ActiveCampaign vs ClickFunnels
Compare ActiveCampaign and ClickFunnels on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
ActiveCampaign is better for
- ✓ Integrations
- ✓ Scalability
- ✓ Value for money
- ✓ AI capabilities
ClickFunnels is better for
- ✓ Campaign content
- ✓ Marketing automation
- ✓ Funnel conversion
- ✓ Analytics & attribution
Tie
- • Ease of use
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose ClickFunnels if: Creators and info-product marketers building sales funnels
ClickFunnels
Funnel and landing-page platform for creators and marketers — a primary Kartra peer for all-in-one funnel stacks.
Best for
- • Creators and info-product marketers building sales funnels
- • Teams comparing Kartra for all-in-one funnel stacks
- • Buyers whose primary job is funnel conversion pages + email
Starting from $97.00/user/mo
No free plan
ActiveCampaign vs ClickFunnels pricing
ActiveCampaign researched starting price from $15/mo. ClickFunnels researched starting price from $97/mo. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
ClickFunnels
From $97.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
ClickFunnels
Starting from $97.00/user/mo
Free trial available
- LaunchPopular$97.00/mo
- From $97/mo monthly ($81/mo billed annually).
- Scale$197.00/mo
- From $197/mo monthly ($164/mo billed annually).
- Optimize$297.00/mo
- From $297/mo monthly ($248/mo billed annually).
- DominateCustom
- Dominate from $5,997/yr — confirm live packaging and inclusions.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
ClickFunnels
$1,455.00/mo
+$1,230.00/mo — ClickFunnels costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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