Shopify vs VTEX
Compare Shopify and VTEX on features, pricing, and buyer fit using the same researched criteria.
Shopify
Hosted SaaS ecommerce platform with themes, checkout, channels, and POS — Basic from $39/mo ($29 annual), Grow $105 ($79 annual), Advanced $399 ($299 annual), Plus from $2,300/mo.
Best for
- • Merchants wanting a hosted store without managing infrastructure
- • Brands scaling across online + retail channels
- • Teams that value app ecosystem over building custom stacks
Starting from $39.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Shopify and VTEX. Choose Shopify when Merchants wanting a hosted store without managing infrastructure. Choose VTEX when Mid-market and enterprise brands needing hosted commerce beyond SMB tiles. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Choose Shopify if: Merchants wanting a hosted store without managing infrastructure
Choose VTEX if: Mid-market and enterprise brands needing hosted commerce beyond SMB tiles
VTEX
Best for
- • Mid-market and enterprise brands needing hosted commerce beyond SMB tiles
- • Teams evaluating marketplace-style channel programmes
- • Buyers comparing BigCommerce / Shopify Plus / SFCC peers
No free plan
Feature comparison
Grouped feature support from verified product research for Shopify and VTEX.
Platform
| Feature | Shopify | VTEX | Winner |
|---|---|---|---|
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Shopify | VTEX | Winner |
|---|---|---|---|
| Online storefront | Strong | Strong | Tie |
| Product catalog | Strong | Strong | Tie |
| Checkout & payments | Strong | Strong | Tie |
| Order management | Strong | Strong | Tie |
| Inventory management | Strong | Strong | Tie |
| Shipping & fulfillment | Strong | Strong | Tie |
| POS & omnichannel | Strong | Moderate | Shopify |
| Marketplace & sales channels | Strong | Strong | Tie |
| B2B / wholesale | Moderate | Strong | VTEX |
| Marketing automation | Strong | Moderate | Shopify |
| Analytics & reporting | Strong | Strong | Tie |
| Dropshipping sourcing | Moderate | Moderate | Tie |
| App / extension ecosystem | Strong | Strong | Tie |
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