15 Best DIY SEO Software: Crush Your SEO Goals In 2023

Search Engine Optimization (SEO) software is a set of tools that helps website owners optimize their websites for search engines such as Google, Bing, and Yahoo. These software tools can help identify the strengths and weaknesses of a website and provide insights on how to improve the site’s visibility in search engine results pages (SERPs).

To help you choose the best DIY SEO tools, I’ve analyzed and ranked the top 15 options per category in this review, along with my personal top 5.

What Is The Best DIY SEO Software?

The primary goal of DIY SEO tools is to help websites rank higher in search engines, which in turn can lead to increased traffic, higher conversion rates, and ultimately, more revenue. SEO software can provide website owners with a variety of features such as keyword research, on-page optimization, link building, and technical SEO analysis.

SEO software can be used by businesses of all sizes, from small startups to large corporations. It can be especially beneficial for small businesses that do not have a dedicated marketing team or budget for outsourcing SEO services.

There are a variety of SEO software options available, ranging from free to paid versions with varying features and capabilities. Choosing the right SEO software depends on a website’s specific needs and goals. Some software may be more geared towards keyword research and analysis, while others may focus more on technical SEO aspects such as website speed and crawlability.

The below 15 DIY SEO tools provide website owners with a variety of features and capabilities to improve their website’s search engine ranking and online visibility. Depending on a website’s specific needs and goals, different software tools may be more suitable than others.

I have broken down the tools into their various categories so that it makes it easier for you to choose depending on your needs.

Keyword Research Tools for DIY SEO Software

Keyword research is an essential aspect of SEO, and it’s critical to choose the right keywords, based on their keyword difficulty, to target your content to maximize your website’s visibility in search engine results pages.

Here are some of the top benefits of keyword research tools for DIY SEO software:

1. Identify Relevant Keywords: Help businesses identify relevant keywords that their target audience is searching for. By targeting these keywords in their content and website optimization, businesses can improve their visibility in search engine results and attract more targeted traffic to their website.
2. Understand Search Volume and Competition: Provide businesses with insights into the search volume and competition for specific keywords. This information can help businesses prioritize their keyword strategy and target keywords that have a higher search volume and lower competition.
3. Discover Long-Tail Keywords: Longer and more specific keyword phrases that have less competition. By targeting these long-tail keywords, businesses can attract more targeted traffic to their website and improve their chances of ranking in search engine results.
4. Competitor Analysis: Provide businesses with insights into their competitors’ keyword strategy. By analyzing their competitors’ keywords, businesses can identify new opportunities and refine their keyword strategy to stay ahead of the competition.
5. Improved ROI: By targeting the right keywords in their SEO strategy, businesses can improve their return on investment (ROI) by attracting more targeted traffic to their website and increasing their chances of converting that traffic into paying customers.

 Google Keyword Planner

Google Keyword Planner is one of the free keyword research tools provided by Google as part of its advertising platform, Google Ads. This free DIY SEO tool is designed to help advertisers identify keywords, determine keyword difficulty, and use it in their advertising campaigns, but it can also be used by website owners and SEO professionals for organic keyword research.

Key Features

1. Keyword Ideas: Users can enter a word or phrase related to their business or industry, and the tool will provide a list of keyword ideas along with search volume data.
2. Search Volume: The tool provides an estimate of the monthly search volume for each keyword.
3. Competition: Provides an estimate of the competition level for each keyword. This metric shows how many advertisers are bidding on a particular keyword in Google Ads, but it can also be used as a proxy for organic competition.
4. Cost Per Click: Provides an estimate of the average cost per click (CPC) for each keyword in Google Ads. This metric can be used to help advertisers determine their advertising budget and ROI.
5. Keyword Filtering: Allows users to filter keyword ideas by specific criteria such as search volume, competition, and relevance to the user’s business.
6. Historical Data: Allows users to see trends and seasonality in search behavior.

Pricing

Free SEO Tool

What I Like

1. Accurate Search Volume
2. Competition Metrics: Provides users with an estimate of the competition level for each keyword.
3. Historical Data: Allows users to see trends and seasonality in search behavior.
4. Keyword Suggestions: Helps users identify additional keywords to target in their content.
5. Integration with Google Ads: Easy for advertisers to create and optimize their advertising campaigns using the keywords identified in the tool.

What I Don’t Like

1. Designed for Google Ads: Some of the data and features may not be as relevant for organic keyword research.
2. Limited Features: This may not provide as much detail or advanced features as other keyword research tools.
3. Limited Keyword Suggestions: This may not provide as many keyword suggestions as other keyword research tools, limiting the scope of keyword research.

Summary

Overall, Google Keyword Planner is a useful and free SEO tool for keyword research, providing accurate search volume data, competition metrics, historical data, and relevant keyword suggestions. While it may not offer as many advanced features as other keyword research tools, it is still a valuable tool for website owners and advertisers looking to improve their website’s search rankings and traffic.

Note: This was the tool that I used (and many others) when first starting and its still the best free SEO tool.

Recommended: For those that are just starting.

Get started with Google Keyword Planner.

Ubersuggest

Ubersuggest is a keyword research tool developed by Neil Patel, a well-known digital marketer, and SEO expert. The tool provides users with a comprehensive analysis of their website content, including keyword suggestions, backlink data, domain ranking information, and competitor analysis.

Key Features

1. Keyword Suggestions: Includes long-tail keywords and related keywords. The tool also shows search volume, cost per click (CPC), and competition data for each keyword.
2. Content Ideas: Provides users with content ideas, showing popular topics and headlines related to the keyword.
3. Backlink Data: Includes the number of backlinks, referring domains, and anchor text distribution. This data can be used to identify potential link-building opportunities and improve the website’s backlink profile.
4. Domain Analysis: Provides users with an overview of their website’s domain authority, as well as their competitors’ domain authority. The tool also provides users with a list of their competitors and their top pages, allowing users to identify potential opportunities for improvement.
5. Site Audit: Identifies technical SEO issues on their website, including broken links, duplicate content, and missing meta descriptions, and how to fix these issues.
6. Rank Tracking: This data can be used to track the success of SEO efforts and identify areas for improvement.

Pricing

Limited Free Version: Includes basic features such as keyword suggestions, content ideas, and traffic analyzer. This free version is a good option for businesses on a tight budget or those who are just getting started with SEO.

Individual plan: $29 per month, and is designed for solopreneurs, freelancers, and small businesses. It includes daily rank tracking, unlimited keyword suggestions, content ideas, and more.

Business plan: $49 per month, and is designed for small to medium-sized businesses. Also includes historical data, competitor analysis, and content optimization.

Enterprise plan: $99 per month, designed for large businesses and agencies. Also includes custom reporting, API access, and more.

What I Like

1. Comprehensive Analysis: Includes keyword suggestions, backlink analysis, and site audit.
2. Easy to Use: Even for beginners
3. Free Version: Provides a good range of features, making it accessible to those on a limited budget.
4. Site Audit Feature: Identify technical SEO issues on your website that may be hindering your search rankings.

What I Don’t Like

1. Limited Features in Free Version: This may not be enough for more advanced SEO campaigns.
2. High Cost of Paid Version: Especially for small businesses or individuals with a limited budget.
3. Inaccurate Keyword Data: Some users have reported that Ubersuggest’s keyword data can be inaccurate or unreliable.

Summary

Overall, Ubersuggest is a powerful SEO tool that offers a comprehensive analysis of a website’s search engine rankings and online visibility. Its user-friendly interface and affordable pricing make it accessible to website owners of all skill levels. However, the accuracy of its keyword data and the cost of its paid version may be a concern for some users.

Get started with Ubersuggest.

Keyword Tool

Keyword Tool is a keyword research tool that offers users a simple and efficient way to conduct keyword research to find long-tail keywords for their SEO campaigns. The tool provides keyword suggestions for a variety of search engines, including Google, YouTube, Bing, Amazon, and eBay.

Key Features

1. Long-tail Keyword Suggestions: Allows website owners to find highly specific keywords and related keywords that may be less competitive and easier to rank for.
2. Keyword Analysis: Provides data on search volume, cost per click (CPC), and competition level for each keyword suggestion.
3. Multiple Search Engines: Provides keyword suggestions for a variety of search engines, allowing users to target specific search engines and optimize their website for a specific audience.
4. User-Friendly Interface: Allows users to input a single keyword or topic and get a list of relevant keyword suggestions.
5. Free Version: Provides a limited set of features, making it accessible to those on a limited budget.
6. Pro Version: Offers more advanced features, including historical data, competitor analysis, and more in-depth keyword research.

Pricing

1. Free: Limited set of features, including keyword suggestions for Google, YouTube, Bing, Amazon, and eBay, along with search volume and competition data. The free version allows users to generate up to 750 keyword suggestions per search.
2. Pro: Monthly plan costs $89 per month, the yearly plan costs $69 per month billed annually, and the lifetime plan costs a one-time payment of $1,290. Includes more advanced features, including historical data, competitor analysis, and more in-depth keyword research.

What I Like

1. Long-tail Keyword Suggestions
2. Multiple Search Engines
3. User-Friendly Interface
4. Affordable Pricing

What I Don’t Like

1. Limited Features in Free Version
2. Inaccurate Keyword Data: Some users have reported that Keyword Tool’s keyword data can be inaccurate or unreliable.

Summary

Overall, Keyword Tool is a valuable keyword research tool that offers a variety of features and benefits to website owners. Its long-tail keyword suggestions, multiple search engines, user-friendly interface, and affordable pricing make it an excellent option for SEO beginners and those on a budget. However, the accuracy of its keyword data and the limited features in the free version may be a concern for some users.

Get started with Keyword Tool.

SEMRush

SEMRush is an all-in-one digital marketing tool that offers a wide range of features to improve a website’s search engine rankings, social media presence, and online visibility.

Key Features

1. Keyword Research: Allows users to identify relevant keywords, track their search engine rankings, and monitor their competitors’ keyword rankings.
2. Site Audit: Checks a website for technical SEO issues, including broken links, missing meta tags, and duplicate content.
3. Backlink Analysis: Includes the number of backlinks, referring domains, and anchor text distribution.
4. Competitor Analysis: Comprehensive analysis of their competitors’ online presence, including their search engine rankings, backlink profile, and social media performance.
5. Social Media Management: Allow users to schedule and publish posts, track social media engagement, and analyze social media performance.

Pricing

1. Trial: Yes for 30 days.
2. Pro: $119.95 per month and includes features such as keyword research, site audit, and competitor analysis.
3. Guru: $229.95 per month and also includes features such as historical data and branded reports.
4. Business: $449.95 per month and also includes features such as API access and extended limits.

What I Like

1. Comprehensive Analysis of a website’s online presence, including keyword research, site audit, backlink analysis, competitor analysis, and social media management.
2. User-Friendly Interface
3. Customizable Reports: Allow users to generate reports that are tailored to their needs and preferences.
4. Advanced Features: Includes historical data, API access, and extended limits in its higher-priced plans.

What I Don’t Like

1. High Cost: Especially for small businesses or individuals with a limited budget.
2. Steep Learning Curve: Users may need some time to get familiar with all the features and capabilities of the tool.
3. Limited Keyword Tracking: Has a limit on the number of keywords that users can track, which may be a concern for those with larger SEO campaigns.

Summary

Overall, SEMRush is a powerful digital marketing tool that offers a comprehensive analysis of a website’s online presence. Its user-friendly interface, customizable reports, and advanced features make it an excellent choice for more advanced SEO campaigns. However, it’s high cost and limited keyword tracking may be a concern for some users.

Note: This is the tool that I currently use for keyword research ideas.

Recommend: For those that want an all-around great tool.

Get started with Semrush.

On-page Optimization Tools for DIY SEO Software

On-page optimization tools are essential for website owners looking to improve their search engine rankings and online visibility. These tools provide users with recommendations and suggestions for optimizing their web pages, including keyword optimization, meta tags, and content analysis. By using on-page optimization tools, website owners can ensure that their web pages are properly optimized for search engines, which can improve their website’s visibility and attract more traffic.

On-page optimization is a critical part of any SEO strategy, and there are several DIY SEO tools available to help businesses optimize their website and content. Here are some of the benefits of on-page optimization tools for DIY SEO software:

1. Improved User Experience: Help businesses improve the user experience of their website. By optimizing website structure, page load speed, and mobile responsiveness, businesses can improve user engagement and reduce bounce rates.
2. Better Search Engine Rankings: Help businesses improve their search engine rankings. By optimizing website content, meta tags, and headings, businesses can signal to search engines what their website is about and improve their chances of ranking higher in search engine results.
3. Higher Click-through Rates: Help businesses improve their click-through rates by optimizing meta descriptions, title tags, and other elements that appear in search engine results. By creating compelling and relevant descriptions, businesses can entice users to click through to their websites.
4. Content Optimization: Help businesses optimize their content for both users and search engines. By analyzing keyword usage, content length, and readability, businesses can improve the quality of their content and improve their chances of ranking higher in search engine results.
5. Better ROI: By optimizing their website and content with on-page optimization tools, businesses can improve their return on investment (ROI) by attracting more targeted traffic to their website and improving their chances of converting that traffic into paying customers.

Yoast SEO

Yoast SEO is a popular on-page optimization tool for WordPress websites. It offers a range of features and capabilities to help website owners optimize their web pages for search engines.

Key Features

1. Keyword Optimization: Includes a focus keyword tool, content analysis, and meta tags optimization.
2. Technical SEO Analysis: Analyzes web pages for technical SEO issues such as broken links, missing meta tags, and duplicate content.
3. Content Analysis: Checks web pages for readability, sentence length, and passive voice.
4. XML Sitemap Generation: Makes it easier for search engines to crawl and index their content.
5. Social Media Integration: Allows users to optimize their social media profiles and posts for search engines.

Pricing

1. Free: basic SEO features
2. Premium: $99 per year and includes features such as content insights, internal linking suggestions, and redirect manager.
3. WooCommerce: $129 per year and includes WooCommerce SEO and product content analysis.
4. Local: $129 per year and includes local SEO and Google Maps integration.

What I Like

1. User-Friendly Interface
2. Comprehensive Analysis: Includes keyword optimization, technical SEO analysis, and content analysis.
3. Free Version: Basic SEO features, making it accessible to those on a limited budget.
4. Social Media Integration: Allows users to optimize their social media profiles and posts for search engines.

What I Don’t Like

1. Steep Learning Curve: Users may need some time to get familiar with all the features and capabilities of the tool.
2. Limited Keyword Analysis: This may be too basic for more advanced SEO campaigns.
3. Inconsistent Updates: Yoast SEO’s updates can be inconsistent and may cause compatibility issues with other WordPress plugins.

Summary

Overall, Yoast SEO is a powerful on-page optimization tool that offers a range of features and capabilities to help website owners optimize their web pages for search engines. Its user-friendly interface, comprehensive analysis, and affordable pricing make it an excellent choice for WordPress website owners. However, its limited keyword analysis and inconsistent updates may be a concern for some users.

Note: This is the tool that I currently use for On-Page SEO and Sitemap generation for my WordPress website.

Get started with Yoast SEO.

RankMath

RankMath is a WordPress SEO plugin that offers a range of features and capabilities to help website owners optimize their web pages for search engines.

Key Features

1. Keyword Optimization: Includes a focus keyword tool, content analysis, and meta tags optimization.
2. Technical SEO Analysis: Analyzes web pages for technical SEO issues such as broken links, missing meta tags, and duplicate content.
3. Content Analysis: Checks web pages for readability, sentence length, and passive voice.
4. Schema Markup: This makes it easier for search engines to understand the content of the web page.
5. Google Search Console Integration: Allows users to view search engine performance data directly from their WordPress dashboard.

Pricing

1. Free: Basic SEO features
2. RankMath Pro: $59 per year for use on one website and includes advanced SEO analysis, rank tracking, and priority support.
3. RankMath Business: $199 per year for use on 100 websites and also includes white-label reports, client management, and advanced WooCommerce SEO features.
4. RankMath Agency: $499 per year for use on 500 websites

What I Like

1. User-Friendly Interface
2. Comprehensive Analysis
3. Free Version: Basic SEO features, making it accessible to those on a limited budget.
4. Google Search Console Integration

What I Don’t Like

1. Limited Keyword Analysis: This may be too basic for more advanced SEO campaigns.
2. No Social Media Integration
3. Limited Documentation

Summary

Overall, RankMath is a powerful SEO plugin that offers a range of features and capabilities to help website owners optimize their web pages for search engines. Its user-friendly interface, comprehensive analysis, and affordable pricing make it an excellent choice for WordPress website owners. However, its limited keyword analysis, lack of social media integration, and limited documentation may be a concern for some users.

Get started with RankMath.

SEOPress

SEOPress is a WordPress SEO plugin that provides website owners with a range of features and capabilities to optimize their web pages for search engines.

Key Features

1. Keyword Optimization: Includes a focus keyword tool, content analysis, and meta tags optimization.
2. Technical SEO Analysis: Analyzes web pages for technical SEO issues such as broken links, missing meta tags, and duplicate content.
3. Content Analysis: Provides users with a content analysis feature that checks web pages for readability, sentence length, and passive voice.
4. XML Sitemap Generation: Generates XML sitemaps for websites, making it easier for search engines to crawl and index their content.
5. Google Analytics Integration: Allows users to view website performance data directly from their WordPress dashboard.

Pricing

1. Free: basic SEO features
2. Personal: $39 per year for use on one website and includes features such as advanced SEO analysis, Google Analytics integration, and priority support.
3. Business: $99 per year for use on unlimited websites and includes white-label reports, client management, and advanced WooCommerce SEO features.

What I Like

1. User-Friendly Interface
2. Comprehensive Analysis: Includes keyword optimization, technical SEO analysis, and content analysis.
3. Free Version: Provides users with basic SEO features, making it accessible to those on a limited budget.
4. Google Analytics Integration: Allows users to view website performance data directly from their WordPress dashboard.

What I Don’t Like

1. Limited Keyword Analysis: This may be too basic for more advanced SEO campaigns.
2. Limited Documentation
3. No Social Media Integration

Summary

Overall, SEOPress is a powerful SEO plugin that offers a range of features and capabilities to help website owners optimize their web pages for search engines. Its user-friendly interface, comprehensive analysis, and affordable pricing make it an excellent choice for WordPress website owners. However, its limited keyword analysis, lack of social media integration, and limited documentation may be a concern for some users.

Get started with SEOPress

Link Building and Analysis Tools for DIY SEO Software

Link-building and analysis tools are essential for website owners looking to improve their search engine rankings and online visibility. These tools provide users with insights and recommendations for optimizing their backlink profile, identifying link-building opportunities, and monitoring their competitors’ backlink profiles. By using link-building and analysis tools, website owners can build high-quality backlinks, improve their website’s search engine rankings, and attract more traffic.

Link building and analysis are an important part of any SEO strategy, and there are several DIY SEO software tools available to help businesses with this aspect of their SEO. Here are some of the benefits of link-building and analysis tools for DIY SEO software:

1. Improved Search Engine Rankings: Help businesses improve their search engine rankings by building high-quality backlinks to their website. By analyzing their backlink profile and identifying opportunities for improvement, businesses can improve their chances of ranking higher in search engine results.
2. Competitive Analysis: Provide businesses with insights into their competitors’ backlink strategy. By analyzing their competitors’ backlink profiles, businesses can identify new opportunities and refine their backlink strategy to stay ahead of the competition.
3. Identify Link Opportunities: Help businesses identify new link opportunities, such as guest posting, broken link building, and resource pages. By building high-quality links to their website, businesses can improve their search engine rankings and attract more targeted traffic to their website.
4. Monitor Backlink Quality: Help businesses monitor the quality of their backlinks and identify any potentially harmful links. By regularly monitoring their backlink profile, businesses can ensure that their website is not penalized by search engines for low-quality or spammy links.
5. Improved ROI: By building high-quality backlinks to their website, businesses can improve their return on investment (ROI) by attracting more targeted traffic to their website and improving their chances of converting that traffic into paying customers.

Ahrefs

Ahrefs is a complete SEO tool that provides website owners with a range of features and capabilities to improve their website’s search engine rankings.

Key Features

1. Backlink Analysis: Allows users to analyze their backlink profile, and organic search traffic, identify link-building opportunities and monitor their competitors’ backlink profiles.
2. Keyword Research: Allows users to discover new keyword opportunities, analyze their keyword rankings, and track their keyword performance over time.
3. Content Analysis: Allows users to analyze their content’s performance, identify content gaps, and optimize their content for search engines.
4. Rank Tracking tool: Allows users to track their website’s search engine rankings over time.
5. Website Audit: Analyzes their website for technical SEO issues and provides recommendations for improvement.

Pricing

1. Trial: No
2. Lite: $99 per month and includes features such as 5 projects, 500 tracked keywords, and 25,000 crawled pages.
3. Standard: $179 per month and includes features such as 10 projects, 1,500 tracked keywords, and 100,000 crawled pages.
4. Advanced: $399 per month and includes features such as 25 projects, 5,000 tracked keywords, and 1,000,000 crawled pages.

What I Like

1. Comprehensive Backlink Analysis
2. Keyword Research
3. User-Friendly Interface
4. Site Audit: Analyzes their website for technical SEO issues and provides recommendations for improvement.

What I Don’t Like

1. Expensive: May be too expensive for smaller businesses or individuals on a limited budget.
2. Steep Learning Curve: Users may need some time to get familiar with all the features and capabilities of the tool.
3. Limited Social Media Integration

Summary

Overall, Ahrefs is a powerful SEO tool that offers a range of features and capabilities to help website owners improve their website’s search engine rankings. Its comprehensive backlink analysis, keyword research, and user-friendly interface make it an excellent choice for businesses and individuals looking to optimize their websites for search engines. However, its pricing plans may be too expensive for smaller businesses or individuals on a limited budget, and its limited social media integration may be a concern for some users.

Note: Ahrefs is widely known as the best SEO tool on the market, even though it is expensive. This is my go-to tool for SEO. Highly recommended.

Get started with Ahrefs.

Majestic

Majestic is a backlink analysis tool that provides website owners with a range of features and capabilities to improve their website’s search engine rankings.

Key Features

1. Backlink Analysis: Allows users to analyze their backlink profile, identify link-building opportunities, and monitor their competitors’ backlink profiles.
2. Trust Flow and Citation Flow Metrics: Allows users to evaluate the quality and relevance of their backlinks.
3. Topical Trust Flow: Allows users to analyze the relevance of their backlinks by topic.
4. Site Explorer: Allows users to explore the backlink profile of any website or web page.
5. Link Tracking: Allow users to track the performance of their backlinks over time.

Pricing

1. Lite: $49.99 per month and includes 1 million analyzed URLs, 100,000 analyzed backlinks, and 5 users.
2. Pro: $99.99 per month and includes 20 million analyzed URLs, 2 million analyzed backlinks, and 10 users.
3. API: $399 per month and includes custom data extracts and priority support.

What I Like

1. Comprehensive Backlink Analysis
2. Trust Flow and Citation Flow Metrics: evaluate the quality and relevance of your backlinks.
3. Topical Trust Flow: Analyze the relevance of your backlinks by topic.
4. Site Explorer: Explore the backlink profile of any website or web page.

What I Don’t Like

1. Limited Keyword Research
2. No Social Media Integration
3. Limited Site Audit Features

Summary

Overall, Majestic is a powerful backlink analysis tool that provides website owners with a range of features and capabilities to improve their website’s search engine rankings. Its comprehensive backlink analysis, trust flow and citation flow metrics, and topical trust flow make it an excellent choice for businesses and individuals looking to optimize their website’s backlink profile. However, its limited keyword research, lack of social media integration, and limited site audit features may be a concern for some users.

Get started with Majestic

Moz Link Explorer

Moz Link Explorer is a backlink analysis tool that provides website owners with a range of features and capabilities to improve their website’s search engine rankings.

Key Features

1. Backlink Analysis: Allows users to analyze their backlink profile, identify link-building opportunities, and monitor their competitors’ backlink profiles.
2. Spam Score: Allow users to evaluate the quality and relevance of their backlinks.
3. Domain Authority: Allows users to evaluate the authority and relevance of their website.
4. Link Tracking: Allow users to track the performance of their backlinks over time.
5. Competitor Analysis: Allow users to monitor their competitors’ backlink profiles and identify link-building opportunities.

Pricing

1. Standard: $99 per month and includes 5 campaigns, 300 tracked keywords, and 100,000 pages crawled per week.
2. Medium: $179 per month and includes 10 campaigns, 750 tracked keywords, and 500,000 pages crawled per week.
3. Large: $249 per month and includes 25 campaigns, 1,900 tracked keywords, and 1,250,000 pages crawled per week.

What I Like

1. Comprehensive Backlink Analysis
2. Spam Score: Allows users to evaluate the quality and relevance of their backlinks.
3. Domain Authority: Allows users to evaluate the authority and relevance of their website.
4. Competitor Analysis: Allows users to monitor their competitors’ backlink profiles and identify link-building opportunities.

What I Don’t Like

1. Limited Keyword Research
2. No Social Media Integration
3. Limited Site Audit Features

Summary

Overall, Moz Link Explorer is a powerful backlink analysis tool that provides website owners with a range of features and capabilities to improve their website’s search engine rankings. Its comprehensive backlink analysis, spam score, domain authority, and competitor analysis make it an excellent choice for businesses and individuals looking to optimize their website’s backlink profile. However, its limited keyword research, lack of social media integration, and limited site audit features may be a concern for some users.

Get started with Moz Link Explorer

Technical SEO Tools for DIY SEO Software

Technical SEO tools are essential for website owners looking to improve their website’s technical performance and ensure that their website is optimized for search engines. By using technical SEO tools, website owners can identify technical issues that may be hindering their website’s search engine rankings and implement recommendations for improvement. This can ultimately lead to increased traffic, higher search engine rankings, and improved online visibility.

Here are some of the benefits of technical SEO tools for DIY SEO software:

1. Improved Website Performance: Help businesses improve the performance of their website by identifying and fixing technical issues that can impact page speed, crawlability, and user experience. By optimizing website structure, code, and tags, businesses can improve website performance and reduce bounce rates.
2. Better Search Engine Indexing: Help businesses improve their search engine indexing by ensuring that their website is optimized for search engine crawlers. By optimizing website structure, tags, and metadata, businesses can improve their chances of ranking higher in search engine results.
3. Mobile Optimization: Help businesses optimize their website for mobile devices by analyzing mobile performance and identifying opportunities for improvement. By optimizing website structure and content for mobile users, businesses can improve user experience and attract more targeted traffic to their websites.
4. Identify Duplicate Content: Help businesses identify duplicate content on their website and identify opportunities for consolidation or optimization. By eliminating duplicate content, businesses can improve their search engine rankings and reduce the risk of penalties from search engines.
5. Better ROI: By optimizing their website with technical SEO tools, businesses can improve their return on investment (ROI) by attracting more targeted traffic to their website and improving their chances of converting that traffic into paying customers.

Google Search Console

Google Search Console is one of the free DIY SEO tools provided by Google that allows website owners to monitor and analyze their website’s performance in Google search results.

Key Features

1. Performance Report: This shows users how their website is performing in Google search results, including data on clicks, organic traffic, impressions, click-through rate, and average position.
2. Index Coverage Report: This show users which pages of their website are indexed by Google and which pages have errors.
3. Mobile Usability Report
4. Security Issues Report: Provides users with a security issues report that alerts them to any security issues on their website, such as malware or hacking attempts.
5. Crawl Errors Report

Pricing

Free DIY SEO tool.

What I Like

1. Free
2. Comprehensive Performance Report: Comprehensive overview of how your website is performing in Google search results.
3. Mobile-Friendliness Analysis
4. Security Alerts: Allows users to take action quickly.

What I Don’t Like

1. Limited Keyword Research
2. Limited Site Audit Features
3. Limited Historical Data

Summary

Overall, Google Search Console is a powerful tool that provides website owners with a range of features and capabilities to monitor and analyze their website’s performance in Google search results. Its comprehensive performance report, mobile-friendliness analysis, and security alerts make it an excellent choice for businesses and individuals looking to optimize their websites for search engines. However, its limited keyword research and site audit features, as well as its limited historical data, may be a concern for some users.

Get started with Google Search Console

Screaming Frog

Screaming Frog is a website crawler and technical SEO tool that provides users with a range of features and capabilities to analyze their website’s technical aspects.

Key Features

1. Website Crawler: Allows users to analyze their website’s technical aspects, such as broken links, duplicate content, and missing meta tags.
2. Customizable Reports
3. Hreflang Audit: Identify any hreflang tag issues on your website.
4. Page Titles and Meta Descriptions: Provides recommendations for optimization.
5. XML Sitemap Generator

Pricing

1. Free: Allows users to crawl up to 500 URLs.
2. Paid: £149.00 per year and allows users to crawl an unlimited number of URLs.

What I Like

1. Comprehensive features
2. Free version to try it out

What I Don’t Like

1. Steep Learning Curve
2. Limited Keyword Research
3. Limited Site Audit Features

Summary

Overall, Screaming Frog is a powerful website crawler and technical SEO tool that provides website owners with a range of features and capabilities to analyze and optimize their website’s technical aspects. Its comprehensive website crawler, customizable reports, hreflang audit, page titles and meta descriptions analysis, and XML sitemap generator make it an excellent choice for businesses and individuals looking to optimize their website for search engines. However, its steep learning curve, limited keyword research, and limited site audit features may be a concern for some users.

Get started with Screaming Frog

GTmetrix

GTmetrix is a website speed analysis tool that allows website owners to analyze their website’s speed performance and provides recommendations for improving website speed.

Key Features

1. Website Speed Analysis: Provides users with a comprehensive analysis of their website’s speed performance, including data on page load time, page size, and the number of requests.
2. Performance Report: Provides users with recommendations for improving their website’s speed performance, such as optimizing images, minifying CSS and JavaScript, and leveraging browser caching.
3. Waterfall Analysis: Allows users to analyze the load times of individual elements on their website, such as images and scripts.
4. Historical Data: Allows users to track their website’s performance over time.
5. Global Testing Locations: Allows users to test their website’s speed performance from different global testing locations, allowing them to identify performance issues that may only occur in certain geographic locations.

Pricing

1. Basic: Free and includes features such as 3 monitoring slots, 25 URL tests per day, and global testing locations.
2. Pro: $14.95 per month and includes features such as 10 monitoring slots, 1,000 URL tests per day, and PDF reports.
3. Business: $149 per month and includes features such as 50 monitoring slots, 10,000 URL tests per day, and custom branding.

What I Like

1. Comprehensive Website Speed Analysis
2. Performance Recommendations
3. Waterfall Analysis
4. Historical Data
5. Global Testing Locations

What I Don’t Like

1. Limited Free Plan: Limited to 3 monitoring slots and 25 URL tests per day, making it less suitable for larger websites.
2. Limited Keyword Research: This does not provide users with a comprehensive keyword research feature, unlike some of its competitors.
3. Limited Site Audit Features

Summary

Overall, GTmetrix is a powerful website speed analysis tool that provides website owners with a range of features and capabilities to analyze and optimize their website’s speed performance. Its comprehensive website speed analysis, performance recommendations, waterfall analysis, historical data, and global testing locations make it an excellent choice for businesses and individuals looking to optimize their websites for speed. However, its limited free plan, limited keyword research, and limited site audit features may be a concern for some users.

Get started with GTmetrix.

Local SEO Tools for DIY SEO Software

Local SEO tools are essential for businesses looking to improve their online visibility in their local market. By using local SEO tools, businesses can identify local search engine ranking factors that may be hindering their website’s search engine rankings and implement recommendations for improvement. This can ultimately lead to increased local traffic, higher search engine rankings, and improved online visibility.

Here are some of the benefits of local SEO tools for DIY SEO software:

1. Improved Local Search Visibility: Help businesses improve their local search visibility by optimizing their website and content for local search queries. By optimizing website structure, tags, and metadata for local search, businesses can improve their chances of ranking higher in local search results.
2. Google My Business Optimization: Help businesses optimize their Google My Business (GMB) listing by providing insights into customer reviews, business information, and other relevant data. By optimizing their GMB listing, businesses can improve their chances of appearing in Google’s Local Pack and attracting more targeted traffic to their website.
3. Citation Management: Help businesses manage their online citations and ensure that their business information is consistent across different directories and platforms. By maintaining consistent business information, businesses can improve their local search visibility and avoid confusing customers with conflicting information.
4. Local Keyword Research: Help businesses identify local keywords and phrases that their target audience is searching for. By targeting these local keywords in their website and content optimization, businesses can improve their chances of ranking higher in local search results and attracting more targeted traffic to their website.
5. Improved ROI: By optimizing their website and content for local search with local SEO tools, businesses can improve their return on investment (ROI) by attracting more targeted traffic to their website and improving their chances of converting that traffic into paying customers.

Whitespark

Whitespark is a local SEO tool that provides businesses with a range of features and capabilities to improve their online presence in local search engine results.

Key Features

1. Local Citation Building: Allows users to build citations on high-quality, authoritative websites to improve their local search engine rankings.
2. Reputation Management: Allows users to manage and respond to online reviews from various platforms such as Google My Business, Yelp, and more.
3. Local Search Rank Tracking: Allows users to monitor their local search engine rankings and track their progress over time.
4. Local Rank Checker: Allows users to check their local rankings for specific keywords in a specific geographic area.
5. Citation Audit and Cleanup: Allows users to identify and fix any errors or inconsistencies in their local citations.

Pricing

1. Trial: Yes, 14 days
2. Citation Building: Starts at $4 per citation, depending on the industry and location.
3. Reputation Management: Starts at $50 per month for one location, with a limit of 100 monthly reviews.
4. Local SEO Tools: Starts at $17 per month, with features such as local search rank tracking, local rank checker, and citation audit and cleanup.

What I Like

1. Comprehensive Local SEO Features

What I Don’t Like

1. Pricing: Whitespark’s pricing can be higher than some of its competitors, making it less accessible to small businesses.
2. Limited Free Trial
3. Limited Keyword Research

Summary

Overall, Whitespark is a powerful local SEO tool that provides businesses with a range of features and capabilities to improve their online presence in local search engine results. Its comprehensive local SEO features, local citation building, reputation management, local search rank tracking, and citation audit and cleanup make it an excellent choice for businesses looking to optimize their online presence for local search. However, it’s pricing, limited free trial, and limited keyword research features may be a concern for some users.

Note: This is my personal favorite local SEO tool.

Get started with Whitespark

BrightLocal

BrightLocal is a local SEO tool that provides businesses with a range of features and capabilities to improve their online presence in local search engine results.

Key Features

1. Local Search Rank Tracking: Allows businesses to monitor their local search engine rankings and track their progress over time.
2. Citation Building: Allows businesses to build high-quality citations on authoritative websites, improving their local search engine rankings.
3. Reputation Management: Allows businesses to manage and respond to online reviews from various platforms such as Google My Business, Yelp, and more.
4. Local SEO Audit: Provides users with a comprehensive analysis of their website’s local SEO, including information on their website’s technical aspects, local listings, and reviews.
5. Local Search Grid: Allows users to track their local search engine rankings for specific keywords in specific geographic locations.

Pricing

1. Single Business: $29 per month and includes features such as local search rank tracking, citation building, and reputation management.
2. Multi-Location Business: $49 per month and includes features such as local search rank tracking, citation building, and reputation management for multiple locations.
3. SEO Pro: $79 per month and includes features such as local SEO audit, local search grid, and API access.

What I Like

1. Comprehensive Local SEO Features
2. Local Search Rank Tracking
3. Citation Building: Helps businesses build high-quality citations on authoritative websites, improving their local search engine rankings.
4. Reputation Management: Allows businesses to manage and respond to online reviews, improving their online reputation.
5. Local SEO Audit: Provides businesses with a comprehensive analysis of their website’s local SEO, making it easy to identify and fix any issues.

What I Don’t Like

1. Pricing: BrightLocal’s pricing can be higher than some of its competitors, making it less accessible to small businesses.
2. Limited Free Trial: Only offers a 14-day free trial, which may not be enough time for businesses to fully evaluate the tool’s capabilities.
3. Limited Keyword Research:

Summary

Overall, BrightLocal is a powerful local SEO tool that provides businesses with a range of features and capabilities to improve their online presence in local search engine results. Its comprehensive local SEO features, local search rank tracking, citation building, reputation management, local SEO audit, and local search grid make it an excellent choice for businesses looking to optimize their online presence for local search. However, it’s pricing, limited free trial, and limited keyword research features may be a concern for some users.

Get started with BrightLocal

Moz Local

Moz Local is a local SEO tool that helps businesses improve their online presence in local search engine results by managing their local listings and reputation.

Key Features

1. Local Listing Management: Allows businesses to manage their online presence on different directories and platforms, including Google My Business, Facebook, Yelp, and more.
2. Reputation Management: Allows businesses to manage and respond to online reviews from different platforms, including Google My Business, Facebook, and more.
3. Listing Analytics: Provides businesses with insights into their local listing performance, including clicks, views, and search engine rankings.
4. Duplicate Suppression: Helps businesses identify and suppress duplicate listings, ensuring that their online presence is consistent and accurate.
5. Location Data Management: Helps businesses ensure that their location data is accurate and consistent across different platforms and directories.

Pricing

1. Trial: Yes
2. Essential: $129 per year per location and includes features such as local listing management, reputation management, and duplicate suppression.
3. Professional: $199 per year per location and includes additional features such as location data management and listing analytics.

What I Like

1. Comprehensive Local SEO Features
2. Local Listing Management
3. Reputation Management
4. Listing Analytics:
5. Duplicate Suppression: Helps businesses identify and suppress duplicate listings, ensuring that their online presence is consistent and accurate.

What I Don’t Like

1. Pricing
2. Limited Features
3. Limited Free Trial

Summary

Overall, Moz Local is a powerful local SEO tool that provides businesses with a range of features and capabilities to improve their online presence in local search engine results. Its comprehensive local SEO features, local listing management, reputation management, listing analytics, and duplicate suppression make it an excellent choice for businesses looking to optimize their online presence for local search. However, it’s pricing, limited features, and limited free trial may be a concern for some users.

Get started with Moz Local

What are the Benefits of using DIY SEO Software?

Using DIY SEO software offers several benefits for website owners looking to improve their search engine rankings and online visibility. Here are some of the key benefits:

1. Cost-effective: One of the most significant benefits of using a DIY SEO tool is that it can be cost-effective. Rather than hiring an external agency or consultant to handle SEO tasks, website owners can use affordable or even free SEO tools to optimize their websites.
2. Control over optimization: When using DIY SEO software, website owners have complete control over their optimization strategies. They can choose which tools to use, how to implement them, and when to make changes. This level of control can be beneficial for website owners who want to be hands-on with their website’s SEO.
3. Time-saving: DIY SEO software can save website owners time by automating many repetitive tasks. For example, keyword research tools can quickly provide website owners with relevant keyword suggestions, which can help speed up the optimization process.
4. Insightful data: Many DIY SEO software tools provide insightful data that can help website owners make informed decisions about their SEO strategies. This data can include information such as keyword rankings, backlink profiles, and website speed metrics, all of which can help website owners identify areas for improvement.
5. Improved search engine rankings: The ultimate goal of using DIY SEO software is to improve a website’s search engine rankings. By using a combination of keyword research, on-page optimization, link building, and technical SEO analysis tools, website owners can improve their website’s visibility in search engine results pages, which can lead to more traffic and increased revenue.

Overall, DIY SEO software can be a valuable tool for website owners looking to optimize their websites for search engines. By providing cost-effective, time-saving, and insightful data, these tools can help website owners improve their website’s search engine rankings and online visibility.

Which industries benefit from using DIY SEO Software?

1. E-commerce businesses can benefit from DIY SEO software by optimizing their website and product listings for search engine visibility. By improving their search engine rankings, e-commerce businesses can attract more targeted traffic to their website and improve their chances of converting that traffic into paying customers.
2. Local businesses can benefit from DIY SEO software by optimizing their website and local listings for local search queries.
3. Professional service businesses, such as law firms, accounting firms, and consulting firms, can benefit from DIY SEO software by optimizing their website and content for search engine visibility.
4. Health and wellness businesses, such as gyms, spas, and wellness centers, can benefit from DIY SEO software by optimizing their website and content for search engine visibility.
5. Travel and tourism businesses, such as hotels, resorts, and travel agencies, can benefit from DIY SEO software by optimizing their website and content for search engine visibility.