ActiveCampaign vs Adobe Marketo Engage
Compare ActiveCampaign and Adobe Marketo Engage on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
ActiveCampaign is better for
- ✓ Ease of use
- ✓ Value for money
- ✓ AI capabilities
Adobe Marketo Engage is better for
- ✓ Campaign content
- ✓ Marketing automation
- ✓ Funnel conversion
- ✓ Analytics & attribution
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Adobe Marketo Engage if: Enterprise B2B teams needing MAP-grade nurture and lead management
Adobe Marketo Engage
Enterprise B2B marketing automation platform (Adobe Marketo Engage) — custom quote; CRM secondary.
Best for
- • Enterprise B2B teams needing MAP-grade nurture and lead management
- • Adobe Experience Cloud / complex CRM-integrated marketing ops
- • Buyers comparing HubSpot Enterprise and Salesforce Account Engagement
No free plan
ActiveCampaign vs Adobe Marketo Engage pricing
ActiveCampaign researched starting price from $15/mo. Adobe Marketo Engage starting price was not verified in current research — confirm on the vendor pricing page. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
Adobe Marketo Engage
See plans
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
Adobe Marketo Engage
Starting price not evidenced
No free trial evidenced
- GrowthCustom
- Entry Marketo Engage edition — custom quote.
- SelectPopularCustom
- Mid Marketo Engage edition — custom quote.
- PrimeCustom
- Advanced Marketo Engage edition — custom quote.
- UltimateCustom
- Top Marketo Engage edition — custom quote.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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