Proxy / web data network | Strong | Limited | Apify |
| ITSM AI assistance | Limited | Moderate | Rootly |
| Developer AI assistance | Strong | Moderate | Apify |
| On-call & paging | Limited | Moderate | Rootly |
| Enterprise security & SSO | Moderate | Moderate | Tie |
| Analytics & reporting | Strong | Strong | Tie |
| Managed hosting platform | Not evidenced | Limited | — |
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