{"id":3178,"date":"2023-06-22T10:00:00","date_gmt":"2023-06-22T10:00:00","guid":{"rendered":"https:\/\/www.softwareglimpse.com\/?p=3178"},"modified":"2023-08-21T11:18:47","modified_gmt":"2023-08-21T11:18:47","slug":"salesforce-vs-marketo","status":"publish","type":"post","link":"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/","title":{"rendered":"salesforce vs marketo [2023]"},"content":{"rendered":"<div>&nbsp;<\/div>\n\n\n\n<div class=\"keytakeaways\" style=\"background: #F6F1F1; margin: 0 auto; display: table; padding: 30px; margin-top: 50px; margin-bottom: 50px; border-radius: 4px; max-width: 720px;\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Basculer la table des mati\u00e8res\" role=\"button\"><label for=\"item-69de41f98c849\" ><span class=\"\"><span style=\"display:none;\">Basculer<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Basculer\" type=\"checkbox\"  id=\"item-69de41f98c849\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Key_Takeaways\" title=\"Points cl\u00e9s \u00e0 retenir\">Points cl\u00e9s \u00e0 retenir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Marketing_Automation_Platform\" title=\"Marketing Automation Platform\">Marketing Automation Platform<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Overview_of_Marketing_Automation\" title=\"Pr\u00e9sentation de l&#039;automatisation du marketing\">Pr\u00e9sentation de l&#039;automatisation du marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Marketo_Vs_Salesforce_Marketing_Cloud_The_Top_Shortlisted_Choices\" title=\"Marketo Vs Salesforce Marketing Cloud: The Top Shortlisted Choices\">Marketo Vs Salesforce Marketing Cloud: The Top Shortlisted Choices<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Overview_of_Salesforce_and_Marketo\" title=\"Pr\u00e9sentation de Salesforce et Marketo\">Pr\u00e9sentation de Salesforce et Marketo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Comparison_of_Salesforce_and_Marketo\" title=\"Comparaison de Salesforce et Marketo\">Comparaison de Salesforce et Marketo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Salesforce_Marketing_Cloud%E2%80%99s_Superiority_in_Data_Management\" title=\"La sup\u00e9riorit\u00e9 de Salesforce Marketing Cloud dans la gestion des donn\u00e9es\">La sup\u00e9riorit\u00e9 de Salesforce Marketing Cloud dans la gestion des donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Marketo%E2%80%99s_Strength_for_Simple_Data_and_Lead_Management\" title=\"La force de Marketo pour une gestion simple des donn\u00e9es et des leads\">La force de Marketo pour une gestion simple des donn\u00e9es et des leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Campaign_Management_as_a_Critical_Factor\" title=\"La gestion de campagne comme facteur critique\">La gestion de campagne comme facteur critique<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Campaign_Management_Features_of_Salesforce_Marketing_Cloud_and_Marketo\" title=\"Fonctionnalit\u00e9s de gestion de campagne de Salesforce Marketing Cloud et Marketo\">Fonctionnalit\u00e9s de gestion de campagne de Salesforce Marketing Cloud et Marketo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Pros_and_Cons_of_Marketo_as_a_Marketing_Automation_Software\" title=\"Avantages et inconv\u00e9nients de Marketo en tant que logiciel d&#039;automatisation du marketing\">Avantages et inconv\u00e9nients de Marketo en tant que logiciel d&#039;automatisation du marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Pros_of_Marketo\" title=\"Avantages de Marketo\">Avantages de Marketo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Cons_of_Marketo\" title=\"Inconv\u00e9nients de Marketo\">Inconv\u00e9nients de Marketo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Pros_and_Cons_of_Salesforce_Marketing_Cloud\" title=\"Pros and Cons of Salesforce Marketing Cloud\">Pros and Cons of Salesforce Marketing Cloud<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Pros_of_Salesforce\" title=\"Pros of Salesforce\">Pros of Salesforce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Comparison_between_Marketo_and_Salesforce_Marketing_Cloud\" title=\"Comparaison entre Marketo et Salesforce Marketing Cloud\">Comparaison entre Marketo et Salesforce Marketing Cloud<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Comparison_of_Marketo_and_Salesforce_Marketing_Cloud_Pricing\" title=\"Comparaison des tarifs de Marketo et de Salesforce Marketing Cloud\">Comparaison des tarifs de Marketo et de Salesforce Marketing Cloud<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Five_Facts_About_Salesforce_vs_Marketo\" title=\"Cinq faits sur Salesforce vs Marketo\u00a0:\">Cinq faits sur Salesforce vs Marketo\u00a0:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#FAQs_about_Salesforce_Vs_Marketo\" title=\"FAQ sur Salesforce contre Marketo\">FAQ sur Salesforce contre Marketo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Differences_between_Salesforce_Marketing_Cloud_and_Marketo\" title=\"Diff\u00e9rences entre Salesforce Marketing Cloud et Marketo\">Diff\u00e9rences entre Salesforce Marketing Cloud et Marketo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Pros_and_Cons_of_Marketo\" title=\"Avantages et inconv\u00e9nients de Marketo\">Avantages et inconv\u00e9nients de Marketo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.softwareglimpse.com\/fr\/salesforce-vs-marketo\/#Common_Issues_with_Marketo\" title=\"Probl\u00e8mes courants avec Marketo\">Probl\u00e8mes courants avec Marketo<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Points cl\u00e9s \u00e0 retenir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"keytakeaways_body\" style=\"display: flex; font-size: 16px;\">\n<ul>\n<li>Le march\u00e9 de l&#039;automatisation du marketing devrait passer de $3,3 milliards en 2019 \u00e0 $6,4 milliards d&#039;ici 2024, ce qui repr\u00e9sente un TCAC de 13,9% en raison du besoin d&#039;automatisation, de personnalisation, de fid\u00e9lisation des clients et de notation pr\u00e9dictive des prospects. (<a href=\"https:\/\/www.appshark.com\/blog\/marketo-vs-salesforce-marketing-cloud\/\" target=\"_blank\">source<\/a>)<\/li>\n<li>Les \u00e9quipes marketing pr\u00e9s\u00e9lectionnent souvent Salesforce Marketing Cloud et Marketo pour leurs besoins d&#039;automatisation du marketing. Salesforce Marketing Cloud est plus efficace pour g\u00e9rer des donn\u00e9es volumineuses et complexes et permet une segmentation complexe, tandis que Marketo traite toutes les donn\u00e9es comme des \u00ab prospects \u00bb et est plus adapt\u00e9 pour g\u00e9rer des donn\u00e9es simples. (<a href=\"https:\/\/www.appshark.com\/blog\/marketo-vs-salesforce-marketing-cloud\/\" target=\"_blank\">source<\/a>)<\/li>\n<li>Marketo offre des fonctionnalit\u00e9s robustes telles que la notation des prospects, la segmentation, le suivi de l&#039;activit\u00e9 Web, le marketing par SMS et l&#039;analyse pr\u00e9dictive. Il s&#039;int\u00e8gre \u00e0 diverses plates-formes telles qu&#039;Outlook, Gmail, SAP, Oracle, Netsuite, SugarCRM, Microsoft Dynamics et Zapier. Le prix varie en fonction du nombre de contacts et des fonctionnalit\u00e9s n\u00e9cessaires. (<a href=\"https:\/\/www.marketingautomationinsider.com\/marketo-vs-salesforce\/\" target=\"_blank\">source<\/a>)<\/li>\n<li>Salesforce Marketing Cloud permet aux entreprises d&#039;interagir avec les clients avec le bon message et le bon ton au bon moment. Il fournit \u00e9galement des analyses et des pr\u00e9visions bas\u00e9es sur l&#039;IA pour la communication en ligne personnalis\u00e9e, la surveillance de la visibilit\u00e9 de la marque, la pr\u00e9sence sur les r\u00e9seaux sociaux et la publication et la distribution de campagnes publicitaires. (<a href=\"https:\/\/www.claysys.com\/blog\/salesforce-marketing-cloud-vs-marketo\/\" target=\"_blank\">source<\/a>)<\/li>\n<li>Lors du choix entre Marketo et Salesforce Marketing Cloud, les entreprises doivent tenir compte de facteurs tels que la tarification, les fonctionnalit\u00e9s, la facilit\u00e9 d&#039;utilisation et les capacit\u00e9s de gestion des campagnes, telles que l&#039;exp\u00e9rience client, la personnalisation et la conversion. (<a href=\"https:\/\/www.appshark.com\/blog\/marketo-vs-salesforce-marketing-cloud\/\" target=\"_blank\">source<\/a>)<\/li>\n<li>Marketo utilise la m\u00e9thode d&#039;int\u00e9gration de code HTML pour s&#039;int\u00e9grer \u00e0 Hyperise, ce qui permet d&#039;ajouter des images personnalis\u00e9es aux messages en fonction des points de donn\u00e9es de Marketo pour la personnalisation des images et des pages de destination. (<a href=\"https:\/\/hyperise.com\/compare\/marketo-vs-salesforce\" target=\"_blank\">source<\/a>)<\/li>\n<li>Pour comparer les clients Marketo et Salesforce Marketing Cloud, l&#039;analyse 6sense peut \u00eatre effectu\u00e9e \u00e0 l&#039;aide des cat\u00e9gories o\u00f9 ils sont en concurrence, des clients actuels, de la part de march\u00e9 et du classement des cat\u00e9gories par secteur, g\u00e9ographie et habitudes d&#039;achat. (<a href=\"https:\/\/6sense.com\/tech\/marketing-automation\/marketo-vs-salesforcemarketingcloud\" target=\"_blank\">source<\/a>)<\/li>\n<li>Les avantages de Marketo incluent une mod\u00e9lisation d&#039;attribution puissante et une int\u00e9gration profonde avec Salesforce, tandis que ses inconv\u00e9nients incluent le besoin d&#039;un support externe et de consultants pour g\u00e9rer, des prix co\u00fbteux qui augmentent de fa\u00e7on exponentielle et une page de destination et un constructeur de formulaires m\u00e9diocres. Les probl\u00e8mes de formatage des e-mails se produisent occasionnellement et l&#039;interface utilisateur est m\u00e9diocre, mais Marketo Sky l&#039;am\u00e9liorera. (<a href=\"https:\/\/www.softwareadvice.com\/marketing\/marketo-profile\/vs\/salesforce-socialcrm\/\" target=\"_blank\">source<\/a>)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hwn2qbUXl2A\" width=\"100%\" height=\"350\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Automation_Platform\"><\/span><strong>Marketing Automation Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing automation is an industry that is growing at a rapid pace and has a bright future ahead. This cutting-edge technology and the market growth of marketing automation will interest anyone looking to improve their company&#8217;s marketing strategies.<\/p>\n\n\n\n<p>According to factual data, the compound annual growth rate of the marketing automation industry is projected to be 8.55% from 2021-2026. Hence, it&#8217;s clear that businesses are investing in this technology and reaping its benefits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketing-automation-software-2.webp\" alt=\"marketing-automation-software 2\" class=\"wp-image-3908\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketing-automation-software-2.webp 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketing-automation-software-2-300x225.webp 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketing-automation-software-2-768x576.webp 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketing-automation-software-2-16x12.webp 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overview_of_Marketing_Automation\"><\/span>Pr\u00e9sentation de l&#039;automatisation du marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L&#039;automatisation du marketing est une plate-forme logicielle incontournable pour les entreprises d&#039;aujourd&#039;hui. Il aide \u00e0 automatiser divers efforts de marketing.&nbsp;<strong>Contenu personnalis\u00e9<\/strong>&nbsp;et&nbsp;<strong>suivi des performances<\/strong>&nbsp;sont deux caract\u00e9ristiques cl\u00e9s de cette technologie. Les organisations peuvent g\u00e9n\u00e9rer de meilleures pistes de mani\u00e8re efficace, tout en r\u00e9duisant les co\u00fbts op\u00e9rationnels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1-1024x495.jpg\" alt=\"best-marketing-automation-software\" class=\"wp-image-3911\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1-1024x495.jpg 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1-300x145.jpg 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1-768x372.jpg 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1-18x9.jpg 18w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/best-marketing-automation-software-1.jpg 1240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Il&nbsp;<strong>simplifie les activit\u00e9s de marketing<\/strong>&nbsp;et am\u00e9liore l&#039;exp\u00e9rience client. Les entreprises peuvent comprendre les mod\u00e8les de comportement des utilisateurs et adapter les messages \u00e0 leurs demandes.&nbsp;<strong>Commer\u00e7ants<\/strong>&nbsp;peut planifier et ex\u00e9cuter des campagnes \u00e0 grande \u00e9chelle, avec des donn\u00e9es provenant des interactions avec les clients.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><strong>T\u00e2ches banales<\/strong>&nbsp;comme la capture et la segmentation des prospects deviennent plus rapides et plus pr\u00e9cises. Int\u00e9grer des syst\u00e8mes d&#039;entreprise comme&nbsp;<strong>CRM Salesforce<\/strong>&nbsp;ou&nbsp;<strong>Marketo<\/strong>&nbsp;devient aussi plus facile.<\/p>\n\n\n\n<p>Marketing Automation is essentially a part of any marketing team&#8217; strategy for growth, customer acquisition, and driving sales efficiency. It&nbsp;<strong>minimise les co\u00fbts d&#039;exploitation tout en maximisant les revenus<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketo_Vs_Salesforce_Marketing_Cloud_The_Top_Shortlisted_Choices\"><\/span><strong>Marketo Vs Salesforce Marketing Cloud: The Top Shortlisted Choices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans le monde des affaires, choisir la bonne gestion de la relation client peut avoir un impact significatif sur le succ\u00e8s. Si vous \u00eates \u00e0 la recherche des meilleurs choix d&#039;automatisation du marketing, pensez \u00e0 Salesforce et Marketo. Cette section fournira un aper\u00e7u des deux options et les comparera pour vous aider \u00e0 d\u00e9terminer celle qui correspond le mieux \u00e0 vos besoins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo.png\" alt=\"force de vente vs march\u00e9\" class=\"wp-image-3916\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-18x10.png 18w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overview_of_Salesforce_and_Marketo\"><\/span>Pr\u00e9sentation de Salesforce et Marketo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Force de vente<\/strong>&nbsp;et&nbsp;<strong>Marketo<\/strong>&nbsp;sont deux des plateformes de marketing automation les plus populaires. Les deux offrent des outils pour g\u00e9rer et automatiser les processus, tels que la g\u00e9n\u00e9ration de leads, le marketing par e-mail et l&#039;analyse. Salesforce est connu pour son&nbsp;<strong>GRC<\/strong>, while Marketo is known for <\/strong><a href=\"https:\/\/www.softwareglimpse.com\/fr\/quest-ce-que-crm-lead-management\/\">gestion des prospects<\/a>.<\/p>\n\n\n\n<p><strong>Force de vente<\/strong>&nbsp;est une plateforme CRM bas\u00e9e sur le cloud. Il propose des produits pour les ventes, le marketing, le service client, etc. Son Marketing Cloud offre des exp\u00e9riences client personnalis\u00e9es sur tous les canaux. Il s&#039;int\u00e8gre \u00e0 plusieurs sources de donn\u00e9es et dispose de rapports et d&#039;analyses solides.<\/p>\n\n\n\n<p><strong>Marketo<\/strong>&nbsp;est une plateforme d&#039;automatisation du marketing. Il aide les entreprises \u00e0 g\u00e9n\u00e9rer des prospects, \u00e0 les entretenir et \u00e0 les convertir en clients. Il poss\u00e8de des fonctionnalit\u00e9s telles que l&#039;automatisation des e-mails, la cr\u00e9ation de pages de destination et le marketing des m\u00e9dias sociaux. Marketo est un excellent choix pour les entreprises de toutes tailles.<\/p>\n\n\n\n<p>Quelle plateforme choisir ? \u00c7a d\u00e9pend de&nbsp;<em>besoins<\/em>.&nbsp;<em>Budget<\/em>,&nbsp;<em>taille de l&#039;\u00e9quipe<\/em>,&nbsp;<em>expertise technique<\/em>, et&nbsp;<em>exigences d&#039;int\u00e9gration<\/em>&nbsp;doit \u00eatre pris en compte lors de l&#039;\u00e9valuation de la bonne plate-forme. Avoir une vision claire de&nbsp;<strong>Force de vente<\/strong>&nbsp;et&nbsp;<strong>Marketo<\/strong>&nbsp;avant de d\u00e9cider.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1-1024x682.png\" alt=\"salesforce vs marketo 2 (1)\" class=\"wp-image-3914\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1-1024x682.png 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1-300x200.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1-768x512.png 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1-18x12.png 18w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/salesforce-vs-marketo-2-1.png 1108w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparison_of_Salesforce_and_Marketo\"><\/span>Comparaison de Salesforce et Marketo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Force de vente<\/strong>&nbsp;et&nbsp;<strong>Marketo<\/strong>&nbsp;pr\u00e9sentent de fantastiques solutions logicielles d&#039;automatisation du marketing permettant aux entreprises de rationaliser leurs processus. Une comparaison des deux peut aider les entreprises \u00e0 prendre une d\u00e9cision \u00e9clair\u00e9e.<\/p>\n\n\n\n<p>Pour expliquer, un tableau peut \u00eatre cr\u00e9\u00e9 pour comparer leurs caract\u00e9ristiques. Offres Salesforce&nbsp;<em>marketing par e-mail, gestion des m\u00e9dias sociaux, notation des prospects, segmentation, analyse, etc.<\/em>. Marketo se concentre sur&nbsp;<em>email marketing, lead nurturing et g\u00e9n\u00e9ration<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Caract\u00e9ristiques<\/th><th>Force de vente<\/th><th>Marketo<\/th><\/tr><\/thead><tbody><tr><td>Gestion de donn\u00e9es<\/td><td>Offre des outils de gestion des donn\u00e9es tels que le stockage, les contr\u00f4les d&#039;administration, le nettoyage des donn\u00e9es et le mappage pour l&#039;int\u00e9gration de tiers<\/td><td>Poss\u00e8de une gestion simple des donn\u00e9es avec une \u00e9dition de base, mais pas de fonctionnalit\u00e9s complexes<\/td><\/tr><tr><td>Gestion de campagne<\/td><td>Dispose d&#039;options avanc\u00e9es pour les messages personnalis\u00e9s<\/td><td>A des campagnes goutte \u00e0 goutte et du lead nurturing uniquement<\/td><\/tr><tr><td>Gestion des prospects<\/td><td>Ne fournit pas beaucoup d&#039;informations<\/td><td>Has limited personalization and a complex pricing structure. It offers <a href=\"https:\/\/www.softwareglimpse.com\/fr\/how-to-integrate-event-management-with-crm\/\">integrations with third-party apps such as Webex Event<\/a> Center and Google AdWords. It also has reporting dashboards on leads and campaign performance.<\/td><\/tr><tr><td>Automatisation du flux de travail<\/td><td>Poss\u00e8de une excellente automatisation du flux de travail avec des r\u00e8gles personnalisables et la cr\u00e9ation de tableaux de bord. Sa gestion des donn\u00e9es est sup\u00e9rieure \u00e0 celle des concurrents.<\/td><td>Probl\u00e8mes d&#039;interface utilisateur \/ UX exp\u00e9riment\u00e9s, ils ont donc lanc\u00e9 l&#039;initiative d&#039;am\u00e9lioration Sky nouvelle g\u00e9n\u00e9ration pour les r\u00e9soudre<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>En conclusion, Salesforce et Marketo ont des forces et des faiblesses uniques. Une comparaison d\u00e9taill\u00e9e peut aider les entreprises \u00e0 choisir le bon outil d&#039;automatisation du marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Salesforce_Marketing_Cloud%E2%80%99s_Superiority_in_Data_Management\"><\/span>La sup\u00e9riorit\u00e9 de Salesforce Marketing Cloud dans la gestion des donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Salesforce Cloud Marketing is a popular player in the marketing automation industry, known for its robust data management expertise. But above all, its&nbsp;<strong>Einstein Analytics aliment\u00e9 par l&#039;IA<\/strong>&nbsp;est une fonctionnalit\u00e9 hors concours. Il donne aux utilisateurs des informations avanc\u00e9es sur les donn\u00e9es et des analyses pr\u00e9dictives, afin qu&#039;ils puissent prendre des d\u00e9cisions plus \u00e9clair\u00e9es et obtenir un retour sur investissement plus \u00e9lev\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"430\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-data-mangement-image.jpeg\" alt=\"pratiques de donn\u00e9es crm\" class=\"wp-image-1730\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-data-mangement-image.jpeg 608w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-data-mangement-image-300x212.jpeg 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">Tools like&nbsp;<strong>nettoyage des donn\u00e9es, d\u00e9duplication, segmentation et notation<\/strong>, make more targeted campaigns easier.<\/p>\n\n\n\n<p><strong>Nettoyage des donn\u00e9es<\/strong>&nbsp;consiste \u00e0 supprimer les inexactitudes, les doublons et les incoh\u00e9rences des bases de donn\u00e9es. Il rend les donn\u00e9es pr\u00eates \u00e0 \u00eatre utilis\u00e9es pour le marketing.&nbsp;<\/p>\n\n\n\n<p><strong>D\u00e9duplication<\/strong>&nbsp;deletes duplicate records import data or contacts from the database. This makes it easier to manage and analyse data.<\/p>\n\n\n\n<p><strong>Segmentation<\/strong>&nbsp;divise les individus ou les groupes selon des facteurs comportementaux, d\u00e9mographiques et psychographiques. Cela permet aux entreprises de cr\u00e9er des campagnes qui ciblent des publics pr\u00e9cis. Cela augmente les taux de conversion.<\/p>\n\n\n\n<p><strong>Mod\u00e8les de notation<\/strong>&nbsp;utiliser l&#039;analyse pr\u00e9dictive pour examiner les informations sur les donn\u00e9es, telles que les visites et l&#039;origine du site Web. Cela aide les entreprises \u00e0 se concentrer sur des pistes et des opportunit\u00e9s \u00e0 forte valeur ajout\u00e9e.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><strong>Nuage marketing Salesforce<\/strong>&nbsp;<strong>Connect<\/strong> s&#039;int\u00e8gre aux plates-formes tierces telles que Google Analytics et LiveRamp. Cela permet de mieux comprendre le comportement du public cible. Avec ses fonctionnalit\u00e9s de gestion des donn\u00e9es et ses processus rationalis\u00e9s,&nbsp;<strong>Salesforce Marketing Cloud est id\u00e9al pour les entreprises qui souhaitent optimiser leur marketing<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketo%E2%80%99s_Strength_for_Simple_Data_and_Lead_Management\"><\/span>La force de Marketo pour une gestion simple des donn\u00e9es et des leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketo is a marketing automation software that provides businesses with extensive data and lead management capabilities. In this section, we will explore Marketo&#8217;s strength in simple data and lead management by providing an overview of its core features. It&#8217;s packed with&nbsp;<em>email marketing, data analysis, lead<\/em> and more data management expertise<em> and campaign management<\/em>&nbsp;caract\u00e9ristiques.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"930\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/04\/crm-lead-management-1.png\" alt=\"gestion des prospects GRC\" class=\"wp-image-1603\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/04\/crm-lead-management-1.png 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/04\/crm-lead-management-1-300x272.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/04\/crm-lead-management-1-768x698.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">Marketo&#8217;s data management features allow businesses to effectively manage their customer data, including demographic and other data architecture and behavioral information. Its lead management capabilities also enable businesses to efficiently capture, qualify, and nurture leads through the sales funnel.<\/p>\n\n\n\n<p>Dans l&#039;ensemble, Marketo est un puissant outil d&#039;automatisation du marketing qui peut aider les entreprises \u00e0 am\u00e9liorer leurs campagnes marketing et \u00e0 stimuler la croissance de leurs revenus.<\/p>\n\n\n\n<p><strong>Marketo se d\u00e9marque des autres outils complexes<\/strong>&nbsp;car il est super facile \u00e0 utiliser et \u00e0 int\u00e9grer avec des applications tierces.&nbsp;<strong>Outils de gestion des donn\u00e9es et des leads<\/strong>&nbsp;sont une fonctionnalit\u00e9 remarquable, permettant aux entreprises de suivre l&#039;engagement des clients \u00e0 travers les e-mails ou les r\u00e9seaux sociaux. Cela aide les entreprises \u00e0 garder une longueur d&#039;avance sur leurs concurrents, faisant de Marketo un choix populaire pour les entreprises de toutes tailles. <strong>Gestion des prospects<\/strong>&nbsp;permet des pistes personnalis\u00e9es bas\u00e9es sur des donn\u00e9es comportementales.&nbsp;<strong>Enrichissement des donn\u00e9es<\/strong>&nbsp;automatically enriches the database with market insights and lead profiles.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">There&#8217;s an advanced funnel analysis feature to&nbsp;<strong>suivre et analyser la progression des prospects dans l&#039;entonnoir de vente<\/strong>. De plus, Marketo propose&nbsp;<strong>des rapports robustes pour une meilleure prise de d\u00e9cision<\/strong>. Toutes ces fonctionnalit\u00e9s font de Marketo un choix de premier ordre pour les entreprises afin d&#039;optimiser leurs efforts de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Management_as_a_Critical_Factor\"><\/span>La gestion de campagne comme facteur critique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Effective campaign management is essential for successful marketing automation. It serves as a link between sales and marketing teams, ensuring alignment across all business functions. It also helps businesses plan campaigns based on their goals, target customers and measure results. This way, businesses can send the right message to the right audience, at the right time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"388\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-campaign-management-1.png\" alt=\"\" class=\"wp-image-1678\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-campaign-management-1.png 1014w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-campaign-management-1-300x115.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-campaign-management-1-768x294.png 768w\" sizes=\"auto, (max-width: 1014px) 100vw, 1014px\" \/><\/figure>\n\n\n\n<p>Campaign management is also important for the engagement programs turning leads into customers, and consequently, driving sales. A good strategy can help increase brand awareness, get quality leads, and customize messages for prospects.<\/p>\n\n\n\n<p><strong>Nuage marketing Salesforce<\/strong>&nbsp;et&nbsp;<strong>Marketo<\/strong>&nbsp;les deux offrent des fonctionnalit\u00e9s de gestion de campagne. Ils incluent les tests A\/B, la segmentation, le suivi et les syst\u00e8mes de notation des prospects. Cela aide les entreprises \u00e0 r\u00e9diger des messages et des promotions qui attirent l&#039;attention et assurent le suivi des personnes qui ouvrent des e-mails.<\/p>\n\n\n\n<p>Having access to analytics tools, like those from Salesforce Marketing Cloud or Marketo, lets marketers generate data-driven strategies smart campaigns that boost ROI. Knowing the significance of campaign management can help businesses create successful campaigns that drive sales and build customer loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Management_Features_of_Salesforce_Marketing_Cloud_and_Marketo\"><\/span>Fonctionnalit\u00e9s de gestion de campagne de Salesforce Marketing Cloud et Marketo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La gestion de campagne est une&nbsp;<strong>\u00e9l\u00e9ment cl\u00e9 de l&#039;automatisation du marketing<\/strong>.&nbsp;<strong>Nuage marketing Salesforce<\/strong>&nbsp;et&nbsp;<strong>Marketo<\/strong>&nbsp;les deux offrent diverses fonctionnalit\u00e9s pour aider les entreprises \u00e0 g\u00e9rer efficacement leurs campagnes.<\/p>\n\n\n\n<p>Consultez le tableau ci-dessous pour une comparaison des fonctionnalit\u00e9s de gestion de campagne entre Salesforce Marketing Cloud et Marketo.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Fonctionnalit\u00e9s de gestion de campagne<\/th><th>Nuage marketing Salesforce<\/th><th>Marketo<\/th><\/tr><\/thead><tbody><tr><td>Cr\u00e9er et g\u00e9rer des campagnes par e-mail<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Suivi et rapport sur les campagnes<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Tester les campagnes pour l&#039;optimisation<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Cr\u00e9er et g\u00e9rer des pages de destination<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Nuage marketing Salesforce<\/strong>&nbsp;fournit de nombreux outils pour une gestion de campagne r\u00e9ussie. Celles-ci couvrent toutes les \u00e9tapes d&#039;une campagne\u00a0: de la cr\u00e9ation, du lancement, du suivi \u00e0 l&#039;analyse des r\u00e9sultats.&nbsp;<\/p>\n\n\n\n<p><strong>Marketo<\/strong>&nbsp;se concentre principalement sur les t\u00e2ches de gestion des prospects et offre des fonctionnalit\u00e9s similaires de gestion de campagne.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">Il est important de noter que&nbsp;<strong>Nuage marketing Salesforce<\/strong>&nbsp;a une int\u00e9gration analytique avec des plates-formes telles que Google Analytics. Cela am\u00e9liore le suivi des campagnes. En revanche,&nbsp;<strong>Marketo<\/strong>&nbsp;met l&#039;accent sur les fonctionnalit\u00e9s de personnalisation, telles que le contenu dynamique et le suivi des visiteurs.<\/p>\n\n\n\n<p>Les entreprises souhaitant g\u00e9rer des campagnes complexes sur plusieurs canaux peuvent trouver&nbsp;<strong>Nuage marketing Salesforce<\/strong>&nbsp;plus appropri\u00e9. Ceux qui recherchent des t\u00e2ches simples de gestion des prospects peuvent pr\u00e9f\u00e9rer&nbsp;<strong>Marketo<\/strong>.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">Les entreprises doivent r\u00e9fl\u00e9chir \u00e0 leurs besoins en mati\u00e8re de gestion de campagne avant de s\u00e9lectionner une plateforme. Ils doivent tenir compte du budget, de l&#039;\u00e9chelle, du type de campagne, du public cible, etc. Ils doivent \u00e9galement examiner les capacit\u00e9s d&#039;int\u00e9gration de chaque plate-forme avec des services et applications tiers pertinents pour leur activit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Marketo_as_a_Marketing_Automation_Software\"><\/span>Avantages et inconv\u00e9nients de Marketo en tant que logiciel d&#039;automatisation du marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketo est un acteur majeur sur le march\u00e9 des logiciels de marketing automation, connu pour ses fonctionnalit\u00e9s robustes et son interface intuitive. Cependant, il convient de noter qu&#039;Adobe a acquis Marketo en 2018. Dans cette section, nous explorerons \u00e0 la fois les avantages et les inconv\u00e9nients de l&#039;utilisation de Marketo pour vos besoins d&#039;automatisation du marketing, y compris ses avantages et ses inconv\u00e9nients pour les entreprises de toutes tailles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-300x157.jpeg\" alt=\"MAR_Lockup_CLR_PMS\" class=\"wp-image-3924\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-300x157.jpeg 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-1024x537.jpeg 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-768x403.jpeg 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-1536x805.jpeg 1536w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-2048x1073.jpeg 2048w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-2-18x9.jpeg 18w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_of_Marketo\"><\/span>Avantages de Marketo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Marketo<\/strong>&nbsp;est un logiciel d&#039;automatisation marketing tr\u00e8s recherch\u00e9. C&#039;est&nbsp;<em>interface conviviale, int\u00e9grations polyvalentes<\/em>&nbsp;et&nbsp;<em>capacit\u00e9s efficaces de gestion des leads<\/em>&nbsp;sont r\u00e9put\u00e9s. De plus, son&nbsp;<em>rapports et analyses puissants<\/em>&nbsp;permettre aux sp\u00e9cialistes du marketing de prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es. Les options de personnalisation permettent \u00e9galement une messagerie personnalis\u00e9e.<\/p>\n\n\n\n<p>It seamlessly integrates with third-party applications, data extensions and tools, making it versatile.&nbsp;<strong>G\u00e9n\u00e9rateur de segments d&#039;IA<\/strong>&nbsp;g\u00e9n\u00e8re avec pr\u00e9cision des segments cibl\u00e9s en fonction de l&#039;activit\u00e9 des utilisateurs.&nbsp;<strong>Ciel de march\u00e9<\/strong>&nbsp;fournit des cadres UX\/UI am\u00e9lior\u00e9s pour personnaliser les outils. Une \u00e9quipe de soutien \u00e0 la client\u00e8le renomm\u00e9e est \u00e9galement disponible, connue pour r\u00e9pondre aux questions et aux pr\u00e9occupations.<\/p>\n\n\n\n<p><strong>Marketo<\/strong>&nbsp;est une solution compl\u00e8te. CA offre&nbsp;<em>fonctionnalit\u00e9s robustes et support client exceptionnel<\/em>, ce qui en fait un choix id\u00e9al pour les entreprises qui cherchent \u00e0 rationaliser leurs efforts de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cons_of_Marketo\"><\/span>Inconv\u00e9nients de Marketo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Limitations de la personnalisation<\/strong><\/li>\n\n\n\n<li><strong>Interface compliqu\u00e9e<\/strong><\/li>\n\n\n\n<li><strong>Rapports incoh\u00e9rents<\/strong><\/li>\n\n\n\n<li><strong>Prix co\u00fbteux<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Malgr\u00e9 les inconv\u00e9nients, Marketo propose des options de personnalisation avec l&#039;int\u00e9gration Hyperise, ce qui en fait un choix populaire. Il est essentiel de comparer les avantages et les inconv\u00e9nients avec les besoins sp\u00e9cifiques de l&#039;entreprise avant de choisir. Les revues historiques sugg\u00e8rent \u00e9galement que Marketo est lent \u00e0 r\u00e9soudre les probl\u00e8mes d&#039;interface utilisateur\/UX, ce qui peut affecter la croissance de ses consommateurs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-1.png\" alt=\"marketo 1\" class=\"wp-image-3923\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-1.png 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-1-300x204.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-1-768x521.png 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/marketo-1-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Salesforce_Marketing_Cloud\"><\/span><strong>Pros and Cons of Salesforce Marketing Cloud<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Salesforce Marketing Cloud is a customer relationship management software that provides various functionalities for enterprises to connect with their customers in a personalized way. It can be used in multi channel campaigns to drive customer engagement and retention. In this section, we will explore the features and benefits of Salesforce Marketing Cloud and discuss how organizations can leverage these features to achieve their marketing goals and enhance their brand image.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/03\/salesforce-1-300x300.png\" alt=\"logo force de vente\" class=\"wp-image-942\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/03\/salesforce-1-300x300.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/03\/salesforce-1-150x150.png 150w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/03\/salesforce-1.png 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_of_Salesforce\"><\/span><strong>Pros of Salesforce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Nuage marketing Salesforce<\/strong>&nbsp;is a power-packed marketing platform, with plenty of perks for businesses that want to amp up their marketing automation. It has advanced features and functions, making it easy to streamline processes and craft personalised customer experiences. Plus, it&#8217;s a unified platform for all marketing activities, such as&nbsp;<em>marketing par e-mail, gestion des m\u00e9dias sociaux, messagerie mobile, personnalisation Web et publicit\u00e9.<\/em><\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><em>L&#039;IA et l&#039;apprentissage automatique analysent les donn\u00e9es des clients et fournissent des informations pour des d\u00e9cisions intelligentes<\/em>. This assists marketing teams to make strategic calls for better results. It also has collaboration tools like shared calendars, and content management, planners, and approval workflows, allowing teams to work together more efficiently.<\/p>\n\n\n\n<p>Le suivi des performances des campagnes est un jeu d&#039;enfant gr\u00e2ce aux fonctionnalit\u00e9s de cr\u00e9ation de rapports de Salesforce Marketing Cloud. Les entreprises peuvent surveiller les campagnes en temps r\u00e9el et apporter les modifications n\u00e9cessaires. Il s&#039;int\u00e8gre avec&nbsp;<strong>Salesforce Sales Cloud, Service Cloud, Community Cloud,<\/strong>&nbsp;et d&#039;autres applications tierces, cr\u00e9ant des exp\u00e9riences client fluides sur tous les canaux.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">Salesforce Marketing Cloud&nbsp;<strong>Studio social<\/strong>&nbsp;outil est une caract\u00e9ristique unique. Gr\u00e2ce \u00e0 lui, les entreprises peuvent g\u00e9rer efficacement leur pr\u00e9sence sur les r\u00e9seaux sociaux en \u00e9coutant les conversations de la marque en temps r\u00e9el. Cet outil fournit des informations sur le march\u00e9 et identifie les principaux influenceurs avec lesquels les marques peuvent collaborer. Dans l&#039;ensemble, Salesforce Marketing Cloud dispose d&#039;une gamme d&#039;outils pour aider les entreprises \u00e0 atteindre leurs objectifs marketing et \u00e0 se d\u00e9velopper.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/salesforce-crm-for-venture-capitalists-1.png\" alt=\"CRM for financial advisors\" class=\"wp-image-1774\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/salesforce-crm-for-venture-capitalists-1.png 600w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/salesforce-crm-for-venture-capitalists-1-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparison_between_Marketo_and_Salesforce_Marketing_Cloud\"><\/span>Comparaison entre Marketo et Salesforce Marketing Cloud<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour comparer Marketo et Salesforce Marketing Cloud, il est important de comprendre leurs fonctionnalit\u00e9s. Chaque syst\u00e8me a ses propres forces et faiblesses, vous devez donc d\u00e9cider lequel convient le mieux \u00e0 votre organisation.<\/p>\n\n\n\n<p>Pour faciliter la comparaison, cr\u00e9ez un <b>tableau<\/b> qui inclut les fonctionnalit\u00e9s suivantes\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Fonctionnalit\u00e9<\/th><th>Marketo<\/th><th>Nuage marketing Salesforce<\/th><\/tr><\/thead><tbody><tr><td>Gestion de donn\u00e9es<\/td><td>Segmentation, ciblage, personnalisation, gestion des leads<\/td><td>Personnalisation sur tous les canaux (SMS, mobile), options d&#039;int\u00e9gration pour les rapports d&#039;activation des ventes<\/td><\/tr><tr><td>Gestion de campagne<\/td><td>Tests A\/B, automatisation du marketing par e-mail<\/td><td>&#8212;<\/td><\/tr><tr><td>Possibilit\u00e9s d&#039;int\u00e9gration<\/td><td>&#8212;<\/td><td>&#8212;<\/td><\/tr><tr><td>Forfaits tarifaires<\/td><td>&#8212;<\/td><td>&#8212;<\/td><\/tr><tr><td>Service client<\/td><td>&#8212;<\/td><td>&#8212;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Marketo est bon pour&nbsp;<strong>gestion des donn\u00e9es et des leads<\/strong>&nbsp;avec son interface param\u00e9trable. Il propose \u00e9galement&nbsp;<strong>Tests A\/B et automatisation du marketing par e-mail<\/strong>.<\/p>\n\n\n\n<p>D&#039;un autre c\u00f4t\u00e9, Salesforce Marketing Cloud fonctionne tr\u00e8s bien&nbsp;<strong>gestion de donn\u00e9es<\/strong>, avec&nbsp;<strong>personnalisation \u00e0 travers des canaux comme les SMS ou les appareils mobiles gr\u00e2ce \u00e0 l&#039;int\u00e9gration avec des services tiers<\/strong>. Cela a aussi&nbsp;<strong>capacit\u00e9s d&#039;int\u00e9gration pour les rapports d&#039;activation des ventes<\/strong>.<\/p>\n\n\n\n<p>Au moment de choisir entre un logiciel d&#039;automatisation, consid\u00e9rez&nbsp;<strong>outils d&#039;int\u00e9gration, \u00e9volutivit\u00e9, allocations budg\u00e9taires, licences et consid\u00e9rations strat\u00e9giques<\/strong>. \u00c9valuez les points forts de chaque outil par rapport \u00e0 vos objectifs avant de fonder votre d\u00e9cision uniquement sur le prix. Conna\u00eetre vos besoins peut vous aider&nbsp;<strong>plus facile de personnaliser le syst\u00e8me en fonction des objectifs de votre organisation<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Facteur<\/th><th>Marketo<\/th><th>Nuage marketing Salesforce<\/th><\/tr><\/thead><tbody><tr><td>Gestion de donn\u00e9es<\/td><td>Offre des options de segmentation<\/td><td>Offre des outils de donn\u00e9es sur plusieurs canaux<\/td><\/tr><tr><td>Gestion de campagne<\/td><td>Dispose de fonctionnalit\u00e9s de marketing par e-mail, de suivi des prospects et de publicit\u00e9 en ligne<\/td><td>Poss\u00e8de une plateforme Journey Builder pour des parcours automatis\u00e9s sur tous les canaux<\/td><\/tr><tr><td>Int\u00e9grations<\/td><td>Comprend AdWords, WebEx et GoToWebinar<\/td><td>Inclut Zendesk, ZoomInfo et WordPress<\/td><\/tr><tr><td>Caract\u00e9ristiques<\/td><td>Comprend un engagement multicanal, des solutions de marketing bas\u00e9es sur les comptes, des outils d&#039;optimisation SEO et des fonctionnalit\u00e9s de g\u00e9n\u00e9ration de leads<\/td><td>Comprend Social Studio, ABM et les plateformes d&#039;engagement des prospects<\/td><\/tr><tr><td>Tarification<\/td><td>\u00c0 partir de $895 par mois<\/td><td>Offre des plans tarifaires personnalisables sur demande<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparison_of_Marketo_and_Salesforce_Marketing_Cloud_Pricing\"><\/span>Comparaison des tarifs de Marketo et de Salesforce Marketing Cloud<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous \u00e9valuez les options pour un logiciel d&#039;automatisation du marketing\u00a0? Consid\u00e9rez les prix pour les deux&nbsp;<strong>Marketo<\/strong>&nbsp;et&nbsp;<strong>Nuage marketing Salesforce<\/strong>. Les deux plates-formes proposent une gamme de plans tarifaires pour les clients. Comparez-les en fonction du co\u00fbt et des fonctionnalit\u00e9s.<\/p>\n\n\n\n<p>Cr\u00e9ez un tableau de comparaison. Il devrait avoir des colonnes pour les niveaux d&#039;abonnement de chaque plate-forme. Incluez \u00e9galement les fonctionnalit\u00e9s, l&#039;int\u00e9gration et le support.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Plateforme<\/th><th>Niveaux d&#039;abonnement<\/th><th>Caract\u00e9ristiques<\/th><th>L&#039;int\u00e9gration<\/th><th>Soutien<\/th><\/tr><\/thead><tbody><tr><td>Marketo<\/td><td>Basique, Standard et \u00c9lite<\/td><td>Gestion des prospects, marketing par e-mail, rapports et analyses<\/td><td>Native Integrations with Salesforce and <a href=\"https:\/\/www.softwareglimpse.com\/fr\/microsoft-dynamics-crm-examen\/\">Microsoft Dynamics CRM<\/a>, API Integrations<\/td><td>Assistance t\u00e9l\u00e9phonique, par e-mail et communautaire 24h\/24 et 5j\/7\u00a0; Services de formation et d&#039;assistance en ligne suppl\u00e9mentaires<\/td><\/tr><tr><td>Nuage marketing Salesforce<\/td><td>E-mail, Pro, Entreprise et Entreprise<\/td><td>Personnalisation, Marketing par e-mail, Marketing sur les r\u00e9seaux sociaux, Marketing mobile<\/td><td>Int\u00e9grations natives avec Salesforce et d&#039;autres Clouds Salesforce, int\u00e9grations d&#039;API<\/td><td>Assistance par t\u00e9l\u00e9phone, e-mail et chat 24h\/24 et 7j\/7\u00a0; Services de formation et d&#039;assistance en ligne suppl\u00e9mentaires<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div class=\"facts\" style=\"background: #F6F1F1; margin: 0 auto; display: table; padding: 30px; margin-top: 50px; margin-bottom: 50px; border-radius: 4px; max-width: 720px;\">\n<h2><span class=\"ez-toc-section\" id=\"Five_Facts_About_Salesforce_vs_Marketo\"><\/span>Cinq faits sur Salesforce vs Marketo\u00a0:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"facts_body\" style=\"display: flex; font-size: 16px;\">\n<ul>\n<li><strong>\u2705 The global marketing automation market is predicted to grow from $3.3 billion in 2019 to $6.4 billion by 2024 at a CAGR of 13.9%.<\/strong> <em>(Source : AppShark)<\/em><\/li>\n<li><strong>\u2705 Salesforce Marketing Cloud is better for data management, especially for handling large and complex data and allowing for complex segmentation.<\/strong> <em>(Source : AppShark)<\/em><\/li>\n<li><strong>\u2705 Marketo is better for handling simple data and treats all data as &#8216;leads&#8217;. It offers tools for lead management, email marketing, social media, and analytics.<\/strong> <em>(Source\u00a0: Initi\u00e9 \u00e0 l&#039;automatisation du marketing)<\/em><\/li>\n<li><strong>\u2705 Marketo provides live personalization and uses HTML code embed method to integrate with Hyperise for personalized images to be added to messages. It also offers lead scoring, segmentation, web activity tracking, SMS marketing, and predictive analytics.<\/strong> <em>(Source : Hyperise et Marketing Automation Insider)<\/em><\/li>\n<li><strong>\u2705 Salesforce Marketing Cloud and Marketo are often shortlisted by marketing teams. They are compared by analyzing categories where they compete, current customers, market share, and category ranking.<\/strong><em> (Source : Claysys et 6sense)<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_about_Salesforce_Vs_Marketo\"><\/span>FAQ sur Salesforce contre Marketo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Differences_between_Salesforce_Marketing_Cloud_and_Marketo\"><\/span>Diff\u00e9rences entre Salesforce Marketing Cloud et Marketo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le march\u00e9 mondial de l&#039;automatisation du marketing devrait passer de $3,3 milliards en 2019 \u00e0 $6,4 milliards d&#039;ici 2024 \u00e0 un TCAC de 13,9%. Cette tendance est motiv\u00e9e par la n\u00e9cessit\u00e9 d&#039;automatiser les processus marketing, la fid\u00e9lisation des clients, la personnalisation et la notation pr\u00e9dictive des prospects. Salesforce Marketing Cloud et Marketo sont souvent pr\u00e9s\u00e9lectionn\u00e9s par les \u00e9quipes marketing.<\/p>\n\n\n\n<p>Salesforce Marketing Cloud est meilleur pour la gestion des donn\u00e9es, en particulier pour g\u00e9rer des donn\u00e9es volumineuses et complexes et permettre une segmentation complexe. D&#039;un autre c\u00f4t\u00e9, Marketo est meilleur pour g\u00e9rer des donn\u00e9es simples et traite toutes les donn\u00e9es comme des &quot;prospects&quot;. La gestion des campagnes est essentielle pour une plate-forme d&#039;automatisation du marketing, ax\u00e9e sur l&#039;exp\u00e9rience client, la personnalisation et la conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Marketo\"><\/span>Avantages et inconv\u00e9nients de Marketo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketo est un logiciel d&#039;automatisation du marketing pour les entreprises de toutes tailles. Il offre des outils pour la gestion des prospects, le marketing par e-mail, les m\u00e9dias sociaux et l&#039;analyse. Les avantages incluent une mod\u00e9lisation d&#039;attribution puissante et une int\u00e9gration profonde avec Salesforce. Cependant, les inconv\u00e9nients incluent la n\u00e9cessit\u00e9 d&#039;un support externe et de consultants pour g\u00e9rer, des prix co\u00fbteux qui augmentent de fa\u00e7on exponentielle et un constructeur de pages de destination et de formulaires m\u00e9diocre.<\/p>\n\n\n\n<p>Marketo offers a variety of features, including lead scoring, segmentation, web activity tracking, SMS marketing, and predictive analytics. It integrates with Outlook, Gmail, Salesforce, SAP, Oracle, Netsuite, SugarCRM, <a href=\"https:\/\/www.softwareglimpse.com\/fr\/introduction-to-microsoft-dynamics\/\">Microsoft Dynamics<\/a>, and Zapier. Marketo uses HTML code embed method to integrate with Hyperise, allowing for personalized images to be added to messages, and provides data points to Hyperise for personalization in images and landing pages. Marketo was founded in 2006 by B2C marketing software executives with a mission to change the way marketing and sales teams collaborate throughout the revenue process.<\/p>\n\n\n\n<p>Il y a une concurrence accrue dans l&#039;industrie de l&#039;automatisation du marketing, de plus en plus d&#039;entreprises adoptant le marketing num\u00e9rique. Marketo est devenu l&#039;une des meilleures plateformes d&#039;automatisation du marketing avec plus de 2 300 clients et plus de 100 000 utilisateurs dans le monde. Sa capacit\u00e9 \u00e0 simplifier le processus marketing, \u00e0 am\u00e9liorer l&#039;efficacit\u00e9, \u00e0 rationaliser un certain nombre de t\u00e2ches bas\u00e9es sur le marketing et \u00e0 g\u00e9n\u00e9rer plus de revenus pour les utilisateurs fait de Marketo l&#039;une des options les plus populaires pour divers acteurs B2B. Marketo propose \u00e9galement une personnalisation en direct.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Issues_with_Marketo\"><\/span>Probl\u00e8mes courants avec Marketo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Parfois, des probl\u00e8mes de formatage des e-mails surviennent et sont difficiles \u00e0 r\u00e9soudre. L&#039;interface utilisateur est m\u00e9diocre, mais Marketo Sky devrait l&#039;am\u00e9liorer, m\u00eame si cela prend beaucoup de temps pour devenir utilisable. Certaines fonctionnalit\u00e9s sont payantes, mais peuvent \u00eatre s\u00e9lectionn\u00e9es selon les besoins.<\/p>\n\n\n\n<p><script type=\"application\/ld+json\"><br \/>\n{<br \/>\n  \"@context\": \"https:\/\/schema.org\",<br \/>\n  \"@type\": \"FAQPage\",<br \/>\n  \"mainEntity\": [<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What is the difference between Salesforce Marketing Cloud and Marketo?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Salesforce Marketing Cloud is better for data management, especially for handling large and complex data and allowing for complex segmentation, while Marketo is better for handling simple data and treats all data as 'leads'.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What are the pros and cons of using Marketo?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Pros include powerful attribution modeling and deep integration with Salesforce, while cons include the need for external support and consultants to manage, expensive pricing that increases exponentially, and poor landing page and form builder.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What features does Marketo offer?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Marketo offers a variety of features, including lead scoring, segmentation, web activity tracking, SMS marketing, and predictive analytics.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"How does Marketo integrate with Hyperise?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Marketo uses HTML code embed method to integrate with Hyperise. 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Some features cost extra, but can be selected as needed.\"<br \/>\n      }<br \/>\n    }<br \/>\n  ]<br \/>\n}<br \/>\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Key Takeaways The marketing automation market is predicted to grow from $3.3 billion in 2019 to $6.4&#8230;<\/p>","protected":false},"author":1,"featured_media":3915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[145],"tags":[199,198],"class_list":["post-3178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-comparisons","tag-marketo","tag-salesforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>salesforce vs marketo [2023] - softwareglimpse.com<\/title>\n<meta name=\"description\" content=\"Looking for expert software reviews and guides? softwareglimpse.com has got you covered! 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