Ecommerce software for Wholesale / B2B

Fit snapshot

Overview

Wholesale / B2B is the job of selling to companies: negotiated price lists, buyer accounts, and bulk ordering on an ecommerce platform. It is adjacent to catalog management — not a dropshipping importer and not always included on every storefront plan.

• Company / buyer accounts
• Price lists and tiers
• Bulk / quick order
• Native vs add-on / plan gate
• Catalog shared with DTC

Challenges in wholesale / b2b

These are the operating problems that usually push teams toward CRM for wholesale / b2b — not feature wish lists.

• Wholesale reorders live in email

  Without CRM discipline: Price lists drift and nobody knows which quote is current.

• DTC prices leak to wholesale

  Without CRM discipline: Retail partners see consumer pricing, or consumers see partner SKUs.

• Bulk line entry is painful

  Without CRM discipline: Buyers will not click through 80 product pages to reorder.

• B2B is plan-gated or an extension

  Without CRM discipline: The storefront demo looked wholesale-ready; the quoted plan is not.

How CRM helps with wholesale / b2b

A CRM only helps when the team keeps owners, history, and next steps current. Here is what “good” looks like for wholesale / b2b.

• Wholesale reorders live in email

  With CRM discipline: Buyer accounts with attached price lists make the current deal visible at checkout.

• DTC prices leak to wholesale

  With CRM discipline: Separate catalogs or gated price lists keep audiences on the right offer.

• Bulk line entry is painful

  With CRM discipline: Quick order, CSV, or bulk add-to-cart on the qualifying plan reduces friction.

• B2B is plan-gated or an extension

  With CRM discipline: Map accounts, price lists, and bulk checkout to the configuration you will buy.

What matters for wholesale / b2b

Prioritise company accounts, price lists, and bulk checkout on the plan you will buy. Confirm whether B2B is native, Plus-gated, or an extension.

• 1

  Company / buyer accounts

  Company / buyer accounts as a buying lens for this use case.

• 2

  Price lists and tiers

  Price lists and tiers as a buying lens for this use case.

• 3

  Bulk / quick order

  Bulk / quick order as a buying lens for this use case.

• 4

  Native vs add-on / plan gate

  Native vs add-on / plan gate as a buying lens for this use case.

• 5

  Catalog shared with DTC

  Catalog shared with DTC as a buying lens for this use case.

What wholesale / b2b usually needs

Start with must-haves your team will use weekly. Treat nice-to-haves as later upgrades — not day-one blockers.

Wholesale / B2B workflow

Understand what needs to happen before comparing how products implement each step. Support overlays use structured research — never video inference.

1. 01

   Create buyer accounts

   Approve companies and attach a price list.

   Objective

   No anonymous wholesale pricing.

   See products →See evidence →

2. Next step

   02

   Scope the catalog

   Decide what is DTC-public versus account-gated.

3. Next step

   03

   Place a bulk order

   Test quick order or bulk add on the quoted checkout.

4. Next step

   04

   Fulfil from the queue

   Wholesale paid orders follow the same ops path.

See how products implement this workflow ↓

See wholesale / b2b in action

Official product demonstrations can help show how different CRMs handle the wholesale / b2b workflow. Absence of a video does not mean a product lacks support for this use case.

• 

  commercetools

  Where B2B Commerce Meets Bold Innovation: commercetools

  How commercetools presents the product in an official vendor video.

  Official vendor video

  

  This video is hosted on YouTube

  This content is hosted by YouTube. The player loads only after you allow marketing cookies.

  Allow and playCookie settings

  Where B2B Commerce Meets Bold Innovation: commercetools

  What this demonstrates

  • commercetools product surfaces as shown in the official vendor video
  • UI/workflow layout marketed by the vendor

  Workflow coverage

  • Create buyer accountsNot shown
  • Scope the catalogNot shown
  • Place a bulk orderNot shown
  • Fulfil from the queueNot shown

  Coverage describes what the demo shows — not product support status.

  What to notice

  • Official vendor demo — treat as UI/workflow evidence, not SoftwareGlimpse scoring.

  This demonstration does not establish

  • pricing
  • comparative superiority
  • security or compliance certification
  • implementation effort or total cost of ownership

  Features visible in this demo

  • B2B / wholesale
  • Online storefront
  • Product catalog

  Source: commercetools GmbH · Verified 18 Aug 2026

  Open official source ↗↗How commercetools handles this →
• 

  VTEX

  Demo video: turn your digital store into an online marketplace with VTEX

  How VTEX presents the product in an official vendor video.

  Official vendor video

  

  This video is hosted on YouTube

  This content is hosted by YouTube. The player loads only after you allow marketing cookies.

  Allow and playCookie settings

  Demo video: turn your digital store into an online marketplace with VTEX

  What this demonstrates

  • VTEX product surfaces as shown in the official vendor video
  • UI/workflow layout marketed by the vendor

  Workflow coverage

  • Create buyer accountsNot shown
  • Scope the catalogNot shown
  • Place a bulk orderNot shown
  • Fulfil from the queueNot shown

  Coverage describes what the demo shows — not product support status.

  What to notice

  • Official vendor demo — treat as UI/workflow evidence, not SoftwareGlimpse scoring.

  This demonstration does not establish

  • pricing
  • comparative superiority
  • security or compliance certification
  • implementation effort or total cost of ownership

  Features visible in this demo

  • Marketplace & sales channels
  • Online storefront

  Source: VTEX · Verified 18 Aug 2026

  Open official source ↗↗How VTEX handles this →

View all workflow evidence →

Compare how products handle wholesale / b2b

Compare two products against the same workflow using researched assessments. Official demos help you see the workflow — they do not change support status.

HubSpot

Screenshot evidence

Official Free CRM hero product visualization.

What to notice

• Official Free CRM hero product visualization.
• Where ownership and next actions appear

Not shown in this demo

• plan packaging
• comparative superiority
• full workflow automation limits

Open official source↗

Pipedrive

Screenshot evidence

Pipedrive’s sales CRM product view as shown on the official site.

What to notice

• Pipedrive’s sales CRM product view as shown on the official site.
• Where ownership and next actions appear

Not shown in this demo

• plan packaging
• comparative superiority
• full workflow automation limits

Open official source↗

Compare HubSpot vs Pipedrive

Turn this use case into CRM requirements

Based on the wholesale / b2b workflow, buyers commonly evaluate the checklist below. Nothing is written to your decision profile until you confirm in the tool.

• □Approve companies and attach a price list.
• □Decide what is DTC-public versus account-gated.
• □Test quick order or bulk add on the quoted checkout.
• □Wholesale paid orders follow the same ops path.

Context: useCase=wholesale-b2b — tools apply this only after your confirmation.

Common scenarios

• Best when

  Brand with retail partners

  You already sell DTC and need gated price lists for approved retailers.

• Best when

  Distributor / manufacturer

  Bulk reorders and company accounts are the primary job — not a consumer theme.

How to choose for this use case

1. 1

   Confirm this use case is the primary job

   Learn more →
2. 2

   Price the qualifying configuration

   Learn more →
3. 3

   Compare researched platforms

   Best ecommerce software →

Read the full CRM buying guide →

CRM software to explore

Catalogue products that list wholesale / b2b as a supported use case. Inclusion here is not a ranking. Official demo counts never change ranking.

BigCommerce

Ecommerce

Open-SaaS ecommerce platform — Core $39/mo ($29 annual), Growth $105 ($79), Scale $399 ($299); GMV thresholds and open payment provider fees apply on 2026 plans.

Read review

Magento

Ecommerce

Open-source Magento core (free) plus Adobe Commerce enterprise licenses (GMV quote) — deep catalog/B2B with high hosting and agency TCO.

Read review

Salesforce Commerce Cloud

Ecommerce

Salesforce B2C Commerce (ex-Demandware) — Growth/Plus/Premium are GMV-percent quote only; enterprise SaaS landscape, not an SMB Shopify substitute.

Read review

Shopware

Ecommerce

Symfony open-source commerce — Community Edition free (Fair Usage ~€1M GMV); Rise from ~$660/mo; Evolve from €2400/mo; Beyond quote.

Read review

commercetools

Ecommerce

Composable enterprise commerce API — quote-only packages + 60-day free trial; contact sales. Shopify keeps the SaaS award.

Read review

▶ See workflow

VTEX

Ecommerce

Enterprise commerce SaaS — contact-sales get-started only; no invented floors. Shopify keeps the SaaS award.

Read review

▶ See workflow

FAQ

• Which products relate to this use case?

  In the current ecommerce catalogue wave, explore: bigcommerce, shopify, woocommerce. Related products appear when those soft entries are seeded and tagged.

• Is there one best tool for this use case?

  No. Fit depends on job cluster, channels, and plan gates. Use the Best ecommerce software page for methodology-based editor’s picks inside clusters — not one undifferentiated ranking across storefront platforms and sourcing apps.

• Is wholesale always included on a storefront plan?

  Often it is native on some platforms, plan-gated on others, or an extension on open-source carts. Confirm company accounts, price lists, and bulk checkout on the configuration you will buy — do not assume the public storefront demo includes B2B.