Mailchimp CRM-Rezension

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Das Wichtigste zum Mitnehmen:

  • Mailchimp is a leading email marketing software with a 72.68% market share, suitable for creating, managing, and analyzing email marketing campaigns. It offers features like domain and website hosting, landing page creation, website builder, and CRM, making it an all-in-one tool for businesses looking to streamline their marketing efforts.
  • Mailchimp has a 96-99% deliverability rate and is user-friendly. With a free version and paid plans starting from $11/month, it’s an affordable option for businesses of all sizes. Nonprofits and charities get a 15% discount on Mailchimp pricing.
  • Mailchimp is a well-known marketing automation platform with a focus on email marketing. While it has advanced reporting capabilities, numerous integrations, and visually appealing email templates, it falls short in automation, segmentation, and CRM features. However, it has recently added ecommerce features to its offerings, and improvements are expected in the future.

Introduction to Mailchimp

Are you after an efficient email marketing tool for your business? Look no further than Mailchimp! It’s a leader in the industry with an all-inclusive platform. Automation and advertising services help businesses reach their desired audience and increase sales.

Mailchimp is cloud-based, so you can manage and automate your marketing communications from one spot. There are pre-designed templates and customization tools to help you create attractive, personalized emails and ads.

The dashboard gives you insight into your campaigns. Track progress and see how your campaigns are doing in real-time. This information will help you adjust your strategies for maximum impact.

Don’t wait – sign up with Mailchimp today. You will be sure to stand out from the competition.

Features of Mailchimp

With its extensive features, Mailchimp can help businesses take their marketing strategies to the next level. In this section, we will explore the various tools offered by Mailchimp that provide seamless solutions for email campaigns, website hosting, landing page creation, website building, and CRM. Whether your business is small or large, Mailchimp’s user-friendly interface and excellent support can help you streamline and scale your marketing efforts.


Mailchimp is great for businesses aiming to step up their email marketing. It has many powerful tools, such as personalization options for better engagement with subscribers. A/B testing helps you find out what works best. Plus, integrations with other third-party tools help you organize and schedule your campaigns.

Segmentierung lets you target certain groups based on their behavior or other criteria. Advanced reporting shows success in real-time and helps you make datengesteuerte Entscheidungen for future campaigns. These insights include open & click-through rates. Plus, details on subscriber behavior and engagement levels. Utilizing these features can increase your brand’s awareness, customer retention, and revenue growth. Mailchimp also offers website hosting services.

Domain and website hosting

Mailchimp does not host domains or websites, but it has great email marketing services. Its platform allows users to make good-looking websites. However, Mailchimp is focused on email marketing only. Even so, its domain management tools let you link your domain with your email marketing, not the website.

Plus, its landing page templates help users make targeted pages for their email campaigns. This optimizes user journeys and aids lead generation.

It’s worth noting that, since Mailchimp doesn’t do hosting, a small business won’t see an increase in online traffic and sales when they switch from another hosting provider.

Landing page creation

Mailchimp is a great platform for users! It offers various features, such as landing page creation. This feature allows people to easily customize their web pages with branding and content. Also, anyone can track visitor behavior with the built-in analytics.

For more advanced tools, Mailchimp has mobile optimization and custom domains. Plus, it has A/B testing and automated workflows. These help lead generation and make landing pages attractive and effective.

To get more conversions on your landing page, use strong call-to-action language. Examples are “Get Started Now" oder "Sign Up Today“.

Abschließend, Mailchimp has many features to help users create effective landing pages for business growth.

Website builder

Mailchimp’s website builder is a great part of their marketing toolkit. Even without technical knowledge, users can create a professional-looking site. They can get creative with customizable templates, then drag-and-drop content, images, and videos. Plus, with e-commerce integrations, they can sell products on their Mailchimp website. And, mobile-responsive design makes sure it looks good on any device.

Advanced features like SEO tools and analytics tracking help businesses boost their online performance. Mailchimp’s website builder also seamlessly integrates with email marketing campaigns and CRM. Intuit’s acquisition of Mailchimp led to some changes in the price of services, including website builder. However, there are alternatives, like Constant Contact, MailerLite, Omnisend, AWeber, and more.

Mailchimp also offers a CRM-System to streamline sales processes and store customer data. With all these tools, businesses of any size can build a better online presence and attract more leads.


Mailchimp is a great choice for businesses looking to simplify their email marketing. Its CRM system is advanced, helping users personalize customer interactions and lead generation. Create custom audience segments based on purchase history or website behavior using Mailchimp’s tagging system. Automation tools help automate welcome messages and cart notifications. Mailchimp also provides insightful reporting with data like conversion rates, engagement levels, and revenue. It has the ability to integrate with Shopify, Salesforce, and Square, eliminating manual data entry. Segmentation capabilities and reports make it easy to track effectiveness of campaigns. Though it lacks in automation and segmentation compared to Salesforce, AI features might improve this in the future.

Pricing options for Mailchimp

Looking for a cost-effective email marketing service? Mailchimp is a great option. In this section, we’ll review Mailchimp’s pricing options, including a free version and paid plans starting from just $11 per month. Moreover, non-profits and charities can take advantage of discounted rates on Mailchimp’s paid plans.

Freie Version

Mailchimp offers pricing options for users. This includes a free version, perfect for those with limited budgets.

  • This free version has basic email marketing features such as templates, A/B testing and segmentation.
  • Users can send up to 10,000 emails per month to a maximum of 2,000 contacts.
  • Paid features, such as automation and advanced reporting, are not included in the free version.
  • No trial period is needed – you can just sign up and start using it right away.

The free plan is great for small businesses or individuals who don’t need extra features. Larger organizations should look at the paid plans, which offer more features, like custom branding and multi-step journeys.

Mailchimp’s free plan shows their commitment to making services available to everyone. Upgrade for as low as $11/month to get powerful email marketing features and help your business grow.

Paid plans starting from $11/month

Mailchimp offers a variety of pricing plans to suit all types of businesses. There’s a free version and paid plans starting at just $9.99/month. These paid plans come with extra features such as multi-step journeys, custom branding, and advanced segmentation options. Plus they give access to Mailchimp’s CRM tools for managing customers.

Their paid plans are flexible. Starting at $9.99/month with the ‘Essentials’ plan, up to the ‘Premium’ plan for $299/month. Plus, they offer discounts for nonprofits and charities.

Website hosting isn’t included in the paid plans. But they do provide tools to help businesses build an online presence, such as custom domains, landing pages, and email campaigns.

Businesses should think carefully about which plan is right for them. And take advantage of Mailchimp’s free trial period to test out the features. In conclusion, Mailchimp’s pricing plans are great for businesses looking to boost their marketing and customer relationships.

Discounts for nonprofits and charities

Mailchimp offers different plans with various features and prices. It stands out from competitors by providing discounts to charities and non-profits. It offers discounted or even free options to help out these organizations. Up to thousands of dollars per month and a 15% discount are available through Mailchimp’s Nonprofit Program. Plus, the donate button lets email recipients contribute directly from campaigns.

Mailchimp is one of the few self-service email newsletter platforms that take non-profits and charities into account. Quality editing software and customer support are used to make this pricing possible. Non-profits can have high-quality communication aids at lower costs than elsewhere.

While discounts are great, they shouldn’t be the only factor when choosing a marketing platform. Non-profits need to balance affordability with useful features for their marketing efforts. Other factors should be considered when looking for a suitable plan.

Alternatives to Mailchimp

With Mailchimp’s recent pricing changes, many businesses are searching for cost-effective email marketing and CRM alternatives. We’ll explore several top-rated options to consider for your business needs. Some familiar names, like Constant Contact and AWeber, as well as niche offerings, such as MailerLite and Brevo are available. We’ll also look at newer players in the market making an impact, including Omnisend and HubSpot.

Dauernder Kontakt

Dauernder Kontakt is an email marketing platform that offers many helpful features for businesses of all sizes. Create attractive campaigns with templates, automation tools, contact management, event registration, and social media integration.

A user-friendly drag-and-drop editor helps even non-techy people to craft amazing emails and newsletters. Plus, it integrates easily with e-commerce platforms like Shopify and WooCommerce.

For more marketing options, Dauernder Kontakt has a landing page builder and website creation tool. And, if users need help, the customer service team is available via phone, email, or chat.

The greatest perk of Dauernder Kontakt ist ein 60-day free trial without a credit card! Beginners can try the platform before paying, from just $20/month. Although it may not have complex automation like other platforms, it’s simple and budget-friendly, perfect for small business owners.


Are you hunting for an email marketing tool that is both simple to use and loaded with effective features? MailerLite is an ideal selection. It provides a user-friendly interface and drag-and-drop editor. You don’t need to have coding knowledge to design eye-catching email templates that will grasp your audience’s attention.

Darüber hinaus, MailerLite offers advanced automation such as triggered messages, segmentation, and personalized replies. By linking with tools like WordPress, Shopify, and Zapier, businesses can enhance their workflow and maximize their marketing efforts.

What stands apart MailerLite from its competitors is the company’s focus on GDPR compliance. They supply many resources and tools to assist businesses comply with all European data protection laws.

Gesamt, MailerLite is an affordable and simple-to-use solution for small businesses to develop professional email campaigns. If you want to optimize your email marketing efforts, MailerLite is the way to go. Don’t forget to check out Omnisend’s all-in-one platform to take your email campaigns to the next level.


Omnisend is an email marketing solution that allows businesses to create customized customer journeys. It sends messages at the correct time and on the appropriate channel, helping companies to boost engagement and get more conversions.

What sets Omnisend apart from other email marketing solutions? It integrates with top e-commerce platforms like Shopify and Magento. Thus, businesses can sync their customer and sales data with Omnisend for better targeting.

Moreover, Omnisend has advanced reporting tools that let users monitor their campaigns’ performance and make datengesteuerte Entscheidungen. All of these factors make Omnisend a great choice for businesses that want to take their email marketing to the next level.


AWeber stands out for its automation capabilities. It helps businesses send targeted and personalized emails, based on user behavior and preferences. It also integrates with 3rd-party tools like landing page builders, social media, and CRMs. Plus, its customer support team offers personalized help for users who want to make the most of the platform.

If you’re searching for a Mailchimp alternative, Brevo is an option. However, it only has basic email marketing features.


Brevo is the ultimate email marketing platform. It’s like Mailchimp, with visually attractive email templates, flexible automation, and precise segmentation services. But, Brevo takes it one step further, with website and landing page builders.

Brevo puts customers first. Its automated tools take care of the marketing process, so businesses can focus on what’s important. Plus, its intuitive drag-and-drop builder makes creating compelling emails easy, even for those who aren’t tech-savvy.

Zusamenfassend, Brevo is the perfect solution for any business looking to make their marketing efforts more efficient.


HubSpot stands apart in the market, boasting comprehensive features and a simple-to-use interface. Create landing pages with drag-and-drop ease and utilize beautifully designed templates. Außerdem ist es robust CRM enables tracking of contacts’ interactions across multiple channels and offers insights for effective decision-making.

Advanced integration capabilities let you easily combine HubSpot with your existing software platforms. It also links up effortlessly with Salesforce or other CRMs, so you can run sales operations on either platform while managing emails or social media within HubSpot.

For businesses needing to unify their marketing efforts with clients or audience, HubSpot is an attractive solution with competitive pricing. Don’t miss out on opportunities to expand your business – incorporate HubSpot into your growth strategy now!

Mailchimp’s strengths and weaknesses

Mailchimp is a well-known email marketing platform recognized for its visually appealing templates and advanced reporting capabilities. In this section, we will closely examine Mailchimp’s strengths and weaknesses. Numerous integrations make it a popular choice for businesses of all sizes. However, it has some drawbacks in automation, segmentation, and CRM features that may not make it the right fit for all businesses.

Advanced reporting capabilities

Mailchimp is a powerful email marketing tool with advanced reporting capabilities. It allows users to track and analyze their campaigns with ease. It offers customizable, robust reporting tools to view metrics like open rates, click-through rates, conversion rates, subscriber growth, and revenue generated.

Plus, Mailchimp’s predictive analytics tools provide useful insights through machine learning. This lets users identify patterns and trends in data to make informed decisions about campaign optimization.

In Summe, Mailchimp’s reporting capabilities are a major draw. They give users full visibility into campaign performance, and make it easy to stay on top of important metrics. Plus, its integration options make it even easier to use. Whether you’re new to email marketing or an expert, Mailchimp has what you need.

Numerous integrations

Mailchimp provides a plethora of integrations to simplify tasks and enhance effectiveness. These many integrations, which vary from social media platforms to eCommerce websites, grant users the capacity to link their Mailchimp account with other services and products with ease.

The integrations available on Mailchimp grant users access to diverse tools that will assist in boosting creativity and adding value to email marketing campaigns. For instance, the Canva integration grants customers the ability to make attractive graphics for their emails, and the Hootsuite integration automates social media publishing.

Besides streamlining processes, Mailchimp’s integration offerings allow users to save time by automatically importing relevant data into their account from third-party applications. This automated syncing feature helps businesses manage leads and contacts without needing manual input or risking human error.

In addition to decreasing workload pressure and saving time, integrating with external apps boosts cross-platform capabilities leading to an increase in performance. By integrating a variety of complementary tools into one central hub like Mailchimp, businesses can devise more comprehensive customer profiles, granting more certainty in identifying customer needs and meeting them accordingly.

With thousands of helpful tools accessible through integrations, it is essential not only to be aware of these features but also to understand how they work. Business owners prompted to upgrade to more comprehensive support packages can explore the many integrations on hand, extending the number of unique operational abilities available.

Mailchimp’s aesthetically pleasing templates enable anyone to make amazing emails without being an artist.

Visually appealing email templates

Mailchimp is great for those wanting to create professional-looking email campaigns quickly. With many visually appealing templates to choose from, users can pick one that best fits their brand. Plus, the drag-and-drop editor lets users add their logo, images, and text easily. Pre-built sections and blocks further streamline the design process.

A standout feature is its library of over 100 templates for different industries and occasions. This saves businesses time and effort by not having to start from scratch.

Anpassungsoptionen are plenty. HTML and CSS coding is available beyond the drag-and-drop editor. Plus, visually pleasing email templates let businesses create engaging emails without needing graphic design or HTML coding.

Although Mailchimp excels in email marketing, it may lack automation, segmentation, and CRM features. Regardless, it’s great for those who value attractive email templates and want to create professional-looking campaigns with ease.

Shortcomings in automation, segmentation, and CRM features

Mailchimp offers great features, but not all. Automation is basic and lacks advanced features like user-triggered workflows and real-time data that other email marketing tools have. Segmentation options are also limited, making it harder for users to target their audience. Compared to other marketing software solutions, Mailchimp’s CRM tool could be better. List management system is not user-friendly either.

Mailchimp has nice email templates and reporting abilities though. It is also user-friendly. Those needing more advanced automation and segmentation should look elsewhere. Despite this, Mailchimp remains popular due to its affordability and offerings.

TrustRadius reviews say that Mailchimp has improved exposure and open rates, but customers would like to explore more features. Despite the lacking in automation, segmentation, and CRM, Mailchimp still provides valuable marketing solutions.

TrustRadius review of Mailchimp

Mailchimp is a leading email marketing platform, not a Customer Relationship Management (CRM) platform. In this review by TrustRadius, we’ll delve into their detailed analysis exploring various Mailchimp features. The review highlights the system’s increased exposure and better open rates. It provides insights into the easy-to-use interface of the platform while outlining areas where users can improve their exploration of the available features. Join us as we explore the TrustRadius review of Mailchimp and their desire to learn more about the product.

Increased exposure and better open rates

Mailchimp is a great pick for businesses who want to upgrade their email marketing campaigns and get more exposure and higher open rates. It stands out with its slick email templates, which have been highly rated in TrustRadius reviews. They have proven to increase open rates, resulting in more exposure for businesses.

It also offers powerful reporting and integrations for tracking campaign performance. This helps businesses make the right decisions for future campaigns, resulting in even more successful exposure and open rates.

PCMag reviews point out that Mailchimp has evolved beyond email marketing. It has improved automation and user experience since being acquired by Intuit. Pricing has also changed and there are hopes for more AI features in the future. These factors all make Mailchimp an attractive choice for businesses that want to reach their goals.

Though Mailchimp is easy to use, there may be more features desired by some users. Nevertheless, it’s reliable and efficient for businesses looking for increased exposure and better open rates.

Easy to use, but limited exploration of features

Mailchimp is an email marketing platform with a user-friendly interface. It’s simple to use for basic campaigns or email blasts. But, digging into more automated and segmentation features could need extra help. A few users have said Mailchimp has limited abilities for some functions.

Novice marketers find it easy to work with, but experienced marketers may want more customizable options. To suit these demands, Mailchimp provides plans with higher-level features and custom integrations. This might be thought of as a restriction, but it also offers flexibility to meet various user needs.

Moreover, Mailchimp has good reporting abilities and numerous integrations. It also has appealing templates which make it simple to create professional emails. It could be missing more complex automation and CRM features such as tagging and lead scoring. Generally, Mailchimp’s usability is praised, but those who want extensive customization and automation may face some restrictions.

All in all, Mailchimp is easy to use but additional guidance may be needed to utilize its entire range of features. There are some drawbacks too, but it offers flexibility and customizability through its various plans. Despite the limitations, Mailchimp’s reporting capabilities and nice templates make it a favorite for email campaigns.

Desire to learn more about the product

TrustRadius reviews show Das Mailchimp users want to learn more about its advanced features. They find it simple to use and attractive, but there are limitations in automation and CRM.

Mailchimp provides email campaigns, domain hosting, website builder, and CRM. But there are complaints about CRM functionality and limited automation.

Reporting capabilities set Mailchimp apart from its competition. But users want more integration between features and increased automation for marketing teams.

Intuit’s acquisition of Mailchimp has brought price changes, improved automation and user experience. Expect KI-Funktionen to expand in the future, enhancing the platform even more.

PCMag review of Mailchimp

Mailchimp is a multifunctional platform that provides customer relationship management services in addition to email marketing, as reported by PCMag. This section will examine Mailchimp’s expansion beyond email marketing, its pricing changes since being acquired by Intuit, and its enhancements in automation and user experience. Furthermore, it will elaborate on the forthcoming expansion of AI features.

Expansion beyond email marketing

Mailchimp has moved beyond email marketing, offering domain and website hosting, landing page creation, website building and CRM. These services help businesses strengthen their online presence by providing a one-stop-shop for all digital needs.

Users can host their websites on the same platform used for email campaigns. The landing page creation feature makes email campaigns look great. The website builder is customizable with templates, helping entrepreneurs build professional-looking sites.

The CRM tool helps manage and organize customer data, allowing subscribers to be segmented. Reports let customers track interactions with a brand.

Automation features trigger automated messages based on subscriber behavior or location data. AI-powered tools are being added to optimize content and increase engagement.

Intuit’s acquisition has caused changes to Mailchimp’s pricing, but it’s still a top choice for email marketing. Mailchimp’s expansion beyond email marketing is impressive and makes it a reliable solution for small businesses.

Pricing changes since acquisition by Intuit

Since Mailchimp’s acquisition by Intuit, its pricing structure has changed significantly. Now, there are three main plans: Essentials, Standard, and Premium.

  • Der Wesentliches plan has basic email marketing features, and it is $9.99 per month.
  • Der Standard plan is $14.99 and includes marketing automation.
  • Der Premium plan is tailored to each user’s needs and includes support, advanced segmentation, and multivariate testing.

Non-profits and charities do not appear to receive discounts for these plans.

Still, Mailchimp has kept improving its marketing automation and user experience. It even offers a personal marketing assistant without office drama.

Improvements in automation and user experience

Mailchimp has made major changes to their software. These advancements are thanks to their heavy investment in KI. Businesses can save time and resources as Automatisierung tools trigger personalized campaigns. Users can access data and insights, customize settings, and manage contacts with an easy-to-use dashboard.

Mailchimp’s unique approach to content creation Ist website hosting, landing page building, and a website builder. It enables users to create holistic marketing campaigns without leaving the platform. Third-party integrations also allow businesses to track revenue and automate product recommendations. This ensures effective communication with their audience.

Expected expansion of AI features in the future

Mailchimp recognizes the trend towards automation and the need for more advanced technology. They have implemented AI capabilities in their product to enhance their automation and segmentation features. This will save customers time and allow more targeted campaigns. AI’s predictive capabilities can anticipate user needs and provide relevant suggestions, improving user experience. Mailchimp’s expansion of AI features will benefit its users.

Mailchimp shows its commitment to innovation by incorporating AI technology. This will give their customers a Wettbewerbsvorteil in campaign optimization. AI predictions can create superior audience segments, increasing open rates on campaigns sent through multiple channels. Mailchimp’s expansion of AI capabilities may serve as an advantage in understanding customer needs and delivering effective communication.

With new technologies like voice assistants oder AI-powered chatbots, Mailchimp’s expected expansion of AI features will keep them ahead of the competition. It will help target customers more efficiently and deliver an outstanding user experience.

Five Facts About Mailchimp CRM Review:

  • ✅ Mailchimp is a leading email marketing software with a 72.68% market share. (Source:
  • ✅ Mailchimp offers a free version and paid plans starting from $11/month. (Source:
  • ✅ Nonprofits and charities get a 15% discount on Mailchimp pricing. (Source:
  • ✅ Mailchimp has added ecommerce features to its offerings. (Source:
  • ✅ Mailchimp’s pricing has increased since its acquisition by Intuit, but it still offers a free service and remains a top choice for multichannel marketing plans. (Source:

FAQs about Mailchimp Crm Review

What is Mailchimp and what are its main features?

Mailchimp is a leading email marketing software with a 72.68% market share that allows for creating, managing, and analyzing email marketing campaigns. It offers features such as domain and website hosting, landing page creation, website builder, and CRM. Mailchimp has a 96-99% deliverability rate and is user-friendly. It also offers a free version and paid plans starting from $11/month. Nonprofits and charities get a 15% discount on Mailchimp pricing.

Is Mailchimp the best email marketing service? What are its strengths and weaknesses?

Mailchimp is a well-known marketing automation platform with a focus on email marketing. The platform has recently added ecommerce features to its offerings. Mailchimp has strengths such as advanced reporting capabilities, numerous integrations, visually appealing email templates, and a high deliverability rate. However, it also has some weaknesses, including shortcomings in automation, segmentation, and CRM features, and it does not support affiliate marketing. There are many alternatives to Mailchimp for email marketing, including Constant Contact, MailerLite, Omnisend, AWeber, Brevo, and HubSpot.

What are the pricing options for Mailchimp? Does Mailchimp offer a free version?

Mailchimp offers a free version that provides access to most available tools, including a survey maker and landing page builder. However, subscriber and sending allowances have decreased recently. Mailchimp also offers pay-as-you-go options, which can be cheaper for low-volume clients and include automation and integration options. Paid plans start at $11/month.

Has Mailchimp been acquired by any company, and how has it affected the platform?

Mailchimp has been bought by financial software company Intuit for $12 billion in cash and stocks. Intuit’s acquisition has led to improvements in automation and user experience, including the Campaign Manager tool and updated Email Builder with more prebuilt layouts and AI suggestions. Mailchimp’s pricing has increased since its acquisition by Intuit, making it somewhat less competitive, but it still offers a free service tier and remains a top choice for multichannel marketing plans. Mailchimp is expected to expand its AI features for email creation in the future.

Can Mailchimp be used for social media management?

Although primarily an email marketing software, Mailchimp has expanded beyond email to include its own CRM software, email templates, Customer Journey builder, and other marketing tools. While it is not a social media management tool, it can be used to integrate and automate social media marketing campaigns with email marketing campaigns.

What are some customer reviews of Mailchimp?

Some customers have experienced increased exposure and better open rates with the product. Mailchimp is easy to use, but some users wish they had more time to explore and utilize all of its features. Mailchimp has received favorable reviews and is ranked as an editor’s choice and among the top lists of best email marketing services. However, some customers have noted that recent pricing changes and tiers offer fewer features. Additionally, some have found the product’s method of contacting customer service through a knowledge base to be less helpful than speaking directly with a representative.

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