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Freshmarketer Review

MARKETING & GROWTH SOFTWARE

Choose Freshmarketer when you want Freshworks-aligned marketing automation with a free entry rung and multichannel journeys — especially if CRM is already Freshworks.

Last updated 2026-08-17Independent editorial review
  • Starting price

    $15.00/user/month

  • Free plan

    Yes

  • Free trial

    21 days

  • Best for

    Teams already in or considering Freshworks CRM

SoftwareGlimpse review

7/10

Good

  • ease of use7
  • campaign content6
  • marketing automation9
  • funnel conversion7
  • analytics attribution7
  • brand monitoring3
How we score →

All features

14 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

  • Social scheduling

    Free

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
  • Content calendar

    Free

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
  • Social listening

    Free

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
  • Funnel builder

    Free

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
    Freshmarketer journey builder and AI segments
    Journey automation UI from official Freshworks marketing page.
    Screenshot source ↗
  • Landing pages

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization

    This video is hosted on YouTube

    This content is hosted by YouTube. The player loads only after you allow marketing cookies.

    Official vendor video

    Freshmarketer Overview

    How Freshworks (Freshmarketer) presents the product in an official vendor video.

    What this shows

    • Official Freshmarketer product overview
    • Marketing automation surfaces as presented by Freshmarketer
    • Official Freshmarketer product overview
    • Marketing automation surfaces as presented by Freshmarketer
  • Marketing automation

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization

    This video is hosted on YouTube

    This content is hosted by YouTube. The player loads only after you allow marketing cookies.

    Official vendor video

    Freshmarketer - The Intelligent Marketing Automation Software

    How Freshworks (Freshmarketer) presents the product in an official vendor video.

    What this shows

    • Freshmarketer intelligent marketing automation positioning
    • Official product intro from the Freshmarketer channel
    • Freshmarketer intelligent marketing automation positioning
    • Official product intro from the Freshmarketer channel
  • Forms & lead capture

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
    Teaching UI mockup of a Freshmarketer-style workspace for Freshworks marketing automation
    SoftwareGlimpse teaching visual for Freshmarketer Freshworks marketing automation concepts (not a vendor screenshot).
    Screenshot source ↗
  • Analytics

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
    Freshmarketer predictive contact properties UI
    Contact insights UI from official Freshworks marketing page.
    Screenshot source ↗
  • Ads management

    Free

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
  • Reputation & reviews

    Free

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
  • Webinars

    Free

    SoftwareGlimpse assessment: Not supported

    What it supports

    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
  • Email / SMS channels

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
  • Team collaboration

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization
    Teaching workflow diagram for Freshmarketer: capture lead → segment → multichannel journey → measure
    SoftwareGlimpse teaching workflow for how teams use Freshmarketer.
  • AI content generation

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Enterprise
    • Add-on — Marketing Contacts
    • Add-on — Conversion Rate Optimization