{"id":1729,"date":"2023-05-03T10:18:30","date_gmt":"2023-05-03T10:18:30","guid":{"rendered":"https:\/\/www.softwareglimpse.com\/?p=1729"},"modified":"2023-05-03T10:20:10","modified_gmt":"2023-05-03T10:20:10","slug":"crm-data-management-best-practices","status":"publish","type":"post","link":"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/","title":{"rendered":"\u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0641\u064a \u0639\u0627\u0645 2023: \u062f\u0644\u064a\u0644 \u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0628\u0633\u0637\u0629"},"content":{"rendered":"<p>\u062a\u0639\u0638\u064a\u0645 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0647\u062f\u0641 \u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u060c \u0641\u0625\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0636\u0631\u0648\u0631\u064a\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 CRM. \u0644\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0621 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0633\u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0639\u0645\u0644\u0627\u0621 \u0646\u0627\u062c\u062d\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"430\" src=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-data-mangement-image.jpeg\" alt=\"\u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\" class=\"wp-image-1730\" srcset=\"https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-data-mangement-image.jpeg 608w, https:\/\/www.softwareglimpse.com\/wp-content\/uploads\/2023\/05\/crm-data-mangement-image-300x212.jpeg 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure>\n\n\n\n<p>\u0647\u0646\u0627 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0639\u0644\u0648\u064a <a href=\"https:\/\/www.softwareglimpse.com\/ar\/best-practices-crm\/\">\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644<\/a><strong> \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong> \u0641\u064a \u0639\u0627\u0645 2023:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><th>\u064a\u0645\u0627\u0631\u0633<\/th><th>\u0648\u0635\u0641<\/th><\/tr><tr><td>\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td><td>\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u062d\u062f\u064a\u062b\u0629.<\/td><\/tr><tr><td>\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td><td>\u062a\u062d\u062f\u064a\u062f \u0648\u062a\u0646\u0641\u064a\u0630 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d.<\/td><\/tr><tr><td>\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td><td>\u062f\u0645\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u062a\u0628\u062f\u064a\u0644 \u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u064a\u0627\u062a\" role=\"button\"><label for=\"item-69ef5b2b67965\" ><span class=\"\"><span style=\"display:none;\">\u062a\u0628\u062f\u064a\u0644<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"\u062a\u0628\u062f\u064a\u0644\" type=\"checkbox\"  id=\"item-69ef5b2b67965\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Introduction\" title=\"\u0645\u0642\u062f\u0645\u0629\">\u0645\u0642\u062f\u0645\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Understanding_CRM_Data_Management\" title=\"\u0641\u0647\u0645 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM\">\u0641\u0647\u0645 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Establishing_a_Solid_CRM_Data_Strategy\" title=\"\u0625\u0646\u0634\u0627\u0621 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0635\u0644\u0628\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\">\u0625\u0646\u0634\u0627\u0621 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0635\u0644\u0628\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Data_Quality_The_Foundation_of_Effective_CRM\" title=\"\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u0623\u0633\u0627\u0633 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0639\u0627\u0644\u0629\">\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u0623\u0633\u0627\u0633 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0639\u0627\u0644\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Data_Segmentation_and_Organization\" title=\"\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0646\u0638\u064a\u0645\u0647\u0627\">\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0646\u0638\u064a\u0645\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Data_Collection_and_Input_Best_Practices\" title=\"\u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a\">\u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Data_Integration_and_Consolidation\" title=\"\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0648\u062d\u064a\u062f\u0647\u0627\">\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0648\u062d\u064a\u062f\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Data_Security_and_Privacy_Compliance\" title=\"\u0623\u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u062e\u0635\u0648\u0635\u064a\u0629\">\u0623\u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u062e\u0635\u0648\u0635\u064a\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Regular_Data_Audits_and_Maintenance\" title=\"\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062f\u0642\u064a\u0642 \u0648\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629\">\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062f\u0642\u064a\u0642 \u0648\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#CRM_Data_Management_Tools_and_Technologies\" title=\"\u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM\">\u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Training_and_Empowering_Your_Team\" title=\"\u062a\u062f\u0631\u064a\u0628 \u0648\u062a\u0645\u0643\u064a\u0646 \u0641\u0631\u064a\u0642\u0643\">\u062a\u062f\u0631\u064a\u0628 \u0648\u062a\u0645\u0643\u064a\u0646 \u0641\u0631\u064a\u0642\u0643<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Monitoring_and_Measuring_CRM_Data_Performance\" title=\"\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a CRM\">\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.softwareglimpse.com\/ar\/\u0623\u0641\u0636\u0644-\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0628\u064a\u0627\u0646\u0627\u062a-\u0625\u062f\u0627\u0631\u0629-\u0639\u0644\/#Conclusion\" title=\"\u062e\u0627\u062a\u0645\u0629\">\u062e\u0627\u062a\u0645\u0629<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>\u0645\u0642\u062f\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u0625\u062a\u0642\u0627\u0646 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0641\u064a \u0639\u0627\u0645 2023<\/strong> \u0647\u0648 \u0643\u0644 \u0634\u064a\u0621 \u0639\u0646 \u0627\u0644\u062e\u0628\u0631\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0631\u063a\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0623\u0641\u0636\u0644 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0633\u062a\u0646\u0638\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0641\u064a \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0640 <strong>\u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM<\/strong> \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0648\u0636\u0639 \u062c\u0645\u064a\u0639 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0633\u062c\u0644 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0633\u062c\u0644\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644. \u0633\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0641\u064a \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0648\u062a\u0639\u0637\u064a \u0641\u0643\u0631\u0629 \u0639\u0645\u0627 \u064a\u0641\u0636\u0644\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p><strong>\u062a\u062d\u0633\u0646 \u0645\u0633\u062a\u0645\u0631<\/strong> \u0647\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d. \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u064f\u0638\u0647\u0631 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0643\u064a\u0641 \u062a\u0639\u0645\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643. \u0645\u0639 \u062a\u0639\u062f\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u060c \u064a\u0645\u0643\u0646 \u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u063a\u064a\u0631.<\/p>\n\n\n\n<p>\u0641\u064a \u0639\u0627\u0645 2023 \u060c \u0645\u0646 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0623\u0646 <strong>\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629<\/strong> \u0633\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0643\u062c\u0632\u0621 \u0645\u0646 \u0628\u0631\u0627\u0645\u062c \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645. \u0623\u0635\u0628\u062d \u0647\u0630\u0627 \u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (<strong>\u0645\u0633\u062a\u062e\u062f\u0645<\/strong>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_CRM_Data_Management\"><\/span>\u0641\u0647\u0645 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><strong>\u064a\u0639\u062f \u062a\u0646\u0638\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0623\u0646\u0638\u0645\u0629 CRM \u0623\u0645\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627<\/strong>.<\/p>\n\n\n\n<p>\u062a\u062d\u062a\u0627\u062c \u0623\u0646\u0638\u0645\u0629 CRM \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646\u0638\u0645\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0644\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0646\u0627\u062c\u062d \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627 \u0648\u0641\u062d\u0635\u0647\u0627 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u0643\u0648\u064a\u0646 \u0631\u0648\u0627\u0628\u0637 \u0642\u0648\u064a\u0629 \u0645\u0639\u0647\u0645.<\/p>\n\n\n\n<p>\u064a\u0633\u0631\u062f \u0627\u0644\u062c\u062f\u0648\u0644 \u0623\u062f\u0646\u0627\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0628\u0643\u0641\u0627\u0621\u0629.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0639\u0646\u0627\u0635\u0631<\/th><th>\u062a\u0648\u0636\u064a\u062d<\/th><\/tr><\/thead><tbody><tr><td>\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td><td>\u0627\u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0623\u062e\u0631\u0649<\/td><\/tr><tr><td>\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td><td>\u0645\u0631\u0627\u0642\u0628\u0629 \u062a\u0635\u0631\u0641\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629<\/td><\/tr><tr><td>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td><td>\u0627\u0641\u062d\u0635 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0645\u0641\u064a\u062f\u0629<\/td><\/tr><tr><td>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td><td>\u0627\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u062e\u0635\u064a\u0635 \u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 <strong>\u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0628\u0643\u0641\u0627\u0621\u0629<\/strong> \u0644\u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0647\u0630\u0627 \u064a\u0633\u0627\u0639\u062f\u0647\u0645 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0645. \u0648\u0645\u0646 \u062b\u0645 \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0632\u064a\u0627\u062f\u0629 \u0641\u0631\u0635 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u064a\u0645\u0643\u0646\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0631\u0627\u0626\u0639\u0629.<\/p>\n\n\n\n<p>\u062a\u0642\u0648\u0644 \u0641\u0648\u0631\u0628\u0633 \u060c &quot;<em>CRM \u0647\u0648 \u0623\u0643\u0628\u0631 \u0633\u0648\u0642 \u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 - \u0623\u0643\u0628\u0631 \u0645\u0646 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0623\u0648 \u0625\u062f\u0627\u0631\u0629 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/em>.&#8221;<\/p>\n\n\n\n<p>\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u062e\u0637\u0629 - \u0648\u0625\u0644\u0627 \u0641\u0625\u0646\u0643 \u0633\u062a\u0641\u0642\u062f \u0639\u0644\u0627\u0642\u0627\u062a\u0643 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Establishing_a_Solid_CRM_Data_Strategy\"><\/span>\u0625\u0646\u0634\u0627\u0621 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0635\u0644\u0628\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0639\u062f\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0644\u0635\u064a\u0627\u063a\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0648\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0623\u0648\u0644\u0627\u064b \u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0647\u0645 \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u063a\u0627\u064a\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062e\u0637\u0629. \u0628\u0639\u062f \u0630\u0644\u0643 \u060c \u064a\u0645\u0643\u0646 \u062a\u0646\u0641\u064a\u0630 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u062a\u0646\u0638\u064a\u0645 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0623\u064a\u0636\u064b\u0627 \u0625\u0646\u0634\u0627\u0621 \u0633\u064a\u0627\u0633\u0627\u062a \u062a\u062a\u0639\u0644\u0642 \u0628\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062e\u0632\u064a\u0646\u0647\u0627 \u0648\u062a\u062d\u062f\u064a\u062b\u0647\u0627. \u064a\u062c\u0628 \u0648\u0636\u0639 \u0625\u0637\u0627\u0631 \u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0648\u0627\u0626\u062d \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631. \u062a\u0639\u062f \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0627\u0644\u062a\u0633\u0645\u064a\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062a\u062c\u0646\u0628 \u0627\u0644\u0627\u0632\u062f\u0648\u0627\u062c\u064a\u0629 \u0648\u0639\u062f\u0645 \u0627\u0644\u0627\u062a\u0633\u0627\u0642.<\/p>\n\n\n\n<p>\u064a\u0648\u0636\u062d \u0627\u0644\u062c\u062f\u0648\u0644 \u0623\u062f\u0646\u0627\u0647 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0647\u0627\u0645\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0627\u0644\u0635\u0644\u0628\u0629:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0639\u0646\u0627\u0635\u0631<\/th><th>\u0648\u0635\u0641<\/th><\/tr><\/thead><tbody><tr><td>\u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629<\/td><td>\u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641\u064b\u0627 \u0648\u0627\u0636\u062d\u0629<\/td><\/tr><tr><td>\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0646\u062f \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a<\/td><td>\u0636\u0639 \u0642\u0648\u0627\u0639\u062f \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td><\/tr><tr><td>\u0623\u0637\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td><td>\u062a\u0646\u0641\u064a\u0630 \u0623\u0637\u0631 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062a\u0648\u0627\u0641\u0642\u0629<\/td><\/tr><tr><td>\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0627\u0644\u062a\u0633\u0645\u064a\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629<\/td><td>\u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0627\u0632\u062f\u0648\u0627\u062c\u064a\u0629 \u0648\u0639\u062f\u0645 \u0627\u0644\u0627\u062a\u0633\u0627\u0642<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u064a\u0639\u062f \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0641\u062a\u0627\u062d\u064b\u0627 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 (CRM). \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0623\u0645\u0631 \u0644\u0627 \u0628\u062f \u0645\u0646\u0647 \u0644\u0625\u062c\u0631\u0627\u0621 \u0623\u064a \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0645\u0637\u0644\u0648\u0628\u0629.<\/p>\n\n\n\n<p>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062c\u064a\u062f\u0629 \u0647\u064a \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0642\u0631\u0629. \u0628\u062f\u0648\u0646\u0647\u0627 \u0633\u064a\u0646\u0647\u0627\u0631 \u0628\u064a\u062a \u0627\u0644\u0648\u0631\u0642.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Quality_The_Foundation_of_Effective_CRM\"><\/span>\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u0623\u0633\u0627\u0633 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0639\u0627\u0644\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><strong>\u062f\u0642\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: \u0645\u0641\u062a\u0627\u062d \u062a\u0631\u0633\u064a\u062e \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>.<\/p>\n\n\n\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0631\u0624\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0623\u0648\u0644\u0648\u064a\u0629! \u0644\u0636\u0645\u0627\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0646\u0645\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u060c \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646\u0647\u0627.<\/p>\n\n\n\n<p>\u062a\u0639\u062a\u0628\u0631 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 CRM. \u0644\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0645\u0631 \u0644\u0627 \u0628\u062f \u0645\u0646\u0647 \u0644\u0644\u0646\u062c\u0627\u062d \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Segmentation_and_Organization\"><\/span>\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0646\u0638\u064a\u0645\u0647\u0627<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0636\u0631\u0648\u0631\u064a\u0627\u0646 \u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0628\u0646\u062c\u0627\u062d. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u0633\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0641\u0626\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062f\u0631\u0627\u0633\u0629 \u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0641\u064a \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u062a\u0643\u064a\u064a\u0641 \u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u060c \u0641\u0625\u0646 \u0625\u062d\u062f\u0649 \u0637\u0631\u0642 \u062a\u0628\u0633\u064a\u0637\u0647\u0627 \u0647\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u0635\u0641\u064a\u0629.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u0623\u0648 \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0646\u0638\u0627\u0645 CRM \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 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\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u0623\u0641\u0636\u0644 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0625\u062f\u062e\u0627\u0644\u0647\u0627:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u0627\u0644\u062a\u0648\u062c\u064a\u0647<\/th><th>\u0627\u0641\u0636\u0644 \u062a\u0645\u0631\u064a\u0646<\/th><\/tr><\/thead><tbody><tr><td>\u0627\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629<\/td><td>\u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u0625\u062f\u062e\u0627\u0644<\/td><\/tr><tr><td>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0642\u0648\u0644 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/td><td>\u0623\u062a\u0645\u062a\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u0623\u0645\u0631\u064b\u0627 \u0635\u0639\u0628\u064b\u0627. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0625\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u064a\u0647\u0627 \u0647\u0648 \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0625\u062f\u0627\u0631\u0629 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class=\"has-theme-palette-8-background-color has-background\">\u0642\u0628\u0644 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u060c \u062a\u0623\u0643\u062f \u0645\u0646 \u0630\u0644\u0643 <strong>\u062a\u0648\u062d\u064a\u062f<\/strong> \u0647\u0648 - \u0647\u064a. \u0647\u0630\u0627 \u064a\u062a\u062c\u0646\u0628 \u0623\u064a \u0645\u0634\u0627\u0643\u0644 \u0642\u062f \u062a\u0639\u0637\u064a \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062e\u0627\u0637\u0626\u0629 \u0623\u0648 \u0631\u0624\u0649 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u063a\u0631\u064a\u0628\u0629. \u0642\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0645\u0633\u0628\u0642\u064b\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u062a\u0646\u0633\u064a\u0642\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0642\u0628\u0648\u0644\u0629 \u060c \u0648\u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u060c \u0648\u0627\u0644\u0643\u062a\u0627\u0628\u0629 \u0628\u0627\u0644\u0623\u062d\u0631\u0641 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u060c \u0648\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u0631\u0642\u064a\u0645 \u060c \u0648\u0627\u0644\u062a\u0648\u0627\u0631\u064a\u062e \u0644\u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627.<\/p>\n\n\n\n<p>\u0623\u0635\u0628\u062d \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627. \u0625\u0646\u0647\u0627 \u0641\u0639\u0627\u0644\u0629 \u0648\u062f\u0642\u064a\u0642\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u060c \u0645\u0639 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0627\u0644\u0625\u062f\u062e\u0627\u0644\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629. \u062a\u0639\u0645\u0644 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0625\u062f\u062e\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0643\u0631\u0631\u0629 \u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0623\u0643\u062b\u0631 \u0633\u0644\u0627\u0633\u0629.<\/p>\n\n\n\n<p>\u062d\u0633\u0628 \u0623 <em>\u0634\u0631\u0643\u0629 Gartner<\/em> \u0641\u064a \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u060c \u0641\u0625\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0630\u0643\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062f\u0642\u064a\u0642 \u0627\u0644\u0630\u064a \u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0633\u0648\u0641 \u062a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627 \u0645\u0627\u0644\u064a\u0627\u064b \u0628\u0645\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649 20%. \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062f\u0645\u062c \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0648\u062f\u0645\u062c\u0647\u0627 \u060c \u0641\u0642\u0637 \u062a\u0630\u0643\u0631: \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062c\u0639\u0644\u0647\u0627 \u0646\u0638\u064a\u0641\u0629 \u0648\u0645\u0646\u0638\u0645\u0629 \u060c \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0627\u062c\u0639\u0644\u0647\u0627 \u0645\u0645\u062a\u0639\u0629!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Integration_and_Consolidation\"><\/span>\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0648\u062d\u064a\u062f\u0647\u0627<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u064a\u0639\u062f \u062a\u062d\u0633\u064a\u0646 CRM \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0628\u0633\u0637\u0629 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\u0648\u062a\u0648\u062d\u064a\u062f\u0647\u0627<\/th><\/tr><\/thead><tbody><tr><td>\u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0632\u0628\u0648\u0646 \u0648\u0627\u062d\u062f\u0629<\/td><\/tr><tr><td>\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/td><\/tr><tr><td>\u062f\u0642\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0633\u0646\u0629<\/td><\/tr><tr><td>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0623\u0641\u0636\u0644<\/td><\/tr><tr><td>\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062e\u0635\u0635\u0629<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\"><strong>\u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/strong> \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0627 \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u0644\u0641 <strong>\u0639\u0631\u0636 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0641\u0631\u062f\u064a (SCV)<\/strong>. \u064a\u0648\u0641\u0631 \u0647\u0630\u0627 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629 \u060c \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u0643\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u0648\u0635\u064a\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0644\u0643\u0644 \u0634\u062e\u0635. <em>\u064a\u0624\u062f\u064a \u062f\u0645\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 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\u0627\u0636\u0637\u0631\u0648\u0627 \u0625\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0623\u0646\u0638\u0645\u0629 \u0645\u0639\u0642\u062f\u0629. \u0628\u0639\u062f <strong>\u062a\u0646\u0641\u064a\u0630 \u062d\u0644 \u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong>\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u062a\u062d\u0644\u064a\u0644 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0633\u0631\u0639\u0629. \u0623\u062f\u0649 \u0647\u0630\u0627 \u0625\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a.<\/p>\n\n\n\n<p>\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0625\u0646\u0634\u0627\u0621 SCV \u0644\u0644\u0639\u0645\u0644\u0627\u0621. \u0647\u0630\u0627 \u064a\u0632\u064a\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0648\u064a\u0648\u0641\u0631 \u062c\u0647\u0648\u062f\u064b\u0627 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a. \u0647\u0630\u0627 \u064a\u062d\u0633\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629. \u064a\u0639\u062f \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0623\u0645\u0627\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 - 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\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629. \u0644\u0636\u0645\u0627\u0646 \u0630\u0644\u0643 \u060c \u0627\u0633\u062a\u062e\u062f\u0645 <strong>\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0634\u0641\u064a\u0631<\/strong> \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 <strong>\u0644\u0648\u0627\u0626\u062d GDPR \u0648 CCPA<\/strong>. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u0648\u062c\u0648\u062f <strong>\u0627\u0644\u0646\u0633\u062e \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0637\u064a \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0636\u0645\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062e\u0641\u0641 \u0645\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u062d\u0648\u0627\u062f\u062b \u0623\u0648 \u0627\u0644\u0647\u062c\u0645\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u0644\u0636\u0645\u0627\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u060c \u0628\u0627\u0646\u062a\u0638\u0627\u0645 <strong>\u062a\u062f\u0642\u064a\u0642 \u0639\u0645\u0644\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/strong>. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643 \u060c \u0645\u0646\u062a\u0638\u0645 <strong>\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a <\/strong><a href=\"https:\/\/www.softwareglimpse.com\/ar\/best-practices-for-ensuring-crm-security\/\">\u0633\u0648\u0641 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0623\u0645\u0646\u064a\u0629 \u0639\u0644\u0649 \u0636\u0645\u0627\u0646<\/a> \u0623\u0646 \u064a\u062a\u0645 \u0627\u062a\u0628\u0627\u0639 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0648\u0644\u0629 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629.<\/p>\n\n\n\n<p>\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0637\u0645\u0626\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0623\u0646 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0622\u0645\u0646\u0629 \u0648\u0645\u0623\u0645\u0648\u0646\u0629. \u0648\u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0628\u0633\u0628\u0628 \u0647\u0630\u0627 \u0627\u0644\u062a\u0623\u0643\u064a\u062f.<\/p>\n\n\n\n<p>\u062a\u0634\u0628\u0647 \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062f\u0642\u064a\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629 \u0645\u0648\u0627\u0639\u064a\u062f \u0637\u0628\u064a\u0628 \u0627\u0644\u0623\u0633\u0646\u0627\u0646 - \u0642\u062f \u0644\u0627 \u062a\u0643\u0648\u0646 \u0645\u0645\u062a\u0639\u0629 \u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0645\u0646\u0639 \u062d\u062f\u0648\u062b \u0623\u0644\u0645 \u0623\u0643\u0628\u0631 \u0628\u0643\u062b\u064a\u0631 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regular_Data_Audits_and_Maintenance\"><\/span>\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062f\u0642\u064a\u0642 \u0648\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u0638\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0631\u0627\u062c\u0639\u062a\u0647\u0627<\/strong> \u0647\u064a \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0628\u0643\u0641\u0627\u0621\u0629. <strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062c\u0648\u062f\u0629<\/strong> \u064a\u062c\u0628 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647\u0627 \u060c \u0645\u0639 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0623\u0648 \u062a\u0646\u0627\u0642\u0636\u0627\u062a \u0623\u0648 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u062f\u064a\u0645\u0629.<\/p>\n\n\n\n<p>\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0644\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0648\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0629 \u0635\u064a\u0627\u0646\u0629 \u0628\u0641\u062d\u0648\u0635\u0627\u062a \u0646\u0635\u0641 \u0633\u0646\u0648\u064a\u0629 \u0623\u0648 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a\u0629. \u0633\u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062f\u0642\u0629 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0633\u0644\u0648\u0643\u0647\u0645 \u0648\u062a\u0627\u0631\u064a\u062e\u0647\u0645.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u062a\u0634\u063a\u064a\u0644 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062a\u0646\u0638\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u0627\u062a. \u0623\u064a\u0636\u064b\u0627 \u060c \u0636\u0639 \u0633\u064a\u0627\u0633\u0627\u062a \u0644\u0640 <strong>\u0645\u062f\u062e\u0644\u0627\u062a \u0645\u0642\u0628\u0648\u0644\u0629 \u0644\u0645\u0646\u0639 \u0627\u0644\u062e\u064a\u0648\u0637 \u0627\u0644\u0633\u064a\u0626\u0629<\/strong>.<\/p>\n\n\n\n<p><em>\u0628\u062f\u0648\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u060c \u0641\u0625\u0646 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u062a\u0634\u0628\u0647 \u0627\u0644\u062a\u0646\u0642\u0644 \u0641\u064a \u062d\u0642\u0644 \u0623\u0644\u063a\u0627\u0645 \u0645\u0639\u0635\u0648\u0628 \u0627\u0644\u0639\u064a\u0646\u064a\u0646<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CRM_Data_Management_Tools_and_Technologies\"><\/span>\u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0622\u0646 \u0623\u062a\u0645\u062a\u0629 <strong>\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)<\/strong>. \u0647\u0630\u0627 \u064a\u062c\u0639\u0644 \u0623\u062f\u0648\u0627\u062a CRM \u0648\u0628\u0631\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0645\u0646\u0647\u0645:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0639\u0641\u0648 \u0627\u0644\u062f\u0648\u0644\u064a\u0629<\/strong>\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0644\u0644\u062a\u0646\u0628\u0624 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>\u060c \u0627\u0644\u0630\u064a \u064a\u062a\u062a\u0628\u0639 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645<\/li>\n\n\n\n<li><strong>\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong>\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629<\/li>\n\n\n\n<li>\u0648 <strong>\u0623\u062a\u0645\u062a\u0629 \u0642\u0648\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong>\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639<\/li>\n<\/ul>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u064a\u0639\u0637\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0645\u0639\u064b\u0627 \u0646\u0638\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u062a\u062b\u0645\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062d\u0644\u0648\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0647\u0630\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 <strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641<\/strong>.<\/p>\n\n\n\n<p>\u0648\u0641\u0642\u064b\u0627 \u0644\u0634\u0631\u0643\u0629 Grand View Research\u060c Inc. \u060c \u0628\u0644\u063a \u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 40.2 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0645\u0631\u064a\u0643\u064a \u0641\u064a \u0639\u0627\u0645 2020. \u0648\u0647\u0630\u0627 \u064a\u0648\u0636\u062d \u0623\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062f\u0631\u0643 \u0623\u0647\u0645\u064a\u0629 \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646\u0647\u0627 \u060c <strong>\u062a\u062f\u0631\u064a\u0628 \u0641\u0631\u064a\u0642\u0643 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Training_and_Empowering_Your_Team\"><\/span>\u062a\u062f\u0631\u064a\u0628 \u0648\u062a\u0645\u0643\u064a\u0646 \u0641\u0631\u064a\u0642\u0643<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u064a\u0639\u062f \u062a\u0639\u0638\u064a\u0645 \u0645\u0639\u0631\u0641\u0629 \u0641\u0631\u064a\u0642\u0643 \u0648\u0627\u062d\u062a\u0631\u0627\u0645\u0647 \u0623\u0645\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0627\u062c\u062d\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0633\u062a \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u0642\u0648\u064a\u0629 \u0641\u0631\u064a\u0642\u0643:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0625\u0642\u0627\u0645\u0629 \u0628\u0631\u0627\u0645\u062c \u062a\u062f\u0631\u064a\u0628\u064a\u0629<\/strong> \u0628\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a<\/strong> \u0644\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644.<\/li>\n\n\n\n<li><strong>\u0625\u0639\u0637\u0627\u0621 \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644<\/strong> \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0641\u0631\u0635 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0644\u0644\u062a\u0639\u0644\u0645.<\/li>\n\n\n\n<li><strong>\u062a\u0641\u0648\u064a\u0636 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0627\u062a<\/strong> \u0648\u0645\u0646\u062d \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062e\u0644\u0642 \u0628\u064a\u0626\u0629 \u0634\u0627\u0645\u0644\u0629<\/strong> \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629.<\/li>\n\n\n\n<li>\u0625\u0642\u0631\u0627\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0639 <strong>\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/strong> \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u064a\u0624\u062f\u064a \u0648\u062c\u0648\u062f \u0641\u0631\u064a\u0642 \u0645\u0646 \u0627\u0644\u0645\u0647\u0646\u064a\u064a\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u062a\u0642\u062f\u064a\u0631 \u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0644\u0631\u0641\u0639 \u0645\u0639\u0646\u0648\u064a\u0627\u062a\u0647\u0645.<\/p>\n\n\n\n<p>\u062a\u0630\u0643\u0631 \u0623\u0646 \u0645\u0631\u0627\u0642\u0628\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0645\u062b\u0644 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0648\u0632\u0646\u0643 - \u0625\u0646\u0647 \u0623\u0645\u0631 \u0645\u0647\u0645 \u060c \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u064a\u0643\u0646 \u0645\u0645\u062a\u0639\u064b\u0627.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitoring_and_Measuring_CRM_Data_Performance\"><\/span>\u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u060c \u064a\u062c\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0627\u0644\u0645\u0628\u064a\u0646\u0629 \u0623\u062f\u0646\u0627\u0647 \u0647\u064a <strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>KPI<\/th><th>\u0648\u0635\u0641<\/th><th>\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633<\/th><\/tr><\/thead><tbody><tr><td>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/td><td>\u062a\u062d\u0648\u064a\u0644 % \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621<\/td><td>\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u064a\u0646 \u060c \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/td><\/tr><tr><td>\u0645\u0639\u062f\u0644 \u0627\u0644\u0628\u0642\u0627\u0621<\/td><td>% \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0648\u0627\u0635\u0644\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \/ \u0627\u0644\u062e\u062f\u0645\u0627\u062a<\/td><td>\u0625\u062c\u0645\u0627\u0644\u064a \u062e\u0633\u0627\u0626\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629<\/td><\/tr><tr><td>\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/td><td>\u0642\u064a\u0627\u0633 \u0625\u0633\u0639\u0627\u062f \u0627\u0644\u0645\u062a\u0639\u0627\u0645\u0644\u064a\u0646 \u0645\u0639 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a<\/td><td>\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0631\u062f\u0648\u062f \u0627\u0644\u0641\u0639\u0644<\/td><\/tr><tr><td>\u0645\u062a\u0648\u0633\u0637 \u0648\u0642\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629<\/td><td>\u0637\u0648\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/td><td>\u062f\u0642\u0627\u0626\u0642 \/ \u0633\u0627\u0639\u0627\u062a \/ \u0623\u064a\u0627\u0645<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u060c \u0641\u0643\u0631 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 <strong>\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a<\/strong> \u0627\u0644\u062a\u064a \u062a\u0643\u062a\u0634\u0641 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0645\u0639\u0629. \u0647\u0630\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u064a\u062f\u0648\u064a \u0648\u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062f\u0642\u0629 \u0641\u064a \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0645\u0641\u064a\u062f\u0629.<\/p>\n\n\n\n<p>\u0644\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0635\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u060c \u064a\u0639\u062f \u0625\u062a\u0642\u0627\u0646 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0623\u0645\u0631\u064b\u0627 \u062d\u064a\u0648\u064a\u064b\u0627 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0646\u0627\u062c\u062d \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0644\u0627 \u064a\u0624\u062f\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0625\u0644\u0649 \u0631\u0641\u0639 \u0645\u0633\u062a\u0648\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u062d\u0633\u0628 \u060c \u0628\u0644 \u064a\u0624\u062f\u064a \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/p>\n\n\n\n<p><em>\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u0641\u064a \u0639\u0627\u0645 2023 \u060c \u0633\u064a\u0643\u0648\u0646 \u0625\u062a\u0642\u0627\u0646 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0645\u062b\u0644 \u0648\u062c\u0648\u062f \u0643\u0631\u0629 \u0628\u0644\u0648\u0631\u064a\u0629 \u0641\u064a \u0631\u0648\u062d \u0639\u0645\u064a\u0644\u0643 - \u0648\u0644\u0643\u0646 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0635\u0648\u0641.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>\u062e\u0627\u062a\u0645\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u0627\u0644\u0637\u0631\u064a\u0642 \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0627\u062c\u062d\u0629<\/p>\n\n\n\n<p>\u0644\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0641\u0625\u0646 \u0625\u062a\u0642\u0627\u0646 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM \u0623\u0645\u0631 \u0644\u0627 \u0628\u062f \u0645\u0646\u0647. \u0646\u0641\u0650\u0651\u0630 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0645\u062b\u0644:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0648\u062c\u0648\u062f \u0642\u0627\u0639\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0631\u0643\u0632\u064a\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0622\u0645\u0646\u0629 \u0648\u062f\u0642\u064a\u0642\u0629<\/li>\n\n\n\n<li>\u062a\u062d\u062f\u064a\u062b\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u062a\u0645\u062a\u0629<\/li>\n<\/ol>\n\n\n\n<p>\u0633\u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0625\u0644\u0649 \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0642\u064a\u0651\u0645\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621<\/p>\n\n\n\n<p>\u0627\u0639\u062a\u0645\u0627\u062f \u062a\u0642\u0646\u064a\u0627\u062a \u0645\u062b\u0644 <strong>\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0627\u0644\u064a<\/strong> \u0644\u0644\u0643\u0634\u0641 \u0639\u0646 \u0631\u0624\u0649 \u0645\u0641\u064a\u062f\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0646\u0628\u0623 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0628\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u060c \u0648\u0645\u0627 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646. \u0633\u064a\u0624\u062f\u064a \u0630\u0644\u0643 \u0625\u0644\u0649 \u062a\u0645\u0643\u064a\u0646 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0639 \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/p>\n\n\n\n<p class=\"has-theme-palette-8-background-color has-background\">\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a CRM<\/p>\n\n\n\n<p>\u0644\u0642\u062f \u0631\u0623\u064a\u0646\u0627 \u062a\u063a\u064a\u064a\u0631\u064b\u0627 \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0639 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u064f\u062e\u0632\u0646 \u063a\u0627\u0644\u0628\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0648\u0631\u0642 \u0623\u0648 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 \u062c\u062f\u0627\u0648\u0644 \u0628\u064a\u0627\u0646\u0627\u062a Excel \u060c \u0645\u0645\u0627 \u0623\u062f\u0649 \u0625\u0644\u0649 \u062d\u062f\u0648\u062b \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a. <\/p>\n\n\n\n<p>\u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u062d\u0627\u0628\u0629 \u0645\u062b\u0644 <strong>\u0642\u0648\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong> \u0623\u0648 <strong>Microsoft Dynamics 365<\/strong> \u0648\u062f\u0645\u062c \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u062b\u0627\u0644\u062b \u0627\u0644\u0623\u062e\u0631\u0649 \u0641\u064a\u0647\u0627 \u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0622\u0646 \u0623\u0646 \u062a\u0643\u062a\u0633\u0628 \u0642\u064a\u0645\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0627 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0630\u064a \u0642\u0628\u0644.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u062a\u0639\u0638\u064a\u0645 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0647\u0648 \u0647\u062f\u0641 \u0627\u0644\u0634\u0631\u0643\u0627\u062a. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0641\u0625\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0645\u0631 \u0636\u0631\u0648\u0631\u064a \u0641\u064a \u0639\u0627\u0644\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM). 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