Ecwid vs Wix
Compare Ecwid and Wix on features, pricing, and buyer fit using the same researched criteria.
Ecwid
Embeddable storefront you add to an existing site — Starter $5/mo, Venture $29 annual, Business $49, Unlimited $119 (post 2 Mar 2026 tiles); no Ecwid transaction fees.
Best for
- • SMBs that already have a website and need a cart, not a new CMS
- • WordPress/Wix/custom sites adding payments without a platform migration
- • Founders who want a low monthly floor and no platform transaction fee
Starting from $5.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Choose Ecwid if: SMBs that already have a website and need a cart, not a new CMS
Choose Wix if: SMBs that need a polished website and a store in one builder
Wix
Website-first builder with ecommerce from Core — Light $17/mo annual, Core $29 (sell online), Business $39, Business Elite $159 (annual tiles; monthly higher).
Best for
- • SMBs that need a polished website and a store in one builder
- • Service businesses adding light product sales
- • Founders prioritizing design speed over commerce OS depth
Starting from $29.00/user/mo
Free plan available
Ecwid vs Wix pricing
Ecwid researched starting price from $5/mo. Wix researched starting price from $29/mo; a free plan is researched. Affiliate economics excluded.
Ecwid
From $5.00/user/mo
Wix
From $29.00/user/mo
Ecwid
Starting from $5.00/user/mo
No free trial evidenced
- Starter$5.00/mo
- $5/mo — entry embeddable store; confirm product/staff caps live.
- VenturePopular$29.00/mo
- $29/mo billed annually ($35 monthly). Typical SMB embeddable store.
- Business$49.00/mo
- $49/mo billed annually ($65 monthly). Higher catalog and staff limits.
- Unlimited$119.00/mo
- $119/mo billed annually ($149 monthly). Highest published self-serve tile.
Wix
Starting from $29.00/user/mo
Free trial available
- Free$0.00/user/mo
- $0 — Wix subdomain and ads; selling/payments not unlocked.
- Light$17.00/mo
- $17/mo annual — custom domain path; not the ecommerce selling tier.
- CorePopular$29.00/mo
- $29/mo annual — accept payments / basic ecommerce entry.
- Business$39.00/mo
- $39/mo annual — stronger ecommerce and marketing packaging.
- Business Elite$159.00/mo
- $159/mo annual — highest storage/collaborator and advanced packaging.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Ecwid
$75.00/mo
Wix
$435.00/mo
+$360.00/mo — Wix costs more
Verified monthly unit prices · Aug 18, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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