Shopify vs Webflow
Compare Shopify and Webflow on features, pricing, and buyer fit using the same researched criteria.
Shopify
Hosted SaaS ecommerce platform with themes, checkout, channels, and POS — Basic from $39/mo ($29 annual), Grow $105 ($79 annual), Advanced $399 ($299 annual), Plus from $2,300/mo.
Best for
- • Merchants wanting a hosted store without managing infrastructure
- • Brands scaling across online + retail channels
- • Teams that value app ecosystem over building custom stacks
Starting from $39.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Choose Shopify if: Merchants wanting a hosted store without managing infrastructure
Choose Webflow if: Design-led brands that want a custom site and a curated catalog on one visual CMS
Webflow
Design-led website platform with Ecommerce — Standard $29/mo (500 items, 2% fee), Plus $74 highlighted (5,000 items, 0% fee), Advanced $212 (15,000 items); requires a Site plan in addition.
Best for
- • Design-led brands that want a custom site and a curated catalog on one visual CMS
- • Teams that outgrew Wix/Squarespace templates but do not need a commerce OS
- • Founders who will model Site + Ecommerce TCO and stay inside item caps
Starting from $29.00/user/mo
No free plan
Shopify vs Webflow pricing
Shopify researched starting price from $39/mo. Webflow researched starting price from $29/mo. Affiliate economics excluded.
Shopify
From $39.00/user/mo
Webflow
From $29.00/user/mo
Shopify
Starting from $39.00/user/mo
Free trial available
- Basic$29.00/mo
- $29/mo billed annually ($39 monthly). Entry full online store.
- GrowPopular$79.00/mo
- $79/mo billed annually ($105 monthly). Professional reports and staff accounts.
- Advanced$299.00/mo
- $299/mo billed annually ($399 monthly). Advanced reporting and lowest standard processing.
- PlusCustom
- From $2,300/mo — enterprise checkout, automation, and B2B features.
Webflow
Starting from $29.00/user/mo
No free trial evidenced
- Site Premium$25.00/mo
- ~$25/mo annual (May 2026 site-plan simplification). Required alongside an Ecommerce plan — not a store plan by itself.
- Ecommerce Standard$29.00/mo
- $29/mo billed yearly — 500 items, 2% Webflow transaction fee. Requires a Site plan.
- Ecommerce PlusPopular$74.00/mo
- $74/mo billed yearly — 5,000 items, 0% Webflow transaction fee. Requires a Site plan.
- Ecommerce Advanced$212.00/mo
- $212/mo billed yearly — 15,000 items, 0% Webflow transaction fee. Requires a Site plan.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Shopify
$585.00/mo
Webflow
$435.00/mo
+$150.00/mo — Shopify costs more
Verified monthly unit prices · Aug 18, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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