\u76ee\u5f55<\/p>\n\u5207\u6362<\/span><\/path><\/svg><\/svg><\/span><\/span><\/label><\/a><\/span><\/div>\n\u8981\u70b9\uff1a<\/a><\/li>CRM\u5e73\u53f0\u548c\u89e3\u51b3\u65b9\u6848\u7b80\u4ecb<\/a>\u4e86\u89e3 CRM \u5728\u5f53\u4eca\u5546\u4e1a\u4e16\u754c\u4e2d\u7684\u91cd\u8981\u6027<\/a><\/li>\u9009\u62e9 CRM \u5e73\u53f0\u65f6\u8981\u8003\u8651\u7684\u5173\u952e\u56e0\u7d20<\/a><\/li><\/ul><\/li>Pega \u548c Salesforce CRM \u5e73\u53f0\u6982\u8ff0<\/a>Pega \u548c Salesforce \u7684\u7b80\u53f2\u548c\u8d77\u6e90<\/a><\/li>Pega \u548c Salesforce \u7684\u5e02\u573a\u4efd\u989d\u548c\u7528\u6237\u7fa4<\/a><\/li><\/ul><\/li>Pega \u548c Salesforce \u5728 CRM \u5386\u7a0b\u548c\u8d77\u6e90\u4e0a\u7684\u5dee\u5f02<\/a>Pegasystems \u7684 CRM \u65b9\u6cd5\u4e0e Salesforce \u7684\u65b9\u6cd5<\/a><\/li>\u6fc0\u6d3b\u8f6f\u4ef6\u8bb8\u53ef\u8bc1\u548c\u89e3\u51b3\u65b9\u6848\u5b9a\u5236<\/a><\/li><\/ul><\/li>Pega CRM \u5e73\u53f0\u7684\u7279\u6027\u548c\u529f\u80fd<\/a>\u90e8\u7f72\u9009\u9879\u548c\u9ad8\u7ea7\u81ea\u52a8\u5316\u5de5\u5177<\/a><\/li>\u6574\u5408\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u80fd\u529b<\/a><\/li>\u5177\u6709\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u529f\u80fd\u7684\u65c5\u7a0b\u5ba2\u6237\u4e92\u52a8\u5957\u4ef6<\/a><\/li><\/ul><\/li>Salesforce CRM \u5e73\u53f0\u7684\u7279\u6027\u548c\u529f\u80fd<\/a>\u57fa\u4e8e\u4e91\u7684\u8bb0\u5f55\u4fdd\u5b58\u548c\u4e2a\u6027\u5316\u670d\u52a1\u5e73\u53f0<\/a><\/li>\u4e0d\u540c\u7684\u201c\u4e91\u201d\u6ee1\u8db3\u4e0d\u540c\u7684\u4e1a\u52a1\u9700\u6c42<\/a><\/li>\u4e13\u6ce8\u4e8e\u9500\u552e\u56e2\u961f\u4ee5\u53ca\u5bf9\u96c6\u6210\u6846\u67b6\u548c\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\u7684\u6295\u8d44<\/a><\/li><\/ul><\/li>\u4e3a\u60a8\u7684\u4f01\u4e1a\u9009\u62e9\u6b63\u786e\u7684 CRM \u89e3\u51b3\u65b9\u6848<\/a>\u5ba2\u89c2\u8003\u8651\u5404\u4e2a\u5e73\u53f0\u7684\u7279\u70b9\u548c\u7ec6\u8282<\/a><\/li>\u5728\u505a\u51fa\u51b3\u5b9a\u4e4b\u524d\u7814\u7a76\u529f\u80fd\u548c\u4f18\u70b9<\/a><\/li><\/ul><\/li>\u8bc4\u7ea7\u548c\u884c\u4e1a\u5206\u6790\u5e08\u5bf9 Pega \u548c Salesforce CRM \u5e73\u53f0\u7684\u770b\u6cd5<\/a><\/li>SEO \u4f18\u5316\u7684\u526f\u6807\u9898\uff1a<\/a>Pega \u4e0e Salesforce\uff1a\u54ea\u4e2a CRM \u5e73\u53f0\u66f4\u9002\u5408\u60a8\u7684\u4e1a\u52a1\uff1f<\/a><\/li>\u9ad8\u7ea7 CRM \u4e0e\u529f\u80fd\u4e30\u5bcc\u7684 CRM\uff1a\u6bd4\u8f83 Pega \u548c Salesforce<\/a><\/li>\u505a\u51fa\u6b63\u786e\u7684\u9009\u62e9\uff1a\u5728 Pega \u548c Salesforce \u4e4b\u95f4\u8fdb\u884c\u9009\u62e9\u65f6\u8981\u8003\u8651\u7684\u56e0\u7d20<\/a><\/li>\u4e13\u5bb6\u8bc4\u7ea7\u548c\u8bc4\u8bba\uff1a\u54ea\u4e2a CRM \u5e73\u53f0\u5904\u4e8e\u9886\u5148\u5730\u4f4d\uff1f<\/a><\/li>\u7b80\u5316\u7684\u4e1a\u52a1\u6d41\u7a0b\uff1aPega \u548c Salesforce CRM \u5e73\u53f0\u5982\u4f55\u8131\u9896\u800c\u51fa<\/a><\/li>\u65c5\u7a0b\u652f\u6301\u7684\u53c2\u4e0e\uff1aPega \u5982\u4f55\u6539\u8fdb\u5ba2\u6237\u4f53\u9a8c<\/a><\/li>\u5353\u8d8a\u7684\u5ba2\u6237\u670d\u52a1\uff1a\u8bc4\u4f30 Salesforce \u7684\u5b9e\u529b<\/a><\/li>\u5b9a\u5236\u670d\u52a1\uff1aSalesforce \u5982\u4f55\u4e2a\u6027\u5316\u5ba2\u6237\u670d\u52a1<\/a><\/li><\/ul><\/li>\u5173\u4e8e Salesforce \u4e0e Pega \u7684\u4e94\u4e2a\u4e8b\u5b9e\uff1a<\/a><\/li>Salesforce vs Pega\u5e38\u89c1\u95ee\u9898\u53ca\u89e3\u7b54<\/a>\u6bd4\u8f83 Salesforce \u548c Pega CRM \u5e73\u53f0<\/a><\/li>\u4ec0\u4e48\u662f Salesforce \u548c Pega\uff1f<\/a><\/li>Pega \u548c Salesforce \u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/a><\/li>\u4e0e Salesforce \u76f8\u6bd4\uff0c\u4f7f\u7528 Pega \u6709\u4f55\u4f18\u52bf\uff1f<\/a><\/li>\u54ea\u4e2a CRM \u5e73\u53f0\u5bf9\u4e8e\u9500\u552e\u56e2\u961f\u6765\u8bf4\u66f4\u6613\u4e8e\u8bbf\u95ee\u4e14\u529f\u80fd\u66f4\u4e30\u5bcc\uff1f<\/a><\/li>Pega CRM \u6709\u54ea\u4e9b\u529f\u80fd\uff1f<\/a><\/li>\u54ea\u4e2a CRM \u5e73\u53f0\u88ab\u8ba4\u4e3a\u662f\u5ba2\u6237\u53c2\u4e0e\u548c\u6570\u5b57\u6d41\u7a0b\u81ea\u52a8\u5316\u65b9\u9762\u7684\u9886\u5bfc\u8005\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<\/span>\u8981\u70b9\uff1a<\/span><\/h2>\n\n\n Pega \u548c Salesforce \u662f\u5168\u7403\u4f01\u4e1a\u4f7f\u7528\u7684\u4e24\u4e2a\u6d41\u884c\u7684 CRM \u5e73\u53f0\u3002<\/li>\n Pega CRM \u662f\u4e00\u4e2a\u5177\u6709\u5148\u8fdb\u81ea\u52a8\u5316\u5de5\u5177\u7684\u4f01\u4e1a\u7ea7\u5e73\u53f0\uff0c\u5c06\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u529f\u80fd\u96c6\u6210\u5230\u5177\u6709\u5b9e\u65f6\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u7684\u96c6\u4e2d\u5e73\u53f0\u4e2d\u3002\u5b83\u53ef\u4ee5\u90e8\u7f72\u5728\u516c\u5171\u4e91\u6216 Pega Cloud \u4e2d\u3002<\/li>\n Salesforce CRM \u662f\u4e00\u4e2a\u57fa\u4e8e\u4e91\u7684\u5e73\u53f0\uff0c\u4e8c\u5341\u591a\u5e74\u6765\u4e00\u76f4\u4e3a\u7ec4\u7ec7\u63d0\u4f9b\u670d\u52a1\u3002\u5b83\u9488\u5bf9\u4e0d\u540c\u7684\u4e1a\u52a1\u9700\u6c42\u63d0\u4f9b\u4e0d\u540c\u201c\u4e91\u201d\u7684\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u4e13\u6ce8\u4e8e\u9500\u552e\u548c\u8425\u9500\u5e94\u7528\u3002<\/li>\n \u9009\u62e9 CRM \u5e73\u53f0\u65f6\uff0c\u4f01\u4e1a\u5fc5\u987b\u8003\u8651\u5176\u5177\u4f53\u8981\u6c42\u3001\u529f\u80fd\u548c\u4f18\u52bf\u3002\u5728\u505a\u51fa\u51b3\u5b9a\u4e4b\u524d\u5ba2\u89c2\u5730\u7814\u7a76\u529f\u80fd\u548c\u7528\u6237\u8bc4\u8bba\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/iframe><\/center><\/p>\n<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Introduction_to_CRM_platforms_and_solutions\"><\/span>CRM\u5e73\u53f0\u548c\u89e3\u51b3\u65b9\u6848\u7b80\u4ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u5f53\u524d\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u662f\u4efb\u4f55\u7ec4\u7ec7\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u5728\u672c\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u7b80\u8981\u4ecb\u7ecd CRM \u5e73\u53f0\u548c\u89e3\u51b3\u65b9\u6848\u3002\u6211\u4eec\u5c06\u5f3a\u8c03\u4f7f\u7528\u53ef\u9760\u7684 CRM \u5de5\u5177\u7684\u91cd\u8981\u6027\u4ee5\u53ca\u4f01\u4e1a\u5728\u9009\u62e9 Salesforce \u6216 Pega \u7b49 CRM \u5e73\u53f0\u65f6\u5fc5\u987b\u8003\u8651\u7684\u5173\u952e\u56e0\u7d20\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understanding_the_importance_of_CRM_in_today%E2%80%99s_business_world\"><\/span>\u4e86\u89e3 CRM \u5728\u5f53\u4eca\u5546\u4e1a\u4e16\u754c\u4e2d\u7684\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5b83\u662f <b>\u6781\u5176\u91cd\u8981<\/b> \u6765\u638c\u63e1\u5176\u610f\u4e49 <b>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf<\/b> \u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u5546\u4e1a\u6c1b\u56f4\u4e2d\u3002\u51fa\u8272\u7684 CRM \u7cfb\u7edf\u4f7f\u516c\u53f8\u80fd\u591f\u63d0\u4f9b\u589e\u5f3a\u7684\u5b9a\u5236\u670d\u52a1\u5e76\u76d1\u63a7\u5ba2\u6237\u884c\u4e3a\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u826f\u597d\u7684\u4f53\u9a8c\u3002<\/p>\n<p>CRM\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u63d0\u4f9b <b>\u5b9e\u65f6\u6d88\u8d39\u8005\u6d1e\u5bdf<\/b>\u3002\u8fd9\u5305\u62ec\u8d2d\u4e70\u4e60\u60ef\u3001\u504f\u597d\u548c\u53cd\u9988\u3002\u901a\u8fc7\u7814\u7a76\u548c\u8ddf\u8e2a\u8fd9\u4e9b\u7ec6\u8282\uff0c\u516c\u53f8\u53ef\u4ee5\u9488\u5bf9\u6bcf\u4e2a\u5ba2\u6237\u8c03\u6574\u4e92\u52a8\uff0c\u4f7f\u5176\u4e2a\u6027\u5316\u3002<\/p>\n<p>\u8fd9\u79cd\u7279\u6b8a\u7684\u65b9\u6cd5\u5bfc\u81f4 <b>\u66f4\u591a\u5fe0\u8bda\u5ea6<\/b>\u3002\u5982\u679c\u5ba2\u6237\u611f\u5230\u53d7\u5230\u91cd\u89c6\uff0c\u4ed6\u4eec\u5c31\u4f1a\u7559\u4e0b\u6765\u3002\u52a0\uff0c <em>\u4f7f\u7528 CRM \u5de5\u5177\u8ddf\u8e2a\u5ba2\u6237\u4ea4\u6613<\/em> \u5141\u8bb8\u4f01\u4e1a\u5b9e\u65f6\u7ba1\u7406\u5176\u9500\u552e\u6e20\u9053\u3002\u56e2\u961f\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730 <em>\u53d1\u73b0\u65b0\u7ebf\u7d22<\/em> \u5e76\u786e\u5b9a\u6f5c\u5728\u5ba2\u6237\u4f55\u65f6\u51c6\u5907\u597d\u5173\u95ed\u3002<\/p>\n<p>\u6b64\u5916\uff0cCRM \u8f6f\u4ef6\u8fd8\u53ef\u4ee5\u4fdd\u8bc1 <b>\u987a\u5229\u534f\u4f5c<\/b> \u7ec4\u7ec7\u5185\u5404\u4e2a\u90e8\u95e8\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4f8b\u5982\u8425\u9500\u3001\u9500\u552e\u548c\u5ba2\u6237\u670d\u52a1\u3002\u8fd9\u63d0\u9ad8\u4e86\u8bb8\u591a\u804c\u80fd\u7684\u6548\u7387\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u6709\u6548\u7684 CRM \u89e3\u51b3\u65b9\u6848\u53ef\u4ee5\u901a\u8fc7\u63d0\u9ad8\u5404\u4e2a\u804c\u80fd\u90e8\u95e8\u7684\u6548\u7387\u548c\u751f\u4ea7\u529b\u6765\u63d0\u9ad8\u7ec4\u7ec7\u7684\u7ee9\u6548\uff0c\u540c\u65f6\u8fd8\u53ef\u4ee5\u589e\u5f3a\u4e0e\u5ba2\u6237\u7684\u5173\u7cfb\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_factors_to_consider_when_choosing_a_CRM_platform\"><\/span>\u9009\u62e9 CRM \u5e73\u53f0\u65f6\u8981\u8003\u8651\u7684\u5173\u952e\u56e0\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9009\u62e9 CRM \u5e73\u53f0\u65f6\uff0c\u9700\u8981\u8003\u8651\u591a\u79cd\u56e0\u7d20\u3002\u6700\u91cd\u8981\u7684\uff1f <b>\u5b9a\u5236\u80fd\u529b<\/b>\u3002 CRM \u662f\u5426\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u9700\u6c42\u548c\u53ef\u6269\u5c55\u6027\uff1f <b>\u7528\u6237\u754c\u9762<\/b> \u6613\u7528\u6027\u4e5f\u662f\u5173\u952e\u3002\u53e6\u5916\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u4e0e\u6b63\u5728\u4f7f\u7528\u7684\u5176\u4ed6\u5e94\u7528\u7a0b\u5e8f\u7684\u517c\u5bb9\u6027\u3002 <b>\u6570\u636e\u5b89\u5168<\/b>\u3001\u9690\u79c1\u653f\u7b56\u548c GDPR \u5408\u89c4\u6027\u4e5f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u9884\u7b97\u9650\u5236\u548c\u5b9a\u4ef7\u8ba1\u5212\u5f00\u59cb\u53d1\u6325\u4f5c\u7528\u3002\u6bd4\u8f83\u4e0d\u540c\u7684\u9009\u9879\u53ca\u5176\u529f\u80fd\u4ee5\u5b9e\u73b0\u76ee\u6807\u3002\u53e6\u8bf7\u53c2\u9605\u90e8\u7f72\u9009\u9879\u3001\u6570\u636e\u7ba1\u7406\u5de5\u5177\u3001\u8425\u9500\u81ea\u52a8\u5316\u3001\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u3002<\/p>\n<p>\u9009\u62e9\u9002\u5408\u60a8\u7684\u9884\u7b97\u548c\u65f6\u95f4\u8868\u7684 CRM \u5e73\u53f0\u3002\u6bcf\u4e2a\u56e0\u7d20\u90fd\u4f1a\u4ea7\u751f\u5f71\u54cd\uff0c\u56e0\u6b64\u6295\u8d44\u524d\u8bf7\u4e09\u601d\u3002\u505a\u7814\u7a76 <b>Pega \u548c Salesforce<\/b>\uff0c\u4e24\u4e2a\u6700\u5927\u7684\u7403\u5458\u3002\u9009\u62e9 CRM \u5e73\u53f0\u662f\u5f71\u54cd\u4e1a\u52a1\u8fd0\u8425\u7684\u91cd\u5927\u51b3\u7b56\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Overview_of_Pega_and_Salesforce_CRM_platforms\"><\/span>Pega \u548c Salesforce CRM \u5e73\u53f0\u6982\u8ff0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pega \u548c Salesforce \u662f\u5168\u7403\u4f01\u4e1a\u4f7f\u7528\u7684\u4e24\u4e2a\u6700\u5927\u7684 CRM \u5e73\u53f0\u3002 Pega \u6210\u7acb\u4e8e 1983 \u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u9a6c\u8428\u8bf8\u585e\u5dde\uff0c\u800c Salesforce \u6210\u7acb\u4e8e 1999 \u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u52a0\u5229\u798f\u5c3c\u4e9a\u5dde\u3002\u8fd9\u4e24\u4e2a\u5e73\u53f0\u90fd\u62e5\u6709\u5e9e\u5927\u7684\u7528\u6237\u7fa4\uff0c\u5176\u4e2d Pega \u62e5\u6709\u7ea6 1,500 \u540d\u5ba2\u6237\uff0cSalesforce \u62e5\u6709\u8d85\u8fc7 150,000 \u540d\u5ba2\u6237\u3002<\/p>\n<p>\u5728\u5e02\u573a\u4efd\u989d\u65b9\u9762\uff0cSalesforce \u660e\u663e\u9886\u5148\uff0c\u5e02\u573a\u4efd\u989d\u7ea6\u4e3a 19%\uff0c\u800c Pega \u7684\u5e02\u573a\u4efd\u989d\u7ea6\u4e3a 1.3%\u3002\u7136\u800c\uff0cPega \u4ee5\u5176\u5728\u91d1\u878d\u670d\u52a1\u884c\u4e1a\u7684\u5b9e\u529b\u800c\u95fb\u540d\uff0c\u5e76\u88ab Gartner \u7684 CRM \u5ba2\u6237\u53c2\u4e0e\u4e2d\u5fc3\u9b54\u529b\u8c61\u9650\u8bc4\u4e3a\u9886\u5bfc\u8005\u3002<\/p>\n<p>\u603b\u4e4b\uff0c\u867d\u7136 Salesforce \u4e3b\u5bfc\u7740\u6574\u4e2a CRM \u5e02\u573a\uff0c\u4f46 Pega \u662f\u91d1\u878d\u670d\u52a1\u884c\u4e1a\u7684\u6709\u529b\u7ade\u4e89\u8005\u3002\u901a\u8fc7\u4e86\u89e3\u8fd9\u4e24\u4e2a\u5e73\u53f0\u7684\u8d77\u6e90\u3001\u5386\u53f2\u3001\u5e02\u573a\u4efd\u989d\u548c\u7528\u6237\u7fa4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5c31\u9009\u62e9\u54ea\u4e2a CRM \u5e73\u53f0\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brief_history_and_origins_of_Pega_and_Salesforce\"><\/span>Pega \u548c Salesforce \u7684\u7b80\u53f2\u548c\u8d77\u6e90<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u4f69\u52a0\u7cfb\u7edf\u516c\u53f8<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b> \u662f\u4e24\u4e2a\u4e0d\u540c\u7684 CRM \u5e73\u53f0\u3002 <b>\u4f69\u52a0<\/b> \u6210\u7acb\u4e8e 1983 \u5e74\uff0c\u63d0\u4f9b\u5ba2\u6237\u53c2\u4e0e\u548c\u8fd0\u8425\u81ea\u52a8\u5316\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u6d41\u7a0b\u81ea\u52a8\u5316\u5e76\u8de8\u591a\u4e2a\u6e20\u9053\u5438\u5f15\u5ba2\u6237\u3002 <b>\u9500\u552e\u961f\u4f0d<\/b>\u6210\u7acb\u4e8e 1999 \u5e74\uff0c\u6700\u521d\u662f\u4e3a\u9500\u552e\u4e13\u4e1a\u4eba\u5458\u63d0\u4f9b\u57fa\u4e8e\u4e91\u7684 CRM\u3002\u5b83\u5df2\u53d1\u5c55\u6210\u4e3a\u8425\u9500\u81ea\u52a8\u5316\u3001\u5206\u6790\u548c\u5ba2\u6237\u670d\u52a1\u3002<\/p>\n<p>\u5c3d\u7ba1\u4e24\u8005\u90fd\u662f\u884c\u4e1a\u9886\u5bfc\u8005\uff0c\u4f46\u4ed6\u4eec\u7684\u6210\u957f\u5386\u53f2\u4e0d\u540c\u3002 <b>\u4f69\u52a0<\/b> \u5f3a\u8c03\u81ea\u52a8\u5316\u64cd\u4f5c\u548c\u96c6\u6210\u9762\u5411\u5ba2\u6237\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u4ee5\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u3002 <b>\u9500\u552e\u961f\u4f0d<\/b> \u4e13\u6ce8\u4e8e\u5176 <em>\u201c\u987e\u5ba2\u81f3\u4e0a\u201d<\/em> \u65b9\u6cd5\uff0c\u81ea\u52a8\u5316\u4e0e\u5ba2\u6237\u7684\u5de5\u4f5c\u6d41\u7a0b\u63a5\u89e6\u70b9\u3002<\/p>\n<p>\u5b9a\u5236\u65b9\u6cd5\u8bba <b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b> \u4e0d\u540c\u3002 <b>\u4f69\u52a0\u7684<\/b> <em>\u201c\u4e3a\u53d8\u9769\u800c\u6784\u5efa\u201d<\/em> \u63d0\u4f9b\u7075\u6d3b\u6027\u548c\u53ef\u7ba1\u7406\u6027\u3002\u5176 CRM \u96c6\u6210\u4e86\u4eba\u5de5\u667a\u80fd\u6838\u5fc3\uff0c\u5982 ML\u3001\u9884\u6d4b\u6846\u67b6\u548c RPA\u3002 <b>\u9500\u552e\u961f\u4f0d<\/b>\u7684 Service Cloud-CSM \u5957\u4ef6\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u7279\u5b9a\u7684\u81ea\u52a8\u5316\u529f\u80fd\u8fdb\u884c\u5b9a\u5236\u3002\u5b83\u6613\u4e8e\u96c6\u6210\uff0c\u4e3b\u8981\u4e0e B2C \u6216 B2B \u5546\u52a1\u4e91\u96c6\u6210\u3002<\/p>\n<p>\u4e24\u8005\u90fd\u662f CRM \u5e02\u573a\u7684\u6743\u5a01\uff0c\u4f46\u5bf9 CRM \u7684\u65b9\u6cd5\u4e0d\u540c\u3002\u7528\u6237\u5fc5\u987b\u9009\u62e9\u4e00\u6b3e\u80fd\u591f\u6ee1\u8db3\u5176\u9700\u6c42\u7684\u4ea7\u54c1\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Market_share_and_user_base_of_Pega_and_Salesforce\"><\/span>Pega \u548c Salesforce \u7684\u5e02\u573a\u4efd\u989d\u548c\u7528\u6237\u7fa4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Pega \u548c Salesforce<\/b> \u662f\u4e24\u4e2a\u4e3b\u8981\u7684 <b>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf<\/b> \u5728\u5546\u4e1a\u4e16\u754c\u4e2d\u3002 Gartner \u7684 2020 \u5e74\u9500\u552e\u961f\u4f0d\u81ea\u52a8\u5316\u9b54\u529b\u8c61\u9650\u62a5\u544a\u663e\u793a\uff1a <b>Salesforce \u5728\u6267\u884c\u529b\u548c\u613f\u666f\u65b9\u9762\u5904\u4e8e\u9886\u5148\u5730\u4f4d<\/b>\uff0c\u800c Pega \u662f\u4e00\u4e2a\u5c0f\u4f17\u73a9\u5bb6\u3002<\/p>\n<p><b>\u4f69\u52a0<\/b> \u6709\u4e00\u4e2a\u72ec\u7279\u7684\u5356\u70b9\u2014\u2014\u5b83\u4e13\u6ce8\u4e8e <em>\u5229\u7528\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u7684\u81ea\u52a8\u5316\u548c\u667a\u80fd\u6d41\u7a0b<\/em>\u3002\u53e6\u4e00\u65b9\u9762\uff0c <b>\u9500\u552e\u961f\u4f0d<\/b> \u4ee5\u5176\u95fb\u540d <em>\u57fa\u4e8e\u4e91\u7684\u5e73\u53f0\u63d0\u4f9b\u4e2a\u6027\u5316\u670d\u52a1<\/em>.<\/p>\n<p>\u8fd9\u4e24\u4e2a\u5e73\u53f0\u90fd\u62e5\u6709\u5404\u4e2a\u884c\u4e1a\u7684\u5e7f\u6cdb\u7528\u6237\u793e\u533a\u3002 Salesforce \u6709 <b>\u5168\u7403 150,000 \u540d\u5ba2\u6237<\/b>\u3002\u4f69\u52a0\u4e5f\u6709\u4e00\u4e2a <b>\u5e9e\u5927\u7684\u5168\u7403\u7528\u6237\u7fa4<\/b> \u2013 \u91d1\u878d\u670d\u52a1\u3001\u533b\u7597\u4fdd\u5065\u3001\u5236\u9020\u3001\u901a\u4fe1\u548c\u5a92\u4f53\u4ee5\u53ca\u653f\u5e9c\u548c\u516c\u5171\u90e8\u95e8\u3002<\/p>\n<p>\u5728\u9009\u62e9 CRM \u4e4b\u524d\uff0c\u8bc4\u4f30\u60a8\u7ec4\u7ec7\u7684\u9700\u6c42\u975e\u5e38\u91cd\u8981\u3002\u786e\u5b9a\u54ea\u4e00\u9879\u6700\u9002\u5408\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u3002 Salesforce \u548c Pega \u90fd\u662f\u5177\u6709\u72ec\u7279\u4f18\u52bf\u548c\u7279\u70b9\u7684\u5e02\u573a\u9886\u5bfc\u8005\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Differences_between_Pega_and_Salesforce_in_their_CRM_journey_and_origins\"><\/span>Pega \u548c Salesforce \u5728 CRM \u5386\u7a0b\u548c\u8d77\u6e90\u4e0a\u7684\u5dee\u5f02<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u65b9\u9762\uff0c\u4e24\u5927\u4e3b\u8981\u53c2\u4e0e\u8005\u662f Pega \u548c Salesforce\u3002\u5728\u672c\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u7814\u7a76\u4e24\u8005\u5728 CRM \u5386\u7a0b\u548c\u8d77\u6e90\u65b9\u9762\u7684\u5dee\u5f02\u3002 Salesforce \u4e8e 1999 \u5e74\u5728\u65e7\u91d1\u5c71\u6210\u7acb\uff0c\u800c Pega \u4e8e 1983 \u5e74\u5728\u9a6c\u8428\u8bf8\u585e\u5dde\u5251\u6865\u6210\u7acb\u3002\u6211\u4eec\u5c06\u63a2\u8ba8\u6bcf\u5bb6\u516c\u53f8\u5982\u4f55\u5904\u7406 CRM\u3001\u5982\u4f55\u6fc0\u6d3b\u8f6f\u4ef6\u8bb8\u53ef\u8bc1\u4ee5\u53ca\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\u4ee5\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pegasystems_approach_to_CRM_vs_Salesforce%E2%80%99s_approach\"><\/span>Pegasystems \u7684 CRM \u65b9\u6cd5\u4e0e Salesforce \u7684\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b> \u5bf9 CRM \u91c7\u53d6\u4e0d\u540c\u7684\u65b9\u6cd5\u3002\u6bd4\u8f83\u8868\u663e\u793a\u4e86\u5b83\u4eec\u4e4b\u95f4\u7684\u5dee\u5f02\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u65b9\u6cd5<\/th>\n<th>\u4f69\u52a0<\/th>\n<th>\u9500\u552e\u961f\u4f0d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u91cd\u70b9<\/td>\n<td>\u6839\u636e\u5ba2\u6237\u9700\u6c42\u8fdb\u884c\u4e1a\u52a1\u8f6c\u578b<\/td>\n<td>\u9ad8\u6548\u4e14\u53ef\u6269\u5c55\u7684\u5e94\u7528\u7a0b\u5e8f<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u6237\u4f53\u9a8c<\/td>\n<td>\u63d0\u4f9b\u5f00\u653e\u7684\u5ba2\u6237\u4f53\u9a8c\u6846\u67b6\u5e76\u7b80\u5316\u6d41\u7a0b<\/td>\n<td>\u5229\u7528 Sales Cloud \u548c Service Cloud \u7b49\u8f6f\u4ef6\u5305<\/td>\n<\/tr>\n<tr>\n<td>\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1<\/td>\n<td>\u901a\u8fc7\u4f4e\u4ee3\u7801\u6216\u65e0\u4ee3\u7801\u81ea\u52a8\u5316\u8fdb\u884c\u96c6\u4e2d\u5f0f\u5e94\u7528\u7a0b\u5e8f\u5f00\u53d1<\/td>\n<td>\u901a\u8fc7 API\u3001\u96c6\u6210\u548c\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u53ef\u6269\u5c55\u6027<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u6237\u7684\u53cd\u9988\u610f\u89c1<\/td>\n<td>\u9ad8\u5ea6\u63a5\u53d7\u5ba2\u6237\u7684\u53cd\u9988<\/td>\n<td>\u8d2d\u4e70\u8de8\u5782\u76f4\u884c\u4e1a\u7684\u6700\u4f73\u4ea7\u54c1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u8fd9\u4e9b\u5dee\u5f02\u89e3\u91ca\u4e86\u5982\u4f55 <b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b> \u63a5\u8fd1 CRM\u3002 Pega \u5f00\u53d1\u6ee1\u8db3\u6bcf\u4e2a\u5ba2\u6237\u9700\u6c42\u7684\u89e3\u51b3\u65b9\u6848\u3002 Salesforce \u6784\u5efa\u9ad8\u6548\u7684\u5e94\u7528\u7a0b\u5e8f\u3002 Pega \u901a\u8fc7 AI \u5b9e\u73b0\u5de5\u4f5c\u6d41\u7a0b\u81ea\u52a8\u5316\u3002\u5e73\u53f0\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u6240\u9700\u7684\u529f\u80fd\u3002\u5728\u9009\u62e9\u4e4b\u524d\u8bc4\u4f30\u4e2a\u4eba\u9700\u6c42\u5f88\u91cd\u8981\u3002\u4e24\u8005\u90fd\u6709\u5f88\u5f3a\u7684\u529f\u80fd\uff0c\u4f46\u53ef\u80fd\u65e0\u6cd5\u6ee1\u8db3\u6240\u6709\u8981\u6c42\u3002\u4e24\u8005\u4e4b\u95f4\u7684\u5dee\u5f02\u53d6\u51b3\u4e8e\u4ed6\u4eec\u7684\u4f18\u52bf\u548c\u4e13\u4e1a\u77e5\u8bc6\u3002\u901a\u8fc7\u4e86\u89e3\u8fd9\u4e9b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Activating_software_license_and_solution_customization\"><\/span>\u6fc0\u6d3b\u8f6f\u4ef6\u8bb8\u53ef\u8bc1\u548c\u89e3\u51b3\u65b9\u6848\u5b9a\u5236<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6fc0\u6d3b\u8f6f\u4ef6\u8bb8\u53ef\u8bc1\u548c\u5b9a\u5236 CRM \u5e73\u53f0\u9700\u8981\u8003\u8651\u4e00\u4e9b\u91cd\u8981\u56e0\u7d20\u3002\u4e00\u662f\u5e73\u53f0\u63d0\u4f9b\u7684\u5b9a\u5236\u7ea7\u522b\u3002\u53e6\u5916\uff0c\u8bf7\u8003\u8651\u6fc0\u6d3b\u5e26\u6765\u7684\u8bbe\u7f6e\u548c\u5b9e\u65bd\u8d39\u7528\u3002\u5982\u9700\u6307\u5bfc\uff0c\u8bf7\u9075\u5faa\u4ee5\u4e0b\u4e94\u6b65\u6307\u5357\uff1a<\/p>\n<ol>\n<li>\u786e\u5b9a\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u7684\u4e1a\u52a1\u9700\u6c42\u548c\u8f6f\u4ef6\u8981\u6c42\u3002<\/li>\n<li>\u7814\u7a76\u4e0d\u540c\u7684 CRM \u5e73\u53f0\uff0c\u4f8b\u5982 <b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b>\uff0c\u5e76\u8bb0\u4e0b\u4ed6\u4eec\u7684\u5e02\u573a\u4efd\u989d\u548c\u7528\u6237\u7fa4\u3002<\/li>\n<li>\u9009\u62e9\u9002\u5408\u60a8\u7684\u9700\u6c42\u548c\u9884\u7b97\u7684\u5e73\u53f0\u3002<\/li>\n<li>\u68c0\u67e5\u8be5\u5e73\u53f0\u662f\u5426\u5728\u60a8\u7684\u9884\u7b97\u8303\u56f4\u5185\u63d0\u4f9b\u5b9e\u65bd\u548c\u5b9a\u5236\u670d\u52a1\u3002<\/li>\n<li>\u6309\u7167\u76f8\u5173\u652f\u6301\u56e2\u961f\u7684\u6307\u5bfc\u6fc0\u6d3b\u60a8\u7684\u8f6f\u4ef6\u8bb8\u53ef\u8bc1\u3002<\/li>\n<\/ol>\n<p>\u5e73\u53f0\u4e4b\u95f4\u7684\u5b9a\u5236\u6c34\u5e73\u5dee\u5f02\u5f88\u5927\u3002\u4f8b\u5982\uff0c <b>\u4f69\u52a0\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/b> \u63d0\u4f9b\u5177\u6709\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u529f\u80fd\u7684\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u540c\u65f6 <b>\u9500\u552e\u961f\u4f0d<\/b> \u4f18\u5148\u8003\u8651\u5728\u5176\u57fa\u4e8e\u4e91\u7684\u5e73\u53f0\u4e0a\u4fdd\u5b58\u8bb0\u5f55\u4ee5\u53ca\u8de8\u4e0d\u540c\u201c\u4e91\u201d\u7684\u5ba2\u6237\u670d\u52a1\u9009\u9879\u3002\u5ba2\u89c2\u8bc4\u4f30\u6bcf\u4e2a\u5e73\u53f0\u4ee5\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002 Pega \u548c Salesforce \u90fd\u56e0\u5176\u6d41\u7a0b\u7b80\u5316\u80fd\u529b\u548c\u72ec\u7279\u7684\u63a5\u89e6\u70b9\u800c\u53d7\u5230\u8d5e\u8a89\u3002\u6b63\u786e\u7684 CRM \u89e3\u51b3\u65b9\u6848\u53d6\u51b3\u4e8e\u4e2a\u4eba\u4e1a\u52a1\u9700\u6c42\u548c\u76ee\u6807\u3002\u8bf7\u9075\u5faa\u6b64\u4e94\u6b65\u6307\u5357\uff0c\u4ee5\u786e\u4fdd\u60a8\u5728 CRM \u5e73\u53f0\u4e2d\u6fc0\u6d3b\u8f6f\u4ef6\u8bb8\u53ef\u8bc1\u548c\u81ea\u5b9a\u4e49\u89e3\u51b3\u65b9\u6848\u65b9\u9762\u505a\u51fa\u6700\u4f73\u51b3\u7b56\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Features_and_capabilities_of_Pega_CRM_platform\"><\/span>Pega CRM \u5e73\u53f0\u7684\u7279\u6027\u548c\u529f\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pega \u7684 CRM \u5e73\u53f0\u63d0\u4f9b Salesforce \u4e0a\u4e0d\u63d0\u4f9b\u7684\u9ad8\u7ea7\u81ea\u52a8\u5316\u5de5\u5177\u548c\u72ec\u7279\u7684\u90e8\u7f72\u9009\u9879\u3002\u8be5\u5e73\u53f0\u65e0\u7f1d\u96c6\u6210\u4e86\u8425\u9500\u3001\u9500\u552e\u548c\u5ba2\u6237\u670d\u52a1\u529f\u80fd\uff0c\u5e76\u5177\u6709\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5ba2\u6237\u53c2\u4e0e\u5957\u4ef6\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u529f\u80fd\u3002\u672c\u8282\u5c06\u6df1\u5165\u63a2\u8ba8 Pega \u7684\u5168\u9762\u7279\u6027\u548c\u529f\u80fd\uff0c\u5305\u62ec\u5176\u90e8\u7f72\u9009\u9879\u548c\u9ad8\u7ea7\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u4ee5\u53ca\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u529f\u80fd\u7684\u65e0\u7f1d\u96c6\u6210\u3002\u6b64\u5916\uff0cPega \u8fd8\u63d0\u4f9b\u5177\u6709\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u529f\u80fd\u7684\u65c5\u7a0b\u652f\u6301\u7684\u5ba2\u6237\u4e92\u52a8\u5957\u4ef6\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Deployment_options_and_advanced_automation_tools\"><\/span>\u90e8\u7f72\u9009\u9879\u548c\u9ad8\u7ea7\u81ea\u52a8\u5316\u5de5\u5177<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM)<\/b> \u5e73\u53f0\u5177\u6709\u72ec\u7279\u7684\u529f\u80fd\u3002\u5176\u4e2d\u5305\u62ec\u90e8\u7f72\u53ef\u80fd\u6027\u548c\u81ea\u52a8\u5316\u5de5\u5177\u3002\u8fd9\u4e9b\u5e2e\u52a9\u4f01\u4e1a\u7ba1\u7406\u5ba2\u6237\u6570\u636e\u548c\u4ea4\u4e92\u3002<\/p>\n<p>\u4f01\u4e1a\u5728\u9009\u62e9\u8fd9\u4e9b\u9009\u9879\u65f6\u5fc5\u987b\u8003\u8651\u51e0\u4e2a\u56e0\u7d20\u3002\u8fd9\u4e9b\u662f\u53ef\u6269\u5c55\u6027\u3001\u5b9a\u5236\u6027\u3001\u6613\u7528\u6027\u3001\u5b89\u5168\u6027\u548c\u6210\u672c\u6548\u76ca\u3002\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0c\u67096\u4e2a\u6b65\u9aa4\uff1a<\/p>\n<ol>\n<li>\u786e\u5b9a\u4e1a\u52a1\u9700\u6c42\u548c\u76ee\u6807\u3002<\/li>\n<li>\u8bc4\u4f30\u53ef\u7528\u8d44\u6e90\uff0c\u4f8b\u5982\u9884\u7b97\u3001IT \u548c\u6280\u672f\u4e13\u4e1a\u77e5\u8bc6\u3002<\/li>\n<li>\u901a\u8fc7\u67e5\u770b\u4f9b\u5e94\u5546\u662f\u5426\u62e5\u6709 SaaS \u6216\u672c\u5730\u89e3\u51b3\u65b9\u6848\u6765\u8bc4\u4f30\u5e73\u53f0\u7075\u6d3b\u6027\u3002<\/li>\n<li>\u67e5\u770b\u81ea\u5b9a\u4e49\u9009\u9879\u3002\u770b\u770b\u81ea\u52a8\u5316\u5de5\u5177\u662f\u5426\u5141\u8bb8\u60a8\u81ea\u5b9a\u4e49\u590d\u6742\u7684\u5de5\u4f5c\u6d41\u7a0b\u800c\u65e0\u9700\u7f16\u7801\u3002<\/li>\n<li>\u68c0\u67e5\u4e0e\u5176\u4ed6\u7cfb\u7edf\u7684\u517c\u5bb9\u6027\u3002\u4e0e\u5f53\u524d\u9057\u7559\u7cfb\u7edf\u7684\u96c6\u6210\u662f\u5173\u952e\u3002<\/li>\n<li>\u786e\u5b9a\u652f\u6301\u80fd\u529b\u3002\u786e\u4fdd\u60a8\u83b7\u5f97\u6280\u672f\u652f\u6301\u3002<\/li>\n<\/ol>\n<p>\u5f53\u8c08\u5230\u90e8\u7f72\u548c\u81ea\u52a8\u5316\u5de5\u5177\u65f6\uff0c\u53ef\u6269\u5c55\u6027\u548c\u5b89\u5168\u6027\u975e\u5e38\u91cd\u8981\u3002 <b>\u4f69\u52a0\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/b> \u63d0\u4f9b\u4f4e\u4ee3\u7801\u90e8\u7f72\u548c <b>\u673a\u5668\u5b66\u4e60\uff08ML\uff09<\/b> \u81ea\u52a8\u5316\u3002 <b>\u9500\u552e\u4eba\u5458\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/b> \u62e5\u6709\u57fa\u4e8e\u4e91\u7684\u5e73\u53f0\u6765\u4e2a\u6027\u5316\u670d\u52a1\u3002<\/p>\n<p>\u603b\u4e4b\uff0c\u4f01\u4e1a\u5fc5\u987b\u4ed4\u7ec6\u9009\u62e9\u7ba1\u7406\u5ba2\u6237\u6570\u636e\u548c\u4ea4\u4e92\u7684\u9009\u9879\u3002\u8fd9\u5c06\u5e2e\u52a9\u4ed6\u4eec\u5b9e\u73b0\u589e\u957f\u76ee\u6807\u548c\u957f\u671f\u6210\u529f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integration_of_sales_customer_service_and_marketing_capabilities\"><\/span>\u6574\u5408\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u80fd\u529b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b> \u662f\u4e24\u4e2a\u9886\u5148\u7684 CRM \u5e73\u53f0\u3002\u4ed6\u4eec\u63d0\u4f9b\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u6574\u5408\u3002\u4f01\u4e1a\u53ef\u4ee5\u7b80\u5316\u6d41\u7a0b\u5e76\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002<\/p>\n<p>\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u6bd4\u8f83\u8868\u6765\u6bd4\u8f83\u8fd9\u4e24\u4e2a\u5e73\u53f0\u7684\u529f\u80fd <b><table><\/b>, <b><td><\/b>\uff0c \u548c <b><tr><\/b> \u6807\u7b7e\u3002\u9700\u8981\u6bd4\u8f83\u7684\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u7ebf\u7d22\u7ba1\u7406<\/li>\n<li>\u8425\u9500\u81ea\u52a8\u5316<\/li>\n<li>\u793e\u4ea4\u5a92\u4f53\u6574\u5408<\/li>\n<li>\u62a5\u544a\/\u5206\u6790<\/li>\n<li>\u79fb\u52a8\u8bbf\u95ee<\/li>\n<\/ul>\n<p>\u6f5c\u5728\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u6bd4\u8f83\u529f\u80fd\u6765\u786e\u5b9a\u54ea\u4e2a\u5e73\u53f0\u6700\u9002\u5408\u4ed6\u4eec\u7684\u9700\u6c42\u3002<\/p>\n<p><b>\u4f69\u52a0<\/b> \u4ee5\u5176\u8131\u9896\u800c\u51fa <em>\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u9a71\u52a8\u7684\u65c5\u7a0b\u652f\u6301\u7684\u5ba2\u6237\u53c2\u4e0e\u5957\u4ef6<\/em>\u3002\u5b83\u63d0\u4f9b\u4e86\u65e0\u7f1d\u7684\u4f53\u9a8c\u3002 <b>\u9500\u552e\u961f\u4f0d<\/b> \u4e13\u6ce8\u4e8e\u57fa\u4e8e\u4e91\u7684\u8bb0\u5f55\u4fdd\u5b58\u548c\u901a\u8fc7\u4e0d\u540c\u201c\u4e91\u201d\u7684\u4e2a\u6027\u5316\u670d\u52a1\u3002<\/p>\n<p>\u4f01\u4e1a\u5728\u505a\u51fa\u9009\u62e9\u4e4b\u524d\u5e94\u8be5\u8003\u8651 Pega \u548c Salesforce \u7684\u529f\u80fd\u3002 <b>Pega \u7684\u65c5\u7a0b\u652f\u6301\u5957\u4ef6\u7531\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u63d0\u4f9b\u652f\u6301\uff0c\u662f\u672a\u6765\u5ba2\u6237\u53c2\u4e0e\u7684\u72ec\u7279\u4ea7\u54c1<\/b>.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7279\u5f81<\/th>\n<th>\u4f69\u52a0<\/th>\n<th>\u9500\u552e\u961f\u4f0d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7ebf\u7d22\u7ba1\u7406<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>\u8425\u9500\u81ea\u52a8\u5316<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>\u793e\u4ea4\u5a92\u4f53\u6574\u5408<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>\u62a5\u544a\/\u5206\u6790<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<tr>\n<td>\u79fb\u52a8\u8bbf\u95ee<\/td>\n<td>\u2713<\/td>\n<td>\u2713<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Journey-enabled_customer_engagement_suite_with_AI_and_robotic_automation\"><\/span>\u5177\u6709\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u529f\u80fd\u7684\u65c5\u7a0b\u5ba2\u6237\u4e92\u52a8\u5957\u4ef6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u5ba2\u6237\u53c2\u4e0e\u662f\u4f01\u4e1a\u5fc5\u987b\u7684<\/b>. <b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b> \u63d0\u4f9b\u7531\u4eba\u5de5\u667a\u80fd\u652f\u6301\u7684\u5148\u8fdb\u81ea\u52a8\u5316\u5de5\u5177\u3002 Pega \u7684\u5957\u4ef6\u4f7f\u7528\u9884\u6d4b\u5206\u6790\u6765\u63d0\u4f9b\u4e2a\u6027\u5316\u6e20\u9053\uff0c\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u548c\u793e\u4ea4\u5a92\u4f53\u3002\u5b83\u8bc4\u4f30\u8de8\u63a5\u89e6\u70b9\u7684\u4ea4\u4e92\uff0c\u4ee5\u5e2e\u52a9\u516c\u53f8\u5b9e\u73b0\u76ee\u6807\u5e76\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u3002<\/p>\n<p>Salesforce \u7684\u5206\u6790\u4e91\u5177\u6709\u9500\u552e\u9884\u6d4b\u529f\u80fd\u3002\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u4e86\u89e3\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u9700\u6c42\u3002<\/p>\n<p>Pega \u548c Salesforce \u6709\u4e0d\u540c\u7684 CRM \u65b9\u6cd5\u3002 <b>Pega \u6ce8\u91cd\u89c4\u5219\u548c\u6807\u51c6\u5316<\/b>\u3002 Salesforce \u7528\u4e8e\u5b9a\u5236\u3002 Pega \u62e5\u6709\u5e26\u6709 ISV \u89e3\u51b3\u65b9\u6848\u7684\u672c\u5730\u89e3\u51b3\u65b9\u6848\u3002 Salesforce \u62e5\u6709\u9002\u7528\u4e8e\u8bb8\u591a\u884c\u4e1a\u7684\u57fa\u4e8e\u4e91\u7684\u8bb0\u5f55\u3002<\/p>\n<p>Pega \u63d0\u4f9b\u7528\u4e8e\u9500\u552e\u3001\u8425\u9500\u548c\u5ba2\u6237\u670d\u52a1\u7684\u96c6\u6210\u5957\u4ef6\u3002\u5b83\u5177\u6709\u673a\u5668\u4eba\u6d41\u7a0b\u81ea\u52a8\u5316\u529f\u80fd\uff0c\u53ef\u4ee5\u8ba9\u6570\u5b57\u5316\u5458\u5de5\u5b8c\u6210\u5355\u8c03\u7684\u4efb\u52a1\u3002 Salesforce \u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u5b9a\u5236\u670d\u52a1\u3002 <b>\u4e24\u5bb6\u516c\u53f8\u90fd\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u6765\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6<\/b>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Features_and_capabilities_of_Salesforce_CRM_platform\"><\/span>Salesforce CRM \u5e73\u53f0\u7684\u7279\u6027\u548c\u529f\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Salesforce CRM\u662f\u4e00\u4e2a\u9876\u7ea7\u7684\u670d\u52a1\u5e73\u53f0\uff0c\u63d0\u4f9b\u6ee1\u8db3\u5404\u79cd\u4e1a\u52a1\u9700\u6c42\u7684\u591a\u4e2a\u201c\u4e91\u201d\u3002\u5728\u672c\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u4e86\u89e3 Salesforce \u63d0\u4f9b\u7684\u4e3b\u8981\u7279\u6027\u548c\u529f\u80fd\uff0c\u5305\u62ec\u5176\u57fa\u4e8e\u4e91\u7684\u8bb0\u5f55\u4fdd\u5b58\u548c\u4e2a\u6027\u5316\u670d\u52a1\u5e73\u53f0\u3002 Salesforce \u63d0\u4f9b\u591a\u79cd\u201c\u4e91\u201d\u6765\u6ee1\u8db3\u4e0d\u540c\u7684\u4e1a\u52a1\u9700\u6c42\u3002\u5176\u4e2d\u5305\u62ec\u9488\u5bf9\u9500\u552e\u56e2\u961f\u7684 Sales Cloud\u3001\u9488\u5bf9\u5ba2\u6237\u670d\u52a1\u9700\u6c42\u7684 Service Cloud\u3001\u9488\u5bf9\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\u7684 Marketing Cloud\u3001\u9488\u5bf9\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684 Commerce Cloud \u4ee5\u53ca\u9488\u5bf9\u793e\u533a\u8bba\u575b\u7684 Community Cloud\u3002<\/p>\n<p>Salesforce \u4f18\u5148\u8003\u8651\u5176\u9500\u552e\u4e91\uff0c\u8fd9\u662f\u8be5\u516c\u53f8\u7684\u65d7\u8230\u4ea7\u54c1\u3002\u5b83\u63d0\u4f9b\u4e0e\u5176\u4ed6\u8f6f\u4ef6\u7684\u5404\u79cd\u96c6\u6210\uff0c\u4f8b\u5982\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u548c\u793e\u4ea4\u5a92\u4f53\u3002\u6b64\u5916\uff0cSalesforce \u8fd8\u63d0\u4f9b\u5bf9 MuleSoft \u7b49\u96c6\u6210\u6846\u67b6\u7684\u6295\u8d44\uff0c\u4ee5\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<p>\u603b\u4f53\u800c\u8a00\uff0cSalesforce\u662f\u4e00\u4e2a\u53ef\u9760\u7684\u5e73\u53f0\uff0c\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u7684\u4e1a\u52a1\u9700\u6c42\u63d0\u4f9b\u5404\u79cd\u4e91\u670d\u52a1\u3002\u901a\u8fc7\u5176\u9500\u552e\u4e91\u4ee5\u53ca\u5bf9\u96c6\u6210\u6846\u67b6\u548c\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\u7684\u6295\u8d44\uff0cSalesforce \u81f4\u529b\u4e8e\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cloud-based_platform_for_record-keeping_and_personalized_services\"><\/span>\u57fa\u4e8e\u4e91\u7684\u8bb0\u5f55\u4fdd\u5b58\u548c\u4e2a\u6027\u5316\u670d\u52a1\u5e73\u53f0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u9500\u552e\u4eba\u5458\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/b> \u662f\u4e00\u4e2a <em>\u57fa\u4e8e\u4e91\u7684\u7cfb\u7edf<\/em> \u4f01\u4e1a\u7528\u6765 <b>\u5b58\u50a8\u548c\u7ba1\u7406\u5ba2\u6237\u4fe1\u606f\u548c\u504f\u597d<\/b>\u3002\u5b83\u63d0\u4f9b\u5353\u8d8a\u7684\u670d\u52a1\uff0c\u56e0\u4e3a\u53ef\u4ee5\u901a\u8fc7\u4e92\u8054\u7f51\u8fde\u63a5\u4ece\u4efb\u4f55\u5730\u65b9\u8f7b\u677e\u8bbf\u95ee\u3002\u5b83\u6709\u5404\u79cd <b>\u4e91\u6ee1\u8db3\u4e0d\u540c\u9700\u6c42<\/b>\uff0c \u559c\u6b22 <b>\u7528\u4e8e\u5ba2\u6237\u652f\u6301\u7684\u670d\u52a1\u4e91<\/b> \u548c <b>\u7528\u4e8e\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\u7684\u8425\u9500\u4e91<\/b>\u3002\u53e6\u5916\uff0c\u5b83\u8fd8\u63d0\u4f9b <b>\u5b9a\u5236\u548c\u96c6\u6210\u6846\u67b6<\/b> \u7b80\u5316\u6d41\u7a0b\u3002 Salesforce CRM \u975e\u5e38\u9002\u5408\u6539\u5584\u4e1a\u52a1\u8fd0\u8425\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6 - \u5176\u5b9a\u5236\u529f\u80fd\u4f7f\u5176\u6210\u4e3a\u4efb\u4f55\u4f01\u4e1a\u7684\u5fc5\u5907\u54c1\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Different_%E2%80%9CClouds%E2%80%9D_for_different_business_needs\"><\/span>\u4e0d\u540c\u7684\u201c\u4e91\u201d\u6ee1\u8db3\u4e0d\u540c\u7684\u4e1a\u52a1\u9700\u6c42<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7684\u9886\u57df <b>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM)<\/b> \u62e5\u6709\u4e24\u4e2a\u9876\u7ea7\u5e73\u53f0\uff0c <b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b>\u3002\u4e24\u8005\u90fd\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u4e91\u9009\u9879\u6765\u6ee1\u8db3\u4e0d\u540c\u7684\u4e1a\u52a1\u9700\u6c42\u3002\u8fd9\u4e9b\u4e13\u4e3a\u6ee1\u8db3\u8425\u9500\u3001\u9500\u552e\u3001\u670d\u52a1\u3001\u5206\u6790\u3001\u793e\u533a\u7ba1\u7406\u7b49\u4e0d\u540c\u4e1a\u52a1\u90e8\u95e8\u7684\u9700\u6c42\u800c\u91cf\u8eab\u5b9a\u5236\u3002<\/p>\n<p><b>\u4f69\u52a0\u7684\u4e91<\/b> \u65e8\u5728\u7ba1\u7406\u4ece\u8425\u9500\u5230\u670d\u52a1\u7684\u5ba2\u6237\u5173\u7cfb\u3002\u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u63d0\u4f9b\u667a\u80fd\u89e3\u51b3\u65b9\u6848\u3002\u540c\u65f6\uff0c <b>Salesforce \u7684\u4e91<\/b> \u4e13\u6ce8\u4e8e\u5355\u4e2a\u4e1a\u52a1\u90e8\u95e8\uff0c\u4f46\u8de8\u90e8\u95e8\u6574\u5408\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u4ece\u6bcf\u4e2a\u5e73\u53f0\u7684\u5404\u79cd\u4e91\u9009\u9879\u4e2d\u8fdb\u884c\u9009\u62e9\u3002 <b>Pega \u63d0\u4f9b\u7528\u4e8e\u8425\u9500\u3001\u9500\u552e\u3001\u670d\u52a1\u3001\u793e\u533a\u7ba1\u7406\u3001\u5206\u6790\u548c\u667a\u80fd\u81ea\u52a8\u5316\u7684\u4e91<\/b>\u3002 Salesforce \u8fd8\u62e5\u6709\u7528\u4e8e\u8425\u9500\u3001\u9500\u552e\u3001\u670d\u52a1\u3001\u793e\u533a\u7ba1\u7406\u3001\u5206\u6790\u548c <b>\u7231\u56e0\u65af\u5766\u4eba\u5de5\u667a\u80fd<\/b>.<\/p>\n<p>\u7ec4\u7ec7\u5fc5\u987b\u5b9a\u671f\u5ba1\u67e5\u5176 CRM \u9009\u9879\u3002\u6bcf\u4e2a\u5e73\u53f0\u63d0\u4f9b\u7684\u4e91\u9009\u9879\u90fd\u5728\u4e0d\u65ad\u53d8\u5316\u3002\u56e0\u6b64\uff0c\u8bc4\u4f30\u9009\u9879\u5e76\u9009\u62e9\u6700\u5408\u9002\u7684\u9009\u9879\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_on_sales_teams_and_investments_in_integration_frameworks_and_marketing_applications\"><\/span>\u4e13\u6ce8\u4e8e\u9500\u552e\u56e2\u961f\u4ee5\u53ca\u5bf9\u96c6\u6210\u6846\u67b6\u548c\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\u7684\u6295\u8d44<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salesforce\u5f00\u53d1\u4e86\u5404\u79cd\u201c\u4e91\u201d\u6765\u6ee1\u8db3\u9500\u552e\u56e2\u961f\u7684\u7279\u6b8a\u9700\u6c42\u3002\u8fd9\u4e9b\u5305\u62ec <b>\u9500\u552e\u4e91\u3001\u670d\u52a1\u4e91\u548c\u8425\u9500\u4e91<\/b>\u3002\u6b64\u5916\uff0c\u8be5\u516c\u53f8\u8fd8\u81f4\u529b\u4e8e\u96c6\u6210\u6846\u67b6\uff0c\u4ee5\u786e\u4fdd\u4e0e\u5176\u4ed6\u5e73\u53f0\u7684\u987a\u5229\u96c6\u6210\u3002\u8fd9\u4f7f\u5f97\u9500\u552e\u56e2\u961f\u80fd\u591f\u66f4\u5feb\u3001\u66f4\u719f\u7ec3\u5730\u5de5\u4f5c\uff0c\u4ece\u800c\u8282\u7701\u65f6\u95f4\u548c\u8d44\u6e90\u3002<\/p>\n<p>\u9664\u4e86\u4ee5\u9500\u552e\u4e3a\u4e2d\u5fc3\u7684\u5de5\u5177\u5916\uff0cSalesforce \u8fd8\u63d0\u4f9b <b>\u8425\u9500\u81ea\u52a8\u5316<\/b> \u7279\u5f81\u3002\u8fd9\u6837\uff0c\u516c\u53f8\u5c31\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u8fc7\u53bb\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\u6765\u5b9a\u5236\u5185\u5bb9\u3002\u8fd9\u4f7f\u5176\u6210\u4e3a\u4e0e\u5ba2\u6237\u8054\u7cfb\u548c\u589e\u52a0\u9500\u552e\u989d\u7684\u6709\u6548\u5de5\u5177\u3002<\/p>\n<p>\u603b\u800c\u8a00\u4e4b\uff0cSalesforce\u7684CRM\u5e73\u53f0\u662f\u4e00\u4e2a\u4e3a\u9500\u552e\u56e2\u961f\u91cf\u8eab\u5b9a\u5236\u7684\u529f\u80fd\u4e30\u5bcc\u3001\u529f\u80fd\u5f3a\u5927\u7684\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u4e13\u6ce8\u4e8e\u4e2a\u6027\u5316\u670d\u52a1\u3001\u96c6\u6210\u6846\u67b6\u548c\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\uff0c\u4f7f\u5176\u6210\u4e3a\u5e0c\u671b\u7b80\u5316\u9500\u552e\u6d41\u7a0b\u548c\u66f4\u597d\u5730\u4e0e\u5ba2\u6237\u6c9f\u901a\u7684\u516c\u53f8\u7684\u7edd\u4f73\u9009\u62e9\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choosing_the_right_CRM_solution_for_your_business\"><\/span>\u4e3a\u60a8\u7684\u4f01\u4e1a\u9009\u62e9\u6b63\u786e\u7684 CRM \u89e3\u51b3\u65b9\u6848<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u4e3a\u60a8\u7684\u4f01\u4e1a\u9009\u62e9 CRM \u89e3\u51b3\u65b9\u6848\u65f6\uff0c\u5f7b\u5e95\u8bc4\u4f30\u60a8\u7684\u9009\u62e9\u975e\u5e38\u91cd\u8981\u3002\u5728\u672c\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u4e24\u4e2a\u6700\u6709\u529b\u7684\u7ade\u4e89\u8005\uff1aSalesforce \u548c Pegasystems\u3002\u6211\u4eec\u5c06\u5ba2\u89c2\u5730\u8003\u8651\u4e24\u4e2a\u5e73\u53f0\u7684\u529f\u80fd\u548c\u7ec6\u8282\uff0c\u4ee5\u5e2e\u52a9\u60a8\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\uff0c\u5e76\u4e14\u6211\u4eec\u5c06\u4ed4\u7ec6\u7814\u7a76\u6bcf\u4e2a\u9009\u9879\u7684\u529f\u80fd\u548c\u4f18\u52bf\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consideration_of_features_and_details_of_each_platform_objectively\"><\/span>\u5ba2\u89c2\u8003\u8651\u5404\u4e2a\u5e73\u53f0\u7684\u7279\u70b9\u548c\u7ec6\u8282<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9009\u62e9\u6b63\u786e\u7684 CRM \u5e73\u53f0\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u51b3\u5b9a\u3002\u8981\u6bd4\u8f83 Pega \u548c Salesforce\uff0c\u8bf7\u5e76\u6392\u67e5\u770b\u5b83\u4eec\u7684\u529f\u80fd\u3002\u8fd9\u91cc\u5bf9\u4e00\u4e9b\u5e38\u89c1\u7684\u7ec4\u4ef6\u8fdb\u884c\u4e86\u5168\u9762\u7684\u6bd4\u8f83\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u4e3b\u8981\u7279\u5f81<\/th>\n<th>\u4f69\u52a0<\/th>\n<th>\u9500\u552e\u961f\u4f0d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u90e8\u7f72\u9009\u9879<\/td>\n<td>\u672c\u5730\u90e8\u7f72\u3001\u4e91\u6258\u7ba1\u3001\u6df7\u5408\u6a21\u578b<\/td>\n<td>\u4ec5\u57fa\u4e8e\u4e91<\/td>\n<\/tr>\n<tr>\n<td>\u63d0\u9ad8\u6548\u7387\u7684\u81ea\u52a8\u5316\u5de5\u5177<\/td>\n<td>\u6570\u5b57\u6d41\u7a0b\u81ea\u52a8\u5316\u3001\u673a\u5668\u4eba\u81ea\u52a8\u5316\u3001\u4eba\u5de5\u667a\u80fd<\/td>\n<td>\u6d41\u7a0b\u751f\u6210\u5668\u3001\u5de5\u4f5c\u6d41\u7a0b\u81ea\u52a8\u5316\u3001Einstein AI<\/td>\n<\/tr>\n<tr>\n<td>\u9500\u552e\u91cf<\/td>\n<td>\u5177\u6709\u9884\u6d4b\u5206\u6790\u548c\u4f18\u5316\u6a21\u578b\u7684\u9500\u552e\u81ea\u52a8\u5316\u5de5\u5177\u7bb1<\/td>\n<td>B2B \u9500\u552e\u7ba1\u7406\uff0c\u4e3a\u9500\u552e\u56e2\u961f\u63d0\u4f9b\u673a\u4f1a\u9884\u6d4b\u548c\u534f\u4f5c\u5de5\u5177<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u6237\u670d\u52a1<\/td>\n<td>\u652f\u6301\u77ed\u4fe1\u3001\u79fb\u52a8\u548c\u7f51\u7edc\u5e94\u7528\u7a0b\u5e8f\u7684\u5168\u6e20\u9053\u5ba2\u6237\u670d\u52a1\u89e3\u51b3\u65b9\u6848<\/td>\n<td>\u5168\u6e20\u9053\u652f\u6301\uff08\u7535\u8bdd\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u804a\u5929\uff09\u6848\u4f8b\u7ba1\u7406<\/td>\n<\/tr>\n<tr>\n<td>\u8425\u9500\u81ea\u52a8\u5316<\/td>\n<td>\u7531\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u652f\u6301\u7684\u591a\u6e20\u9053\u8425\u9500\u6d3b\u52a8\u3002\u4f01\u4e1a\u4f20\u64ad\u548c\u5185\u5bb9\u7ba1\u7406\u3001\u5165\u7ad9\u8425\u9500\uff08\u5305\u62ec SEO \u5de5\u5177\u96c6\uff09<\/td>\n<td>\u9500\u552e\u534f\u4f5c\u3001\u9500\u552e\u7ebf\u7d22\u7ba1\u7406\u548c\u8ddf\u8e2a\u3001\u8425\u9500\u81ea\u52a8\u5316\u5957\u4ef6<\/td>\n<\/tr>\n<tr>\n<td>\u5b9a\u5236\u670d\u52a1<\/td>\n<td>\u57fa\u4e8e\u7528\u6237\u80cc\u666f\u548c\u5386\u53f2\u7684\u4e2a\u6027\u5316\u670d\u52a1<\/td>\n<td>\u5177\u6709\u4e13\u5bb6\u534f\u52a9\u7684\u9ad8\u7ea7\u5e73\u53f0\u670d\u52a1\uff0c\u53ef\u6839\u636e\u4e1a\u52a1\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Pega \u4e13\u6ce8\u4e8e\u6d41\u7a0b\u4f18\u5316\u548c\u81ea\u52a8\u5316\u3002 Salesforce \u4f18\u5148\u8003\u8651\u57fa\u4e8e\u4e91\u7684\u8bb0\u5f55\u4fdd\u5b58\u548c\u4e2a\u6027\u5316\u670d\u52a1\u3002\u5982\u679c\u60a8\u9700\u8981\u7b80\u5316\u6d41\u7a0b\uff0cPega \u662f\u4e0d\u9519\u7684\u9009\u62e9\u3002\u5bf9\u4e8e\u5177\u6709\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u529f\u80fd\u7684\u65c5\u7a0b\u652f\u6301\u5957\u4ef6\uff0cPega \u8131\u9896\u800c\u51fa\u3002<\/p>\n<p>\u5728\u4e24\u8005\u4e4b\u95f4\u505a\u51fa\u9009\u62e9\u65f6\uff0c\u8bf7\u8003\u8651\u529f\u80fd\u548c\u4f18\u70b9\u3002\u8be6\u7ec6\u7814\u7a76\u6bcf\u4e2a\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u4fbf\u6839\u636e\u60a8\u7684\u9700\u6c42\u548c\u76ee\u6807\u505a\u51fa\u6b63\u786e\u7684\u51b3\u5b9a\u3002\u5728\u8003\u8651\u6bcf\u4e2a\u5e73\u53f0\u7684\u529f\u80fd\u65f6\u4fdd\u6301\u5ba2\u89c2\u3002\u6743\u8861\u5229\u5f0a\u4ee5\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Research_of_functionality_and_benefits_before_making_a_decision\"><\/span>\u5728\u505a\u51fa\u51b3\u5b9a\u4e4b\u524d\u7814\u7a76\u529f\u80fd\u548c\u4f18\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9009\u62e9 CRM \u5e73\u53f0\u65f6\uff0c\u7814\u7a76\u662f\u5173\u952e\u3002 <b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b> \u662f\u4e24\u4e2a\u6d41\u884c\u7684\u9009\u62e9\u3002 Pega \u63d0\u4f9b\u81ea\u52a8\u5316\u5de5\u5177\u548c\u7075\u6d3b\u7684\u90e8\u7f72\u3002\u5b83\u8fd8\u53ef\u4ee5\u6574\u5408\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u3002\u6b64\u5916\uff0c\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u53ef\u4ee5\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u3002 Salesforce \u4e13\u6ce8\u4e8e\u8bb0\u5f55\u4fdd\u5b58\u548c\u4e2a\u6027\u5316\u670d\u52a1\u3002\u5b83\u662f <em>\u201c\u4e91\u201d<\/em> \u6ee1\u8db3\u4e0d\u540c\u7684\u4e1a\u52a1\u9700\u6c42\u3002\u5b83\u8fd8\u5177\u6709\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\u548c\u96c6\u6210\u6846\u67b6\u3002\u7ec4\u7ec7\u5e94\u8be5\u5206\u6790\u54ea\u4e2a\u5e73\u53f0\u6700\u9002\u5408\u4ed6\u4eec\u7684\u9700\u6c42\u3002\u8fdb\u884c\u8fd9\u9879\u7814\u7a76\u5c06\u5e2e\u52a9\u4ed6\u4eec\u4e86\u89e3\u5176\u529f\u80fd\u548c\u4f18\u70b9\u3002\u6b63\u786e\u7684 CRM \u89e3\u51b3\u65b9\u6848\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u7b80\u5316\u6d41\u7a0b\u5e76\u63d0\u9ad8\u751f\u4ea7\u529b\u3002\u67e5\u770b\u884c\u4e1a\u4e13\u5bb6\u7684\u8bc4\u7ea7\u548c\u5206\u6790\uff0c\u4e86\u89e3\u6709\u5173 Pega \u548c Salesforce \u7684\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ratings_and_industry_analysts%E2%80%99_views_on_Pega_and_Salesforce_CRM_platforms\"><\/span>\u8bc4\u7ea7\u548c\u884c\u4e1a\u5206\u6790\u5e08\u5bf9 Pega \u548c Salesforce CRM \u5e73\u53f0\u7684\u770b\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u884c\u4e1a\u5206\u6790\u5e08\u63d0\u4f9b\u4e86\u5bf9 Pega \u548c Salesforce CRM \u5e73\u53f0\u7684\u89c1\u89e3\u3002\u4ed6\u4eec\u4e3a\u4f01\u4e1a\u5236\u5b9a\u4e86\u6307\u5357\uff0c\u4ee5\u4e86\u89e3\u54ea\u4e2a\u5e73\u53f0\u6700\u9002\u5408\u4ed6\u4eec\u3002\u4e0b\u9762\u7684\u6bd4\u8f83\u663e\u793a\u4e86 Pega \u548c Salesforce \u5728\u6613\u7528\u6027\u3001\u529f\u80fd\u3001\u96c6\u6210\u529f\u80fd\u3001\u5b9a\u5236\u548c\u5ba2\u6237\u652f\u6301\u7b49\u6807\u51c6\u4e0a\u7684\u8bc4\u5206\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u6807\u51c6<\/th>\n<th>\u4f69\u52a0<\/th>\n<th>\u9500\u552e\u961f\u4f0d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4f7f\u7528\u65b9\u4fbf<\/td>\n<td>\u9ad8\u7684<\/td>\n<td>\u5e73\u5747\u7684<\/td>\n<\/tr>\n<tr>\n<td>\u7279\u5f81<\/td>\n<td>\u5148\u8fdb\u7684<\/td>\n<td>\u6807\u51c6<\/td>\n<\/tr>\n<tr>\n<td>\u96c6\u6210\u80fd\u529b<\/td>\n<td>\u5f3a\u7684<\/td>\n<td>\u6709\u9650\u7684<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u5236\u5316<\/td>\n<td>\u7075\u6d3b\u7684<\/td>\n<td>\u6709\u9650\u7684<\/td>\n<\/tr>\n<tr>\n<td>\u5ba2\u6237\u652f\u6301<\/td>\n<td>\u53cd\u5e94\u7075\u654f<\/td>\n<td>\u6807\u51c6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>\u4f69\u52a0<\/b> \u5177\u6709\u72ec\u7279\u7684\u529f\u80fd\u3002\u5176\u4e1a\u52a1\u6d41\u7a0b\u7ba1\u7406\u5957\u4ef6\u53ef\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u6d41\u7a0b\u81ea\u52a8\u5316\u5e76\u7b80\u5316\u8fd0\u8425\u3002\u8fd9\u4e3a\u6570\u5b57\u5316\u8f6c\u578b\u589e\u52a0\u4e86\u66f4\u591a\u4ef7\u503c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_optimized_sub-headings\"><\/span>SEO \u4f18\u5316\u7684\u526f\u6807\u9898\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u60a8\u662f\u5426\u6b63\u5728\u5c1d\u8bd5\u51b3\u5b9a\u4f7f\u7528\u54ea\u4e2a CRM \u5e73\u53f0 - Pega \u8fd8\u662f Salesforce\uff1f\u522b\u518d\u770b\u4e86\u3002\u5728\u672c\u8282\u4e2d\uff0c\u6211\u4eec\u5c06\u6bd4\u8f83\u548c\u5bf9\u6bd4\u8fd9\u4e24\u4e2a\u5e73\u53f0\uff0c\u4ee5\u5e2e\u52a9\u60a8\u4e3a\u60a8\u7684\u4e1a\u52a1\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002\u6211\u4eec\u5c06\u68c0\u67e5\u4e13\u5bb6\u8bc4\u7ea7\u548c\u8bc4\u8bba\uff0c\u4ee5\u4e86\u89e3\u884c\u4e1a\u4e13\u4e1a\u4eba\u58eb\u5bf9\u8fd9\u4e24\u5bb6\u516c\u53f8\u7684\u8bc4\u4ef7\u3002\u6b64\u5916\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u7814\u7a76\u6bcf\u4e2a\u5e73\u53f0\u7684\u72ec\u7279\u4f18\u52bf\u548c\u4f18\u52bf\uff0c\u770b\u770b\u5b83\u4eec\u5982\u4f55\u5e2e\u52a9\u6539\u8fdb\u4e1a\u52a1\u6d41\u7a0b\u548c\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pega_vs_Salesforce_Which_CRM_platform_is_better_for_your_business\"><\/span>Pega \u4e0e Salesforce\uff1a\u54ea\u4e2a CRM \u5e73\u53f0\u66f4\u9002\u5408\u60a8\u7684\u4e1a\u52a1\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e3a\u60a8\u7684\u4f01\u4e1a\u9009\u62e9\u4e00\u4e2a CRM \u5e73\u53f0\u81f3\u5173\u91cd\u8981\u3002 <b>Pega \u548c Salesforce<\/b> \u5177\u6709\u72ec\u7279\u7684\u7279\u6027\u548c\u529f\u80fd\uff0c\u56e0\u6b64\u4f7f\u7528\u6807\u51c6\u5bf9\u5b83\u4eec\u8fdb\u884c\u6bd4\u8f83\u5f88\u91cd\u8981\u3002\u8ba9\u6211\u4eec\u770b\u770b\u4e24\u8005\u4e4b\u95f4\u7684\u4e3b\u8981\u533a\u522b\u3002<\/p>\n<ul>\n<li><b>\u4e13\u6ce8\u4e8e\u81ea\u52a8\u5316\u548c\u5b9a\u5236<\/b>.<\/li>\n<li><b>\u57fa\u4e8e\u4e91\u6216\u672c\u5730\u90e8\u7f72<\/b>.<\/li>\n<li><b>\u4e00\u4f53\u5316<\/b> \u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u80fd\u529b\u3002<\/li>\n<li><b>\u652f\u6301\u65c5\u7a0b\u7684\u5ba2\u6237\u4e92\u52a8\u5957\u4ef6<\/b> \u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u3002<\/li>\n<\/ul>\n<ul>\n<li><b>\u4ee5\u9500\u552e\u4e3a\u5bfc\u5411<\/b> \u4e0e\u96c6\u6210\u6846\u67b6\u548c\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\u3002<\/li>\n<li><b>\u57fa\u4e8e\u4e91\u7684\u90e8\u7f72<\/b> \u4ec5\u6709\u7684\u3002<\/li>\n<li>\u4e0d\u540c\u7684 <b>\u201c\u4e91\u201d<\/b> \u6ee1\u8db3\u5404\u79cd\u4e1a\u52a1\u9700\u6c42\u3002<\/li>\n<li>\u4e13\u6ce8\u4e8e <b>\u4e2a\u6027\u5316\u670d\u52a1<\/b>.<\/li>\n<\/ul>\n<p>Pega \u548c Salesforce \u90fd\u662f\u51fa\u8272\u7684 CRM \u5e73\u53f0\uff0c\u4f46\u5b83\u4eec\u6709\u4e0d\u540c\u7684\u65b9\u6cd5\u3002\u8bc4\u4f30\u6bcf\u4e2a\u5e73\u53f0\u7684\u4f9d\u636e <b>\u60a8\u7684\u4e1a\u52a1\u9700\u6c42<\/b> \u5728\u505a\u51fa\u51b3\u5b9a\u4e4b\u524d\u3002\u5206\u6790\u5e08\u7684\u89c2\u70b9\u4e5f\u53ef\u80fd\u6709\u5e2e\u52a9\u3002<\/p>\n<p>\u6700\u540e\uff0c\u8fd9\u53d6\u51b3\u4e8e\u60a8\u7684\u5177\u4f53\u8981\u6c42\u3002 <b>\u7279\u6027\u6bd4\u8f83<\/b> \u4e24\u4e2a\u5e73\u53f0\u7684\u7ed3\u5408\u53ef\u4ee5\u5e2e\u52a9\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\uff0c\u4ece\u800c\u63a8\u52a8\u5353\u8d8a\u7684\u5ba2\u6237\u670d\u52a1\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advanced_vs_Feature-rich_CRM_Comparing_Pega_and_Salesforce\"><\/span>\u9ad8\u7ea7 CRM \u4e0e\u529f\u80fd\u4e30\u5bcc\u7684 CRM\uff1a\u6bd4\u8f83 Pega \u548c Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Pega \u548c Salesforce \u662f\u4e24\u4e2a\u9876\u7ea7 CRM \u5e73\u53f0\u3002<\/b> Pega \u56e0\u5176 <b>\u81ea\u52a8\u5316\u5de5\u5177\u3001\u5177\u6709\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u529f\u80fd\u7684\u65c5\u7a0b\u5957\u4ef6<\/b>\u3002\u9274\u4e8e Salesforce \u56e0\u5176 <b>\u529f\u80fd\u4e30\u5bcc\u3001\u57fa\u4e8e\u4e91\u7684\u5e73\u53f0\uff0c\u4e3a\u4e0d\u540c\u4e1a\u52a1\u91cf\u8eab\u5b9a\u5236\u201c\u4e91\u201d<\/b>.<\/p>\n<p>\u4e3a\u4e86\u5ba2\u89c2\u5730\u6bd4\u8f83\u5b83\u4eec\uff0c\u6211\u4eec\u5c06\u5728\u6b64\u8868\u4e2d\u5e76\u6392\u68c0\u67e5\u5b83\u4eec\u7684\u529f\u80fd\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u4f69\u52a0<\/th>\n<th>\u9500\u552e\u961f\u4f0d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u90e8\u7f72\u9009\u9879<\/td>\n<td>\u57fa\u4e8e\u4e91\u7684\u5e73\u53f0<\/td>\n<\/tr>\n<tr>\n<td>\u5148\u8fdb\u7684\u81ea\u52a8\u5316\u5de5\u5177<\/td>\n<td>\u96c6\u6210\u6846\u67b6\u548c\u8425\u9500\u5e94\u7528<\/td>\n<\/tr>\n<tr>\n<td>\u6574\u5408\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500<\/td>\n<td>\u4e3a\u9500\u552e\u56e2\u961f\u91cf\u8eab\u5b9a\u5236\u7684\u201c\u4e91\u201d<\/td>\n<\/tr>\n<tr>\n<td>\u5177\u6709\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u529f\u80fd\u7684\u57fa\u4e8e\u65c5\u7a0b\u7684\u5ba2\u6237\u5957\u4ef6<\/td>\n<td>\u4e2a\u6027\u5316\u5ba2\u6237\u670d\u52a1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f <b>Pega \u4e13\u6ce8\u4e8e\u81ea\u52a8\u5316\u4e1a\u52a1\u6d41\u7a0b\u5e76\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5353\u8d8a\u7684\u65c5\u7a0b\u3002<\/b> \u7136\u800c\uff0c <b>Salesforce CRM \u5e73\u53f0\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u670d\u52a1\u3002<\/b> \u5b83\u5206\u6790\u6bcf\u6b21\u4ea4\u4e92\u4ee5\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u5efa\u8bae\u3002<\/p>\n<p>\u8fd9\u4e9b\u5e73\u53f0\u5177\u6709\u72ec\u7279\u7684\u529f\u80fd\uff0c\u4f7f\u5176\u8131\u9896\u800c\u51fa\u3002\u505a\u51fa\u51b3\u5b9a\u65f6\uff0c\u8bf7\u8003\u8651 <em>\u7528\u6237\u4f53\u9a8c\u3001\u81ea\u5b9a\u4e49\u9009\u9879\u7684\u7075\u6d3b\u6027\u4ee5\u53ca\u4ee5\u591a\u79cd\u683c\u5f0f\uff08\u4f8b\u5982\u8868\u683c\u6216\u56fe\u8868\uff09\u5448\u73b0\u7ed3\u679c\u65f6\u7684\u6613\u7528\u6027\u3002<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Making_the_Right_Choice_Factors_to_Consider_when_Choosing_between_Pega_and_Salesforce\"><\/span>\u505a\u51fa\u6b63\u786e\u7684\u9009\u62e9\uff1a\u5728 Pega \u548c Salesforce \u4e4b\u95f4\u8fdb\u884c\u9009\u62e9\u65f6\u8981\u8003\u8651\u7684\u56e0\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f01\u4e1a\u5728\u505a\u51fa\u9009\u62e9\u65f6\u5fc5\u987b\u8003\u8651\u591a\u65b9\u9762 <b>Pega \u548c Salesforce<\/b>\u3002\u8fd9\u4e9b\u5143\u7d20\u5305\u62ec <em>\u90e8\u7f72\u9009\u9879\u3001\u81ea\u52a8\u5316\u5de5\u5177\u3001\u96c6\u6210\u80fd\u529b\u3001\u4e91\u670d\u52a1\u3001\u76ee\u6807\u53d7\u4f17\u3001\u5b9a\u4ef7\u7b56\u7565\u3001\u5b9e\u65bd\u8d39\u7528\u548c\u5b9e\u65bd\u540e\u5e2e\u52a9\u56e2\u961f<\/em>\u3002\u8fd9\u4e9b CRM \u7cfb\u7edf\u62e5\u6709\u5404\u81ea\u7684\u7279\u5f81\u548c\u529f\u80fd\uff0c\u5176\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u65b9\u6cd5\u5404\u4e0d\u76f8\u540c\u3002<\/p>\n<p>\u8981\u68c0\u67e5\u6bcf\u4e2a\u5e73\u53f0\u7684\u529f\u80fd\uff0c\u6784\u5efa\u4e00\u4e2a\u6bd4\u8f83\u8868\u662f\u5f88\u597d\u7684\u9009\u62e9\u3002\u901a\u8fc7\u5408\u5e76\u6307\u5b9a\u7684\u5217\uff0c\u516c\u53f8\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u9700\u6c42\u8bc4\u4f30\u6bcf\u4e2a\u7cfb\u7edf\u7684\u76f8\u5173\u6027\u3002\u4ed6\u4eec\u53ef\u4ee5\u5bf9\u6bd4\u4e24\u4e2a\u5e73\u53f0\u7684\u4f18\u7f3a\u70b9\u5e76\u505a\u51fa\u660e\u667a\u7684\u5224\u65ad\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u4f01\u4e1a\u8fd8\u5e94\u8003\u8651 <em>\u5b9a\u4ef7\u7b56\u7565\u3001\u5b9e\u65bd\u6210\u672c\u548c\u5b9e\u65bd\u540e\u652f\u6301\u56e2\u961f<\/em>\u3002\u8fd9\u4e9b\u7ec6\u8282\u53ef\u80fd\u4f1a\u5bf9\u516c\u53f8\u5185\u90e8 CRM \u7684\u6210\u529f\u4ea7\u751f\u5f88\u5927\u5f71\u54cd\u3002<\/p>\n<p>\u6700\u540e\uff0c\u4f01\u4e1a\u5fc5\u987b\u8c28\u614e\u8bc4\u4f30 <em>\u5728\u505a\u51fa\u51b3\u5b9a\u4e4b\u524d\u4e86\u89e3 Pega \u548c Salesforce \u7684\u529f\u80fd\u3001\u5b9a\u4ef7\u3001\u5b9e\u65bd\u6210\u672c\u4ee5\u53ca\u5b9e\u65bd\u540e\u652f\u6301\u56e2\u961f<\/em>\u3002\u8981\u627e\u51fa\u54ea\u4e2a CRM \u5e73\u53f0\u662f\u7406\u60f3\u7684\u9009\u62e9\uff0c\u4f01\u4e1a\u53ef\u4ee5\u53c2\u8003\u4ee5\u4e0b\u5bf9\u6bd4\uff1a <b>Pega \u4e0e Salesforce<\/b>\uff0c\u63d0\u4f9b\u4e13\u5bb6\u8bc4\u7ea7\u548c\u8bc4\u8bba\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Expert_Ratings_and_Reviews_Which_CRM_platform_is_leading\"><\/span>\u4e13\u5bb6\u8bc4\u7ea7\u548c\u8bc4\u8bba\uff1a\u54ea\u4e2a CRM \u5e73\u53f0\u5904\u4e8e\u9886\u5148\u5730\u4f4d\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e13\u5bb6\u5bf9\u4e24\u4e2a\u6d41\u884c\u7684CRM\u5e73\u53f0\u8fdb\u884c\u4e86\u5206\u6790\u548c\u6392\u540d\uff0c <b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b>\u3002\u4f7f\u7528 HTML \u6807\u7b7e\u521b\u5efa\u4e86\u4e00\u4e2a\u8868\u683c\u6765\u663e\u793a\u8bc4\u7ea7\u3002 <em>\u6613\u7528\u6027\u3001\u53ef\u5b9a\u5236\u6027\u3001\u96c6\u6210\u9009\u9879\u548c\u5ba2\u6237\u670d\u52a1<\/em> \u88ab\u8003\u8651\u5728\u5185\u3002 Salesforce \u5f97\u5206 <b>8.3\/10<\/b>\uff0c\u800c\u4f69\u52a0\u5f97\u5206 <b>7\/10<\/b>.<\/p>\n<p><b>\u4f69\u52a0<\/b> \u975e\u5e38\u9002\u5408\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u540c\u65f6 <b>\u9500\u552e\u961f\u4f0d<\/b> \u64c5\u957f\u9500\u552e\u548c\u8425\u9500\u3002\u4e24\u8005\u90fd\u63d0\u4f9b\u57fa\u4e8e\u4e91\u7684\u534f\u4f5c\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>\u7531\u4e8e\u66f4\u597d\u7684\u5ba2\u6237\u670d\u52a1\u548c\u96c6\u6210\uff0c\u4e00\u4f4d\u5ba2\u6237\u4ece Pega \u8f6c\u5411 Salesforce\u3002\u8fd9\u8bf4\u660e\u4f01\u4e1a\u5728\u9009\u62e9CRM\u5e73\u53f0\u4e4b\u524d\u5e94\u8be5\u8003\u8651\u81ea\u5df1\u7684\u9700\u6c42\u3002<\/p>\n<p>\u7efc\u4e0a\u6240\u8ff0\uff0c <b>Pega \u548c Salesforce<\/b> \u9ad8\u6548\u4e14\u521b\u65b0\u3002\u4e13\u5bb6\u8bc4\u5206 <b>Salesforce \u4f5c\u4e3a\u9886\u5bfc\u8005<\/b>\uff0c\u4f46\u4f01\u4e1a\u5e94\u8be5\u9009\u62e9\u9002\u5408\u81ea\u5df1\u7684\u5e73\u53f0\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Streamlined_Business_Processes_How_Pega_and_Salesforce_CRM_Platforms_Standout\"><\/span>\u7b80\u5316\u7684\u4e1a\u52a1\u6d41\u7a0b\uff1aPega \u548c Salesforce CRM \u5e73\u53f0\u5982\u4f55\u8131\u9896\u800c\u51fa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b> \u662f\u4e24\u4e2a\u51fa\u8272\u7684 CRM \u5e73\u53f0\u3002\u4ed6\u4eec\u64c5\u957f\u5229\u7528\u5148\u8fdb\u7684\u81ea\u52a8\u5316\u5de5\u5177\u548c\u5404\u79cd\u90e8\u7f72\u9009\u9879\u7b80\u5316\u4e1a\u52a1\u6d41\u7a0b\u3002<\/p>\n<p>Pega \u540c\u65f6\u63d0\u4f9b <b>\u57fa\u4e8e\u4e91\u7684\u6a21\u578b\u548c\u672c\u5730\u6a21\u578b<\/b>\u3002\u8fd9\u5141\u8bb8\u7ec4\u7ec7\u9009\u62e9\u6700\u4f73\u9009\u9879\u3002\u6b64\u5916\uff0cPega \u5728\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u65b9\u9762\u62e5\u6709\u5f3a\u5927\u7684\u96c6\u6210\u80fd\u529b\u3002\u8fd8\uff0c <b>\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316<\/b> \u534f\u52a9\u5ba2\u6237\u53c2\u4e0e\uff0c\u4f7f Pega \u72ec\u4e00\u65e0\u4e8c\u3002<\/p>\n<p><b>\u9500\u552e\u961f\u4f0d<\/b> \u66f4\u6ce8\u91cd\u9500\u552e\u3002\u5b83\u5177\u6709\u4e0e\u8425\u9500\u529f\u80fd\u96c6\u6210\u7684\u57fa\u672c\u81ea\u52a8\u5316\u5de5\u5177\u3002\u6b64\u5916\uff0cSalesforce \u901a\u8fc7\u5176 <b>\u57fa\u4e8e\u4e91\u7684CRM\u5e73\u53f0<\/b>\u3002\u8fd9\u5305\u62ec\u6709\u9650\u7684\u673a\u5668\u4eba\u81ea\u52a8\u5316\u80fd\u529b\u3002<\/p>\n<p>\u4e0b\u8868\u5bf9\u4e24\u4e2a\u5e73\u53f0\u8fdb\u884c\u4e86\u6bd4\u8f83\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u4f69\u52a0<\/th>\n<th>\u9500\u552e\u961f\u4f0d<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u90e8\u7f72\u9009\u9879<\/td>\n<td>\u4e91\u6216\u672c\u5730<\/td>\n<td>\u4ec5\u4e91<\/td>\n<\/tr>\n<tr>\n<td>\u81ea\u52a8\u5316\u5de5\u5177<\/td>\n<td>\u5148\u8fdb\u7684\u81ea\u52a8\u5316\u5de5\u5177<\/td>\n<td>\u57fa\u672c\u81ea\u52a8\u5316\u5de5\u5177<\/td>\n<\/tr>\n<tr>\n<td>\u80fd\u529b\u6574\u5408<\/td>\n<td>\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u6574\u5408<\/td>\n<td>\u4ee5\u9500\u552e\u4e3a\u4e2d\u5fc3\u7684\u4e0e\u8425\u9500\u80fd\u529b\u7684\u96c6\u6210<\/td>\n<\/tr>\n<tr>\n<td>\u4eba\u5de5\u667a\u80fd (AI) \u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316<\/td>\n<td>\u63d0\u4f9b\u5177\u6709\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u529f\u80fd\u7684\u65c5\u7a0b\u5ba2\u6237\u53c2\u4e0e\u5957\u4ef6<\/td>\n<td>\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u80fd\u529b\u6709\u9650<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8fd9\u4e9b\u5e73\u53f0\u7ecf\u5386\u4e86\u8bb8\u591a\u53d8\u5316\u3002\u8fd9\u663e\u793a\u4e86\u4ed6\u4eec\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5546\u4e1a\u73af\u5883\u4e2d\u7684\u9002\u5e94\u80fd\u529b\u3002\u7efc\u4e0a\u6240\u8ff0\uff0c <b>\u4f69\u52a0<\/b> \u548c <b>\u9500\u552e\u961f\u4f0d<\/b> \u662f\u4e24\u4e2a\u975e\u51e1\u7684 CRM \u5e73\u53f0\u3002\u5b83\u4eec\u5e2e\u52a9\u4f01\u4e1a\u7b80\u5316\u6d41\u7a0b\u5e76\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Journey-Enabled_Engagement_How_Pega_Revamps_Customer_Experience\"><\/span>\u65c5\u7a0b\u652f\u6301\u7684\u53c2\u4e0e\uff1aPega \u5982\u4f55\u6539\u8fdb\u5ba2\u6237\u4f53\u9a8c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Pega \u7684 CRM \u5e73\u53f0<\/b> \u901a\u8fc7\u5176\u57fa\u4e8e\u65c5\u7a0b\u7684\u65b9\u6cd5\u5f7b\u5e95\u6539\u53d8\u4e86\u5ba2\u6237\u53c2\u4e0e\u3002\u8fd9\u79cd\u65b9\u6cd5\u63d0\u9ad8\u4e86 <b>\u5ba2\u6237\u4f53\u9a8c<\/b>\uff0c\u8de8\u63a5\u89e6\u70b9\u63d0\u4f9b\u4e2a\u6027\u5316\u4e14\u4e00\u81f4\u7684\u4ea4\u4e92\u3002 Pega \u7684\u5957\u4ef6\u63d0\u4f9b\u5b9e\u65f6\u6d1e\u5bdf\u548c\u5206\u6790\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u6839\u636e\u5ba2\u6237\u7684\u9700\u6c42\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u89e3\u51b3\u65b9\u6848\u3002 <em>\u4eba\u5de5\u667a\u80fd\u3001\u673a\u5668\u4eba\u81ea\u52a8\u5316\u548c\u9ad8\u7ea7\u51b3\u7b56<\/em> \u88ab\u7eb3\u5165\u4e30\u5bcc\u5ba2\u6237\u65c5\u7a0b\u7684\u65b9\u6cd5\u4e2d\u3002<\/p>\n<p>\u5728\u5f53\u4eca\u7684\u5e02\u573a\u4e0a\uff0c <b>\u5ba2\u6237\u4f53\u9a8c\u81f3\u5173\u91cd\u8981<\/b>\u3002 Pega \u7684\u65c5\u7a0b\u652f\u6301\u65b9\u6cd5\u4f7f\u5ba2\u6237\u80fd\u591f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002\u4e3a\u4e86\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u8fd9\u79cd\u65b9\u6cd5\u7684\u4f5c\u7528\uff0c\u6709\u5fc5\u8981\u5c06 Pega \u7684\u81ea\u52a8\u5316\u5de5\u5177\u4e0e\u9500\u552e\u3001\u8425\u9500\u548c\u5ba2\u6237\u670d\u52a1\u529f\u80fd\u76f8\u96c6\u6210\u3002 <em>\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u5206\u6790<\/em> \u53ef\u4ee5\u5728\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u5b9a\u5236\u4e92\u52a8\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u4f53\u9a8c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Superior_Customer_Service_Evaluating_Salesforce%E2%80%99s_Strength\"><\/span>\u5353\u8d8a\u7684\u5ba2\u6237\u670d\u52a1\uff1a\u8bc4\u4f30 Salesforce \u7684\u5b9e\u529b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u9500\u552e\u961f\u4f0d<\/b> \u5728\u901a\u8fc7\u5176 CRM \u5e73\u53f0\u63d0\u4f9b\u826f\u597d\u7684\u5ba2\u6237\u670d\u52a1\u65b9\u9762\u62e5\u6709\u826f\u597d\u7684\u8bb0\u5f55\u3002\u516c\u53f8\u559c\u6b22 Salesforce\uff0c\u56e0\u4e3a\u5b83 <em>\u57fa\u4e8e\u4e91<\/em> \u53ef\u4ee5\u6839\u636e\u4e2a\u4eba\u9700\u6c42\u5b9a\u5236\u7684\u670d\u52a1\u3002\u5b83\u6709\u5f88\u591a\u201c\u4e91\u201d\u53ef\u4ee5\u5e2e\u52a9\u4e0d\u540c\u7684\u4e1a\u52a1\u3002 Salesforce \u8fd8\u6295\u8d44\u4e8e\u96c6\u6210\u6846\u67b6\u3001\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\u548c\u9500\u552e\u56e2\u961f\uff0c\u4ee5\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u3002\u5b83\u81f4\u529b\u4e8e\u4e3a\u6bcf\u4f4d\u5ba2\u6237\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u4e2a\u6027\u5316\u670d\u52a1\u3002<\/p>\n<p>\u76f8\u6bd4 <b>\u4f69\u52a0\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/b>\uff0cSalesforce\u66f4\u5173\u6ce8 <b>\u9500\u552e\u56e2\u961f<\/b>\u3002\u5176\u5148\u8fdb\u7684\u529f\u80fd\uff0c\u5982\u673a\u4f1a\u7ba1\u7406\u548c\u6f5c\u5728\u5ba2\u6237\u57f9\u80b2\uff0c\u5bf9\u4ed6\u4eec\u6709\u5f88\u5927\u5e2e\u52a9\u3002\u53e6\u5916\uff0c\u5b83\u8fd8\u6709\u72ec\u7279\u7684 <b>\u201c\u670d\u52a1\u4e91\u201d<\/b> \u8fdb\u4e00\u6b65\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u529f\u80fd\u3002<\/p>\n<p>Salesforce \u7684\u7528\u6237\u63d0\u4f9b\u4e86\u5927\u91cf\u73b0\u5b9e\u751f\u6d3b\u4e2d\u7684\u53cd\u9988\u3002\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u51b3\u5b9a\u4f7f\u7528\u54ea\u4e2a\u5e73\u53f0\u5e76\u83b7\u5f97\u9002\u5408\u4ed6\u4eec\u7684\u884c\u4e1a\u9886\u5148\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>\u5982\u679c\u60a8\u613f\u610f\uff0cSalesforce \u662f\u4e00\u4e2a\u4e0d\u9519\u7684\u9009\u62e9 <b>\u5f88\u68d2\u7684\u5ba2\u6237\u670d\u52a1<\/b>\u3002\u5176\u57fa\u4e8e\u4e91\u7684\u5de5\u5177\u548c\u670d\u52a1\uff0c\u52a0\u4e0a\u5927\u89c4\u6a21\u7684\u4e2a\u6027\u5316\uff0c\u53ef\u4ee5\u771f\u6b63\u5e2e\u52a9\u4e1a\u52a1\u589e\u957f\u548c\u5229\u6da6\u3002\u51ed\u501f\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u548c\u5bf9\u9500\u552e\u56e2\u961f\u7684\u5173\u6ce8\uff0cSalesforce \u662f\u63d0\u4f9b\u5353\u8d8a\u5ba2\u6237\u670d\u52a1\u7684\u6700\u4f73\u9014\u5f84\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customized_Services_How_Salesforce_Personalizes_Customer_Services\"><\/span>\u5b9a\u5236\u670d\u52a1\uff1aSalesforce \u5982\u4f55\u4e2a\u6027\u5316\u5ba2\u6237\u670d\u52a1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>\u9500\u552e\u4eba\u5458\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/b> \u662f\u4e00\u4e2a\u9886\u5148\u7684\u57fa\u4e8e\u4e91\u7684\u5e73\u53f0\u3002\u5b83\u63d0\u4f9b\u53ef\u5b9a\u5236\u7684\u670d\u52a1\uff0c\u5e2e\u52a9\u4f01\u4e1a\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\u3002\u5b83\u5728\u591a\u4e2a <em>\u201c\u4e91\u201d<\/em> \u4ee5\u6ee1\u8db3\u4e0d\u540c\u7684\u4e1a\u52a1\u9700\u6c42\u3002\u5b83\u8fd8\u6295\u8d44\u4e8e\u96c6\u6210\u6846\u67b6\u548c\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\u3002<\/p>\n<p>\u8fd9\u4e2a\u5e73\u53f0\u6709\u4f18\u52bf\u3002\u5b83\u5141\u8bb8\u4f01\u4e1a\u5b9a\u5236\u6d88\u606f\u3001\u54c1\u724c\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\u7b49\u529f\u80fd\u3002\u8fd9\u4e9b\u529f\u80fd\u53ef\u5e2e\u52a9\u516c\u53f8\u5728\u4f18\u5316\u6d41\u7a0b\u7684\u540c\u65f6\u66f4\u597d\u5730\u5438\u5f15\u5ba2\u6237\u3002<\/p>\n<p>Salesforce CRM \u662f\u4e00\u4e2a\u5168\u9762\u7684\u89e3\u51b3\u65b9\u6848\u3002\u5b83\u4e0e\u4e0d\u540c\u7684\u5de5\u5177\u548c\u5e73\u53f0\u96c6\u6210\uff0c\u4e3a\u6240\u6709\u63a5\u89e6\u70b9\u7684\u5ba2\u6237\u63d0\u4f9b\u65e0\u7f1d\u4f53\u9a8c\u3002\u901a\u8fc7\u4f7f\u7528 Salesforce\uff0c\u60a8\u53ef\u4ee5\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002\u60a8\u8fd8\u53ef\u4ee5\u4f18\u5316\u60a8\u7684\u4e1a\u52a1\u8fd0\u8425\u3002<\/p>\n<p>\u8981\u5145\u5206\u5229\u7528 Salesforce\uff0c\u8bf7\u5728\u90e8\u7f72\u4e4b\u524d\u5f7b\u5e95\u63a2\u7d22\u8be5\u5e73\u53f0\u3002\u4f7f\u7528 <a href=\"https:\/\/www.softwareglimpse.com\/zh\/how-to-implement-salesforce\/\">\u7528\u4e8e\u4e86\u89e3\u5982\u4f55\u5b9e\u65bd\u7684 Salesforce Trailhead \u8d44\u6e90<\/a> \u590d\u6742\u7684\u5b9a\u5236\u3002\u501f\u52a9 Salesforce\uff0c\u60a8\u53ef\u4ee5\u6539\u5584\u4f01\u4e1a\u7684\u4e2a\u6027\u5316\u673a\u4f1a\u3002\u8fd9\u4e9b\u53ef\u4ee5\u8f7b\u677e\u6269\u5c55\u3002<\/p>\n<p><div><\/div>\n<div class=\"facts\" style=\"background: #F6F1F1; margin: 0 auto; display: table; padding: 30px; margin-top: 50px; margin-bottom: 50px; border-radius: 4px; max-width: 720px;\">\n<h2><span class=\"ez-toc-section\" id=\"Five_Facts_About_Salesforce_vs_Pega\"><\/span>\u5173\u4e8e Salesforce \u4e0e Pega \u7684\u4e94\u4e2a\u4e8b\u5b9e\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"facts_body\" style=\"display: flex; font-size: 16px;\">\n<ul>\n<li><strong>\u2705 Salesforce \u548c Pega \u662f\u5168\u7403\u4f01\u4e1a\u4f7f\u7528\u7684\u4e24\u4e2a\u6d41\u884c\u7684 CRM \u5e73\u53f0\u3002<\/strong> <em>\uff08\u6765\u6e90\uff1atechilaservices.com\u3001hkrtrainings.com\uff09<\/em><\/li>\n<li><strong>\u2705 Pega CRM \u662f\u4e00\u4e2a\u4f01\u4e1a\u7ea7\u5e73\u53f0\uff0c\u5c06\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u529f\u80fd\u96c6\u6210\u5230\u4e00\u4e2a\u96c6\u4e2d\u5e73\u53f0\u4e2d\u3002\u5b83\u53ef\u4ee5\u90e8\u7f72\u5728\u516c\u5171\u4e91\u6216 Pega \u4e91\u4e2d\uff0c\u5e76\u63d0\u4f9b\u5148\u8fdb\u7684\u81ea\u52a8\u5316\u5de5\u5177\u6765\u7b80\u5316\u4e1a\u52a1\u6d41\u7a0b\u3002<\/strong> <em>\uff08\u6765\u6e90\uff1atechilaservices.com\u3001pega.com\u3001hkrtrainings.com\uff09<\/em><\/li>\n<li><strong>\u2705 Salesforce CRM \u9488\u5bf9\u4e0d\u540c\u7684\u4e1a\u52a1\u9700\u6c42\u63d0\u4f9b\u4e0d\u540c\u7684\u201c\u4e91\u201d\uff0c\u5176\u4e2d Sales Cloud \u662f\u5176\u6838\u5fc3\u4ea7\u54c1\u3002<\/strong> <em>\uff08\u6765\u6e90\uff1atechilaservices.com\u3001itbusinessedge.com\uff09<\/em><\/li>\n<li><strong>\u2705 Pega CRM \u88ab\u8bc4\u4e3a\u5ba2\u6237\u53c2\u4e0e\u548c\u6570\u5b57\u6d41\u7a0b\u81ea\u52a8\u5316\u65b9\u9762\u7684\u9886\u5bfc\u8005\u3002\u5b83\u63d0\u4f9b\u4e86\u8d85\u8d8a\u4f20\u7edf\u7cfb\u7edf\u7684\u652f\u6301\u65c5\u7a0b\u7684\u5ba2\u6237\u4e92\u52a8\u5957\u4ef6\u3002 Pega \u7684\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u4eba\u81ea\u52a8\u5316\u6539\u53d8\u4e86\u54c1\u724c\u4e0e\u5ba2\u6237\u4e92\u52a8\u548c\u5b8c\u6210\u4efb\u52a1\u7684\u65b9\u5f0f\u3002\u5176\u89e3\u51b3\u65b9\u6848\u662f\u65e0\u7f1d\u3001\u5feb\u901f\u3001\u5168\u6e20\u9053\u7684\uff0c\u5168\u90e8\u6765\u81ea\u5355\u4e00\u5e73\u53f0\u3002 <\/strong> <em>\uff08\u6765\u6e90\uff1apega.com\u3001hkrtrainings.com\uff09<\/em><\/li>\n<li><strong>\u2705 \u867d\u7136 Salesforce \u5bf9\u4e8e\u9500\u552e\u56e2\u961f\u800c\u8a00\u66f4\u6613\u4e8e\u8bbf\u95ee\u4e14\u529f\u80fd\u4e30\u5bcc\uff0c\u4f46 Pegasystems \u5c06 CRM \u5e94\u7528\u7a0b\u5e8f\u89c6\u4e3a\u96c6\u6210\u6574\u4e2a\u4f01\u4e1a\u4e1a\u52a1\u6d41\u7a0b\u7684\u524d\u7aef\u3002 <\/strong><em>\uff08\u6765\u6e90\uff1aitbusinessedge.com\uff09<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"FAQs_about_Salesforce_Vs_Pega\"><\/span>Salesforce vs Pega\u5e38\u89c1\u95ee\u9898\u53ca\u89e3\u7b54<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Comparing_Salesforce_and_Pega_CRM_Platforms\"><\/span>\u6bd4\u8f83 Salesforce \u548c Pega CRM \u5e73\u53f0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u968f\u7740\u5546\u4e1a\u6570\u5b57\u5316\u7684\u51fa\u73b0\uff0c\u73b0\u5728\u6709\u8bb8\u591a CRM \u8f6f\u4ef6\u5e73\u53f0\u53ef\u7528\u3002\u5176\u4e2d\u6700\u53d7\u6b22\u8fce\u7684\u4e24\u4e2a\u662f Salesforce \u548c Pega\u3002\u51b3\u5b9a\u54ea\u4e00\u4e2a\u9002\u5408\u60a8\u7684\u7ec4\u7ec7\u9700\u8981\u4ed4\u7ec6\u8bc4\u4f30\u6bcf\u4e2a\u5e73\u53f0\u7684\u7279\u6027\u548c\u529f\u80fd\u3002 <\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_Salesforce_and_Pega\"><\/span>\u4ec0\u4e48\u662f Salesforce \u548c Pega\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salesforce \u548c Pega \u662f\u5168\u7403\u7ec4\u7ec7\u7528\u6765\u7ba1\u7406\u5ba2\u6237\u8bb0\u5f55\u548c\u63d0\u4f9b\u4e2a\u6027\u5316\u670d\u52a1\u7684\u4e24\u4e2a CRM \u5e73\u53f0\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_Pega_and_Salesforce\"><\/span>Pega \u548c Salesforce \u6709\u4ec0\u4e48\u533a\u522b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pega CRM \u662f\u4e00\u4e2a\u4f01\u4e1a\u7ea7\u5e73\u53f0\uff0c\u5c06\u9500\u552e\u3001\u5ba2\u6237\u670d\u52a1\u548c\u8425\u9500\u529f\u80fd\u96c6\u6210\u5230\u4e00\u4e2a\u96c6\u4e2d\u7cfb\u7edf\u4e2d\u3002\u5b83\u53ef\u4ee5\u90e8\u7f72\u5728\u516c\u5171\u4e91\u6216 Pega \u4e91\u4e2d\uff0c\u5e76\u63d0\u4f9b\u5148\u8fdb\u7684\u81ea\u52a8\u5316\u5de5\u5177\u6765\u7b80\u5316\u4e1a\u52a1\u6d41\u7a0b\u3002\u53e6\u4e00\u65b9\u9762\uff0cSalesforce \u662f\u4e00\u4e2a\u57fa\u4e8e\u4e91\u7684\u5e73\u53f0\uff0c\u5df2\u7ecf\u4e3a\u7ec4\u7ec7\u63d0\u4f9b\u4e86\u4e8c\u5341\u591a\u5e74\u7684\u670d\u52a1\uff0c\u5e2e\u52a9\u7528\u6237\u8bb0\u5f55\u3001\u5b58\u50a8\u3001\u5206\u6790\u548c\u8ddf\u8e2a\u4e1a\u52a1\u8bb0\u5f55\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u670d\u52a1\u3002 Salesforce \u4e3a\u4e0d\u540c\u7684\u4e1a\u52a1\u9700\u6c42\u63d0\u4f9b\u4e0d\u540c\u7684\u201c\u4e91\u201d\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_advantages_of_using_Pega_over_Salesforce\"><\/span>\u4e0e Salesforce \u76f8\u6bd4\uff0c\u4f7f\u7528 Pega \u6709\u4f55\u4f18\u52bf\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pega \u4e3a\u5ba2\u6237\u63d0\u4f9b\u5b9e\u65f6\u4eba\u5de5\u667a\u80fd\u529f\u80fd\u548c\u7aef\u5230\u7aef\u81ea\u52a8\u5316\u3002\u5b83\u8fd8\u63d0\u4f9b\u4e86\u4e00\u4e2a\u652f\u6301\u65c5\u7a0b\u7684\u5ba2\u6237\u53c2\u4e0e\u5957\u4ef6\uff0c\u8be5\u5957\u4ef6\u8d85\u8d8a\u4e86\u4f20\u7edf\u7cfb\u7edf\uff0c\u5e76\u8ddf\u8e2a\u5ba2\u6237\u7684\u8d2d\u4e70\u504f\u597d\u4ee5\u5b9a\u5236\u670d\u52a1\u3002 Pega \u7684\u89e3\u51b3\u65b9\u6848\u662f\u65e0\u7f1d\u3001\u5feb\u901f\u548c\u5168\u6e20\u9053\u7684\uff0c\u5168\u90e8\u6765\u81ea\u5355\u4e00\u5e73\u53f0\u3002\u884c\u4e1a\u5206\u6790\u5e08\u5c06 Pega \u8bc4\u4e3a\u5ba2\u6237\u53c2\u4e0e\u548c\u6570\u5b57\u6d41\u7a0b\u81ea\u52a8\u5316\u9886\u57df\u7684\u9886\u5bfc\u8005\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_CRM_platform_is_more_accessible_and_feature-rich_for_sales_teams\"><\/span>\u54ea\u4e2a CRM \u5e73\u53f0\u5bf9\u4e8e\u9500\u552e\u56e2\u961f\u6765\u8bf4\u66f4\u6613\u4e8e\u8bbf\u95ee\u4e14\u529f\u80fd\u66f4\u4e30\u5bcc\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salesforce \u7684\u529f\u80fd\u66f4\u52a0\u4e30\u5bcc\uff0c\u5e76\u4e14\u53ef\u4f9b\u9500\u552e\u56e2\u961f\u4f7f\u7528\uff0c\u5177\u6709\u591a\u4e2a\u96c6\u6210\u6846\u67b6\u548c\u6536\u8d2d\u7684\u8425\u9500\u5e94\u7528\u7a0b\u5e8f\uff0c\u53ef\u63d0\u4f9b\u96c6\u6210\u7684\u5e94\u7528\u7a0b\u5e8f\u4f53\u9a8c\u3002\u7136\u800c\uff0c\u76ee\u524d\u8fd8\u4e0d\u6e05\u695a\u4ed6\u4eec\u5c06\u4f7f\u7528\u591a\u5c11\u5e94\u7528\u7a0b\u5e8f\u529f\u80fd\uff0c\u56e0\u4e3a\u5927\u591a\u6570\u7528\u6237\u4ec5\u4f7f\u7528\u4efb\u4f55\u5e94\u7528\u7a0b\u5e8f\u529f\u80fd\u4e2d\u7684\u5927\u7ea6 10-20%\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_functionalities_of_Pega_CRM\"><\/span>Pega CRM \u6709\u54ea\u4e9b\u529f\u80fd\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pega CRM \u662f\u4e00\u4e2a\u5ba2\u6237\u670d\u52a1\u7ba1\u7406\u7cfb\u7edf\uff0c\u5177\u6709\u5b9e\u65f6\u62a5\u544a\u548c\u9002\u5408\u79fb\u52a8\u8bbe\u5907\u7684\u754c\u9762\u3002\u5b83\u901a\u8fc7\u8861\u91cf\u5ba2\u6237\u7684\u6210\u529f\u7387\u5e76\u63d0\u4f9b\u5386\u53f2\u4fe1\u606f\u6765\u786e\u5b9a\u5ba2\u6237\u7684\u6536\u5165\u6f5c\u529b\u548c\u9500\u552e\u524d\u666f\u3002 <a href=\"https:\/\/www.softwareglimpse.com\/zh\/pega-crm-review\/\">\u4f69\u52a0\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/a> \u8fd8\u63d0\u4f9b\u5b9e\u65f6\u6d1e\u5bdf\u3001\u5438\u5f15\u5ba2\u6237\u5e76\u63a7\u5236\u4eba\u5de5\u667a\u80fd\u90e8\u7f72\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_CRM_platform_is_considered_the_leader_in_customer_engagement_and_digital_process_automation\"><\/span>\u54ea\u4e2a CRM \u5e73\u53f0\u88ab\u8ba4\u4e3a\u662f\u5ba2\u6237\u53c2\u4e0e\u548c\u6570\u5b57\u6d41\u7a0b\u81ea\u52a8\u5316\u65b9\u9762\u7684\u9886\u5bfc\u8005\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u884c\u4e1a\u5206\u6790\u5e08\u8ba4\u4e3a Pega \u662f\u5ba2\u6237\u53c2\u4e0e\u548c\u6570\u5b57\u6d41\u7a0b\u81ea\u52a8\u5316\u65b9\u9762\u7684 CRM \u5e73\u53f0\u9886\u5bfc\u8005\u3002\u6839\u636e Gartner 2021 \u5e74\u5206\u6790\uff0cSalesforce \u548c Pegasystems \u662f\u4e24\u4e2a\u9886\u5148\u4e14\u76f8\u4e92\u7ade\u4e89\u7684 CRM \u5e73\u53f0\u3002<\/p>\n<p><script type=\"application\/ld+json\">{\n \"@context\": \"https:\\\/\\\/schema.org\",\n \"@type\": \"FAQPage\",\n \"mainEntity\": [\n {\n \"@type\": \"Question\",\n \"name\": \"What are Salesforce and Pega?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"Salesforce and Pega are two CRM platforms used by organizations globally to manage customer records and provide personalized services.\"\n }\n },\n {\n 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It determines clients' revenue potential and sales prospects by measuring their success rates and providing historical information. Pega CRM also provides real-time insights, engages customers, and controls AI deployment.\"\n }\n },\n {\n \"@type\": \"Question\",\n \"name\": \"Which CRM platform is considered the leader in customer engagement and digital process automation?\",\n \"acceptedAnswer\": {\n \"@type\": \"Answer\",\n \"text\": \"Industry analysts consider Pega the CRM platform leader in customer engagement and digital process automation. According to Gartner analytics 2021, Salesforce and Pegasystems are the two leading and competing CRM platforms.\"\n }\n }\n ]\n}<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>\u8981\u70b9\uff1aPega \u548c Salesforce \u662f\u5168\u7403\u4f01\u4e1a\u4f7f\u7528\u7684\u4e24\u4e2a\u6d41\u884c\u7684 CRM \u5e73\u53f0\u3002 Pega CRM \u662f...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[145],"tags":[],"class_list":["post-3170","post","type-post","status-publish","format-standard","hentry","category-crm-comparisons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>salesforce vs pega - softwareglimpse.com<\/title>\n<meta name=\"description\" content=\"Looking for expert software reviews and guides? softwareglimpse.com has got you covered! 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