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Hootsuite Review

MARKETING & GROWTH SOFTWARE

Choose Hootsuite when you need a major social suite (publish + engage + monitor) rather than a lightweight scheduler.

Last updated 2026-08-18Independent editorial review
  • Starting price

    $99.00/user/month

  • Free plan

    No

  • Free trial

    14 days

  • Best for

    Mid-market/enterprise teams needing a full social suite

SoftwareGlimpse review

6.3/10

Average

  • ease of use6
  • campaign content8
  • marketing automation5
  • funnel conversion3
  • analytics attribution7
  • brand monitoring6
How we score →

All features

14 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

  • Social scheduling

    Standard

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise

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    Official vendor video

    Meet Hootsuite Social OS

    What this shows

    • Hootsuite Social OS product introduction
    • Publishing, customer care, and analytics in one social platform
    • Hootsuite Social OS product introduction
    • Publishing, customer care, and analytics in one social platform
  • Content calendar

    Standard

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Social listening

    Standard

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Funnel builder

    Standard

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Landing pages

    Standard

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Marketing automation

    Standard

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Forms & lead capture

    Standard

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Analytics

    Standard

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Ads management

    Standard

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Reputation & reviews

    Standard

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Webinars

    Standard

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Email / SMS channels

    Standard

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • Team collaboration

    Standard

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise
  • AI content generation

    Standard

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Standard

    Included in

    • Standard
    • Professional
    • Advanced
    • Enterprise