Ecwid vs Webflow
Compare Ecwid and Webflow on features, pricing, and buyer fit using the same researched criteria.
Ecwid
Embeddable storefront you add to an existing site — Starter $5/mo, Venture $29 annual, Business $49, Unlimited $119 (post 2 Mar 2026 tiles); no Ecwid transaction fees.
Best for
- • SMBs that already have a website and need a cart, not a new CMS
- • WordPress/Wix/custom sites adding payments without a platform migration
- • Founders who want a low monthly floor and no platform transaction fee
Starting from $5.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Choose Ecwid if: SMBs that already have a website and need a cart, not a new CMS
Choose Webflow if: Design-led brands that want a custom site and a curated catalog on one visual CMS
Webflow
Design-led website platform with Ecommerce — Standard $29/mo (500 items, 2% fee), Plus $74 highlighted (5,000 items, 0% fee), Advanced $212 (15,000 items); requires a Site plan in addition.
Best for
- • Design-led brands that want a custom site and a curated catalog on one visual CMS
- • Teams that outgrew Wix/Squarespace templates but do not need a commerce OS
- • Founders who will model Site + Ecommerce TCO and stay inside item caps
Starting from $29.00/user/mo
No free plan
Ecwid vs Webflow pricing
Ecwid researched starting price from $5/mo. Webflow researched starting price from $29/mo. Affiliate economics excluded.
Ecwid
From $5.00/user/mo
Webflow
From $29.00/user/mo
Ecwid
Starting from $5.00/user/mo
No free trial evidenced
- Starter$5.00/mo
- $5/mo — entry embeddable store; confirm product/staff caps live.
- VenturePopular$29.00/mo
- $29/mo billed annually ($35 monthly). Typical SMB embeddable store.
- Business$49.00/mo
- $49/mo billed annually ($65 monthly). Higher catalog and staff limits.
- Unlimited$119.00/mo
- $119/mo billed annually ($149 monthly). Highest published self-serve tile.
Webflow
Starting from $29.00/user/mo
No free trial evidenced
- Site Premium$25.00/mo
- ~$25/mo annual (May 2026 site-plan simplification). Required alongside an Ecommerce plan — not a store plan by itself.
- Ecommerce Standard$29.00/mo
- $29/mo billed yearly — 500 items, 2% Webflow transaction fee. Requires a Site plan.
- Ecommerce PlusPopular$74.00/mo
- $74/mo billed yearly — 5,000 items, 0% Webflow transaction fee. Requires a Site plan.
- Ecommerce Advanced$212.00/mo
- $212/mo billed yearly — 15,000 items, 0% Webflow transaction fee. Requires a Site plan.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Ecwid
$75.00/mo
Webflow
$435.00/mo
+$360.00/mo — Webflow costs more
Verified monthly unit prices · Aug 18, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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