PrestaShop vs Wix
Compare PrestaShop and Wix on features, pricing, and buyer fit using the same researched criteria.
PrestaShop
Best for
- • EU/global merchants wanting a commerce-first open-source cart
- • Teams that will self-host Classic or buy Hosted to skip DevOps
- • Catalogs that outgrew website-builder commerce but do not need Magento TCO
Starting from $0.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Choose PrestaShop if: EU/global merchants wanting a commerce-first open-source cart
Choose Wix if: SMBs that need a polished website and a store in one builder
Wix
Website-first builder with ecommerce from Core — Light $17/mo annual, Core $29 (sell online), Business $39, Business Elite $159 (annual tiles; monthly higher).
Best for
- • SMBs that need a polished website and a store in one builder
- • Service businesses adding light product sales
- • Founders prioritizing design speed over commerce OS depth
Starting from $29.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for PrestaShop and Wix.
Platform
| Feature | PrestaShop | Wix | Winner |
|---|---|---|---|
| AI assistance | Moderate | Strong | Wix |
Additional capabilities
| Feature | PrestaShop | Wix | Winner |
|---|---|---|---|
| Online storefront | Strong | Strong | Tie |
| Product catalog | Strong | Strong | Tie |
| Checkout & payments | Strong | Strong | Tie |
| Order management | Strong | Strong | Tie |
| Inventory management | Strong | Strong | Tie |
| Shipping & fulfillment | Strong | Strong | Tie |
| POS & omnichannel | Moderate | Moderate | Tie |
| Marketplace & sales channels | Moderate | Moderate | Tie |
| B2B / wholesale | Moderate | Moderate | Tie |
| Marketing automation | Moderate | Strong | Wix |
| Analytics & reporting | Strong | Strong | Tie |
| Dropshipping sourcing | Moderate | Moderate | Tie |
| App / extension ecosystem | Strong | Strong | Tie |
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