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Buffer Review

MARKETING & GROWTH SOFTWARE

Choose Buffer when simple, affordable social scheduling with mainstream brand recognition is the primary marketing job.

Last updated 2026-08-17Independent editorial review
  • Starting price

    $6.00/user/month

  • Free plan

    Yes

  • Free trial

    14 days

  • Best for

    SMBs and creators needing simple social scheduling

SoftwareGlimpse review

6.6/10

Average

  • ease of use9
  • campaign content8
  • marketing automation5
  • funnel conversion3
  • analytics attribution7
  • brand monitoring5
How we score →

All features

14 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

  • Social scheduling

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team

    This video is hosted on YouTube

    This content is hosted by YouTube. The player loads only after you allow marketing cookies.

    Official vendor video

    How to Use Buffer in 2 Minutes | 2026 Quick-start Guide

    What this shows

    • Connecting social channels in Buffer
    • Creating and scheduling posts from the composer
    • Community engagement and analytics overview
    • Connecting social channels in Buffer
    • Creating and scheduling posts from the composer
    • Community engagement and analytics overview
  • Content calendar

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
    Buffer publish calendar view UI
    Publish calendar view from buffer.com/publish.
    Screenshot source ↗
  • Social listening

    Free

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
  • Funnel builder

    Free

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
  • Landing pages

    Free

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
  • Marketing automation

    Free

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
    Buffer publish composer UI
    Publish composer UI from the official Buffer homepage.
    Screenshot source ↗
  • Forms & lead capture

    Free

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
  • Analytics

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
    Buffer insights analytics UI
    Insights product frame from the official Buffer homepage.
    Screenshot source ↗
  • Ads management

    Free

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
  • Reputation & reviews

    Free

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
  • Webinars

    Free

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
  • Email / SMS channels

    Free

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
  • Team collaboration

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team
  • AI content generation

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Essentials
    • Team