SoftwareGlimpse
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Clay Review

SALES INTELLIGENCE SOFTWARE

Choose Clay when multi-provider enrichment waterfalls and AI research workflows are the primary job and you have GTM/RevOps capacity to operate them.

Last updated 2026-08-17Independent editorial review
  • Starting price

    $167.00/user/month

  • Free plan

    Yes

  • Free trial

    14 days

  • Best for

    GTM engineers and RevOps teams building multi-provider enrichment waterfalls

SoftwareGlimpse review

7.3/10

Good

  • Contact data8
  • Prospecting8
  • Data enrichment9
  • Email outreach8
  • CRM sync7
  • Ease of use6
How we score →

Clay vs top Sales Intelligence

Detailed head-to-head comparisons to help you choose the right option.

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Clay vs 6sense

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Clay vs Seamless.AI

High-volume B2B contact and sales intelligence platform with freemium entry, Chrome prospecting, and CRM sync — Pro/Enterprise quote-led.

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Clay logovsApollo.io logo

Clay vs Apollo.io

Researched side-by-side comparison of Apollo.io and Clay using sales intelligence comparison criteria. No universal winner — choose by job-cluster fit.

  • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
  • Growth teams that want Claygent-style AI research inside prospecting workflows
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Clay logovsClearbit logo

Clay vs Clearbit

Researched side-by-side comparison of Clay and Clearbit using sales-intelligence criteria and approved editorial assessments. No universal winner — choose by criterion fit.

  • Multi-provider enrichment waterfalls and Claygent-style research workflows
  • Teams not locked to HubSpot-only enrichment
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Clay logovsZoomInfo logo

Clay vs ZoomInfo

Researched side-by-side comparison of Clay and ZoomInfo using sales-intelligence criteria and approved editorial assessments. No universal winner — choose by criterion fit.

  • Multi-provider enrichment and creative GTM workflows
  • Teams that want published headline pricing and waterfall flexibility
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Clay logovsOcean.io logo

Clay vs Ocean.io

Lookalike / similar-company prospecting with credit waterfall enrichment — from ~$0.063/credit, ~$47/mo yearly headline.

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Compare key capabilities side-by-side

Verified pricing and capability signals only — no invented third-party ratings.

FeatureClay6senseSeamless.AIApollo.ioClearbit
Starting price$167.00/user/monthCustom quoteCustom quote$49.00/user/monthCustom quote
Free planYesNoYesYesNo
Free trialYesNoNoYesNo

Key takeaways

Clay

GTM engineers and RevOps teams building multi-provider enrichment waterfalls

Apollo.io

Outbound and growth sales teams

Clearbit

HubSpot shops needing CRM/form fill via Breeze Intelligence

ZoomInfo

Enterprise NA contact depth, intent, and Copilot-style prioritization