Webflow Review
ECOMMERCE SOFTWAREChoose Webflow when the website visual quality is the product and ecommerce is a first-class but secondary job on the same CMS — and you will pay for both a Site plan and an Ecommerce plan.
Starting price
$29.00/user/month
Free plan
No
Free trial
No
Best for
Design-led brands that want a custom site and a curated catalog on one visual CMS
SoftwareGlimpse review
6.6/10
Average
- ease of use8
- storefront commerce fit8
- catalog orders depth6
- checkout conversion7
- integrations7
- omnichannel pos2
Webflow plans & pricing
Verified 2026-08-18 from webflow.com/pricing (high confidence for Ecommerce annual tiles). Ecommerce billed yearly: Standard $29/mo (500 items, 2% txn fee), Plus $74/mo (5,000 items, 0% Webflow txn fee, highlighted), Advanced $212/mo (15,000 items, 0% fee). A Site plan is required in addition to an Ecommerce plan — Site Premium ~$25/mo annual (May 2026 site-plan simplification) is context for TCO, not the store floor. Combined Standard + Site Premium is ~$54/mo annual before processing. Site free workspace exists; ecommerce is paid (hasFreePlan=false). No dedicated Ecommerce trial documented here. Card processing is separate. Affiliate economics excluded.
Site Premium
$25.00
per month, billed annually
- Small teams starting with core workflows
Ecommerce Standard
$29.00
per month, billed annually
- Everything in Site Premium, plus:
- Ecommerce Standard buyers
Ecommerce Plus
$74.00
per month, billed annually
- Everything in Ecommerce Standard, plus:
- Ecommerce Plus buyers
Ecommerce Advanced
$212.00
per month, billed annually
- Everything in Ecommerce Plus, plus:
- Growing teams that need richer daily workflows
Estimate team cost
Rough monthly and annual cost for Webflow based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $125.00
- Annual
- $1,500.00
Webflow pricing compared
| Metric | Webflow | Wix | Squarespace | Shopify |
|---|---|---|---|---|
| Starting price | $29.00/user/month | $29.00/user/month | $23.00/user/month | $39.00/user/month |
| Free plan | No | Yes | No | No |
| Free trial | No | Yes | Yes | Yes |