{"id":3178,"date":"2023-06-22T10:00:00","date_gmt":"2023-06-22T10:00:00","guid":{"rendered":"https:\/\/www.softwareglimpse.com\/?p=3178"},"modified":"2023-08-21T11:18:47","modified_gmt":"2023-08-21T11:18:47","slug":"salesforce-vs-marketo","status":"publish","type":"post","link":"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/","title":{"rendered":"salesforce \u4e0e marketo [2023]"},"content":{"rendered":"<div>&nbsp;<\/div>\n\n\n\n<div class=\"keytakeaways\" style=\"background: #F6F1F1; margin: 0 auto; display: table; padding: 30px; margin-top: 50px; margin-bottom: 50px; border-radius: 4px; max-width: 720px;\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\" role=\"button\"><label for=\"item-6a1caa6c9360e\" ><span class=\"\"><span style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"\u5207\u6362\" type=\"checkbox\"  id=\"item-6a1caa6c9360e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Key_Takeaways\" title=\"\u5173\u952e\u8981\u70b9\">\u5173\u952e\u8981\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Marketing_Automation_Platform\" title=\"Marketing Automation Platform\">Marketing Automation Platform<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Overview_of_Marketing_Automation\" title=\"\u8425\u9500\u81ea\u52a8\u5316\u6982\u8ff0\">\u8425\u9500\u81ea\u52a8\u5316\u6982\u8ff0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Marketo_Vs_Salesforce_Marketing_Cloud_The_Top_Shortlisted_Choices\" title=\"Marketo Vs Salesforce Marketing Cloud: The Top Shortlisted Choices\">Marketo Vs Salesforce Marketing Cloud: The Top Shortlisted Choices<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Overview_of_Salesforce_and_Marketo\" title=\"Salesforce \u548c Marketo \u6982\u8ff0\">Salesforce \u548c Marketo \u6982\u8ff0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Comparison_of_Salesforce_and_Marketo\" title=\"Salesforce \u548c Marketo \u7684\u6bd4\u8f83\">Salesforce \u548c Marketo \u7684\u6bd4\u8f83<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Salesforce_Marketing_Cloud%E2%80%99s_Superiority_in_Data_Management\" title=\"Salesforce Marketing Cloud \u5728\u6570\u636e\u7ba1\u7406\u65b9\u9762\u7684\u4f18\u52bf\">Salesforce Marketing Cloud \u5728\u6570\u636e\u7ba1\u7406\u65b9\u9762\u7684\u4f18\u52bf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Marketo%E2%80%99s_Strength_for_Simple_Data_and_Lead_Management\" title=\"Marketo \u5728\u7b80\u5355\u6570\u636e\u548c\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\u65b9\u9762\u7684\u4f18\u52bf\">Marketo \u5728\u7b80\u5355\u6570\u636e\u548c\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\u65b9\u9762\u7684\u4f18\u52bf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Campaign_Management_as_a_Critical_Factor\" title=\"\u6d3b\u52a8\u7ba1\u7406\u662f\u4e00\u4e2a\u5173\u952e\u56e0\u7d20\">\u6d3b\u52a8\u7ba1\u7406\u662f\u4e00\u4e2a\u5173\u952e\u56e0\u7d20<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Campaign_Management_Features_of_Salesforce_Marketing_Cloud_and_Marketo\" title=\"Salesforce Marketing Cloud \u548c Marketo \u7684\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u529f\u80fd\">Salesforce Marketing Cloud \u548c Marketo \u7684\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u529f\u80fd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Pros_and_Cons_of_Marketo_as_a_Marketing_Automation_Software\" title=\"Marketo \u4f5c\u4e3a\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u7684\u4f18\u7f3a\u70b9\">Marketo \u4f5c\u4e3a\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u7684\u4f18\u7f3a\u70b9<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Pros_of_Marketo\" title=\"Marketo \u7684\u4f18\u70b9\">Marketo \u7684\u4f18\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Cons_of_Marketo\" title=\"Marketo \u7684\u7f3a\u70b9\">Marketo \u7684\u7f3a\u70b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Pros_and_Cons_of_Salesforce_Marketing_Cloud\" title=\"Pros and Cons of Salesforce Marketing Cloud\">Pros and Cons of Salesforce Marketing Cloud<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Pros_of_Salesforce\" title=\"Pros of Salesforce\">Pros of Salesforce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Comparison_between_Marketo_and_Salesforce_Marketing_Cloud\" title=\"Marketo \u4e0e Salesforce Marketing Cloud \u7684\u6bd4\u8f83\">Marketo \u4e0e Salesforce Marketing Cloud \u7684\u6bd4\u8f83<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Comparison_of_Marketo_and_Salesforce_Marketing_Cloud_Pricing\" title=\"Marketo \u548c Salesforce Marketing Cloud \u5b9a\u4ef7\u7684\u6bd4\u8f83\">Marketo \u548c Salesforce Marketing Cloud \u5b9a\u4ef7\u7684\u6bd4\u8f83<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Five_Facts_About_Salesforce_vs_Marketo\" title=\"\u5173\u4e8e Salesforce \u4e0e Marketo \u7684\u4e94\u4e2a\u4e8b\u5b9e\uff1a\">\u5173\u4e8e Salesforce \u4e0e Marketo \u7684\u4e94\u4e2a\u4e8b\u5b9e\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#FAQs_about_Salesforce_Vs_Marketo\" title=\"\u5173\u4e8e Salesforce \u4e0e Marketo \u7684\u5e38\u89c1\u95ee\u9898\">\u5173\u4e8e Salesforce \u4e0e Marketo \u7684\u5e38\u89c1\u95ee\u9898<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Differences_between_Salesforce_Marketing_Cloud_and_Marketo\" title=\"Salesforce Marketing Cloud \u548c Marketo \u4e4b\u95f4\u7684\u5dee\u5f02\">Salesforce Marketing Cloud \u548c Marketo \u4e4b\u95f4\u7684\u5dee\u5f02<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Pros_and_Cons_of_Marketo\" title=\"Marketo \u7684\u4f18\u70b9\u548c\u7f3a\u70b9\">Marketo \u7684\u4f18\u70b9\u548c\u7f3a\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.softwareglimpse.com\/zh\/\u9500\u552e\u961f\u4f0d\u4e0e\u5e02\u573a\/#Common_Issues_with_Marketo\" title=\"Marketo \u7684\u5e38\u89c1\u95ee\u9898\">Marketo \u7684\u5e38\u89c1\u95ee\u9898<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>\u5173\u952e\u8981\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"keytakeaways_body\" style=\"display: flex; font-size: 16px;\">\n<ul>\n<li>\u7531\u4e8e\u5bf9\u81ea\u52a8\u5316\u3001\u4e2a\u6027\u5316\u3001\u5ba2\u6237\u4fdd\u7559\u548c\u9884\u6d4b\u6027\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u7684\u9700\u6c42\uff0c\u8425\u9500\u81ea\u52a8\u5316\u5e02\u573a\u9884\u8ba1\u5c06\u4ece 2019 \u5e74\u7684 $33 \u4ebf\u589e\u957f\u5230 2024 \u5e74\u7684 $64 \u4ebf\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u4e3a 13.9%\u3002 \uff08<a href=\"https:\/\/www.appshark.com\/blog\/marketo-vs-salesforce-marketing-cloud\/\" target=\"_blank\">\u6765\u6e90<\/a>)<\/li>\n<li>\u8425\u9500\u56e2\u961f\u7ecf\u5e38\u5c06 Salesforce Marketing Cloud \u548c Marketo \u5217\u5165\u5019\u9009\u540d\u5355\uff0c\u4ee5\u6ee1\u8db3\u5176\u8425\u9500\u81ea\u52a8\u5316\u9700\u6c42\u3002 Salesforce Marketing Cloud \u66f4\u9002\u5408\u5904\u7406\u5927\u578b\u4e14\u590d\u6742\u7684\u6570\u636e\uff0c\u5e76\u5141\u8bb8\u590d\u6742\u7684\u7ec6\u5206\uff0c\u800c Marketo \u5c06\u6240\u6709\u6570\u636e\u89c6\u4e3a\u201c\u6f5c\u5728\u5ba2\u6237\u201d\uff0c\u66f4\u9002\u5408\u5904\u7406\u7b80\u5355\u6570\u636e\u3002 \uff08<a href=\"https:\/\/www.appshark.com\/blog\/marketo-vs-salesforce-marketing-cloud\/\" target=\"_blank\">\u6765\u6e90<\/a>)<\/li>\n<li>Marketo \u63d0\u4f9b\u5f3a\u5927\u7684\u529f\u80fd\uff0c\u4f8b\u5982\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u3001\u7ec6\u5206\u3001\u7f51\u7edc\u6d3b\u52a8\u8ddf\u8e2a\u3001\u77ed\u4fe1\u8425\u9500\u548c\u9884\u6d4b\u5206\u6790\u3002\u5b83\u4e0e Outlook\u3001Gmail\u3001SAP\u3001Oracle\u3001Netsuite\u3001SugarCRM\u3001Microsoft Dynamics \u548c Zapier \u7b49\u5404\u79cd\u5e73\u53f0\u96c6\u6210\u3002\u5b9a\u4ef7\u6839\u636e\u8054\u7cfb\u4eba\u6570\u91cf\u548c\u6240\u9700\u529f\u80fd\u800c\u6709\u6240\u4e0d\u540c\u3002 \uff08<a href=\"https:\/\/www.marketingautomationinsider.com\/marketo-vs-salesforce\/\" target=\"_blank\">\u6765\u6e90<\/a>)<\/li>\n<li>Salesforce Marketing Cloud \u5141\u8bb8\u4f01\u4e1a\u5728\u6b63\u786e\u7684\u65f6\u95f4\u4ee5\u6b63\u786e\u7684\u6d88\u606f\u548c\u6b63\u786e\u7684\u8bed\u6c14\u4e0e\u5ba2\u6237\u4e92\u52a8\u3002\u5b83\u8fd8\u4e3a\u4e2a\u6027\u5316\u5728\u7ebf\u901a\u4fe1\u3001\u54c1\u724c\u77e5\u540d\u5ea6\u76d1\u63a7\u3001\u793e\u4ea4\u5a92\u4f53\u5c55\u793a\u4ee5\u53ca\u5e7f\u544a\u6d3b\u52a8\u53d1\u5e03\u548c\u5206\u53d1\u63d0\u4f9b\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u5206\u6790\u548c\u9884\u6d4b\u3002 \uff08<a href=\"https:\/\/www.claysys.com\/blog\/salesforce-marketing-cloud-vs-marketo\/\" target=\"_blank\">\u6765\u6e90<\/a>)<\/li>\n<li>\u5728 Marketo \u548c Salesforce Marketing Cloud \u4e4b\u95f4\u8fdb\u884c\u9009\u62e9\u65f6\uff0c\u4f01\u4e1a\u5e94\u8003\u8651\u5b9a\u4ef7\u3001\u529f\u80fd\u3001\u6613\u7528\u6027\u548c\u6d3b\u52a8\u7ba1\u7406\u529f\u80fd\uff08\u4f8b\u5982\u5ba2\u6237\u4f53\u9a8c\u3001\u4e2a\u6027\u5316\u548c\u8f6c\u5316\uff09\u7b49\u56e0\u7d20\u3002 \uff08<a href=\"https:\/\/www.appshark.com\/blog\/marketo-vs-salesforce-marketing-cloud\/\" target=\"_blank\">\u6765\u6e90<\/a>)<\/li>\n<li>Marketo \u4f7f\u7528 HTML \u4ee3\u7801\u5d4c\u5165\u65b9\u6cd5\u4e0e Hyperise \u96c6\u6210\uff0c\u4ece\u800c\u53ef\u4ee5\u6839\u636e Marketo \u7684\u6570\u636e\u70b9\u5c06\u4e2a\u6027\u5316\u56fe\u50cf\u6dfb\u52a0\u5230\u6d88\u606f\u4e2d\uff0c\u4ee5\u5b9e\u73b0\u56fe\u50cf\u548c\u767b\u9646\u9875\u9762\u7684\u4e2a\u6027\u5316\u3002 \uff08<a href=\"https:\/\/hyperise.com\/compare\/marketo-vs-salesforce\" target=\"_blank\">\u6765\u6e90<\/a>)<\/li>\n<li>\u4e3a\u4e86\u6bd4\u8f83 Marketo \u548c Salesforce Marketing Cloud \u5ba2\u6237\uff0c\u53ef\u4ee5\u4f7f\u7528\u4ed6\u4eec\u7ade\u4e89\u7684\u7c7b\u522b\u3001\u5f53\u524d\u5ba2\u6237\u3001\u5e02\u573a\u4efd\u989d\u4ee5\u53ca\u6309\u884c\u4e1a\u3001\u5730\u7406\u4f4d\u7f6e\u548c\u8d2d\u4e70\u6a21\u5f0f\u8fdb\u884c\u7684\u7c7b\u522b\u6392\u540d\u6765\u8fdb\u884c 6sense \u5206\u6790\u3002 \uff08<a href=\"https:\/\/6sense.com\/tech\/marketing-automation\/marketo-vs-salesforcemarketingcloud\" target=\"_blank\">\u6765\u6e90<\/a>)<\/li>\n<li>Marketo \u7684\u4f18\u70b9\u5305\u62ec\u5f3a\u5927\u7684\u5f52\u56e0\u5efa\u6a21\u4ee5\u53ca\u4e0e Salesforce \u7684\u6df1\u5ea6\u96c6\u6210\uff0c\u800c\u5176\u7f3a\u70b9\u5305\u62ec\u9700\u8981\u5916\u90e8\u652f\u6301\u548c\u987e\u95ee\u6765\u7ba1\u7406\u3001\u5448\u6307\u6570\u7ea7\u589e\u957f\u7684\u6602\u8d35\u5b9a\u4ef7\u4ee5\u53ca\u7cdf\u7cd5\u7684\u767b\u9646\u9875\u9762\u548c\u8868\u5355\u6784\u5efa\u5668\u3002\u7535\u5b50\u90ae\u4ef6\u683c\u5f0f\u95ee\u9898\u5076\u5c14\u4f1a\u51fa\u73b0\uff0c\u5e76\u4e14\u7528\u6237\u754c\u9762\u5f88\u5dee\uff0c\u4f46 Marketo Sky \u4f1a\u6539\u8fdb\u5b83\u3002 \uff08<a href=\"https:\/\/www.softwareadvice.com\/marketing\/marketo-profile\/vs\/salesforce-socialcrm\/\" target=\"_blank\">\u6765\u6e90<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hwn2qbUXl2A\" width=\"100%\" height=\"350\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Automation_Platform\"><\/span><strong>Marketing Automation Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing automation is an industry that is growing at a rapid pace and has a bright future ahead. This cutting-edge technology and the market growth of marketing automation will interest anyone looking to improve their company&#8217;s marketing strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to factual data, the compound annual growth rate of the marketing automation industry is projected to be 8.55% from 2021-2026. Hence, it&#8217;s clear that businesses are investing in this technology and reaping its benefits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketing-automation-software-2.webp\" alt=\"marketing-automation-software 2\" class=\"wp-image-3908\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketing-automation-software-2.webp 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketing-automation-software-2-300x225.webp 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketing-automation-software-2-768x576.webp 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketing-automation-software-2-16x12.webp 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overview_of_Marketing_Automation\"><\/span>\u8425\u9500\u81ea\u52a8\u5316\u6982\u8ff0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8425\u9500\u81ea\u52a8\u5316\u662f\u5f53\u4eca\u4f01\u4e1a\u5fc5\u5907\u7684\u8f6f\u4ef6\u5e73\u53f0\u3002\u5b83\u6709\u52a9\u4e8e\u81ea\u52a8\u5316\u5404\u79cd\u8425\u9500\u5de5\u4f5c\u3002&nbsp;<strong>\u4e2a\u6027\u5316\u5185\u5bb9<\/strong>&nbsp;\u548c&nbsp;<strong>\u7ee9\u6548\u8ddf\u8e2a<\/strong>&nbsp;\u662f\u8be5\u6280\u672f\u7684\u4e24\u4e2a\u5173\u952e\u7279\u5f81\u3002\u7ec4\u7ec7\u53ef\u4ee5\u6709\u6548\u5730\u4ea7\u751f\u66f4\u597d\u7684\u9500\u552e\u7ebf\u7d22\uff0c\u540c\u65f6\u964d\u4f4e\u8fd0\u8425\u6210\u672c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1-1024x495.jpg\" alt=\"best-marketing-automation-software\" class=\"wp-image-3911\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1-1024x495.jpg 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1-300x145.jpg 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1-768x372.jpg 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1-18x9.jpg 18w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1.jpg 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83&nbsp;<strong>\u7b80\u5316\u8425\u9500\u6d3b\u52a8<\/strong>&nbsp;\u5e76\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\u3002\u516c\u53f8\u53ef\u4ee5\u4e86\u89e3\u7528\u6237\u884c\u4e3a\u6a21\u5f0f\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u9700\u6c42\u5b9a\u5236\u6d88\u606f\u3002&nbsp;<strong>\u8425\u9500\u4eba\u5458<\/strong>&nbsp;\u53ef\u4ee5\u5229\u7528\u5ba2\u6237\u4e92\u52a8\u7684\u6570\u636e\u5927\u89c4\u6a21\u5730\u89c4\u5212\u548c\u6267\u884c\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background wp-block-paragraph\"><strong>\u5e73\u51e1\u7684\u4efb\u52a1<\/strong>&nbsp;\u4f8b\u5982\u6f5c\u5728\u5ba2\u6237\u6355\u83b7\u548c\u7ec6\u5206\u53d8\u5f97\u66f4\u5feb\u3001\u66f4\u51c6\u786e\u3002\u96c6\u6210\u4e1a\u52a1\u7cfb\u7edf\uff0c\u4f8b\u5982&nbsp;<strong>\u9500\u552e\u4eba\u5458\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/strong>&nbsp;\u6216\u8005&nbsp;<strong>\u5e02\u573a<\/strong>&nbsp;\u4e5f\u53d8\u5f97\u66f4\u5bb9\u6613\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Automation is essentially a part of any marketing team&#8217; strategy for growth, customer acquisition, and driving sales efficiency. It&nbsp;<strong>\u6700\u5927\u9650\u5ea6\u5730\u964d\u4f4e\u8fd0\u8425\u6210\u672c\uff0c\u540c\u65f6\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6536\u5165<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketo_Vs_Salesforce_Marketing_Cloud_The_Top_Shortlisted_Choices\"><\/span><strong>Marketo Vs Salesforce Marketing Cloud: The Top Shortlisted Choices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5546\u4e1a\u4e16\u754c\u4e2d\uff0c\u9009\u62e9\u6b63\u786e\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u4f1a\u5bf9\u6210\u529f\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u9876\u7ea7\u8425\u9500\u81ea\u52a8\u5316\u9009\u62e9\uff0c\u8bf7\u8003\u8651 Salesforce \u548c Marketo\u3002\u672c\u8282\u5c06\u6982\u8ff0\u8fd9\u4e24\u4e2a\u9009\u9879\u5e76\u5bf9\u5b83\u4eec\u8fdb\u884c\u6bd4\u8f83\uff0c\u4ee5\u5e2e\u52a9\u786e\u5b9a\u6700\u9002\u5408\u60a8\u9700\u6c42\u7684\u9009\u9879\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo.png\" alt=\"\u9500\u552e\u4eba\u5458\u4e0e\u5e02\u573a\u4eba\u5458\" class=\"wp-image-3916\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-18x10.png 18w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overview_of_Salesforce_and_Marketo\"><\/span>Salesforce \u548c Marketo \u6982\u8ff0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9500\u552e\u961f\u4f0d<\/strong>&nbsp;\u548c&nbsp;<strong>\u5e02\u573a<\/strong>&nbsp;\u662f\u4e24\u4e2a\u6700\u53d7\u6b22\u8fce\u7684\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u3002\u4e24\u8005\u90fd\u63d0\u4f9b\u7ba1\u7406\u548c\u81ea\u52a8\u5316\u6d41\u7a0b\u7684\u5de5\u5177\uff0c\u4f8b\u5982\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u548c\u5206\u6790\u3002 Salesforce \u4ee5\u5176&nbsp;<strong>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf<\/strong>, while Marketo is known for <\/strong><a href=\"https:\/\/www.softwareglimpse.com\/zh\/what-is-crm-lead-management\/\">lead management<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9500\u552e\u961f\u4f0d<\/strong>&nbsp;\u662f\u4e00\u4e2a\u57fa\u4e8e\u4e91\u7684CRM\u5e73\u53f0\u3002\u5b83\u63d0\u4f9b\u7528\u4e8e\u9500\u552e\u3001\u8425\u9500\u3001\u5ba2\u6237\u670d\u52a1\u7b49\u7684\u4ea7\u54c1\u3002\u5176\u8425\u9500\u4e91\u63d0\u4f9b\u8de8\u6e20\u9053\u7684\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\u3002\u5b83\u4e0e\u591a\u4e2a\u6570\u636e\u6e90\u96c6\u6210\uff0c\u5e76\u5177\u6709\u5f3a\u5927\u7684\u62a5\u544a\u548c\u5206\u6790\u529f\u80fd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e02\u573a<\/strong>&nbsp;\u662f\u4e00\u4e2a\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u3002\u5b83\u5e2e\u52a9\u4f01\u4e1a\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\u3001\u57f9\u80b2\u6f5c\u5728\u5ba2\u6237\u5e76\u5c06\u5176\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002\u5b83\u5177\u6709\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u3001\u767b\u9646\u9875\u9762\u521b\u5efa\u548c\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7b49\u529f\u80fd\u3002 Marketo \u662f\u5404\u79cd\u89c4\u6a21\u4f01\u4e1a\u7684\u7edd\u4f73\u9009\u62e9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u5e94\u8be5\u9009\u62e9\u4ec0\u4e48\u5e73\u53f0\uff1f\u8fd9\u53d6\u51b3\u4e8e&nbsp;<em>\u9700\u8981<\/em>.&nbsp;<em>\u9884\u7b97<\/em>,&nbsp;<em>\u56e2\u961f\u89c4\u6a21<\/em>,&nbsp;<em>\u6280\u672f\u4e13\u957f<\/em>\uff0c \u548c&nbsp;<em>\u6574\u5408\u8981\u6c42<\/em>&nbsp;\u5728\u8bc4\u4f30\u5408\u9002\u7684\u5e73\u53f0\u65f6\u5e94\u8003\u8651\u3002\u6709\u4e00\u4e2a\u6e05\u6670\u7684\u6982\u8ff0&nbsp;<strong>\u9500\u552e\u961f\u4f0d<\/strong>&nbsp;\u548c&nbsp;<strong>\u5e02\u573a<\/strong>&nbsp;\u5728\u51b3\u5b9a\u4e4b\u524d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1-1024x682.png\" alt=\"salesforce vs marketo 2 (1)\" class=\"wp-image-3914\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1-1024x682.png 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1-300x200.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1-768x512.png 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1-18x12.png 18w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1.png 1108w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparison_of_Salesforce_and_Marketo\"><\/span>Salesforce \u548c Marketo \u7684\u6bd4\u8f83<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9500\u552e\u961f\u4f0d<\/strong>&nbsp;\u548c&nbsp;<strong>\u5e02\u573a<\/strong>&nbsp;\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u51fa\u8272\u7684\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u7b80\u5316\u5176\u6d41\u7a0b\u3002\u4e24\u8005\u7684\u6bd4\u8f83\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u89e3\u91ca\uff0c\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u8868\u683c\u6765\u6bd4\u8f83\u5b83\u4eec\u7684\u529f\u80fd\u3002 Salesforce \u63d0\u4f9b&nbsp;<em>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u3001\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u3001\u7ec6\u5206\u3001\u5206\u6790\u7b49<\/em>\u3002 Marketo \u4e13\u6ce8\u4e8e&nbsp;<em>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2\u548c\u751f\u6210<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u7279\u5f81<\/th><th>\u9500\u552e\u961f\u4f0d<\/th><th>\u5e02\u573a<\/th><\/tr><\/thead><tbody><tr><td>\u6570\u636e\u7ba1\u7406<\/td><td>\u63d0\u4f9b\u6570\u636e\u7ba1\u7406\u5de5\u5177\uff0c\u4f8b\u5982\u5b58\u50a8\u3001\u7ba1\u7406\u63a7\u5236\u3001\u6570\u636e\u6e05\u7406\u548c\u7b2c\u4e09\u65b9\u96c6\u6210\u6620\u5c04<\/td><td>\u5177\u6709\u7b80\u5355\u7684\u6570\u636e\u7ba1\u7406\u548c\u57fa\u672c\u7f16\u8f91\u529f\u80fd\uff0c\u4f46\u6ca1\u6709\u590d\u6742\u7684\u529f\u80fd<\/td><\/tr><tr><td>\u6d3b\u52a8\u7ba1\u7406<\/td><td>\u5177\u6709\u4e2a\u6027\u5316\u6d88\u606f\u7684\u9ad8\u7ea7\u9009\u9879<\/td><td>\u4ec5\u8fdb\u884c\u70b9\u6ef4\u6d3b\u52a8\u548c\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2<\/td><\/tr><tr><td>\u7ebf\u7d22\u7ba1\u7406<\/td><td>\u6ca1\u6709\u63d0\u4f9b\u592a\u591a\u4fe1\u606f<\/td><td>Has limited personalization and a complex pricing structure. It offers <a href=\"https:\/\/www.softwareglimpse.com\/zh\/\u5982\u4f55\u5c06\u4e8b\u4ef6\u7ba1\u7406\u4e0e-crm-\u96c6\u6210\/\">integrations with third-party apps such as Webex Event<\/a> Center and Google AdWords. It also has reporting dashboards on leads and campaign performance.<\/td><\/tr><tr><td>\u5de5\u4f5c\u6d41\u7a0b\u81ea\u52a8\u5316<\/td><td>\u5177\u6709\u51fa\u8272\u7684\u5de5\u4f5c\u6d41\u7a0b\u81ea\u52a8\u5316\u529f\u80fd\uff0c\u5177\u6709\u53ef\u5b9a\u5236\u7684\u89c4\u5219\u548c\u4eea\u8868\u677f\u521b\u5efa\u529f\u80fd\u3002\u5176\u6570\u636e\u7ba1\u7406\u4f18\u4e8e\u7ade\u4e89\u5bf9\u624b\u3002<\/td><td>\u9047\u5230\u4e86 UI\/UX \u95ee\u9898\uff0c\u56e0\u6b64\u4ed6\u4eec\u542f\u52a8\u4e86 Sky \u4e0b\u4e00\u4ee3\u6539\u8fdb\u8ba1\u5212\u6765\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u603b\u4e4b\uff0cSalesforce \u548c Marketo \u90fd\u6709\u72ec\u7279\u7684\u4f18\u52bf\u548c\u52a3\u52bf\u3002\u8be6\u7ec6\u7684\u6bd4\u8f83\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u9009\u62e9\u5408\u9002\u7684\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Salesforce_Marketing_Cloud%E2%80%99s_Superiority_in_Data_Management\"><\/span>Salesforce Marketing Cloud \u5728\u6570\u636e\u7ba1\u7406\u65b9\u9762\u7684\u4f18\u52bf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce Cloud Marketing is a popular player in the marketing automation industry, known for its robust data management expertise. But above all, its&nbsp;<strong>\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u7231\u56e0\u65af\u5766\u5206\u6790<\/strong>&nbsp;\u662f\u4e00\u4e2a\u7a81\u51fa\u7684\u7279\u70b9\u3002\u5b83\u4e3a\u7528\u6237\u63d0\u4f9b\u5148\u8fdb\u7684\u6570\u636e\u6d1e\u5bdf\u548c\u9884\u6d4b\u5206\u6790\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u80fd\u591f\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u5e76\u83b7\u5f97\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"430\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-data-mangement-image.jpeg\" alt=\"crm\u6570\u636e\u5b9e\u8df5\" class=\"wp-image-1730\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-data-mangement-image.jpeg 608w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-data-mangement-image-300x212.jpeg 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background wp-block-paragraph\">Tools like&nbsp;<strong>\u6570\u636e\u6e05\u7406\u3001\u91cd\u590d\u6570\u636e\u5220\u9664\u3001\u5206\u6bb5\u548c\u8bc4\u5206<\/strong>, make more targeted campaigns easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6570\u636e\u6e05\u7406<\/strong>&nbsp;\u662f\u5173\u4e8e\u4ece\u6570\u636e\u5e93\u4e2d\u6d88\u9664\u4e0d\u51c6\u786e\u3001\u91cd\u590d\u548c\u4e0d\u4e00\u81f4\u7684\u5185\u5bb9\u3002\u5b83\u4f7f\u6570\u636e\u53ef\u4ee5\u7528\u4e8e\u8425\u9500\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u91cd\u590d\u6570\u636e\u5220\u9664<\/strong>&nbsp;deletes duplicate records import data or contacts from the database. This makes it easier to manage and analyse data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5206\u5272<\/strong>&nbsp;\u6839\u636e\u884c\u4e3a\u3001\u4eba\u53e3\u7edf\u8ba1\u548c\u5fc3\u7406\u56e0\u7d20\u5bf9\u4e2a\u4eba\u6216\u7fa4\u4f53\u8fdb\u884c\u5212\u5206\u3002\u8fd9\u4f7f\u5f97\u516c\u53f8\u80fd\u591f\u521b\u5efa\u9488\u5bf9\u786e\u5207\u53d7\u4f17\u7684\u6d3b\u52a8\u3002\u8fd9\u4f1a\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8bc4\u5206\u6a21\u578b<\/strong>&nbsp;\u4f7f\u7528\u9884\u6d4b\u5206\u6790\u6765\u5ba1\u67e5\u6570\u636e\u6d1e\u5bdf\uff0c\u4f8b\u5982\u7f51\u7ad9\u8bbf\u95ee\u548c\u6765\u6e90\u3002\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u4e13\u6ce8\u4e8e\u9ad8\u4ef7\u503c\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u673a\u4f1a\u3002<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background wp-block-paragraph\"><strong>Salesforce \u8425\u9500\u4e91<\/strong>&nbsp;<strong>Connect<\/strong> \u4e0e Google Analytics \u548c LiveRamp \u7b49\u7b2c\u4e09\u65b9\u5e73\u53f0\u96c6\u6210\u3002\u8fd9\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u7684\u884c\u4e3a\u3002\u51ed\u501f\u5176\u6570\u636e\u7ba1\u7406\u529f\u80fd\u548c\u7b80\u5316\u7684\u6d41\u7a0b\uff0c&nbsp;<strong>Salesforce Marketing Cloud \u662f\u60f3\u8981\u4f18\u5316\u8425\u9500\u7684\u4f01\u4e1a\u7684\u7406\u60f3\u9009\u62e9<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketo%E2%80%99s_Strength_for_Simple_Data_and_Lead_Management\"><\/span>Marketo \u5728\u7b80\u5355\u6570\u636e\u548c\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\u65b9\u9762\u7684\u4f18\u52bf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketo is a marketing automation software that provides businesses with extensive data and lead management capabilities. In this section, we will explore Marketo&#8217;s strength in simple data and lead management by providing an overview of its core features. It&#8217;s packed with&nbsp;<em>email marketing, data analysis, lead<\/em> and more data management expertise<em> and campaign management<\/em>&nbsp;\u7279\u5f81\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"930\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/04\/crm-lead-management-1.png\" alt=\"crm lead management\" class=\"wp-image-1603\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/04\/crm-lead-management-1.png 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/04\/crm-lead-management-1-300x272.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/04\/crm-lead-management-1-768x698.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background wp-block-paragraph\">Marketo&#8217;s data management features allow businesses to effectively manage their customer data, including demographic and other data architecture and behavioral information. Its lead management capabilities also enable businesses to efficiently capture, qualify, and nurture leads through the sales funnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u603b\u4f53\u800c\u8a00\uff0cMarketo \u662f\u4e00\u6b3e\u529f\u80fd\u5f3a\u5927\u7684\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u6539\u8fdb\u8425\u9500\u6d3b\u52a8\u5e76\u63a8\u52a8\u6536\u5165\u589e\u957f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketo \u4ece\u5176\u4ed6\u590d\u6742\u5de5\u5177\u4e2d\u8131\u9896\u800c\u51fa<\/strong>&nbsp;\u56e0\u4e3a\u5b83\u975e\u5e38\u6613\u4e8e\u4f7f\u7528\u5e76\u4e0e\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\u96c6\u6210\u3002&nbsp;<strong>\u6570\u636e\u548c\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\u5de5\u5177<\/strong>&nbsp;\u662f\u4e00\u9879\u51fa\u8272\u7684\u529f\u80fd\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u6216\u793e\u4ea4\u5a92\u4f53\u8ddf\u8e2a\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3002\u8fd9\u6709\u52a9\u4e8e\u516c\u53f8\u4fdd\u6301\u9886\u5148\u4e8e\u7ade\u4e89\u5bf9\u624b\uff0c\u4f7f Marketo \u6210\u4e3a\u5404\u79cd\u89c4\u6a21\u4f01\u4e1a\u7684\u70ed\u95e8\u9009\u62e9\u3002 <strong>\u7ebf\u7d22\u7ba1\u7406<\/strong>&nbsp;\u5141\u8bb8\u57fa\u4e8e\u884c\u4e3a\u6570\u636e\u7684\u81ea\u5b9a\u4e49\u8f68\u8ff9\u3002&nbsp;<strong>\u6570\u636e\u4e30\u5bcc<\/strong>&nbsp;automatically enriches the database with market insights and lead profiles.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background wp-block-paragraph\">There&#8217;s an advanced funnel analysis feature to&nbsp;<strong>\u8ddf\u8e2a\u548c\u5206\u6790\u6f5c\u5728\u5ba2\u6237\u5728\u9500\u552e\u6f0f\u6597\u4e2d\u7684\u8fdb\u5ea6<\/strong>\u3002\u53e6\u5916\uff0cMarketo \u8fd8\u63d0\u4f9b&nbsp;<strong>\u7a33\u5065\u7684\u62a5\u544a\u6709\u52a9\u4e8e\u66f4\u597d\u7684\u51b3\u7b56<\/strong>\u3002\u6240\u6709\u8fd9\u4e9b\u529f\u80fd\u4f7f Marketo \u6210\u4e3a\u516c\u53f8\u4f18\u5316\u8425\u9500\u5de5\u4f5c\u7684\u9996\u9009\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Management_as_a_Critical_Factor\"><\/span>\u6d3b\u52a8\u7ba1\u7406\u662f\u4e00\u4e2a\u5173\u952e\u56e0\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Effective campaign management is essential for successful marketing automation. It serves as a link between sales and marketing teams, ensuring alignment across all business functions. It also helps businesses plan campaigns based on their goals, target customers and measure results. This way, businesses can send the right message to the right audience, at the right time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"388\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-campaign-management-1.png\" alt=\"\" class=\"wp-image-1678\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-campaign-management-1.png 1014w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-campaign-management-1-300x115.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-campaign-management-1-768x294.png 768w\" sizes=\"auto, (max-width: 1014px) 100vw, 1014px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign management is also important for the engagement programs turning leads into customers, and consequently, driving sales. A good strategy can help increase brand awareness, get quality leads, and customize messages for prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Salesforce \u8425\u9500\u4e91<\/strong>&nbsp;\u548c&nbsp;<strong>\u5e02\u573a<\/strong>&nbsp;\u4e24\u8005\u90fd\u63d0\u4f9b\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u529f\u80fd\u3002\u5b83\u4eec\u5305\u62ec A\/B \u6d4b\u8bd5\u3001\u7ec6\u5206\u3001\u8ddf\u8e2a\u548c\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u7cfb\u7edf\u3002\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u5236\u4f5c\u5438\u5f15\u6ce8\u610f\u529b\u7684\u6d88\u606f\u548c\u4fc3\u9500\u6d3b\u52a8\uff0c\u5e76\u8ddf\u8fdb\u6253\u5f00\u7535\u5b50\u90ae\u4ef6\u7684\u4eba\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having access to analytics tools, like those from Salesforce Marketing Cloud or Marketo, lets marketers generate data-driven strategies smart campaigns that boost ROI. Knowing the significance of campaign management can help businesses create successful campaigns that drive sales and build customer loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Management_Features_of_Salesforce_Marketing_Cloud_and_Marketo\"><\/span>Salesforce Marketing Cloud \u548c Marketo \u7684\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u529f\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d3b\u52a8\u7ba1\u7406\u662f&nbsp;<strong>\u8425\u9500\u81ea\u52a8\u5316\u7684\u5173\u952e\u90e8\u5206<\/strong>.&nbsp;<strong>Salesforce \u8425\u9500\u4e91<\/strong>&nbsp;\u548c&nbsp;<strong>\u5e02\u573a<\/strong>&nbsp;\u4e24\u8005\u90fd\u63d0\u4f9b\u591a\u79cd\u529f\u80fd\u6765\u5e2e\u52a9\u4f01\u4e1a\u6709\u6548\u7ba1\u7406\u5176\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf7\u53c2\u9605\u4e0b\u8868\uff0c\u4e86\u89e3 Salesforce Marketing Cloud \u548c Marketo \u4e4b\u95f4\u7684\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u529f\u80fd\u6bd4\u8f83\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u6d3b\u52a8\u7ba1\u7406\u529f\u80fd<\/th><th>Salesforce \u8425\u9500\u4e91<\/th><th>\u5e02\u573a<\/th><\/tr><\/thead><tbody><tr><td>\u521b\u5efa\u548c\u5904\u7406\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>\u8ddf\u8e2a\u548c\u62a5\u544a\u6d3b\u52a8<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>\u6d4b\u8bd5\u6d3b\u52a8\u4ee5\u8fdb\u884c\u4f18\u5316<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>\u521b\u5efa\u548c\u7ba1\u7406\u767b\u9646\u9875\u9762<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Salesforce \u8425\u9500\u4e91<\/strong>&nbsp;\u63d0\u4f9b\u4e86\u8bb8\u591a\u6210\u529f\u7684\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u5de5\u5177\u3002\u8fd9\u4e9b\u6db5\u76d6\u4e86\u6d3b\u52a8\u7684\u6bcf\u4e00\u4e2a\u6b65\u9aa4\uff1a\u4ece\u521b\u5efa\u3001\u542f\u52a8\u3001\u8ddf\u8e2a\u5230\u5206\u6790\u7ed3\u679c\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e02\u573a<\/strong>&nbsp;\u4e3b\u8981\u4e13\u6ce8\u4e8e\u9500\u552e\u7ebf\u7d22\u7ba1\u7406\u4efb\u52a1\uff0c\u5e76\u63d0\u4f9b\u7c7b\u4f3c\u7684\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u529f\u80fd\u3002<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background wp-block-paragraph\">\u91cd\u8981\u7684\u662f\u8981\u6ce8\u610f&nbsp;<strong>Salesforce \u8425\u9500\u4e91<\/strong>&nbsp;\u4e0e Google Analytics \u7b49\u5e73\u53f0\u8fdb\u884c\u5206\u6790\u96c6\u6210\u3002\u8fd9\u589e\u5f3a\u4e86\u6d3b\u52a8\u8ddf\u8e2a\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c&nbsp;<strong>\u5e02\u573a<\/strong>&nbsp;\u5f3a\u8c03\u4e2a\u6027\u5316\u529f\u80fd\uff0c\u4f8b\u5982\u52a8\u6001\u5185\u5bb9\u548c\u8bbf\u5ba2\u8ddf\u8e2a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u8981\u5728\u591a\u4e2a\u6e20\u9053\u4e0a\u7ba1\u7406\u590d\u6742\u6d3b\u52a8\u7684\u4f01\u4e1a\u53ef\u80fd\u4f1a\u53d1\u73b0&nbsp;<strong>Salesforce \u8425\u9500\u4e91<\/strong>&nbsp;\u66f4\u52a0\u5408\u9002\u3002\u90a3\u4e9b\u5bfb\u6c42\u7b80\u5355\u7684\u9500\u552e\u7ebf\u7d22\u7ba1\u7406\u4efb\u52a1\u7684\u4eba\u53ef\u80fd\u66f4\u559c\u6b22&nbsp;<strong>\u5e02\u573a<\/strong>.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background wp-block-paragraph\">\u4f01\u4e1a\u5728\u9009\u62e9\u5e73\u53f0\u4e4b\u524d\u5e94\u8be5\u8003\u8651\u4ed6\u4eec\u7684\u6d3b\u52a8\u7ba1\u7406\u9700\u6c42\u3002\u4ed6\u4eec\u9700\u8981\u8003\u8651\u9884\u7b97\u3001\u89c4\u6a21\u3001\u6d3b\u52a8\u7c7b\u578b\u3001\u76ee\u6807\u53d7\u4f17\u7b49\u3002\u4ed6\u4eec\u8fd8\u5e94\u8be5\u68c0\u67e5\u6bcf\u4e2a\u5e73\u53f0\u4e0e\u4e0e\u5176\u4e1a\u52a1\u76f8\u5173\u7684\u7b2c\u4e09\u65b9\u670d\u52a1\u548c\u5e94\u7528\u7a0b\u5e8f\u7684\u96c6\u6210\u80fd\u529b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Marketo_as_a_Marketing_Automation_Software\"><\/span>Marketo \u4f5c\u4e3a\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u7684\u4f18\u7f3a\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketo \u662f\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u5e02\u573a\u7684\u4e3b\u8981\u53c2\u4e0e\u8005\uff0c\u4ee5\u5176\u5f3a\u5927\u7684\u529f\u80fd\u548c\u76f4\u89c2\u7684\u754c\u9762\u800c\u95fb\u540d\u3002\u4f46\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cAdobe \u4e8e 2018 \u5e74\u6536\u8d2d\u4e86 Marketo\u3002\u5728\u672c\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u4f7f\u7528 Marketo \u6ee1\u8db3\u8425\u9500\u81ea\u52a8\u5316\u9700\u6c42\u7684\u5229\u5f0a\uff0c\u5305\u62ec\u5176\u5bf9\u5404\u79cd\u89c4\u6a21\u4f01\u4e1a\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-300x157.jpeg\" alt=\"MAR_Lockup_CLR_PMS\" class=\"wp-image-3924\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-300x157.jpeg 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-1024x537.jpeg 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-768x403.jpeg 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-1536x805.jpeg 1536w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-2048x1073.jpeg 2048w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-18x9.jpeg 18w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_of_Marketo\"><\/span>Marketo \u7684\u4f18\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e02\u573a<\/strong>&nbsp;\u662f\u4e00\u6b3e\u5907\u53d7\u8ffd\u6367\u7684\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u3002\u5b83\u662f&nbsp;<em>\u7528\u6237\u53cb\u597d\u7684\u754c\u9762\uff0c\u591a\u529f\u80fd\u96c6\u6210<\/em>&nbsp;\u548c&nbsp;<em>\u9ad8\u6548\u7684\u7ebf\u7d22\u7ba1\u7406\u80fd\u529b<\/em>&nbsp;\u662f\u6709\u540d\u7684\u3002\u53e6\u5916\uff0c\u5176&nbsp;<em>\u5f3a\u5927\u7684\u62a5\u544a\u548c\u5206\u6790<\/em>&nbsp;\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002\u5b9a\u5236\u9009\u9879\u4e5f\u5141\u8bb8\u4e2a\u6027\u5316\u6d88\u606f\u4f20\u9012\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It seamlessly integrates with third-party applications, data extensions and tools, making it versatile.&nbsp;<strong>AI\u7ec6\u5206\u6784\u5efa\u5668<\/strong>&nbsp;\u6839\u636e\u7528\u6237\u6d3b\u52a8\u51c6\u786e\u751f\u6210\u76ee\u6807\u7ec6\u5206\u3002&nbsp;<strong>\u5e02\u573a\u5929\u7a7a<\/strong>&nbsp;\u4e3a\u5b9a\u5236\u5de5\u5177\u63d0\u4f9b\u6539\u8fdb\u7684 UX\/UI \u6846\u67b6\u3002\u6211\u4eec\u8fd8\u63d0\u4f9b\u77e5\u540d\u7684\u5ba2\u6237\u652f\u6301\u56e2\u961f\uff0c\u4ee5\u54cd\u5e94\u67e5\u8be2\u548c\u7591\u8651\u800c\u95fb\u540d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e02\u573a<\/strong>&nbsp;\u662f\u4e00\u4e2a\u5168\u9762\u7684\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u63d0\u4f9b&nbsp;<em>\u5f3a\u5927\u7684\u529f\u80fd\u548c\u5353\u8d8a\u7684\u5ba2\u6237\u652f\u6301<\/em>\uff0c\u4f7f\u5176\u6210\u4e3a\u5bfb\u6c42\u7b80\u5316\u8425\u9500\u5de5\u4f5c\u7684\u4f01\u4e1a\u7684\u7406\u60f3\u9009\u62e9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cons_of_Marketo\"><\/span>Marketo \u7684\u7f3a\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u5236\u7684\u9650\u5236<\/strong><\/li>\n\n\n\n<li><strong>\u63a5\u53e3\u590d\u6742<\/strong><\/li>\n\n\n\n<li><strong>\u62a5\u544a\u4e0d\u4e00\u81f4<\/strong><\/li>\n\n\n\n<li><strong>\u5b9a\u4ef7\u6602\u8d35<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1\u5b58\u5728\u8fd9\u4e9b\u7f3a\u70b9\uff0cMarketo \u4ecd\u63d0\u4f9b\u4e0e Hyperise \u96c6\u6210\u7684\u4e2a\u6027\u5316\u9009\u9879\uff0c\u8fd9\u4f7f\u5176\u6210\u4e3a\u53d7\u6b22\u8fce\u7684\u9009\u62e9\u3002\u5728\u9009\u62e9\u4e4b\u524d\uff0c\u5fc5\u987b\u6839\u636e\u5177\u4f53\u4e1a\u52a1\u9700\u6c42\u6bd4\u8f83\u5229\u5f0a\u3002\u5386\u53f2\u56de\u987e\u8fd8\u8868\u660e\uff0cMarketo \u5728\u89e3\u51b3 UI\/UX \u95ee\u9898\u65b9\u9762\u8fdb\u5c55\u7f13\u6162\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u5176\u6d88\u8d39\u8005\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-1.png\" alt=\"marketo 1\" class=\"wp-image-3923\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-1.png 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-1-300x204.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-1-768x521.png 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-1-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Salesforce_Marketing_Cloud\"><\/span><strong>Pros and Cons of Salesforce Marketing Cloud<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce Marketing Cloud is a customer relationship management software that provides various functionalities for enterprises to connect with their customers in a personalized way. It can be used in multi channel campaigns to drive customer engagement and retention. In this section, we will explore the features and benefits of Salesforce Marketing Cloud and discuss how organizations can leverage these features to achieve their marketing goals and enhance their brand image.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/03\/salesforce-1-300x300.png\" alt=\"\u9500\u552e\u4eba\u5458\u6807\u5fd7\" class=\"wp-image-942\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/03\/salesforce-1-300x300.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/03\/salesforce-1-150x150.png 150w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/03\/salesforce-1.png 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_of_Salesforce\"><\/span><strong>Pros of Salesforce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Salesforce \u8425\u9500\u4e91<\/strong>&nbsp;is a power-packed marketing platform, with plenty of perks for businesses that want to amp up their marketing automation. It has advanced features and functions, making it easy to streamline processes and craft personalised customer experiences. Plus, it&#8217;s a unified platform for all marketing activities, such as&nbsp;<em>\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u3001\u79fb\u52a8\u6d88\u606f\u3001\u7f51\u7edc\u4e2a\u6027\u5316\u548c\u5e7f\u544a\u3002<\/em><\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background wp-block-paragraph\"><em>\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u5206\u6790\u5ba2\u6237\u6570\u636e\u5e76\u4e3a\u660e\u667a\u51b3\u7b56\u63d0\u4f9b\u89c1\u89e3<\/em>. This assists marketing teams to make strategic calls for better results. It also has collaboration tools like shared calendars, and content management, planners, and approval workflows, allowing teams to work together more efficiently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5229\u7528 Salesforce Marketing Cloud \u7684\u62a5\u544a\u529f\u80fd\uff0c\u8ddf\u8e2a\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\u53d8\u5f97\u8f7b\u800c\u6613\u4e3e\u3002\u4f01\u4e1a\u53ef\u4ee5\u5b9e\u65f6\u76d1\u63a7\u6d3b\u52a8\u5e76\u505a\u51fa\u5fc5\u8981\u7684\u66f4\u6539\u3002\u5b83\u96c6\u6210\u4e86&nbsp;<strong>Salesforce \u9500\u552e\u4e91\u3001\u670d\u52a1\u4e91\u3001\u793e\u533a\u4e91\u3001<\/strong>&nbsp;\u548c\u5176\u4ed6\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\uff0c\u8de8\u6e20\u9053\u6253\u9020\u65e0\u7f1d\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background wp-block-paragraph\">Salesforce \u8425\u9500\u4e91&nbsp;<strong>\u793e\u4ea4\u5de5\u4f5c\u5ba4<\/strong>&nbsp;\u5de5\u5177\u662f\u4e00\u4e2a\u72ec\u7279\u7684\u529f\u80fd\u3002\u6709\u4e86\u5b83\uff0c\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u5b9e\u65f6\u76d1\u542c\u54c1\u724c\u5bf9\u8bdd\u6765\u6709\u6548\u7ba1\u7406\u5176\u793e\u4ea4\u5a92\u4f53\u5f62\u8c61\u3002\u8be5\u5de5\u5177\u63d0\u4f9b\u5e02\u573a\u6d1e\u5bdf\u5e76\u786e\u5b9a\u54c1\u724c\u5408\u4f5c\u7684\u5173\u952e\u5f71\u54cd\u8005\u3002\u603b\u800c\u8a00\u4e4b\uff0cSalesforce Marketing Cloud \u62e5\u6709\u4e00\u7cfb\u5217\u5de5\u5177\u6765\u5e2e\u52a9\u516c\u53f8\u5b9e\u73b0\u8425\u9500\u76ee\u6807\u5e76\u5b9e\u73b0\u53d1\u5c55\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/salesforce-crm-for-venture-capitalists-1.png\" alt=\"\u9762\u5411\u8d22\u52a1\u987e\u95ee\u7684 CRM\" class=\"wp-image-1774\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/salesforce-crm-for-venture-capitalists-1.png 600w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/salesforce-crm-for-venture-capitalists-1-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparison_between_Marketo_and_Salesforce_Marketing_Cloud\"><\/span>Marketo \u4e0e Salesforce Marketing Cloud \u7684\u6bd4\u8f83<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u6bd4\u8f83 Marketo \u548c Salesforce Marketing Cloud\uff0c\u4e86\u89e3\u5b83\u4eec\u7684\u529f\u80fd\u975e\u5e38\u91cd\u8981\u3002\u6bcf\u4e2a\u7cfb\u7edf\u90fd\u6709\u81ea\u5df1\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u51b3\u5b9a\u54ea\u4e2a\u6700\u9002\u5408\u60a8\u7684\u7ec4\u7ec7\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u5e2e\u52a9\u8fdb\u884c\u6bd4\u8f83\uff0c\u521b\u5efa\u4e00\u4e2a <b>\u684c\u5b50<\/b> \u5305\u62ec\u4ee5\u4e0b\u529f\u80fd\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u7279\u5f81<\/th><th>\u5e02\u573a<\/th><th>Salesforce \u8425\u9500\u4e91<\/th><\/tr><\/thead><tbody><tr><td>\u6570\u636e\u7ba1\u7406<\/td><td>\u7ec6\u5206\u3001\u5b9a\u4f4d\u3001\u4e2a\u6027\u5316\u3001\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406<\/td><td>\u8de8\u6e20\u9053\u4e2a\u6027\u5316\uff08\u77ed\u4fe1\u3001\u79fb\u52a8\uff09\u3001\u9500\u552e\u652f\u6301\u62a5\u544a\u7684\u96c6\u6210\u9009\u9879<\/td><\/tr><tr><td>\u6d3b\u52a8\u7ba1\u7406<\/td><td>A\/B \u6d4b\u8bd5\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316<\/td><td>&#8212;<\/td><\/tr><tr><td>\u96c6\u6210\u9009\u9879<\/td><td>&#8212;<\/td><td>&#8212;<\/td><\/tr><tr><td>\u5b9a\u4ef7\u8ba1\u5212<\/td><td>&#8212;<\/td><td>&#8212;<\/td><\/tr><tr><td>\u5ba2\u6237\u652f\u6301<\/td><td>&#8212;<\/td><td>&#8212;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Marketo \u9002\u5408&nbsp;<strong>\u6570\u636e\u548c\u7ebf\u7d22\u7ba1\u7406<\/strong>&nbsp;\u53ca\u5176\u53ef\u914d\u7f6e\u7684\u754c\u9762\u3002\u5b83\u8fd8\u63d0\u4f9b&nbsp;<strong>A\/B \u6d4b\u8bd5\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u81ea\u52a8\u5316<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u4e00\u65b9\u9762\uff0cSalesforce Marketing Cloud \u8868\u73b0\u51fa\u8272&nbsp;<strong>\u6570\u636e\u7ba1\u7406<\/strong>\uff0c \u548c&nbsp;<strong>\u901a\u8fc7\u4e0e\u7b2c\u4e09\u65b9\u670d\u52a1\u96c6\u6210\u8de8\u77ed\u4fe1\u6216\u79fb\u52a8\u8bbe\u5907\u7b49\u6e20\u9053\u8fdb\u884c\u4e2a\u6027\u5316<\/strong>\u3002\u5b83\u4e5f\u6709&nbsp;<strong>\u9500\u552e\u652f\u6301\u62a5\u544a\u7684\u96c6\u6210\u529f\u80fd<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9009\u62e9\u81ea\u52a8\u5316\u8f6f\u4ef6\u65f6\uff0c\u8bf7\u8003\u8651&nbsp;<strong>\u5165\u804c\u5de5\u5177\u3001\u53ef\u6269\u5c55\u6027\u3001\u9884\u7b97\u5206\u914d\u3001\u8bb8\u53ef\u8bc1\u548c\u6218\u7565\u8003\u8651\u56e0\u7d20<\/strong>\u3002\u5728\u4ec5\u6839\u636e\u4ef7\u683c\u505a\u51fa\u51b3\u5b9a\u4e4b\u524d\uff0c\u6839\u636e\u60a8\u7684\u76ee\u6807\u8bc4\u4f30\u6bcf\u79cd\u5de5\u5177\u7684\u4f18\u52bf\u3002\u4e86\u89e3\u60a8\u7684\u9700\u6c42\u5c31\u53ef\u4ee5\u505a\u5230&nbsp;<strong>\u66f4\u5bb9\u6613\u6839\u636e\u7ec4\u7ec7\u7684\u76ee\u6807\u5b9a\u5236\u7cfb\u7edf<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u56e0\u7d20<\/th><th>\u5e02\u573a<\/th><th>Salesforce \u8425\u9500\u4e91<\/th><\/tr><\/thead><tbody><tr><td>\u6570\u636e\u7ba1\u7406<\/td><td>\u63d0\u4f9b\u7ec6\u5206\u9009\u9879<\/td><td>\u63d0\u4f9b\u8de8\u591a\u4e2a\u6e20\u9053\u7684\u6570\u636e\u5de5\u5177<\/td><\/tr><tr><td>\u6d3b\u52a8\u7ba1\u7406<\/td><td>\u5177\u6709\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u6f5c\u5728\u5ba2\u6237\u8ddf\u8e2a\u548c\u5728\u7ebf\u5e7f\u544a\u529f\u80fd<\/td><td>\u62e5\u6709\u4e00\u4e2a Journey Builder \u5e73\u53f0\uff0c\u53ef\u5b9e\u73b0\u8de8\u6e20\u9053\u7684\u81ea\u52a8\u5316\u65c5\u7a0b<\/td><\/tr><tr><td>\u96c6\u6210<\/td><td>\u5305\u62ec AdWords\u3001WebEx \u548c GoToWebinar<\/td><td>\u5305\u62ec Zendesk\u3001ZoomInfo \u548c WordPress<\/td><\/tr><tr><td>\u7279\u5f81<\/td><td>\u5305\u62ec\u591a\u6e20\u9053\u53c2\u4e0e\u3001\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3001SEO \u4f18\u5316\u5de5\u5177\u548c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u529f\u80fd<\/td><td>\u5305\u62ec Social Studio\u3001ABM \u548c\u6f5c\u5728\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0<\/td><\/tr><tr><td>\u4ef7\u94b1<\/td><td>\u6bcf\u6708 $895 \u8d77<\/td><td>\u6839\u636e\u8981\u6c42\u63d0\u4f9b\u53ef\u5b9a\u5236\u7684\u5b9a\u4ef7\u8ba1\u5212<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparison_of_Marketo_and_Salesforce_Marketing_Cloud_Pricing\"><\/span>Marketo \u548c Salesforce Marketing Cloud \u5b9a\u4ef7\u7684\u6bd4\u8f83<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6743\u8861\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u7684\u9009\u62e9\uff1f\u8003\u8651\u4e24\u8005\u7684\u5b9a\u4ef7&nbsp;<strong>\u5e02\u573a<\/strong>&nbsp;\u548c&nbsp;<strong>Salesforce \u8425\u9500\u4e91<\/strong>\u3002\u8fd9\u4e24\u4e2a\u5e73\u53f0\u90fd\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u5b9a\u4ef7\u8ba1\u5212\u3002\u6839\u636e\u6210\u672c\u548c\u529f\u80fd\u5bf9\u5b83\u4eec\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u521b\u5efa\u4e00\u4e2a\u6bd4\u8f83\u8868\u3002\u5b83\u5e94\u8be5\u5305\u542b\u6bcf\u4e2a\u5e73\u53f0\u7684\u8ba2\u9605\u7ea7\u522b\u7684\u5217\u3002\u6b64\u5916\uff0c\u8fd8\u5305\u62ec\u529f\u80fd\u3001\u96c6\u6210\u548c\u652f\u6301\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u5e73\u53f0<\/th><th>\u8ba2\u9605\u7b49\u7ea7<\/th><th>\u7279\u5f81<\/th><th>\u4e00\u4f53\u5316<\/th><th>\u652f\u6301<\/th><\/tr><\/thead><tbody><tr><td>\u5e02\u573a<\/td><td>\u57fa\u672c\u7248\u3001\u6807\u51c6\u7248\u548c\u7cbe\u82f1\u7248<\/td><td>\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u62a5\u544a\u548c\u5206\u6790<\/td><td>Native Integrations with Salesforce and <a href=\"https:\/\/www.softwareglimpse.com\/zh\/\u5fae\u8f6f\u52a8\u6001-crm-\u8bc4\u8bba\/\">\u5fae\u8f6f\u52a8\u6001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/a>, API Integrations<\/td><td>24\/5 \u7535\u8bdd\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u793e\u533a\u652f\u6301\uff1b\u989d\u5916\u7684\u5728\u7ebf\u57f9\u8bad\u548c\u652f\u6301\u670d\u52a1<\/td><\/tr><tr><td>Salesforce \u8425\u9500\u4e91<\/td><td>\u7535\u5b50\u90ae\u4ef6\u3001\u4e13\u4e1a\u7248\u3001\u4f01\u4e1a\u7248\u548c\u4f01\u4e1a\u7248<\/td><td>\u4e2a\u6027\u5316\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u3001\u79fb\u52a8\u8425\u9500<\/td><td>\u4e0e Salesforce \u548c\u5176\u4ed6 Salesforce \u4e91\u3001API \u96c6\u6210\u7684\u672c\u673a\u96c6\u6210<\/td><td>24\/7 \u7535\u8bdd\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u804a\u5929\u652f\u6301\uff1b\u989d\u5916\u7684\u5728\u7ebf\u57f9\u8bad\u548c\u652f\u6301\u670d\u52a1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div class=\"facts\" style=\"background: #F6F1F1; margin: 0 auto; display: table; padding: 30px; margin-top: 50px; margin-bottom: 50px; border-radius: 4px; max-width: 720px;\">\n<h2><span class=\"ez-toc-section\" id=\"Five_Facts_About_Salesforce_vs_Marketo\"><\/span>\u5173\u4e8e Salesforce \u4e0e Marketo \u7684\u4e94\u4e2a\u4e8b\u5b9e\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"facts_body\" style=\"display: flex; font-size: 16px;\">\n<ul>\n<li><strong>\u2705 The global marketing automation market is predicted to grow from $3.3 billion in 2019 to $6.4 billion by 2024 at a CAGR of 13.9%.<\/strong> <em>\uff08\u6765\u6e90\uff1aAppShark\uff09<\/em><\/li>\n<li><strong>\u2705 Salesforce Marketing Cloud is better for data management, especially for handling large and complex data and allowing for complex segmentation.<\/strong> <em>\uff08\u6765\u6e90\uff1aAppShark\uff09<\/em><\/li>\n<li><strong>\u2705 Marketo is better for handling simple data and treats all data as &#8216;leads&#8217;. It offers tools for lead management, email marketing, social media, and analytics.<\/strong> <em>\uff08\u6765\u6e90\uff1a\u8425\u9500\u81ea\u52a8\u5316\u5185\u5e55\uff09<\/em><\/li>\n<li><strong>\u2705 Marketo provides live personalization and uses HTML code embed method to integrate with Hyperise for personalized images to be added to messages. It also offers lead scoring, segmentation, web activity tracking, SMS marketing, and predictive analytics.<\/strong> <em>\uff08\u6765\u6e90\uff1aHyperise \u548c Marketing Automation Insider\uff09<\/em><\/li>\n<li><strong>\u2705 Salesforce Marketing Cloud and Marketo are often shortlisted by marketing teams. They are compared by analyzing categories where they compete, current customers, market share, and category ranking.<\/strong><em> \uff08\u6765\u6e90\uff1aClaysys \u548c 6sense\uff09<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_about_Salesforce_Vs_Marketo\"><\/span>\u5173\u4e8e Salesforce \u4e0e Marketo \u7684\u5e38\u89c1\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Differences_between_Salesforce_Marketing_Cloud_and_Marketo\"><\/span>Salesforce Marketing Cloud \u548c Marketo \u4e4b\u95f4\u7684\u5dee\u5f02<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u7403\u8425\u9500\u81ea\u52a8\u5316\u5e02\u573a\u9884\u8ba1\u5c06\u4ece 2019 \u5e74\u7684 $33 \u4ebf\u589e\u957f\u5230 2024 \u5e74\u7684 $64 \u4ebf\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u4e3a 13.9%\u3002\u8fd9\u4e00\u8d8b\u52bf\u662f\u7531\u8425\u9500\u6d41\u7a0b\u81ea\u52a8\u5316\u3001\u5ba2\u6237\u4fdd\u7559\u3001\u4e2a\u6027\u5316\u548c\u9884\u6d4b\u6027\u6f5c\u5728\u5ba2\u6237\u8bc4\u5206\u7684\u9700\u6c42\u63a8\u52a8\u7684\u3002 Salesforce Marketing Cloud \u548c Marketo \u7ecf\u5e38\u88ab\u8425\u9500\u56e2\u961f\u5217\u5165\u5019\u9009\u540d\u5355\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce Marketing Cloud \u66f4\u9002\u5408\u6570\u636e\u7ba1\u7406\uff0c\u7279\u522b\u662f\u5904\u7406\u5927\u578b\u590d\u6742\u6570\u636e\u5e76\u5141\u8bb8\u590d\u6742\u7684\u7ec6\u5206\u3002\u53e6\u4e00\u65b9\u9762\uff0cMarketo \u66f4\u9002\u5408\u5904\u7406\u7b80\u5355\u6570\u636e\uff0c\u5e76\u5c06\u6240\u6709\u6570\u636e\u89c6\u4e3a\u201c\u6f5c\u5728\u5ba2\u6237\u201d\u3002\u6d3b\u52a8\u7ba1\u7406\u5bf9\u4e8e\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u81f3\u5173\u91cd\u8981\uff0c\u91cd\u70b9\u5173\u6ce8\u5ba2\u6237\u4f53\u9a8c\u3001\u4e2a\u6027\u5316\u548c\u8f6c\u5316\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Marketo\"><\/span>Marketo \u7684\u4f18\u70b9\u548c\u7f3a\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketo \u662f\u4e00\u6b3e\u9002\u7528\u4e8e\u5404\u79cd\u89c4\u6a21\u4f01\u4e1a\u7684\u8425\u9500\u81ea\u52a8\u5316\u8f6f\u4ef6\u3002\u5b83\u63d0\u4f9b\u4e86\u6f5c\u5728\u5ba2\u6237\u7ba1\u7406\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5206\u6790\u5de5\u5177\u3002\u4f18\u70b9\u5305\u62ec\u5f3a\u5927\u7684\u5f52\u56e0\u5efa\u6a21\u4ee5\u53ca\u4e0e Salesforce \u7684\u6df1\u5ea6\u96c6\u6210\u3002\u7136\u800c\uff0c\u7f3a\u70b9\u5305\u62ec\u9700\u8981\u5916\u90e8\u652f\u6301\u548c\u987e\u95ee\u6765\u7ba1\u7406\u3001\u5448\u6307\u6570\u589e\u957f\u7684\u6602\u8d35\u5b9a\u4ef7\u4ee5\u53ca\u7cdf\u7cd5\u7684\u767b\u9646\u9875\u9762\u548c\u8868\u5355\u6784\u5efa\u5668\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketo offers a variety of features, including lead scoring, segmentation, web activity tracking, SMS marketing, and predictive analytics. It integrates with Outlook, Gmail, Salesforce, SAP, Oracle, Netsuite, SugarCRM, <a href=\"https:\/\/www.softwareglimpse.com\/zh\/introduction-to-microsoft-dynamics\/\">\u5fae\u8f6f\u52a8\u6001<\/a>, and Zapier. Marketo uses HTML code embed method to integrate with Hyperise, allowing for personalized images to be added to messages, and provides data points to Hyperise for personalization in images and landing pages. Marketo was founded in 2006 by B2C marketing software executives with a mission to change the way marketing and sales teams collaborate throughout the revenue process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u91c7\u7528\u6570\u5b57\u8425\u9500\uff0c\u8425\u9500\u81ea\u52a8\u5316\u884c\u4e1a\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\u3002 Marketo \u5df2\u53d1\u5c55\u6210\u4e3a\u6700\u597d\u3001\u9886\u5148\u7684\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u4e4b\u4e00\uff0c\u5728\u5168\u7403\u62e5\u6709 2,300 \u591a\u5bb6\u5ba2\u6237\u548c\u8d85\u8fc7 100,000 \u540d\u7528\u6237\u3002 Marketo \u80fd\u591f\u7b80\u5316\u8425\u9500\u6d41\u7a0b\u3001\u63d0\u9ad8\u6548\u7387\u3001\u7b80\u5316\u8bb8\u591a\u57fa\u4e8e\u8425\u9500\u7684\u4efb\u52a1\u5e76\u4e3a\u7528\u6237\u521b\u9020\u66f4\u591a\u6536\u5165\uff0c\u8fd9\u4f7f\u5f97 Marketo \u6210\u4e3a\u5404\u79cd B2B \u53c2\u4e0e\u8005\u7684\u70ed\u95e8\u9009\u62e9\u4e4b\u4e00\u3002 Marketo \u8fd8\u63d0\u4f9b\u5b9e\u65f6\u4e2a\u6027\u5316\u670d\u52a1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Issues_with_Marketo\"><\/span>Marketo \u7684\u5e38\u89c1\u95ee\u9898<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u65f6\uff0c\u7535\u5b50\u90ae\u4ef6\u683c\u5f0f\u95ee\u9898\u4f1a\u51fa\u73b0\u5e76\u4e14\u96be\u4ee5\u4fee\u590d\u3002\u7528\u6237\u754c\u9762\u5f88\u5dee\uff0c\u4f46 Marketo Sky \u9884\u8ba1\u4f1a\u6539\u8fdb\u5b83\uff0c\u5c3d\u7ba1\u5b83\u9700\u8981\u5f88\u957f\u65f6\u95f4\u624d\u80fd\u53d8\u5f97\u53ef\u7528\u3002\u6709\u4e9b\u529f\u80fd\u9700\u8981\u989d\u5916\u4ed8\u8d39\uff0c\u4f46\u53ef\u4ee5\u6839\u636e\u9700\u8981\u8fdb\u884c\u9009\u62e9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><script type=\"application\/ld+json\"><br \/>\n{<br \/>\n  \"@context\": \"https:\/\/schema.org\",<br \/>\n  \"@type\": \"FAQPage\",<br \/>\n  \"mainEntity\": [<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What is the difference between Salesforce Marketing Cloud and Marketo?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Salesforce Marketing Cloud is better for data management, especially for handling large and complex data and allowing for complex segmentation, while Marketo is better for handling simple data and treats all data as 'leads'.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What are the pros and cons of using Marketo?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Pros include powerful attribution modeling and deep integration with Salesforce, while cons include the need for external support and consultants to manage, expensive pricing that increases exponentially, and poor landing page and form builder.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What features does Marketo offer?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Marketo offers a variety of features, including lead scoring, segmentation, web activity tracking, SMS marketing, and predictive analytics.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"How does Marketo integrate with Hyperise?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Marketo uses HTML code embed method to integrate with Hyperise. 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