Shopify vs VTEX
Compare Shopify and VTEX on features, pricing, and buyer fit using the same researched criteria.

Shopify
Hosted SaaS ecommerce platform with themes, checkout, channels, and POS — Basic from $39/mo ($29 annual), Grow $105 ($79 annual), Advanced $399 ($299 annual), Plus from $2,300/mo.
Best for
- • Merchants wanting a hosted store without managing infrastructure
- • Brands scaling across online + retail channels
- • Teams that value app ecosystem over building custom stacks
Starting from $39.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Shopify and VTEX. Choose Shopify when Merchants wanting a hosted store without managing infrastructure. Choose VTEX when Mid-market and enterprise brands needing hosted commerce beyond SMB tiles. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Choose Shopify if: Merchants wanting a hosted store without managing infrastructure
Choose VTEX if: Mid-market and enterprise brands needing hosted commerce beyond SMB tiles

VTEX
Best for
- • Mid-market and enterprise brands needing hosted commerce beyond SMB tiles
- • Teams evaluating marketplace-style channel programmes
- • Buyers comparing BigCommerce / Shopify Plus / SFCC peers
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
4
Criteria
0
Screenshots
9
Sources consulted
| Title | Product | Type |
|---|---|---|
| Shopify — Official Site | Shopify | official-product-page |
| Shopify Pricing | Shopify | official-pricing-page |
| VTEX — Official Site | VTEX | official-product-page |
| VTEX Pricing | VTEX | official-pricing-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.