{"id":3161,"date":"2023-06-20T10:00:00","date_gmt":"2023-06-20T10:00:00","guid":{"rendered":"https:\/\/www.softwareglimpse.com\/?p=3161"},"modified":"2023-09-21T05:39:59","modified_gmt":"2023-09-21T05:39:59","slug":"pega-crm-review","status":"publish","type":"post","link":"https:\/\/www.softwareglimpse.com\/ar\/pega-crm-review\/","title":{"rendered":"\u0645\u0631\u0627\u062c\u0639\u0629 Pega CRM \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629: \u0643\u0644 \u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u062a\u0647 [2023]"},"content":{"rendered":"<div>&nbsp;<\/div>\n\n\n\n<div class=\"keytakeaways\" style=\"background: #F6F1F1; margin: 0 auto; display: table; padding: 30px; margin-top: 50px; margin-bottom: 50px; border-radius: 4px; max-width: 720px;\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u062a\u0628\u062f\u064a\u0644 \u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a\" role=\"button\"><label for=\"item-69e15bfc8096b\" ><span class=\"\"><span style=\"display:none;\">\u062a\u0628\u062f\u064a\u0644<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"\u062a\u0628\u062f\u064a\u0644\" type=\"checkbox\"  id=\"item-69e15bfc8096b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.softwareglimpse.com\/ar\/pega-crm-review\/#Key_Takeaway\" title=\"\u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u062c\u0627\u0647\u0632\u0629:\">\u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u062c\u0627\u0647\u0632\u0629:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.softwareglimpse.com\/ar\/pega-crm-review\/#Pega_CRM_Overview_and_Key_Features\" title=\"Pega CRM Overview and Key Features\">Pega CRM Overview and Key Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.softwareglimpse.com\/ar\/pega-crm-review\/#Pega_CRM_Pricing_Overview\" title=\"Pega CRM Pricing Overview\">Pega CRM Pricing Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.softwareglimpse.com\/ar\/pega-crm-review\/#Industries_that_Benefit_from_Pega_CRM\" title=\"Industries that Benefit from Pega CRM\">Industries that Benefit from Pega CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.softwareglimpse.com\/ar\/pega-crm-review\/#Improving_Efficiency_and_Customer_Experience_with_Pega_CRM\" title=\"Improving Efficiency and Customer Experience with Pega CRM\">Improving Efficiency and Customer Experience with Pega CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.softwareglimpse.com\/ar\/pega-crm-review\/#Different_Systems_and_Tools_Used_in_Pega_CRM_Development\" title=\"Different Systems and Tools Used in Pega CRM Development\">Different Systems and Tools Used in Pega CRM Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.softwareglimpse.com\/ar\/pega-crm-review\/#Some_Facts_About_Pega_CRM\" title=\"Some Facts About Pega CRM:\">Some Facts About Pega CRM:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.softwareglimpse.com\/ar\/pega-crm-review\/#FAQs_about_Pega_Crm_Review\" title=\"FAQs about Pega Crm Review\">FAQs about Pega Crm Review<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span>\u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u062c\u0627\u0647\u0632\u0629:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"keytakeaways_body\" style=\"display: flex; font-size: 16px;\">\n<ul>\n<li>Pega CRM is a customer relationship management suite from Pegasystems that offers end-to-end customer service solutions. The platform specializes in industries such as financial services, insurance, government, energy and utilities, transportation, hospitality, manufacturing and high technology, communications service providers, media and entertainment, and healthcare and life sciences. Pega CRM&#8217;s foundation, the Customer Decision Hub, uses predictive analytics and AI for intelligent data-driven actions.<\/li>\n<li>To improve efficiency and customer experience, Pega CRM provides different systems and tools like Pega platform, BPM software and solutions, and data organization. Customers can reach out for self-service portal, requests, or account changes. Customer care executives can authenticate customers using account\/credit\/debit\/applicant number and create service cases. The system is built using Pega&#8217;s Situational Layer Cake\u2122 for agility and tailored experiences, and is based on model-driven architecture that doesn&#8217;t require coding knowledge. The platform also offers cloud deployment options.<\/li>\n<li>Pega CRM&#8217;s use case includes getting transferred to a specialized agent who can handle a query efficiently. Orchestrating all systems into one improves efficiency and customer experience. Credit card and telecommunication companies use retention options based on customer profile. Industries which mainly benefit from Pega CRM include financial services, insurance, and government with its situational layer cake\u2122, customized experience, agility, and responsive design and UI development.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UJScd3m6glY\" width=\"100%\" height=\"350\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pega_CRM_Overview_and_Key_Features\"><\/span>Pega CRM Overview and Key Features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-logo.jpeg\" alt=\"pega crm logo\" class=\"wp-image-3941\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-logo.jpeg 200w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-logo-150x150.jpeg 150w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-logo-12x12.jpeg 12w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwja1YLo9LWBAxVK5ncKHZyLDqQYABACGgJlZg&amp;gclid=CjwKCAjw6p-oBhAYEiwAgg2PgpJPw92w08j5nLylYo1O5OOBZWXtb1Lxqh-FFTCADKsTQZcy4fveVBoCWDMQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESbOD27RsVk8h-dqLSm9bu5R_dBNUGVpMRA4iJPGxEJyb_4hmPWdpksNjaDsftpSmsko7IgB5U70DJZzmAwjlRd6xAmpLZBB97XpnfNqouDv2bG59fxCs_aAka5YiMB_A4bzvnCPamS2MrNMgxdw&amp;sig=AOD64_0gFdp1op5U8u7CKt0Y0yN4jeyPRw&amp;q&amp;adurl&amp;ved=2ahUKEwjdqPzn9LWBAxWIhP0HHVciClsQ0Qx6BAgKEAE\" target=\"_blank\">Pega CRM<\/a> is a software solution that provides a variety of end-to-end customer service features. In this section, we will delve into the key features of Pega CRM, such as its development capabilities streamlined with Pega Platform, cloud deployment options, and the advantages of its model-driven architecture and predictive analytics. We will also examine the significance of UI development and responsive design in Pega, along with the best practices for large-scale software solutions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-features-1.png\" alt=\"pega crm features (1)\" class=\"wp-image-3938\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-features-1.png 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-features-1-300x143.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-features-1-768x366.png 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-features-1-18x9.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">End-to-End Customer Service Solutions with Pega CRM<\/h3>\n\n\n\n<p><b>Pega CRM<\/b> is an end-to-end customer service platform. It uses model-driven architecture and <em>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629<\/em> to provide businesses with customized experiences for each customer. It&#8217;s streamlined development process lets businesses quickly design and deploy customer solutions. Plus, cloud deployment options make it accessible anywhere.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-customer-service-1024x576.jpeg\" alt=\"pega crm customer service\" class=\"wp-image-3936\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-customer-service-1024x576.jpeg 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-customer-service-300x169.jpeg 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-customer-service-768x432.jpeg 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-customer-service-18x10.jpeg 18w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-customer-service.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Businesses can create visually stunning apps that follow best practices of large-scale software development. The <b>Situational Layer Cake\u2122<\/b> feature ensures agility and customised experiences. This makes it possible to optimise solutions for each customer.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">Pega&#8217;s capabilities are especially helpful for industries such as finance, insurance, and government. It&#8217;s predictive analytics and end-to-end services make businesses more efficient while providing a great customer experience.<\/p>\n\n\n\n<p>Pega also simplifies the process of transferring calls or messages between different departments. It securely stores personal details such as credit card numbers, providing a safe space for data organisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Streamlining Development with Pega Platform<\/h3>\n\n\n\n<p>The Pega Platform offers a unique way of streamlining dev. It makes dev quick and efficient to deliver customer-centric solutions. It integrates <b>BPM, CRM, and decision management<\/b> capabilities, which cater to the needs of multiple industries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-stack.png\" alt=\"pega crm stack\" class=\"wp-image-3943\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-stack.png 1024w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-stack-300x132.png 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-stack-768x337.png 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-stack-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><b>Low code platform<\/b> is one of the most remarkable features of the Pega Platform. It reduces dev time by up to <b>75%<\/b>! This allows a larger focus on user experience and high-level design. Automation of coding, testing, debugging, and implementation is also possible. This leads to faster delivery and higher success rate of projects.<\/p>\n\n\n\n<p>\u0627\u0644 <b>model-driven architecture<\/b> of Pega Platform is also impressive. It increases reusability of system components and reduces maintenance cost. <b>Predictive analytics tools<\/b> are also utilized for identifying cases and predicting outcomes based on data analysis. The <b>Situational Layer Cake\u2122 model<\/b> offers personalized experiences through agile development using reusable patterns.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">Organizations utilizing <b>Pega <\/b><a href=\"https:\/\/www.softwareglimpse.com\/ar\/what-is-crm-lead-management\/\">CRM can use this tech to deliver leading<\/a> solutions. It boosts efficiency and customer experience. For instance, customers will get transferred to the right person for complex queries.<\/p>\n\n\n\n<p>Various tools like <b>BPM software and data organization<\/b> are used when developing custom CRM solutions with Pega. <b>Streamlining dev with Pega Platform<\/b> is a game-changer for higher dev productivity, with automation versatility and an easy-to-use interface. Deploying Pega CRM in the cloud provides flexibility, scalability, and seamless integration with other cloud services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pega_CRM_Pricing_Overview\"><\/span>Pega CRM Pricing Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwja1YLo9LWBAxVK5ncKHZyLDqQYABACGgJlZg&amp;gclid=CjwKCAjw6p-oBhAYEiwAgg2PgpJPw92w08j5nLylYo1O5OOBZWXtb1Lxqh-FFTCADKsTQZcy4fveVBoCWDMQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESbOD27RsVk8h-dqLSm9bu5R_dBNUGVpMRA4iJPGxEJyb_4hmPWdpksNjaDsftpSmsko7IgB5U70DJZzmAwjlRd6xAmpLZBB97XpnfNqouDv2bG59fxCs_aAka5YiMB_A4bzvnCPamS2MrNMgxdw&amp;sig=AOD64_0gFdp1op5U8u7CKt0Y0yN4jeyPRw&amp;q&amp;adurl&amp;ved=2ahUKEwjdqPzn9LWBAxWIhP0HHVciClsQ0Qx6BAgKEAE\" target=\"_blank\">Pega CRM<\/a> is one of the leading customer relationship management solutions in the market, offering a host of features to streamline and optimize business operations. Given its reputation and expansive suite of tools, many businesses are interested in how its pricing model stands. Let&#8217;s delve into an overview of <a href=\"https:\/\/www.pega.com\/products\/pricing\" target=\"_blank\">Pega CRM&#8217;s pricing<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0627\u0633\u0639\u0627\u0631<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Subscription-Based<\/strong>: Pega CRM primarily operates on a subscription model. You typically pay a recurring fee, which could be monthly or annually.<\/li>\n\n\n\n<li><strong>Custom Pricing<\/strong>: Pega CRM&#8217;s pricing can be customized based on the unique needs of the business. The total cost can vary depending on the modules you choose, the number of users, and any additional features or services you opt for.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Factors Influencing Cost<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Number of Users<\/strong>: Like many CRM systems, Pega CRM might charge based on the number of user licenses you require.<\/li>\n\n\n\n<li><strong>Modules and Features<\/strong>: Pega offers various modules such as sales automation, marketing, and customer service. Depending on what your business needs, the modules you select can influence the final cost.<\/li>\n\n\n\n<li><strong>Deployment Option<\/strong>: Pega CRM can be deployed on-premises or on the cloud. Your choice of deployment can have cost implications.<\/li>\n\n\n\n<li><strong>Training and Support<\/strong>: Any additional training, support, or consulting services can add to the overall cost.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Free Trial and Demos<\/strong>: Pega often provides potential customers with an opportunity to try out their platform, either through a free trial or a demo. This can be a great way to understand the platform&#8217;s capabilities before committing to a subscription.<\/li>\n\n\n\n<li><strong>Comparisons with Competitors<\/strong>: When considering Pega CRM&#8217;s pricing, it&#8217;s also beneficial to compare it with similar offerings in the market. While Pega offers robust and enterprise-focused features, it&#8217;s essential to ensure that the pricing aligns with your budget and anticipated return on investment.<\/li>\n\n\n\n<li><strong>Final Thoughts<\/strong>: While Pega CRM is an investment, its advanced features, adaptability, and focus on improving customer engagement can offer significant returns for businesses. However, it&#8217;s crucial to get a clear quote tailored to your organization&#8217;s needs to make an informed decision.<\/li>\n<\/ol>\n\n\n\n<p>Before committing to Pega CRM or any other platform, ensure you have a clear understanding of all potential costs, both immediate and long-term, and how they align with your business objectives and budgetary constraints.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cloud Deployment Options for Pega CRM<\/h3>\n\n\n\n<p><b>Pega CRM<\/b> offers cloud deployment choices such as <b>AWS, Azure, and Private Cloud<\/b>. To ensure successful deployment, organizations must monitor app components across all environments. Pega&#8217;s experts aim to deliver the best customer experience no matter the platform. Cloud deployment options give organizations <b>flexibility, scalability, and savings<\/b>. <\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">This is especially helpful for transitioning from on-premises to cloud-based solutions. As more companies adopt a remote work culture, public cloud adoption has grown. This allows employees to access data and business applications from anywhere. With an internet connection, organizations can deploy Pega CRM anywhere. It integrates data while protecting sensitive info with strict <a href=\"https:\/\/www.softwareglimpse.com\/ar\/implementing-crm-security-measures\/\">security measures<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of Pega&#8217;s Model-Driven Architecture and Predictive Analytics<\/h3>\n\n\n\n<p><b>Pega&#8217;s Model-Driven Architecture and Predictive Analytics<\/b> offer many advantages. These include <b><a href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0627\u062a\u062c\u0627\u0647\u0627\u062a-\u0635\u0646\u0627\u0639\u0629-\u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649-\u0641\u064a-\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\/\">predicting future trends<\/a> with accuracy, foreseeing issues before they occur, and gaining data-driven insights to boost decision-making<\/b>.<\/p>\n\n\n\n<p>Plus, businesses stay agile and in line with ever-changing market needs. Also, predictive analytics aid informed decision-making, which increases operational effectiveness and customer satisfaction.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">For instance, a financial services firm used Pega&#8217;s Model-Driven Architecture and Predictive Analytics to <b>automate customer service processes<\/b>. This sped up response times and resolutions of complaints. This led to fewer complaints each month and higher customer satisfaction.<\/p>\n\n\n\n<p>\u0641\u064a \u0645\u0644\u062e\u0635\u060c <b>Pega&#8217;s Model-Driven Architecture and Predictive Analytics benefits businesses by optimizing operations and enhancing customer experience<\/b>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UI Development and Responsive Design in Pega<\/h3>\n\n\n\n<p><b>Pega CRM&#8217;s<\/b> model-driven architecture and predictive analytics make <b>UI dev and responsive design a smooth process<\/b>. <b>Situational Layer Cake\u2122<\/b> gives businesses the power to create <b>personalized experiences for customers<\/b>, while still staying agile and efficient. Pega&#8217;s platform offers top-tier tools and features for <b>UI dev and responsive design<\/b>.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><b>Data related to UI dev and responsive design<\/b> can be easily integrated into customer designs with Pega. This creates a cohesive experience across all channels. <b>Best practices for large-scale software<\/b> also come with Pega, so companies stay on the <b>cutting edge of design<\/b>.<\/p>\n\n\n\n<p><b>Cloud deployment options<\/b> for Pega CRM software let businesses <b>test and refine UI designs based on customer feedback<\/b>. This way they can ensure their UI dev and responsive design meets customer needs.<\/p>\n\n\n\n<p>For a <b>competitive edge<\/b>, businesses need to provide captivating customer experiences. Pega helps them do this with its <b>UI dev and responsive design capabilities<\/b>. Companies can craft designs that wow their audiences and grow brand loyalty. With Pega <a href=\"https:\/\/www.softwareglimpse.com\/ar\/top-crm-features-for-real-estate-investors\/\">CRM&#8217;s tools and features<\/a>, businesses don&#8217;t miss out on this opportunity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pega Best Practices for Large-Scale Software Solutions<\/h3>\n\n\n\n<p>When it comes to big software projects, attention to detail is key. <b>Pega offers a range of best practices<\/b>. These include a <em>model-driven architecture for consistency and scalability<\/em>. <em>Predictive analytics tools<\/em> can help prevent issues. Cloud deployment options are flexible and secure.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"456\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-dashboard.jpeg\" alt=\"pega crm dashboard\" class=\"wp-image-3937\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-dashboard.jpeg 970w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-dashboard-300x141.jpeg 300w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-dashboard-768x361.jpeg 768w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/06\/pega-crm-dashboard-18x8.jpeg 18w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<p>Pega also encourages <b>responsive UI development<\/b>. This improves performance and user experience. <em>Structured data organization<\/em> helps with big data management in industries like finance and insurance.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">By using Pega&#8217;s <b>Situational Layer Cake\u2122 technology<\/b>, projects can be made more agile. Production time is minimized. Rollouts happen faster.<\/p>\n\n\n\n<p>In the end, Pega&#8217;s best practices can help businesses become more efficient. Plus, <b>customer satisfaction and profits will increase<\/b>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Industries_that_Benefit_from_Pega_CRM\"><\/span>Industries that Benefit from Pega CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pega CRM is a versatile software that caters to multiple industries. In this section, we will explore the impact of Pega CRM in the financial services, insurance, and government sectors. With its specialties in these areas, Pega CRM has proven to be an instrumental tool for improving operational efficiency, customer experience, and business growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Specialties in Financial Services<\/h3>\n\n\n\n<p>Financial services can hugely benefit from <b>Pega CRM<\/b>. Its model-driven architecture and predictive analytics make customer service solutions <em>smoother and more efficient<\/em>.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><b>Pega CRM<\/b> offers tailored solutions for <em>credit card processing, loan origination, and wealth management<\/em>. Its <b>Situational Layer Cake\u2122 technology<\/b> creates personalized experiences.<\/p>\n\n\n\n<p><em>Cloud deployment options allow financial institutions to access their data anytime and anywhere, with <a href=\"https:\/\/www.softwareglimpse.com\/ar\/understanding-crm-security-compliance-standards\/\">security compliance<\/a>. Best practices for large-scale software solutions are also provided.<\/p>\n\n\n\n<p><b>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629<\/b> can transfer customers to a specialist with the right skillset. This ensures customers get the best possible experience quickly and efficiently.<\/p>\n\n\n\n<p><b>Insurance companies<\/b> can benefit from <b>Pega CRM&#8217;s end-to-end solutions and predictive analytics<\/b>, to make processes smoother and more efficient. <b>Pega CRM<\/b> is the perfect choice for financial institutions and insurance companies looking to improve efficiency and provide better service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Insurance<\/h3>\n\n\n\n<p><b>Pega CRM is great for the insurance industry<\/b>. It offers loads of solutions to manage customer interactions and operations. It can take care of claims processing, policy administration and underwriting.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u0627\u0644 <b>Situational Layer Cake\u2122<\/b> makes it easy to adapt to customer needs at any stage. <em>\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629<\/em> show the best way to be efficient and reduce costs.<\/p>\n\n\n\n<p><b>Pega&#8217;s model-driven architecture<\/b> simplifies complex processes, keeps data accurate and makes an audit trail. Also, it helps create unique experiences for customers.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">One major insurer saw a <b>35% increase in customer satisfaction<\/b> score in six months of using Pega. This proves Pega works. Plus, governments can use it to give citizens efficient, personalized services.<\/p>\n\n\n\n<p>\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c <b>Pega CRM is vital for any enterprise in the insurance sector<\/b>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Government<\/h3>\n\n\n\n<p><b>Pega CRM<\/b> is a game-changer for government organizations. <em>Model-driven architecture and predictive analytics<\/em> enable data-driven decisions. The <b><a href=\"https:\/\/support.pega.com\/question\/what-does-situational-layer-cake-mean-pega\" target=\"_blank\">Situational Layer Cake<\/a>\u2122<\/b> adds agility and personalization. Government agencies can use Pega&#8217;s cloud deployment options and secure tools for real-time data sharing. Pega Best Practices for Large-Scale Software Solutions provide complex workflows.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">The standout feature of Pega CRM is the ability to transfer callers to personnel with distinct expertise. Additionally, sensitive CRM data, such as credit card numbers, are <em>securely managed<\/em>. State governments use Pega CRM for citizen-centric services, saving time and resources. In conclusion, <b>Pega CRM is a must-have<\/b> for streamlining processes, improving efficiency, and providing personalized experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improving_Efficiency_and_Customer_Experience_with_Pega_CRM\"><\/span>Improving Efficiency and Customer Experience with Pega CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Organizations seeking to improve their efficiency and customer experience are turning to Pega CRM. Pega <a href=\"https:\/\/www.softwareglimpse.com\/ar\/how-crm-software-\u064a\u0628\u0633\u0637-\u0645\u0635\u0627\u062f\u0631-\u0627\u0644\u0635\u0641\u0642\u0627\u062a\/\">CRM is a software platform that streamlines<\/a> and automates workflows across all channels. In this section, we will explore a Pega CRM use case that demonstrates its effectiveness in enhancing customer experience. Additionally, we will investigate how Pega CRM efficiently transfers customers to personnel with the right specialties for their specific needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pega CRM Use Case<\/h3>\n\n\n\n<p><b>Pega CRM<\/b> is a great platform that can offer many uses cases, showcasing its effectiveness and flexibility when providing complete customer service solutions. For example, it simplifies the transfer process between departments. This is done by using Pega&#8217;s <em>model-driven architecture and predictive analytics<\/em> to identify the right person with the required expertise. Consequently, this leads to <b>faster issue resolution and improved customer satisfaction<\/b>.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">The purpose of <b>Pega CRM<\/b> is to boost <b>efficiency and customer experience<\/b>. It does this with its specialized tools for <em>financial services, insurance, and government industries<\/em>. These industries benefit from <b>Pega CRM&#8217;s Situational Layer Cake\u2122<\/b>. This makes it possible to offer <em>personalized experiences to customers with ease<\/em>.<\/p>\n\n\n\n<p><em>Data organization techniques<\/em> are used to create a smooth experience for both users and customers. Additionally, Pega&#8217;s <b>BPM software and solutions<\/b> are also employed. Pega CRM&#8217;s <b>cloud deployment options<\/b> include UI development and responsive design elements. This allows users to access the platform on any device, which ensures operations run smoothly.<\/p>\n\n\n\n<p>\u0641\u064a \u0645\u0644\u062e\u0635\u060c <b>Pega CRM eliminates the need to be transferred to multiple departments<\/b> as it connects you with the right specialist on the first try. It&#8217;s a <b>highly customizable platform<\/b> that caters to a variety of business needs across multiple industries. It&#8217;s an ideal choice for <b>large-scale software solutions<\/b>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Getting Transferred to a Person with the Right Specialties<\/h3>\n\n\n\n<p>Pega CRM uses predictive analytics and model-driven architecture to route customers to the right rep with the right expertise. <em>BPM software<\/em> makes sure data is secure and customers quickly get to reps with specialties.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">To keep improving customer experience, use customer feedback to refine models and assign skill sets to reps.<\/p>\n\n\n\n<p>Pega Platform, BPM software and data organization techniques help Pega CRM serve diverse industries, making sure customers are always directed to the right representative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Systems_and_Tools_Used_in_Pega_CRM_Development\"><\/span>Different Systems and Tools Used in Pega CRM Development<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the world of CRM solutions, Pega CRM is known for its distinct approach to customer engagement. The success of Pega CRM is attributed to the usage of advanced systems and tools in its development. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pega Platform Used in Development<\/h3>\n\n\n\n<p><b>Pega&#8217;s platform<\/b> is a leader in software development, especially CRM development. Its centralized location helps create business apps, manage data, and automate processes. Plus, its <b>low code platform<\/b> helps developers build faster, reducing the need for IT support. Its <b>model-driven architecture<\/b> also minimizes coding errors and simplifies consolidating info from many sources. This streamlines the development process and makes updating and integrating easier.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">What sets Pega&#8217;s platform apart for CRM development is its Situational Layer Cake\u2122 architecture. This boosts real-time agility and personalized user experiences while ensuring <b>customer privacy and ethical rules<\/b>.<\/p>\n\n\n\n<p>For instance, its software can route customers to the right agent when they call a financial institution&#8217;s customer service. So, if someone calls for mortgage application questions, they&#8217;ll get an agent trained in mortgage lending &#8211; making the process seamless and efficient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BPM Software and Solutions<\/h3>\n\n\n\n<p><b>BPM software and solutions<\/b> are a <b>must-have for Pega CRM<\/b>. It simplifies business processes and boosts customer experiences. The <b>Situational Layer CakeTM<\/b> in the Pega platform provides unparalleled agility and personalization. Pega&#8217;s predictive analytics and model-driven architecture aid organizations to optimize their functions and decision-making.<\/p>\n\n\n\n<p>Pega&#8217;s UI development and responsive design ensure an excellent user experience too. This software is packed with best practices for large-scale operations, making it a hit for industries like <em>financial services, insurance, and government<\/em>.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><b>Pega CRM<\/b> is available from anywhere via cloud deployment options. Data <a href=\"https:\/\/www.softwareglimpse.com\/ar\/importance-of-crm-security-for-businesses\/\">security is essential in CRM<\/a> development, especially for sensitive data, such as credit card numbers and personal details.<\/p>\n\n\n\n<p>Do not underestimate the power of Pega CRM&#8217;s software solutions. <b>Enhance your business process management today<\/b> &#8211; contact us and we&#8217;ll help you streamline operations and improve customer experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Credit Card Number and Personal Details<\/h3>\n\n\n\n<p><b>Sensitive info, like credit card numbers and personal details, is crucial in the CRM industry.<\/b> Pega CRM realizes the necessity of protecting customer data. To that end, they use <b>data encryption and secure storage.<\/b> Plus, a <b>model-driven architecture<\/b> is used to arrange all customer data, including credit card numbers and personal details. This approach assists in predicting potential safety threats and hinders fraudulent activities.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><b><a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwja1YLo9LWBAxVK5ncKHZyLDqQYABACGgJlZg&amp;gclid=CjwKCAjw6p-oBhAYEiwAgg2PgpJPw92w08j5nLylYo1O5OOBZWXtb1Lxqh-FFTCADKsTQZcy4fveVBoCWDMQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESbOD27RsVk8h-dqLSm9bu5R_dBNUGVpMRA4iJPGxEJyb_4hmPWdpksNjaDsftpSmsko7IgB5U70DJZzmAwjlRd6xAmpLZBB97XpnfNqouDv2bG59fxCs_aAka5YiMB_A4bzvnCPamS2MrNMgxdw&amp;sig=AOD64_0gFdp1op5U8u7CKt0Y0yN4jeyPRw&amp;q&amp;adurl&amp;ved=2ahUKEwjdqPzn9LWBAxWIhP0HHVciClsQ0Qx6BAgKEAE\" target=\"_blank\">Pega CRM<\/a><\/b> provides a suite of tools and systems that are easily integrated with software used in financial services, insurance, and government industries. Thus, customers can be sure their sensitive info is guarded at the highest level by Pega CRM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data Organization Used in the CRM Industry<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/\">Data organization is critical in the CRM industry for efficient customer relationship management<\/a>. Several systems and tools are used to manage data. Here&#8217;s a list of the most commonly used data organization tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b> (organizes customer data and interactions)<\/li>\n\n\n\n<li><b>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/b> (automates various sales processes)<\/li>\n\n\n\n<li><b>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b> (manages marketing campaigns)<\/li>\n\n\n\n<li><b>Call Center Automation<\/b> (enables automated handling of phone calls)<\/li>\n\n\n\n<li><b>Social Media Analytics<\/b> (analyzes social media interactions).<\/li>\n<\/ul>\n\n\n\n<p>These tools help CRM professionals achieve automation and simplify customer profile management.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">CRM systems must be tailored to the unique requirements of each industry. However, all organizations need practical solutions to offer excellent customer service, improve operations efficiency, and increase revenue.<\/p>\n\n\n\n<p><b>In conclusion, data organization is indispensable for success in the CRM industry<\/b>. Companies must use effective tools to achieve this.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwja1YLo9LWBAxVK5ncKHZyLDqQYABACGgJlZg&amp;gclid=CjwKCAjw6p-oBhAYEiwAgg2PgpJPw92w08j5nLylYo1O5OOBZWXtb1Lxqh-FFTCADKsTQZcy4fveVBoCWDMQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESbOD27RsVk8h-dqLSm9bu5R_dBNUGVpMRA4iJPGxEJyb_4hmPWdpksNjaDsftpSmsko7IgB5U70DJZzmAwjlRd6xAmpLZBB97XpnfNqouDv2bG59fxCs_aAka5YiMB_A4bzvnCPamS2MrNMgxdw&amp;sig=AOD64_0gFdp1op5U8u7CKt0Y0yN4jeyPRw&amp;q&amp;adurl&amp;ved=2ahUKEwjdqPzn9LWBAxWIhP0HHVciClsQ0Qx6BAgKEAE\" target=\"_blank\">Try Pega CRM Today<\/a><\/p>\n\n\n\n<p>\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627: <a href=\"https:\/\/www.softwareglimpse.com\/ar\/zoho-crm-review\/\">\u0645\u0631\u0627\u062c\u0639\u0629 Zoho CRM<\/a><\/p>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div class=\"facts\" style=\"background: #F6F1F1; margin: 0 auto; display: table; padding: 30px; margin-top: 50px; margin-bottom: 50px; border-radius: 4px; max-width: 720px;\">\n<h2><span class=\"ez-toc-section\" id=\"Some_Facts_About_Pega_CRM\"><\/span>Some Facts About Pega CRM:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"facts_body\" style=\"display: flex; font-size: 16px;\">\n<ul>\n<li><strong>\u2705 Pega CRM is a customer relationship management suite from Pegasystems that specializes in industries such as financial services, insurance, government, energy and utilities, transportation, hospitality, manufacturing and high technology, communications service providers, media and entertainment, and healthcare and life sciences.<\/strong> <em>(\u0627\u0644\u0645\u0635\u062f\u0631: SelectHub)<\/em><\/li>\n<li><strong>\u2705 The Customer Decision Hub, which is the foundation of the platform, uses predictive analytics and AI for intelligent data-driven actions.<\/strong> <em>(\u0627\u0644\u0645\u0635\u062f\u0631: SelectHub)<\/em><\/li>\n<li><strong>\u2705 The platform is built using Pega&#8217;s Situational Layer Cake\u2122 for agility and tailored experiences, and is based on model-driven architecture that doesn&#8217;t require coding knowledge.<\/strong> <em>(\u0627\u0644\u0645\u0635\u062f\u0631: SelectHub)<\/em><\/li>\n<li><strong>\u2705 Organizations can choose to run Pega CRM on Pega&#8217;s cloud, their own cloud, or a third-party cloud.<\/strong> <em>(\u0627\u0644\u0645\u0635\u062f\u0631: SelectHub)<\/em><\/li>\n<li><strong>\u2705 Pega CRM is an end-to-end solution for customer service, allowing customers to reach out for self-service portal, requests, or account changes. Customer care executives then authenticate customers using account\/credit\/debit\/applicant number, and all details for the customer pop up for the executive. The desktop system gets information from all upstream and downstream systems, and the executive creates service cases and resolves them or transfers them to another person. Orchestrating all systems into one improves efficiency and customer experience, reduces duration per call, and ensures first-time resolution. Credit card and telecommunications companies also use retention options based on customer profile.<\/strong><em> (Source: PeerSpot)<\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_about_Pega_Crm_Review\"><\/span>FAQs about Pega Crm Review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What are the specialties of Pega CRM in terms of industry?<\/h3>\n\n\n\n<p>Pega CRM specializes in industries such as financial services, insurance, government, energy and utilities, transportation, hospitality, manufacturing and high technology, communications service providers, media and entertainment, and healthcare and life sciences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the use case for Pega CRM in customer service?<\/h3>\n\n\n\n<p>The end-to-end use case for Pega CRM is for customer service. Customers can reach out for self-service portal, requests, or account changes. The customer care executive authenticates the customer using the account\/credit\/debit\/applicant number, and all the customer&#8217;s details pop up for the executive. The desktop system gets information from all upstream and downstream systems. The executive creates service cases, resolves them, or transfers them to another person, orchestrating all systems into one, which improves efficiency and the customer experience. Credit card and telecommunication companies can use retention options based on the customer profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the foundation of Pega CRM?<\/h3>\n\n\n\n<p>The foundation of Pega CRM is the Customer Decision Hub, which uses predictive analytics and AI for intelligent automation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the Pega Situational Layer Cake\u2122?<\/h3>\n\n\n\n<p>The Pega Situational Layer Cake\u2122 is a concept used to build the platform with agility and tailored experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How is the Pega platform used for development?<\/h3>\n\n\n\n<p>The Pega platform is used as a development tool for BPM software in various domains such as healthcare, insurance, banking, finance, fleet management, and logistics. Following Pega best practices and having Pega expertise benefits in developing large-scale software solutions in the long term. Pega can manage large data sets with reports and encourages developers to build with the end product in mind. Performance issue handling, exception handling, and comments are monitored during development. Pega has built-in frameworks that provide the ability to develop and deliver solutions faster. Developing UIs in Pega is easy with drag and drop, built-in Pega layouts, and customization with Pega skin. Responsive UIs are easily accessible from mobile, tab, and desktop with minimum or no configuration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the options for running Pega CRM?<\/h3>\n\n\n\n<p>Organizations can choose to run the software on Pega&#8217;s cloud, their own cloud, or a third-party cloud.<\/p>\n\n\n\n<p><script type=\"application\/ld+json\"><br \/>\n{<br \/>\n  \"@context\": \"https:\/\/schema.org\",<br \/>\n  \"@type\": \"FAQPage\",<br \/>\n  \"mainEntity\": [<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What are the specialties of Pega CRM in terms of industry?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Pega CRM specializes in industries such as financial services, insurance, government, energy and utilities, transportation, hospitality, manufacturing and high technology, communications service providers, media and entertainment, and healthcare and life sciences.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What is the use case for Pega CRM in customer service?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"The end-to-end use case for Pega CRM is for customer service. Customers can reach out for self-service portal, requests, or account changes. The customer care executive authenticates the customer using the account\/credit\/debit\/applicant number, and all the customer's details pop up for the executive. The desktop system gets information from all upstream and downstream systems. The executive creates service cases, resolves them, or transfers them to another person, orchestrating all systems into one, which improves efficiency and the customer experience. Credit card and telecommunication companies can use retention options based on the customer profile.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What is the foundation of Pega CRM?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"The foundation of Pega CRM is the Customer Decision Hub, which uses predictive analytics and AI for intelligent data-driven actions.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What is the Pega Situational Layer Cake\u2122?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"The Pega Situational Layer Cake\u2122 is a concept used to build the platform with agility and tailored experiences. \"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"How is the Pega platform used for development?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"The Pega platform is used as a development tool for BPM software in various domains such as healthcare, insurance, banking, finance, fleet management, and logistics. 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