Vorstellung der 7 besten CRM-Systeme für kleine gemeinnützige Organisationen im Jahr 2023

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Welcome, dedicated nonprofit heroes! Do you ever wonder how you can streamline your operations, boost your fundraising efforts, and create meaningful relationships with your donors? Well, the answer may lie in three simple words: Kundenbeziehungsmanagement – or more popularly known as CRM.

Imagine having a smart tool that keeps you updated about your donors’ preferences, manages your fundraising campaigns, stores all your donor data, and also helps you retain donors for the long term! That’s exactly what the am besten CRM for small non-profits can do.

CRM is no longer just a corporate buzzword. It’s an essential ingredient to fuel the growth and success of small nonprofit organizations in today’s digital age. With the right CRM system, even the smallest nonprofits can punch above their weight, creating a lasting impact in their chosen cause.

Now, the key question is: How do you choose the right CRM system? With a sea of options out there, the task may seem a little daunting. But, don’t worry! We’ve got your back. We’re about to embark on a journey to explore the 7 Best CRM Systems for Small Nonprofits.

Through this exploration, we’ll delve into the world of donor management, understand key features you should look for, and most importantly, find a CRM solution that fits your organization like a glove. So, grab a cup of coffee, sit back, and let’s discover how to supercharge your nonprofit with the power of CRM!

Whether you’re a small nonprofit just starting out or an established one looking to improve your operations, this guide is designed to help you navigate the often complex world of nonprofit CRM platform. Let’s dive in, shall we?

Best Practices für CRM

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If you’re on a quest to find the best CRM for your small nonprofit, you’re in the right place. Before we dive into the details of each platform, let’s lay out some key points you should know:

  • The “best” CRM is the one that fits your nonprofit’s unique needs and goals. Whether it’s Salesforce NPSP’s rich features for complex needs, Network for Good’s user-friendly interface for CRM beginners, or Zoho CRMs cost-effective robustness, there’s something out there for everyone.
  • Good donor management software solution is at the heart of any CRM system. But your CRM needs to do more than just keep track of your donors. It should also support your fundraising strategies, help manage your events, run your marketing campaigns, and even handle volunteer management!
  • Budget matters, but don’t skimp on user experience and customer support. These factors can make a significant difference in how quickly your team adopts the new system and how well they use it.
  • Finally, the CRM landscape is constantly evolving, with trends like AI integration, improved data security, and better user experience on the horizon. As you choose your CRM, think about how these future developments might impact your organization.

In the following sections, we’ll dive deeper into each CRM, but always keep these key takeaways in mind. They’ll help guide you to the right decision, ensuring that your small nonprofit gets the most out of your CRM investment.

Ready? Let’s dive in!

Understanding CRM in the Context of Nonprofits

Now, you may be wondering, “What’s the big deal about CRM? Can’t I just use a simple spreadsheet or a basic database to manage my donor information?” Ah, let’s clear this up!


CRM systems are much more than a digitized Rolodex or an upgraded spreadsheet. In the nonprofit world, CRM is your one-stop solution for managing every aspect of your organization’s relationships. It’s a game-changer that can take your nonprofit organization to new heights.

1. Manage Donor Relationships: Picture your CRM as a treasure trove of information about your donors. From personal data, and donation history, to engagement with your outreach campaigns – it’s all there at your fingertips! This enables you to customize your approach for different donor segments, thereby fostering deeper, more meaningful relationships.

2. Fundraising and Donor Management: Fundraising, the lifeline of your nonprofit, gets a major boost with CRM. This software solution helps you track your fundraising campaigns, manage recurring donations, and analyze campaign performance. Your CRM becomes your smart assistant, offering you insights that help you tweak your strategy and maximize your fundraising potential.

3. Unleashing the Power of Donor Data: Your CRM is like a gold mine of donor data. But unlike a chaotic gold rush, this mine is neatly organized, offering you easy access to valuable nuggets of information. With CRM, you’re not just collecting data, you’re using it to gain valuable insights into your donor’s behavior. This allows you to tailor your fundraising efforts effectively, striking a chord with your potential donors.

You see, nonprofit CRM solutions do more than just store data. It weaves together the many threads of your nonprofit organization, providing a comprehensive view of your activities and relationships. A well-implemented CRM system is your compass in the journey toward greater donor engagement and fundraising success.

The exciting part? This is just the beginning! We have much more to uncover about the marvelous world of CRM. So, buckle up and join us as we dive deeper into the fundamentals of CRM in the nonprofit context. You’re about to discover how this software solution could become your organization’s best friend!

The Need for CRM in Small Nonprofits

It’s a mighty world out there for small nonprofits! With countless missions to fulfill, volunteers to coordinate, donors to engage, and funds to raise, it can often feel like you’re battling Goliath with a tiny sling. But remember, it’s not about the size of the sling, but the precision of the aim. That’s where CRM steps in.


So, why do small nonprofits need CRM? Let’s crack that question wide open.

1. Efficiency is Key: As a small nonprofit, you might be juggling multiple roles – from managing donor relationships to coordinating volunteer efforts, and from handling fundraising campaigns to tracking donations. It can get overwhelming, right? That’s where a CRM system slides in and takes a bow. By automating many of these tasks, a CRM solution can streamline your workflow, leaving you more time to focus on what matters most – your mission.

2. Donor Relationships – A Priority: When it comes to nonprofits, it’s all about building and maintaining strong relationships with donors. With a CRM platform, not only can you manage donor information more effectively, but you can also make every interaction count. Want to send personalized thank you notes? Or set reminders for following up with potential donors? Maybe segment your donors based on their interests? Your CRM can do it all!

3. The Power of Data: Imagine having actionable data insights that could guide your fundraising strategy, volunteer management, and event planning. With the right fundraising CRM solution, all this data is just a click away. From tracking donation trends to understanding donor behavior, the power of data can be a game-changer for your organization.

4. Budget-Friendly: Did you know there are affordable and even free CRM solutions out there designed specifically for small nonprofits? That’s right! Investing in a CRM doesn’t have to break your bank. You can find a solution that fits your budget and meets your needs.

In a nutshell, a CRM system is not a luxury, but a necessity for small nonprofits. It’s your secret weapon to boost efficiency, strengthen donor relationships, and leverage the power of data, all within your budget. So, let’s dive in and explore the best CRM for small nonprofits and see how they can be a game-changer for your organization!

Choosing the Right Nonprofit CRM Software

So you’re sold on the idea of a CRM. But now comes the all-important question: “How do I choose the right CRM for my small nonprofit?” Here’s where we bring out the magnifying glass and take a closer look at the key features to look for in your dream CRM software solution.

So wählen Sie ein CRM aus

1. Donor Management: The heart of a good nonprofit CRM is its ability to manage donor information efficiently. You should be able to track donation history, personalize communication, and segment donors based on their preferences and engagement. Look for CRM platforms that make it easy for you to manage and access your donor data.

2. Fundraising Tools: Your ideal CRM should be a strong ally in your fundraising efforts. It should allow you to set up donation pages, manage fundraising campaigns, and track online and offline donations. Features like fundraising campaign templates, donation tracking, and the ability to process recurring donations can make your fundraising efforts a breeze.

3. Volunteer Management: For many small nonprofits, volunteers are the backbone of their operations. A good CRM should allow you to manage your volunteers as effectively as your donors. Look for features like volunteer sign-up, task allocation, scheduling, and communication tools.

4. Event Management: Events are a key part of many nonprofits’ strategies, and your CRM should be up to the task of managing them. Look for features that enable event planning, ticketing, and participant tracking.

5. Reporting and Analytics: What good is all that data if you can’t use it? Your CRM should offer robust reporting and analytics tools to help you make sense of your data and inform your strategy. Look for customizable reports, data visualization, and real-time analytics.

6. Affordability: Last but definitely not least, your dream CRM has to fit within your budget. While many CRM-Systeme offer a host of bells and whistles, you want to ensure you’re only paying for features that you’ll actually use. Look for an affordable tool that offers a free version or a tiered pricing structure to accommodate your needs.

Choosing a CRM is like shopping for a new outfit – you want it to fit well, be comfortable, suit your style, and of course, be within your budget! Remember, the best CRM for nonprofits is not the one with the most features, but the one that best suits your unique needs and goals. So, let’s continue our journey to discover which CRM systems can add that oomph factor to your nonprofit!

What is the Best CRM for Small Nonprofits

Salesforce Nonprofit Success Pack (NPSP): Best for Scaling Up and Complex Needs



Willkommen in der Welt von Salesforce Nonprofit Success Pack, a powerhouse of a CRM designed specifically for nonprofits! Salesforce NPSP is not just a CRM – it’s a complete platform that provides an array of tools designed to help your nonprofit excel. With Salesforce, you’re not just getting a software solution, but a partner that empowers you to manage your organization effectively, even as your needs evolve.



  • Marketing Automation Capabilities: Salesforce NPSP comes packed with robust marketing tools that help you engage your donors better. With in-built email marketing tools, you can craft customized emails for different donor segments, schedule campaigns, and track their success.
  • Donor Database: Salesforce NPSP’s powerful donor management platform enables you to track donor data efficiently. This includes donation history, personal details, engagement metrics, and more. This single, unified view of each donor empowers you to build meaningful relationships.
  • Payment Processing Tools: The platform integrates seamlessly with various payment gateways, allowing you to manage online donations, recurring donations, and pledge payments with ease. Plus, with its robust reporting features, you can monitor donation trends and gain critical insights to inform your fundraising strategy.


  • Salesforce NPSP provides a holistic view of your donors, enabling you to manage and nurture relationships effectively.
  • It offers robust marketing automation tools that make donor engagement and communication a breeze.
  • Its comprehensive reporting features provide valuable insights to inform your strategy.
  • With Salesforce’s AppExchange, you can extend your CRM capabilities by integrating with a plethora of useful applications.


  • Salesforce NPSP can be overwhelming for beginners due to its wide range of features.
  • It requires some degree of training to fully leverage its capabilities.
  • The platform may require customization to fit specific needs, which might need additional investment.


Salesforce NPSP offers a highly discounted rate for eligible nonprofits – up to 10 free subscriptions and deep discounts on additional subscriptions, services, and products. For specific pricing, it’s best to contact Salesforce directly. Remember, while it might require an initial investment, the wealth of features it offers makes Salesforce NPSP a value-packed option.

When it comes to the best CRM for nonprofits, Salesforce Nonprofit Success Pack is a heavyweight contender. It’s designed to grow with you, accommodating your evolving needs. Salesforce NPSP truly embraces the idea that small nonprofits can create big impacts!

Bloomerang: Best for Donor Retention and Engagement

bloomerang logo


Bloomerang is another star player in the nonprofit CRM arena, designed specifically for small and medium-sized nonprofits. This cloud-based CRM software solution is focused on helping your organization build strong, lasting relationships with your donors. With Bloomerang, you’re not just managing your donor data – you’re nurturing your community of supporters.

bloomerang dashboard


  • Marketing Automation Capabilities: Bloomerang makes your marketing efforts smooth sailing with its automation features. From creating email newsletters and personalized donor communication to tracking open rates and click-throughs, Bloomerang has you covered.
  • Donor Database: The CRM provides a robust donor database management system. With a 360-degree view of each donor, including a timeline of past interactions, you can nurture your relationships more effectively. You can also segment your database to better tailor your outreach and fundraising campaigns.
  • Payment Processing Tools: Bloomerang enables seamless online donation processing, including the ability to handle recurring gifts. It integrates with numerous payment gateways, ensuring a hassle-free donation experience for your supporters.


  • Bloomerang offers an intuitive, user-friendly interface, making it easy for beginners to navigate the platform.
  • Its robust donor management tools allow you to track and nurture your donor relationships effectively.
  • The platform provides valuable retention metrics, helping you understand your donors better and improve donor retention rates.
  • It offers comprehensive fundraising tools, including donation forms and event ticketing.


  • While Bloomerang offers a host of features, it may not be as customizable as some other CRM platforms.
  • It may not be the best fit for larger nonprofits or those with complex needs.
  • Some users have reported that the reporting feature could be more flexible.


Bloomerang’s pricing structure is based on the number of records you wish to manage. Prices start at $19 per month for up to 500 records.

They offer a free version for very small nonprofits, though this has limited features. It’s always best to contact Bloomerang directly for the most accurate and detailed pricing information.

Bloomerang’s strength lies in its simplicity and focus on donor retention. It’s an ideal choice for small nonprofits looking for a user-friendly, feature-packed CRM solution. With Bloomerang, small nonprofit teams can work smarter, not harder, and focus on what they do best – making a difference!

Neon CRM: Best for Event Planning and Membership Management

Neon CRM logo


Enter the vibrant world of Neon CRM, a comprehensive CRM platform designed with nonprofits in mind. Neon CRM offers a suite of tools to manage your organization’s operations effectively and maximize your impact. From donor management to event planning and membership management, Neon CRM is like a Swiss Army Knife for your nonprofit!

Neon CRM dashboard


  • Marketing Automation Capabilities: Neon CRM comes packed with marketing tools to supercharge your donor engagement. Its email marketing features allow you to automate your email campaigns, send personalized messages, and track the effectiveness of your outreach efforts.
  • Donor Database: Neon CRM shines with its robust donor management capabilities. You can track donor interactions, record donations, and segment your donor base for targeted outreach. Plus, you can easily view and analyze your donor data for actionable insights.
  • Payment Processing Tools: With Neon CRM, you can manage online donations, membership dues, and event registrations with ease. The platform integrates with numerous payment gateways for smooth, secure transactions.


  • Neon CRM offers a robust suite of tools, making it a versatile option for nonprofits of various types and sizes.
  • Its user-friendly interface ensures you can navigate the platform with ease, even if you’re not a tech wizard.
  • The platform provides a wealth of reporting features, enabling you to delve deep into your data and make informed decisions.
  • Neon CRM’s membership management features make it an excellent option for nonprofits with membership programs.


  • Some users report that the initial setup and customization process can be complex.
  • While Neon CRM offers excellent features, it might be overwhelming for very small nonprofits that need only basic CRM functionalities.
  • It might require some training to fully leverage all the features and functionalities.


Neon CRM offers several pricing tiers to fit different budget sizes and needs. Their packages start from $50 per month for up to 500 records. For specific pricing and to understand which package best suits your needs, it’s recommended to contact Neon CRM directly.

Neon CRM is a comprehensive, all-in-one CRM platform that grows with your nonprofit. Its robust features and versatility make it one of the best CRM for nonprofits. With Neon CRM, you can illuminate your mission and amplify your impact!

Network for Good: Best for Beginners

Network for Good logo


Network for Good is a CRM that positions itself as the friendliest fundraising software for small nonprofits. With its focus on simplicity and effectiveness, Network for Good aims to make donor management, fundraising, and communication a delightfully smooth process for small nonprofits.

Network for Good dashboard


  • Marketing Automation Capabilities: With Network for Good’s marketing automation tools, you can automate your email campaigns, track their success, and make every donor communication personal and timely. It also offers tools for creating beautiful, branded fundraising pages that resonate with your potential donors.
  • Donor Database: The platform offers a clean, easy-to-use donor database where you can record and track all your donor interactions. This database, coupled with its segmentation capabilities, enables you to tailor your communication to suit each donor’s unique profile.
  • Payment Processing Tools: Network for Good supports smooth online donation processing, including one-time and recurring donations. It also offers donor-advised funds (DAF) and peer-to-peer fundraising capabilities.


  • Network for Good is known for its simplicity and user-friendly interface, which makes it ideal for small nonprofits without extensive tech expertise.
  • The platform offers excellent customer support, with access to personal fundraising coaches.
  • It provides all-in-one fundraising capabilities, from donation pages to event ticketing and peer-to-peer fundraising.
  • The platform offers fundraising templates and resources that can aid your fundraising efforts.


  • The platform may lack some of the more advanced features and customization options offered by other CRMs.
  • While its simplicity is a plus for small nonprofits, larger organizations may find it less adaptable to complex needs.


Network for Good operates on a subscription model, with packages starting at $100 per month. The company suggests contacting them directly for a detailed quote based on your specific needs and the size of your nonprofit.

Network for Good’s charm lies in its simplicity and its understanding of the needs of small nonprofits. Its aim to make CRM tasks easy and enjoyable for small nonprofits sets it apart. With Network for Good, you’re not just adopting a CRM solution, but joining a community that is passionate about driving good!

Salsa CRM: Best for Advocacy Work and Outreach Campaigns

Salsa CRM logo


Salsa CRM is a robust CRM system that seeks to spice up your nonprofit’s operations. Designed to maximize donor engagement and streamline fundraising efforts, Salsa CRM offers a potent mix of donor management, fundraising, and marketing automation tools.

Salsa CRM dashboard


  • Marketing Automation Capabilities: With Salsa CRM, you can automate your email marketing, social media posts, and direct mail appeals. This not only saves your team time but also helps ensure that your outreach campaigns are consistently engaging and timely.
  • Donor Database: Salsa CRM offers a comprehensive donor management system. It allows you to record all interactions with your donors, segment your donor base, and create customizable donor profiles. This can be a game-changer in terms of building personalized, meaningful relationships with your supporters.
  • Payment Processing Tools: The platform supports both online and offline donations, recurring gifts, and pledge management. Plus, it offers event ticketing and peer-to-peer fundraising capabilities, making it a versatile choice for various fundraising needs.


  • Salsa CRM offers robust, comprehensive donor management and fundraising features, making it a versatile tool for nonprofits of all types and sizes.
  • The platform provides a wealth of customizable reporting options, enabling you to gain valuable insights into your donor data.
  • Salsa CRM’s user-friendly interface ensures a smooth, intuitive user experience.
  • The platform offers excellent integration capabilities, allowing you to sync it with various other software tools.


  • Salsa CRM may not be the most affordable option for very small nonprofits.
  • Some users have reported that the platform could offer better email design options.


Salsa CRM’s pricing depends on the size of your donor base and the specific tools you need. While they do not list specific pricing on their website, they suggest contacting them directly for a detailed, customized quote.

Salsa CRM is like the hot sauce of the nonprofit CRM world – it adds zest to your donor engagement efforts and brings a flavor of efficiency to your operations. If your nonprofit is ready to turn up the heat, Salsa CRM could be the perfect choice!

Zoho CRM for Nonprofits: Best for Budget

hubspot – bestes CRM für Trainer


Zoho CRM for Nonprofits is a versatile and affordable CRM system tailored for nonprofit organizations. With a wide array of features and extensive customization options, Zoho CRM can streamline your operations, nurture donor relationships, and take your fundraising efforts to the next level.



  • Marketing Automation Capabilities: Zoho CRMs powerful automation features enable you to streamline your marketing tasks. From automated email campaigns to social media management, Zoho CRM ensures your marketing efforts are efficient and effective.
  • Donor Database: Zoho CRM provides a comprehensive donor database where you can track every interaction, record donations, and create donor segments for targeted communication. This 360-degree view of your donor base can significantly enhance your engagement efforts.
  • Payment Processing Tools: Zoho CRM integrates with popular payment processing tools, making online donation handling a breeze. It also supports recurring donations, which can be crucial for ensuring consistent support for your nonprofit.


  • Zoho CRM offers an extensive range of features, making it a highly versatile option for nonprofits.
  • The platform is highly customizable, enabling you to tailor it to your organization’s specific needs.
  • Zoho CRM provides excellent integration capabilities, allowing it to work seamlessly with other software tools you may already be using.
  • It is one of the more affordable CRM options, making it an attractive choice for small nonprofits.


  • The abundance of features can make Zoho CRM somewhat overwhelming for beginners.
  • Some users have reported that customer support could be more responsive.


Zoho CRM offers a 50% discount on all of its plans for registered nonprofit organizations, making it a highly affordable option. Prices for nonprofits start as low as $10 per user per month. However, it is always recommended to contact Zoho directly for accurate pricing based on your needs.

In a world where every dollar and minute counts, Zoho CRM offers a robust and affordable CRM solution for nonprofits. It is a powerful tool that can help your nonprofit nurture donor relationships, streamline operations, and achieve your mission more effectively.

Kindful: Best for Fundraising

Kindful logo


Kindful brings a human touch to nonprofit CRM software. With a firm belief in the power of kindness, Kindful offers an intuitive platform to connect with your donors, manage your fundraising activities, and truly make a difference in your nonprofit organization.

Kindful dasbhoard


  • Marketing Automation Capabilities: Kindful offers a suite of marketing automation tools designed to make your outreach efforts more effective. Automate emails, track campaigns, and understand your donors’ engagement through Kindful’s dynamic CRM.
  • Donor Database: Kindful’s donor database offers a comprehensive view of your donors’ activities. Track donations, segment donors, and generate powerful reports that offer insights into your donor base.
  • Payment Processing Tools: With Kindful, you can seamlessly process online donations, manage recurring donations, and track all your transactions in one place. Kindful integrates with a variety of payment processors, making it easy to accommodate your donors’ preferences.


  • Kindful offers a user-friendly interface that’s easy to navigate, making it a great choice for nonprofits of any size.
  • The platform provides powerful reporting tools to help you understand your donors’ behaviors and preferences.
  • Kindful integrates with many popular third-party apps, allowing you to streamline all your operations within one platform.
  • Their customer support team is known for its responsiveness and helpfulness.


  • Kindful doesn’t offer a free version, which might be a barrier for very small nonprofits.
  • Some users have reported that it can take some time to get used to the system and fully utilize its features.


Kindful’s pricing starts at $100 per month for up to 1,000 contacts. For nonprofits with more contacts, the company offers custom pricing options. It’s recommended to get in touch with Kindful for a personalized quote based on your specific needs.

Kindful is more than just a CRM—it’s a partner in your mission to create a kinder world. With its extensive features, easy-to-use interface, and empathetic approach, Kindful is indeed a ‘kind’ CRM for nonprofits, designed to empower you to make a greater impact.

How to Make the Most Out of Your Nonprofit CRM

So, you’ve made the exciting decision to invest in a CRM system for your small nonprofit. Congratulations! Now, let’s talk about how you can make the most of your shiny new tool.

  1. Get to Know Your CRM: Like any new piece of technology, there’s going to be a learning curve with your nonprofit CRM. Take the time to really explore the system, understand its key features, and become comfortable with the interface. Many CRM providers offer onboarding and training sessions, so don’t hesitate to take advantage of these.
  2. Bereinigen und organisieren Sie Ihre Daten: Your CRM system is only as good as the data you feed into it. Before importing your existing donor data into your new CRM, take the opportunity to clean it up. Remove duplicates, update outdated information, and ensure that all your records are complete and accurate.
  3. Customize to Your Needs: One of the great things about nonprofit CRM systems is their ability to be customized to your organization’s specific needs. Whether it’s custom fields in the donor database or tailored email marketing campaigns, don’t be afraid to tweak and adjust the CRM to suit your needs.
  4. Integrate with Other Tools: Most CRM systems integrate seamlessly with other tools you might be using, like email marketing software, payment processing platforms, or social media management tools. These integrations can help you streamline your operations and ensure that all your tools are working together efficiently.
  5. Make Use of Automation: One of the greatest benefits of CRM systems is their automation capabilities. From automating your email marketing to setting up reminders for donor follow-ups, leverage the power of automation to save time and boost your efficiency.
  6. Measure and Analyze: Your CRM isn’t just a tool for managing relationships—it’s also a treasure trove of data. Use the reporting and analytics features to track your fundraising success, understand donor behaviors, and make data-driven decisions.
  7. Ask for Help: Finally, remember that you’re not alone! If you’re ever stuck or unsure about how to use a feature, reach out to your CRM provider’s customer support team. They’re there to help you succeed.

In the end, the goal of a nonprofit CRM isn’t just to make your life easier—it’s to help you build stronger relationships with your donors, engage with them more effectively, and ultimately, increase your impact. With these tips in hand, you’re well on your way to making the most out of your nonprofit CRM!

Predicting the Future of CRM in Nonprofit Organizations

In the constantly evolving world of technology, the future of CRM in nonprofits is more exciting than ever. As we look to the horizon, several key trends start to emerge:

  1. Increased Use of AI: Artificial intelligence (AI) is making its way into every sector, and nonprofit CRM is no exception. AI can be used to analyze donor data, predict donor behavior, and automate routine tasks, making CRM systems more efficient and insightful.
  2. Greater Focus on Personalization: As nonprofits recognize the power of personalized communication, we can expect CRM systems to enhance their customization capabilities. From personalized emails to tailored donor experiences, CRM will play a crucial role in fostering personal connections between nonprofits and their supporters.
  3. Improved Integration Capabilities: As the nonprofit tech stack grows, the need for CRM systems to integrate seamlessly with other tools will become even more important. Expect CRM systems to continue improving their integration capabilities, making it easier for nonprofits to manage all their operations from one central hub.
  4. Advancements in Data Security: With the increasing importance of data privacy, CRM systems will need to offer robust security features to protect donor data. Expect to see advanced data encryption, two-factor authentication, and other security enhancements in future CRM systems.
  5. Emergence of Social CRM: The rise of social media has given nonprofits a new way to connect with their supporters. In response, we’ll likely see the emergence of Social CRM, which integrates social media interactions into the donor database, providing a more holistic view of donor engagement.
  6. Greater Emphasis on User Experience: As competition in the CRM market grows, providers will need to differentiate themselves through superior user experience. Expect to see CRM systems becoming more intuitive, user-friendly, and visually appealing in the future.

The future of CRM in nonprofits is all about smarter, more personalized, and integrated systems that provide superior user experiences while ensuring data security. It’s an exciting time to be a nonprofit in the digital age, and CRM systems will undoubtedly play a pivotal role in shaping the sector’s future. Stay tuned to our blog as we continue to follow these trends and keep you informed on all the latest CRM developments!


Auswahl der best CRM for your small nonprofit doesn’t have to be a daunting task. With the right information and a clear understanding of your organization’s needs, you can select a CRM system that enhances your donor management, streamlines your operations, and drives your mission forward.

In this digital age, leveraging a CRM for your small nonprofit isn’t a luxury—it’s a necessity. A good CRM can help you build stronger relationships with your donors, make smarter decisions based on data, and ultimately, make a greater impact in the community you serve.

Investing in a CRM system is just the first step. To truly make the most of it, you’ll need to spend time learning the system, cleaning your data, customizing the platform to your needs, and leveraging its automation capabilities. But remember, you’re not alone on this journey—there are countless resources available, including your CRM provider’s customer support, to help you succeed.

As we look to the future, it’s clear that the role of CRM in nonprofit organizations is only going to become more significant. From AI to personalization, CRM systems are set to become smarter, more integrated, and more focused on delivering superior user experiences. It’s an exciting time to be a small nonprofit, and we can’t wait to see how CRM continues to revolutionize the sector.

Thank you for joining us on this exploration of the best CRM systems for small nonprofits. We hope this guide has been helpful and has equipped you with the knowledge you need to make an informed decision. Good luck in your CRM journey, and here’s to making a bigger impact with your nonprofit!

Aufruf zum Handeln

It’s been a great journey exploring the best CRM systems for small nonprofits together! Now, it’s time to take the next steps.

  1. Explore Further: Start by visiting the websites of the CRM systems we’ve discussed. Most of them offer free demos or trials, so you can test out their features and see if they’re a good fit for your nonprofit. Here are the links: Salesforce NPSP, Bloomerang, Neon CRM, Network for Good, Salsa CRM, Zoho CRM, Und Kindful.
  2. Join the Conversation: Got any questions about CRM for nonprofits? Or perhaps you have some experiences to share? We’d love to hear from you. Drop a comment below or reach out to us on our Facebook, Twitter, oder LinkedIn pages.
  3. Stay Updated: The world of CRM is constantly evolving. To stay up-to-date on the latest trends and best practices, consider subscribing to our newsletter. We’ll deliver insightful articles like this straight to your inbox.
  4. Share the Knowledge: Found this article helpful? Share it with your colleagues, board members, or anyone else you think might benefit from it. Remember, sharing is caring!

With the right CRM, your small nonprofit can forge stronger donor relationships, manage donations more efficiently, and make data-driven decisions that propel your mission forward. So don’t wait—dive in and start your CRM journey today!

Vorstellung der 7 besten CRM-Systeme für kleine gemeinnützige Organisationen im Jahr 2023
Vorstellung der 7 besten CRM-Systeme für kleine gemeinnützige Organisationen im Jahr 2023
This article describes the 7 Best CRM Systems for Small Nonprofits in 2023
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